Social Media Still An Exceptional Place To Build Your Brand As An Author…

Hello, and Welcome Everyone!

Today my dear friend and PR expert, Marsha Friedman, CEO of EMSI Public Relations is our Guest and will be sharing why Social Media is still a great place to build your brand as an author. Engaging and interaction with your readers is also a vital part of building a following too!

So let’s see what Marsha has to say.

Marsha

Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing?

Lots of things, probably, but to boil it down to its essence, people share on social media because they come across something that appeals to them and they think it will appeal to like-minded people. They share because they like the feedback they get from sharing. And they share just because it’s fun. So what does that mean to you and why does it matter to your brand? After all, you’re looking for results!

It all boils down to understanding how and why social media users behave the way they do. This information is valuable because if you understand the needs of your social media audience it will help you make decisions that influence those users to act in a way that benefits you or your brand. Let me share (there’s that word!) just a few key points about sharing on social media: 

  • They’re building their personal brand. Each time a user shares something on social media they are taking one more step in strengthening their personal brand. Yes, you may be surprised to hear that individuals have their own brands, but it’s true. Think about it, you may have some friends that focus on sharing pictures and updates about their fishing and boating hobby while others may focus on sharing humorous headlines, jokes, etc. While the former is presenting themselves as a fishing enthusiast, the latter is positioning themselves as a source of humor. Each of them has their own “personal brand,” which you come to expect on social media. If you’re a boating or fishing company, our first user would be valuable to you – and finding ways to encourage them to make you part of their personal brand through content would be imperative.

 

  • They gain personal satisfaction. Let’s face it As when your post about your daughter’s graduation gets 100 plus likes on Facebook, you get a big dose of personal satisfaction. That’s because these reactions are a reward and your mind sees it as exactly that. Those likes actually trigger a chemical reaction in the mind causing dopamine to be released. The “reward molecule” makes getting likes feel good, encouraging you to post more in an effort to obtain that same feeling again and again. Users know sharing interesting and valuable content gets them more likes, and that content has to come from somewhere. If you’re a brand, you can capitalize on this by ensuring that you’re sharing the best, most share-worthy stuff.

 

  • They’re building their audiences through sharing. When users are building their personal brand through the content they post and enjoying the euphoria that comes with it, they’re almost definitely going to try to grow their audiences. Just like brands, people also want to have more followers, more friends, etc., but for different reasons. These followers are gained through consistently posting content that represents their personal brand, on the right channels at the right time. Brands like Arby’s have done an excellent job of capitalizing on this desire of users, by sharing content that subtly appeals to many small niches, causing those individuals to them to help them reach more people, like Catherine’s Book Promotion Brand!

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Getting into the minds of social media users is an important precedent for ensuring that your brand is doing all it can to attract and convert your target audience to grow your business.

Make sure you aren’t just looking at social media as an advertising avenue, but also a place to share valuable, appropriate, engaging and entertaining content that will get social media users to make you part of their personal brands and share it so they can get the responses from their peers they desire.

Your brand will benefit – and so will your followers who are the recipients (and sharers) of your interesting and relevant content!

Just thought I’d share that!

Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity which includes many authors!

 

 

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A Cozy Author Interview With Kim Carter The Prolific Writer of The Clara & Iris Mystery Series. Book 1 & 2 Now Released on Amazon…

Hello and Welcome Readers, Visitors, and Friends!

About Kim Carter:

“I’ve been writing mysteries since 1999 when I became ill and housebound for a couple of years. I always loved reading and figured I’d try my hand at writing. Those novels remained on my computer for years before friends encouraged me to put them in print. It’s been quite the ride! I live in Atlanta, Ga with my husband and three retired Greyhounds.

I have three grown children, no not the Greyhounds, none of which have given me any grandchildren yet. Just adding that, should they read this and need reminding. LOL…. I love sharing my novels with readers and enjoy attending book clubs that choose my novels. It is such a humbling experience to know that someone picked your book to read when there are so many wonderful authors to choose from!”

What inspires you to write?
I’m inspired by beautiful and sometimes haunting places.

Tell us about your writing process.
I have the strangest writing process. My books always begin with inspiration from the location where the novel will be set. I initially have a few characters in mind, but they quickly take on a mind of their own, and walk all over me! I never have an outline or ending in mind. I allow the characters to do all the work. As the characters become more complex, I write down details about them on wipe off boards that cover every wall in my office, along with any chronological dates that I may need to refer back to as the book progresses. I also post enlarged photos that will help with detail as I write. I also have a lot of inspirational quotes tacked up everywhere. My office is a disaster, but it works for me. My husband, however, is mortified, and quickly shuts the door every time company arrives.

For Fiction Writers: Do you listen (or talk to) to your characters?
I do listen to my characters. Many times I have had all intentions of a character being a certain way, either a villain, or a person with upstanding character, but that often goes out the window as they show their true colors. I allow them to be who they want to be. No, I’m not as big of a nut as I sound… LOL…I do know that they don’t ACTUALLY exist, but I respect them just the same. I cry with them, I laugh with them, and I grieve with them at the end of the book when we must say our goodbyes. It is a very hard day for me when I must wipe off the boards and put them away, only to begin anew.

What advice would you give other writers?
Don’t rush your writing…. I don’t have set times to write or a quota for the day. I have to be in the right mind set to make it work. I suppose we are all different. And most importantly, NEVER write in uncomfortable clothes. Pajamas work best….. who cares what the UPS or Postman thinks if you go to the door in the afternoon still in your pj’s???

How did you decide how to publish your books?
I have done both self-publishing and gone with a publisher. Both have their pros and cons. Do your research and only sign with someone after you have checked references and get a good ‘gut’ feeling!

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What do you think about the future of book publishing?
I can’t begin to predict the future of publishing, and e-books are wonderful things, I just keep my fingers crossed that actual, physical books don’t go by the wayside. By far, they are my preference. #oldschoolandproudofit I put old school and a hashtag together. My grown children will be mortified! Ha!

What do you use?: Professional Editor, Professional Cover Designer

What genres do you write?: Mystery/Suspense Thrillers.

What formats are your books in?: Both eBook and Paperback

Website(s)
Kim Carter Home Page Link
Link To Kim Carter Page On Amazon

Your Social Media Links
Goodreads
Facebook
Twitter

***Interview Courtesy of Bookgoodies and Cat Lyon’s Reading Den***

It Is Time “Mystery Readers!” Kim Carter Mysteries Release of Book Two ~ ‘Murder Among The Tombstones.’

It is here! The Time Is Here Mystery Readers! My girl Kim Carter has released book one AND NOW BOOK TWO of The Cara and Iris Novel Mystery Series,” dropped titled; “Murder Among The TOMBSTONES!”

Kim is a ‘Mystery Fan Favorite’ among readers and they all have been patiently waiting for her new series. With fresh new book covers and fantastic new publisher, Raven South Publishing for both “Sweet Dreams, Baby Belle” and “Murder, both reads of this series will blow your mystery socks off!

 

Award-Winning Mystery Writer Kim Carter

And? Hold on to your thriller hats because soon after book two releases? Book one will be on E-Book Special Promo Price too! So let’s learn more about both books and go grab “Sweet Dreams” so you can be ready to read….the continuation of this fabulous novel series…

 

ABOUT Book One – Sweet Dreams, Baby Belle now released on 

Waitress Lizzie Headrick thought she had finally met her prince charming in Dr. Grant Chatsworth. She was young and in love, and their quick courtship ended with the four karat diamond engagement ring of her dreams.
 
Now residing in one of Buckhead’s finest estates, Lizzie soon learns all that glitters is not gold. Her handsome husband, a renowned cardiac surgeon, and developer of a new congestive heart failure drug was becoming cruel and controlling. She finds herself captive in the vast expanse of his estate without a phone or car, and under the watchful eye of Flossie who runs the household. 

When Lizzie discovers that Cardiac Care Research, his drug development company, is a Ponzi scheme, she realizes her life could be in danger if she doesn’t somehow escape the gated mansion on the hill. Her only hope is to get to Biloxi, Mississippi and seek refuge with her sister, Maggie. Maggie and her husband, Leland, quickly find a safe harbor for Lizzie in a house on the bayou. However, the house at the end of the street might not be the quiet retreat Lizzie was hoping for. 

As the confines of her hideaway close in on her, she retreats to the small historical cemetery next door where the small, damaged tombstone of a child soon catches her eye and captures her heart. Just when Lizzie Chatsworth thinks her world can’t get any more complicated, she finds herself in the middle of a mystery from the 1800’s that is pulling her in and demanding she seeks justice. 

As her husband’s empire begins to crumble, he’s more determined than ever to find Lizzie and eliminate her. But, will the mystery of the small tombstone shatter Lizzie’s life first?

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ABOUT The New Release ~ “Murder Among The TOMBSTONES”

When Atlanta homicide detectives are called in to investigate the murder of a nineteen-year-old girl found dumped in historic Oakland Cemetery, they immediately begin working the case.  But with no leads to follow, and their case log growing larger by the day, the murder quickly grows cold.

Desperate to keep the investigation of her deceased sister going, Ginger Baines hires two novice sleuths to solve the case.  Widowed, well into their seventies, and new to the world of private investigating, Clara Samples and Iris Hadley aren’t your average private eyes.

Product Details

When a second body is found in a neighboring cemetery, the plot thickens.  With two bodies wrapped, almost lovingly, in a soft blanket before being discarded in a cemetery, could a serial killer be on the loose?

Joined by their young apprentice Quita, Clara and Iris are determined to stop at nothing to find the killer before they can strike again.  But, will their bodies be the next ones discovered among the tombstones? Grab your Copy Today!

 

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Early Reviews and Editorials:

“Two crafty septuagenarian widow’s turned private investigators; a crabby Atlanta cop recovering from a gunshot wound, and a cunning killer who dumps his victims rather appropriately in cemeteries. Those are just a few of the zesty ingredients in Murder among the Tombstones, the latest whodunit by Georgia-based mystery writer Kim Carter. It’s a fast-paced, twister of a mystery that keeps you turning pages until the very end.

–Ronald Yates, foreign correspondent for The Chicago Tribune and author of the Billy Battles Trilogy.

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‘A killer crime/mystery novel by the queen of suspense, Kim Carter. Unnerving, exciting, and captivating!’    – Best-selling Horror Author -Wesley Thomas


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“The wait is finally over and Author Kim Carter has blessed the readers with yet another great suspense -filled read. Her dynamic pen is one of the smoothest I have read. I was able to replay her words in my head, creating a consistent, flowing movie full of action and emotion. Carter has a gift for detail, dropping things here and there, just enough to give us a mental picture. She grabbed and twisted me up in her world from the first paragraph till the last.”   ~Lissha Sadler “MZWRP”

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About Kim Carter:

Kim and her husband Julius have raised three beautiful successful grown children and have vested in retired greyhounds, and they enjoy attending the many events held annually for them, as well as educating others about their need for great homes and what great pets they make after retirement.

Kim, a college graduate of Saint Leo University, has a Bachelor Degree of Arts in Sociology. She worked in Human Services in the Grant Division before becoming an author. She lives in Atlanta, Georgia. Between reading and traveling with her beautiful family, she will continue to write mysteries for some time to come for her avid readers.

 

You can learn about all of Author, Kim Carter’s books, connect with her now on
GoodReads   Twitter and on her  Facebook Fan Page  

 


” Presented to Readers by “Cat Lyon’s Reading & Writing Den! “

Press Release: News and Events for Author, Rusty Blackwood. A Fabulous Writer and Popular Canadian Author…

*** PRESS RELEASE ~ COURTESY of 24-7 ***

“Blackwood’s latest 5-star romance novel, ‘Willow’s Walk’, follows ‘Passions In Paris’, a romantic fiction novel written in the tradition of Bram Stoker’s ‘Dracula’ and ‘What Dreams May Come”

 

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After a successful low-cost book promotion of “Willow’s Walk,” Canadian Author, Rusty Blackwood has more events lined up! Here is more about all the scheduled events happening courtesy of 24-7 Press Release….

March 15, 2017, /24-7PressRelease/ — Canadian Indie romantic fiction novelist Rusty Blackwood has announced a number of interviews and special pricing in March 2017 for her 5-Star rated romantic fiction novel ‘Willow’s Walk’. The new romantic fiction novel is unique in that it addresses the dangers of social media within the context of a romantic fiction story line. Social media sites can sometimes be wonderful places to form new relationships. They are also fraught with danger for the unsuspecting. Blackwood uses this concept as one focal point of the story. A mature woman / younger man relationship that begins in an Internet chat room leads to real trouble for Willow Sutherland-Crosby, the protagonist of the story.

On March 21st 2017, an interview with Rusty Blackwood will appear on the same site. There will be a free giveaway of the Kindle version of “Willow’s Walk”@ Amazon Kindle. com .  FROM: 6 am to 11 pm.

Then on March 28th, 2017, ‘Willow’s Walk’ will be the Book of the Day on “Indie Author News ~ Book of The Day.”

“I am very pleased to have three upcoming day features during the month of March on Indie Author News,” Rusty Blackwood stated. “I have appeared on this popular and informative Indie book site back in 2013 with my romantic fiction drama, ‘Passions in Paris: Revelations of a Lost Diary’, and I am most pleased to have my newest novel, ‘Willow’s Walk’, hold center stage, along with an interview with yours truly speaking about the novel, as well as my role as an Indie author. To have one’s work featured on such an impressive site is a credit to one’s name, and to one’s work, and I am once again looking forward to it.”

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“Willow’s Walk,” follows the release of ‘Passions in Paris: Revelations of a Lost Diary’. Her first romantic fiction novel is a sweeping saga written in the tradition of Bram Stoker’s ‘Dracula’ and ‘What Dreams May Come’. It has been compared to Erich Segal’s ‘Love Story’ and Nicholas Sparks’ ‘The Notebook’.

Willow’s Walk’ is a gripping new tale, certain to hold readers captive from the very first page. Set in the beautiful city of Ottawa, Canada in 2003, this touching story centers on the life and times of a woman determined to prevail at all costs, regardless of what is set before her, the result of which is certain to leave the reader reeling in its wake.

The path each person walks is entirely their own. The pitfalls along that path, as well as the way in which they are dealt with, are entirely up to the individual. But Willow Sutherland-Crosby walks a far-different path, and with her own agenda.

Abuse, deception, intrigue, and a never ending quest for happiness and love – will she find these, or will her blind determination be her downfall?

‘Willow’s Walk’ has received a number of 5 star reviews from professional reviewers. Maria Beltran stated, “I highly recommend this book.” Gisela Dixon said, “I thoroughly enjoyed reading about the life of a person presented in such a wonderful manner.” Another said, “Brutally honest. I was touched by the bittersweet conclusion that sometimes purpose and happiness are only found through great tragedy …”

 

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‘Passions in Paris’ has also received rave reviews. Linkk Kula Kane said, “Passions in Paris I think stands its ground with these other powerful romantic stories like ‘The Notebook’ by Nicolas Sparks.” Reader Fred Pifer stated that “‘Passions’, is a fascinating book of a love story that seemed to be written with me in mind. In the book ‘Love Story’ by Erich Segal, he told of a deep abiding love story that reminds me of Cullen and Joy’s in Ms. Blackwood’s book, but the twists of intrigue and mystery that she adds keeps the reader on edge throughout.”

Information on the new romantic fiction release, including a new book trailer, is available at Blackwood’s site on the ‘Willow’ page. Readers can download paperback and Kindle versions of both books at Amazon sites worldwide, including Amazon.ca

Rusty Blackwood is available for interview in the Toronto and Niagara areas and can be reached using the information below or by email at writerrusty@hotmail.ca.
More information is available at her website;  Rusty Blackwood, Author …

** Rusty Blackwood is a prolific Indie author of romantic fiction, short story comedies, contemporary and traditional poetry and children’s books. Her first love is romantic fiction, but she crosses genres with ease. **

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“Presented By “Cat Lyon’s Reading Den” ~ Author, Catherine Lyon”

Meet Author, Johnnie Calloway and His New Book;”Dragons to Butterflies: The Metamorphosis of a Man” This Month’s Book Pick!

“A journey of tragedy to triumph, from the broken heart of an abused child to the beautiful soul of a man…”

A true-to-life story by Johnnie Calloway .  .  .  .

Publisher: Balboa Press (April 3, 2016) ~ Author, Johnnie Calloway.

About “Dragons to Butterflies”

Johnnie Calloway is a gifted storyteller and has written a superb personal account of his harrowing childhood and adult life. Although he retells his experiences of emotional and physical abuse, neglect, heartache, and betrayal, and later his own addictions and struggles with mental illness, he manages to keep the reader thoroughly engaged and inspired by his strength and wisdom throughout this page-turner.

Johnnie’s willingness to be soul-bracingly honest in this book as he traces his earliest memories into his teens and then adult years is truly unlike anything I have ever read. I have no doubt that his display of courage and his determination to go to any lengths necessary for his own healing will serve as a guiding light for countless readers. It is a story of hope and love, forgiveness and healing. I only wish it had been available when I was a practicing addictions counselor. I would have made it required reading!


~Retired Addictions Counselor, Callie Chappell-Nicholas

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Overview

Dragons to Butterflies takes you on a journey of tragedy to triumph from the broken heart of an abused child to the beautiful soul of a man.

“You have a strong voice Johnnie, and an important story to tell. Tell your story”

– Chip St. Clair, New York Times Best-Selling Author of “The Butterfly Garden”

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Courtesy of  PRWeb Author Press Release ~ SARASOTA, FLA. (PRWEB) JANUARY 03, 2017

Johnnie Calloway has spent much of his life fighting one battle after another. A long train of unfortunate events carried him from a violent childhood to an equally unstable adulthood. Calloway chronicles his journey to create a promising future from an oppressive past in “Dragons to Butterflies: Metamorphosis of a Man.”

Calloway recounts his endless struggles in “Dragons to Butterflies.” He narrates his early years with an emotionally and physically abusive father, which led to substance abuse and mental illness as an adult. Calloway provides a detailed history with his demons, using his trials and tribulations to propel him towards growth and strength.

“It was incredibly painful to relive some of the moments that I wrote about in Dragons to Butterflies,” Calloway said. “But in order to inspire others, I knew I would need to be open about all that I have been through. My hope is that others will be motivated to move beyond their abuse and use the past as motivation for the future.”

“Dragons to Butterflies” takes one man’s true story of cruelty and transforms it into one of love, forgiveness, and hope. For more information on the author and book, please visit website and blog: http://www.dragonstobutterflies.com. Connect on  Facebook and

“Dragons to Butterflies: Metamorphosis of a Man”
By Johnnie Calloway can be purchased in hardcover, paperback, or e-book formats.
Available at Amazon, Barnes and Noble and Balboa Press

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About The Author ~ Johnnie Calloway

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Johnnie Calloway grew up in a small town in Kentucky, with the population at around 11,000. His mother passed when he was only five, leaving him to grow up with an angry, alcoholic, sexually confused father.  Johnnie was born into a reputation that he never wanted but was obligated to live up to. Still, Johnnie always wanted to be the “good guy.” The conflict between his personal desire and his sense of obligation to his dad’s/family’s reputation created a great torment that was oddly accompanied with an insatiable yearning to learn.

Eventually, Johnnie became a seeker of truth. And has now devoted himself to sharing what he is seeking has taught him with others. He has written two books, “Taming the Dragon” and Dragons to Butterflies: The Metamorphosis of a Man, and is currently working on, “Within the Chrysalis, It’s an Inside Job”.

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Shared by “Cat Lyon’s Reading Den”  ~ ~ Author, Catherine Townsend-Lyon 

“An Intimate Author Interview With Romance Thriller Author, A. Gavazzoni Here on Cat Lyon’s Reading Den.”

Hello, and Welcome Readers and Friends,

Today we have Author, A. Gavazzoni as our guest author interview and she has just released her second novel of her romance psychological thriller series. Her first book titled; “Behind The Door: Hidden Motives – book one” has just received a “Golden Box Books Judges Choice” book award! She has released book two titled; ” Lara’s Journal: A Sizzling Psychological Thriller” that I feel will HIT #1 on Amazon Kindle soon.  So let’s read and learn more about this beautiful Brazilian Lawyer by day and writer of steamy suspense by night, Author, A. (Adriana) Gavazzoni . . . .

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(Q) Tell us a little about your new release of Lara’s Journal – book two and how it differs from your first novel ‘Behind the Door’?

“Lara´s Journal is the sequel to Behind The Door, and in this new novel, the reader is going to discover the hidden motives behind Lara´s behavior as an adult. Readers will get to know her, learning about her childhood through her college years.

Simone suffers deep changes in this second novel, thanks to the traumas she endured in the first book. In Lara’s Journey, Simone decides to enjoy life in a different way. The new book contains mystery, murder, and all criminal scenes were checked and endorsed by a former FBI agent, so they are as realistic as possible.

The book is also steamy as hell, so prepare for sex beyond any limits—even more scandalous than what readers encountered in Behind The Door”

(Q) How many books will be in your novel series?

I believe I’m going to write at least three…but I don´t put reins on or apply rules to my imagination; I let it run free!

(Q) What writing challenges did you have with Book Two? Was it more difficult to write than ‘Behind The Door’?

Book two has many criminal situations that required a frequent consultation with FBI agents, and also, I had to study a lot of psychiatry to create Lara and the other characters, but I don´t think writing Lara’s Journey was more difficult than writing Behind The Door, I believe the first novel was more difficult because it was the first one.

One difficulty I really had was to cut the second novel before it reached a thousand pages…and hold on to the rest of the story, keeping it in my mind for book number three.

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(Q) Tell us about yourself?

Well…I am from Brazil…and I am a very active person, or better, I am hyperactive. Professionally I’m a lawyer and a writer…I love to dance, to work out, to read and to cook ( I can cook some amazing dishes and now I’m learning Indian Cook…spicy!!!!). I am also addicted to movies.I love to learn foreigner languages and culture ( I speak English, French, Spanish and Portuguese) and I travel abroad whenever I can. I love art and I’m a museum rat and passionate about history. I love animals. All kind of animals. And I have two dogs, two beautiful girls, Gaia and Juno.

(Q)  What inspires you to write?

Human nature inspired me. I love to observe people and try to guess why they behave the way they do…it’s all about hidden motives and we all have ours.

(Q) Do you have any unusual writing habits?

Whenever I have an idea for a scene I send messages to myself (whats app and e-mails) LOL.

(Q) What authors, or books have influenced you?

So many marvelous writers inspired me…to start with the classical ones like Emily Bronte, Stendhal, Dumas, Saad Marquis, Margaret Mitchell and modern ones like Marc Levy, Tom Clancy, Dan Brown, John Grisham and Colleen McCullough …but I could list a hundred here…the poems of Alisson Matos – a Brazilian writer – from Baudelaire to Allan Poe.

(Q) Do you have any advice for new authors? And what was the best advice you have gotten?

For writers, if you love to write, believe you are going to be a published writer/author and never give up on your dream! Now, the best overall advice I ever heard came from my father; “learn everything you can, Nobody can take knowledge from you.”

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(Q) Now to round out your interview, a few personal detail. What is your favorite color and favorite foods?

My favorite color is red, and I don´t know if I have a favorite food, as I enjoy trying everything, but I really love any kind of spicy food—Thai, Indian, Brazilian Bahía´s food. I take great pleasure in the dining experience and think of it as a sensual activity, so, whenever I can…I try something really different.

(Q) And last, what is one “secret” about you that readers don’t know or can’t find to about you?

I´m an open person, so if someone asks me a direct question, I will answer. I don’t think I have any deep, dark secrets or skeletons in my closet, but there is one thing people might not guess about me—I´m very childlike, and I love to watch cartoons, Disney movies, and go to amusement parks. Nothing is more fun to me than a crazy-dangerous roller coaster that causes me to shout and scream until I’m hoarse! LOL!

Author Websites and Profiles
A. Gavazzoni Website
A. Gavazzoni Amazon Profile

A. Gavazzoni’s Social Media Links
Facebook Profile
Twitter Account

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Now you have all the scoop readers! All you ever wanted to know about our ‘Guest Author, A. (Adriana) Gavazzoni.’  Please make sure you visit her website for updates above, connect with her on social media as well, and do yourself a big favor and grab a copy of both her released books in her novel series and be ready for Book Three!


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*CaT* ~ “Cat Lyon’s Reading Den” of Author/Columnist, Catherine Lyon**


 

My Guest Today – Marsha’s PR Insider! Get Your Brand As An Author Ready For The New Year on Social Media.

How Social Media Turns You Into A Valuable Media Commodity   by

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All I can say is I just love Marsha Friedman from The PR Insider! I have learned SO much from her through the years about PR, Social Media, Branding, and Book Marketing. She is well respected and very inspiring to many .  .  .  .

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If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts.

After all, when you’re using social media for personal or business branding, you’re not out to learn how many of your high school classmates have grandchildren, or “like” the photos of your niece’s wedding.

Instead, your goal – or at least one of your goals – is to build a loyal following and then leverage that following to enhance your marketing and branding efforts as an authority in your field.

Because here’s the thing: the greater your following, the more intriguing you’ll appear to the media gatekeepers you’re trying to attract to spread your message.

Let’s face it, most people in the media are inundated with requests from people who have a story to tell, a product to sell or a service to promote. If you manage to cut through all that clutter and get on the media’s radar, one of the first things they will do is Google your name or your company’s name and check out your presence on social media.

It gives your credibility a strong boost if the media find that you are widely followed on social media sites. Here are just a few ways your social media following can pay marketing dividends for you:

  • A large, built-in following makes you an asset to the media. The bigger your following the more impressive you’ll look when the media take a peek into your online world. As a result, a journalist will be more inclined to interview you, and a TV show or radio show host more likely to want to talk with you on the air. Simply put, the more popular you are, the more valuable you are as a guest or interview subject.
  • Once you’ve achieved some media coverage, your social media following is your doorway to sharing that coverage with an even wider audience. There is so much information on the internet competing for attention that it’s a challenge for any one article or interview to achieve much notice. That’s why you have to give any coverage you receive a little nudge – or maybe even a big shove!

    Let’s say, for example, that you’re interviewed for an article that appears in a national publication. If you share a link to the article on your social media sites, you have immediately broadened the potential audience for that article. But it doesn’t stop there. Many of your followers may share it with their followers, widening the reach even more. If you’re lucky, it could even lead to the article or interview with you going viral! You’ll like that and so will the media outlet you helped shine the spotlight on.

  • If you’re looking for a book deal, that social media following will be influential. Traditional publishers who are mulling the risk of taking you on will be more inclined to do so if you have a large number of people following you.
  • A large social media audience can attract sponsors interested in tapping into your audience because they’re after the same demographics. That could be a deep well of revenue for you.

Building an extensive social media following and making the best use of it is not only smart, it’s essential if you want to take advantage of the marketing and branding opportunities that social media present.

When the media start checking you out, you want them to be impressed with what they find. And at that point, the whole situation could become almost self-perpetuating. A growing audience can help lead to media attention. Media attention can help grow your audience.

What an extraordinary development that would be!

Perpetually yours,

Marsha 

(P.S. If you need professional help with your branding and social media efforts, give us a call at 727-443-7115 ext. 215.)

ABOUT MARSHA FRIEDMAN:

Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.