Learning The Difference! READ THIS Before You Enroll in KDP Select! by Reedsy…

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I enjoy having Guest Posts often here at “The Reading Den” as many of my followers are writers and authors, not only Readers. This post for you. I get asked often if Cat knows the differences between Kindle Unlimited and KDP Select. Well, I DO NOW thanks to this amazing blog post on “Reedsy – Blog.”  HERE WE GO!

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READ THIS Before You Enroll in KDP Select!

Posted in: Book MarketingUnderstanding Publishing

 

We get it: writing a book requires a lot of your time, effort, and money. Taking a book from inception to completion is intense work, and by the time you’re ready to publish you might find yourself referring to your manuscript as “my baby.”

Of all the big decisions you have to make in your journey as a self-publishing author, one of the biggest is whether or not to enroll your ebook in Amazon’s KDP Select: a program which offers authors bonus incentives in exchange for granting Amazon exclusivity.

But going exclusive is a big deal. Are you sure you want to let Amazon put a ring on it before your book has had a chance to test out the other options? Is KDP Select the right choice for you? That’s what we’ll answer in this post, covering all the points in the table of contents (to your left).

Let’s get started with the basics.

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What is Kindle Direct Publishing?

Kindle Direct Publishing (KDP) is Amazon’s ebook publishing unit, which allows authors to sell their books directly to Amazon’s readers. The Kindle and KDP were launched concurrently in 2007, laying the groundwork for Amazon’s ebook empire which now holds more than 80% of the market in the United States and the United Kingdom.

Success stories from authors self-publishing through Amazon KDP began to roll out around 2011, with the popularity of Andy Weir’s The Martian and Wool by Hugh Howey. But they’re not without company: in 2018, Jeff Bezos revealed that over 1,000 authors had earned over $100,000 through Kindle Direct Publishing.

While numbers like these are not the norm for the average writer, KDP has become the heavily preferred route for self-publishing authors — many of whom also decide to enroll in KDP Select. Speaking of which…

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What is KDP Select?

KDP Select is a program available to all authors willing to grant Amazon exclusive rights to sell their ebook through the Kindle store only. By agreeing not to sell the digital file of their book through any other retailers, authors are given access to a variety of promotional tools — the most significant of which is Kindle Unlimited — and the opportunity to earn higher royalties (in some cases, more on that later).

The KDP Select program lasts 90 days, after which authors can either choose to opt out of the program, or auto-renew for another 90-day commitment.

While digital copies of the book must only be sold through Amazon:

  • A 10% sample of the book can be made available outside of the Kindle Store;
  • Print (or any other non-digital) versions can be distributed elsewhere; and
  • Copies of the book can be emailed to reviewers for editing purposes.

So, a higher percentage of sales and additional book marketing tools: sounds pretty good, right? Why would an indie author not want those things? Well, the question of whether to grant Amazon exclusivity or to “go wide” is a constant talking point amongst self-publishing authors, as both options come with their own sets of pros and cons. The biggest and most important proof enrolling in KDP Select is undoubtedly the access to Kindle Unlimited. So before we get too far into discussing the pros and cons, let’s quickly cover exactly what Kindle Unlimited is.

What is Kindle Unlimited?

Kindle Unlimited (KU) is an “all-you-can-read” service that allows subscribers to read as many ebooks as they’d like for $9.99 a month (if you’re thinking “Netflix for books,” you’re on the money). When authors enroll in KDP Select, their books are automatically made available to readers on KU.

Because of the ease with which readers can find books (KU customer receive emails suggesting books based on their reading history), and the ability to “test-drive” many books without having to pay full price for them all, KU has become an extremely popular program. In fact, it has become such a go-to for readers that for many genres, it’s basically impossible for a book to rank well on Amazon if it’s not listed in Kindle Unlimited.

With this major pro of KDP Select in mind, let’s discuss how authors actually make money with KU, and look a little closer at the other perks authors can expect when they marry their ebook to Amazon for 90 days.

The Pros of Enrolling in KDP Select

The main benefits of enrolling in KDP Select include access to:

  1. Kindle Unlimited
  2. Kindle Countdown Deals
  3. Kindle Free Promotions
  4. Kindle Owners’ Lending Library
  5. Increased royalties for sales in select countries

The crown jewel of KDP Select’s incentives is, without a doubt, the access to Kindle Unlimited (KU). It’s a topic we covered extensively in our weekly marketing newsletter(to sign up, select “book marketing”), but we’ll start by giving you the KU highlight reel here.

1. Kindle Unlimited

Here’s how authors make money on Kindle Unlimited: at the end of each month, a Kindle Direct Publishing Global Fund is announced. This fund determines how much each title available on KU has earned it authors. For instance, in January 2019, the KDP Global Fund was $24.7 million.

Amazon then determines how this money is split between authors and publishers with a per-page-read royalty — so the more pages of your books are read by KU subscribers, the more money you stand to make.

So let’s say an author has a 300-page book in Kindle Unlimited. In January 2019, the payout per page was $0.0044, so the author will have earned $1.32 for every reader who borrowed and read their title cover-to-cover. (This is regardless of the actual retail price of that book).

You can keep track of the monthly KDP Global fund and per-page-payout amount in this helpful post by Written Word Media.

Kindle Unlimited can be a truly great resource for self-publishing authors, depending on your genre. But it’s not the only incentive KDP Select offers authors. Let’s take a look at some of the others.

2. Kindle Countdown Deals

For one week every 90 days, authors have the ability to discount their book by putting it on a “countdown deal.” Authors continue to earn a 70% royalty on the discounted price, even if it’s priced below $2.99. (Note that authors who run price promotions outside of KDP Select only earn 35% royalties on books priced below $2.99).

There are a couple of eligibility requirements to take part (head here to read them all):

  • The price before the countdown must be between $2.99 – $24.99 on Amazon.com or £1.99 – £15.99 on Amazon.co.uk;
  • The minimum discount is $1 on Amazon.com or £1 on Amazon.co.uk;
  • The title must be enrolled in KDP Select for at least 30 days; and
  • You cannot run a deal if the end of your KDP Select enrollment is 14 days away or less.

3. Kindle Free Promotions

For five days every 90 days, authors can set their book to free. (Note that it can’t be in the same 90-day period as a countdown deal). Both countdown deals and free promotions allow books to appear on the Kindle Store Deals page, promising a boost of visibility.

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4. Kindle Owners’ Lending Library

This is a program open to Kindle owners with an Amazon Prime subscription. Each month, they can choose to borrow one book for free from over 800,00 titles  — with no due date or late return fee to pay.

As with Kindle Unlimited, authors earn a per-page-read royalty for books enlisted in the Kindle Owners’ Lending Library program (KOLL), based on the KDP Global Fund.

5. Increased royalties for sales in select countries

KDP and KDP Select authors can earn a 35% royalty on sales both in the US and internationally if their book is priced below $2.99, and 70% royalties on books priced above $2.99 in the US and other select countries. Only with KDP Select can authors earn a 70% royalty for sales in Brazil, Japan, Mexico, and India.

Suffice it to say, Amazon offers some pretty enticing perks for enrolling in KDP Select. However, as with anything, there is another side to the coin. Let’s take a look at why self-publishing authors might want to cast a wider net.

 

The Cons of Enrolling in KDP Select

The primary reason for an author to go wide is so that they can list their book on as many e-retailers and library distributors as they want, in addition to selling and distributing it through their own author website.

While Apple Books, Kobo, Barnes & Noble, and Google Play are the main “competitors” to Amazon, there are literally hundreds of more e-retailers and ebook distributors around the world. You can view them all in our complete guide to ebook distribution.

But if these other distributors and retailers only represent under 20% of the market, should you really bother going wide, if it means missing out on all the incentives KDP Select offers to keep your exclusivity?

Here are some reasons why you might (or should) want to go wide:

  1. In some countries, Amazon isn’t as dominant as it is in the US
  2. You can build a presence outside of Amazon (which can be fickle)
  3. You will have the ability to hit bestseller lists (outside of Amazon)
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1. Access a larger portion of the international ebook market

With around 80% market share, Amazon undeniably wears the crown when it comes to control of the ebook market in the US and the UK. However, this isn’t the case across the globe:

  • In Canada, Kobo alone controls over 25% of the ebook market;
  • In Germany, Tolino and Amazon have equal ebook market share; and
  • In Australia, Apple Books controls about 30% of the ebook market.

So by not going exclusive with Amazon, you allow yourself the opportunity to tap into these markets and better reach a worldwide audience.

Also, while Amazon’s presence in the US is going to be hard to challenge, Kobo’s recent partnership with Walmart does open a new door to readers in America.

2. It’s harder to build a wide presence… but harder to lose it as well

While Amazon might get the most digital foot traffic, you’re also competing with a huge number of other authors and books. Though you might be catering to a smaller pool of customers on other retailers, you might also have better luck gaining a competitive advantage — and grabbing the attention of those readers.

Furthermore, non-Amazon stores (Apple Books, Kobo, B&N, Google Play) are curated in a different way. While Amazon is all about automated algorithms — which can change from one day to another, along with your books’ rankings — these stores are more about human curation. Top visibility spots are curated by merchandising teams (another topic we covered in our marketing newsletter). What this basically means is that, while it generally takes longer (and requires you to publish more books) to get a strong stream of sales from non-Amazon stores, it’s also a much harder position to lose — that is, if you don’t pull your books away and into KDP Select, of course.

3. The ability to hit Bestseller lists (outside of Amazon)

As Nicholas Erik mentions in his helpful post on the topic, the chances of an indie author hitting The New York Times’ Best Sellers list are razor-thin. But other lists, such as the USA Today one, are a lot more within an indie author’s grasp and can be just as much of a boon to a writer’s career.

However, many of these lists — The New York Times and USA Today both included — require that the author is not exclusive to Amazon and is selling their book on at least one other retailer.

Fundamentally, one of the first rules of investing is to not put all your eggs in one basket. If you’re exclusive to Amazon, you’re entirely at their mercy. If they suddenly change their algorithms and your books stop ranking, you might lose a huge portion of your income overnight.

At the end of the day, the decision to go wide or exclusive with Amazon depends on your marketing plan for your book. Which brings us to…

 

Making the call: should you enroll in Amazon KDP Select or not?

Ultimately, the decision on whether you go into KDP Select or distribute wide will be a personal decision. The main factor influencing it is whether you feel okay trusting Amazon 100% with “your babies.”

That said, it’s important to also consider factors like genre and your own marketing strategy.

Luckily, the terms of enrolling in KDP Select only last 90 days, so you can rest assured in the knowledge that it’s not a permanent or years-long commitment. However, whatever your decision is, you should try to stick to it as much as possible. While trying KDP Select for 90 days is certainly worth it, you shouldn’t be jumping in and out of Select. Going wide is a long-term game, and not only does it take years to build a presence on other stores, marketing strategies and best practices also differ between Select and wide books.

Who should consider KDP Select?

If you answer “yes” to the following questions, you should consider enrolling in KDP Select:

  • Are you planning on selling only through the Kindle Store?
  • Does your target market primarily consist of digital readers in the US and the UK?
  • Does your marketing strategy consist of big promotions bolstered by big ad blasts (as opposed to more of a “slow and steady” effort)?
  • Do the bestsellers in your genre include a healthy selection of Kindle Unlimited titles?

That last point is very important and should be a major factor in your decision.

Finding out whether KU is integral to your genre is fairly simple: head to Amazon’s Best Sellers in Kindle Ebooks and narrow it down to just your categories. Go through the top 20 to 100 titles and see what percentage of those books are in KU. If the percentage is high, you might be better off enrolling in KDP Select.

For example, at the time of this article’s writing, the top 20 fantasy, science fiction, romance, and crime fiction books all include over 14 KU titles. (While the top 20 mystery, historical fiction, thriller, and literature and fiction books only contain 12 or fewer KU titles — and self-help, art, and photography, and biographies and memoirs contain less than ten.)

Who should consider going wide?

If large parts of your target market are ebook readers outside of the US and UK, you’re publishing your first book, or you’re writing in a genre with few KU titles in its bestsellers list, going wide might be your best bet.

Going wide is a good choice for patient authors who are thinking of their career in the long-term. As David Gaughan explains in his comprehensive post on the topic, it’s an option that requires long-term growth marketing strategies, such as:

  • An up-to-date author website
  • Growing mailing lists and tested reader magnets
  • Targeted campaigns (such as Facebook ads)
  • Permafree or heavily discounted books/series

Going wide is all about building a readership — and hanging onto those readers. This requires more of a slow but steady mindset: you need to regularly communicate with your readers and invest time and energy into researching and executing email marketing strategies in order to hold their attention. Because, while KDP Select might take advantage of algorithms to help bring readers to your book, going wide is all about finding ways to connect readers to your books yourself.

What’s great about this strategy (which David coins the “drip strategy”) is that, if you do it well, it can result in smaller but steadier reader growth and sales from a number of different places — which eventually adds up to a strong stream of income.

This is not to say you can’t — or shouldn’t — put these drip strategies into effect if you’re exclusive with Amazon. But it’s tougher because you’re at the will of the Amazon algorithm, which has been known to change fairly regularly.

And seeing as your ideal distribution method boils down to your marketing strategy, here are a few final resources to help you make the most of your book launch.

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Bonus Resources

How to Self-Publish a Book on Amazon [blog post]
The Complete Guide to Ebook Distribution [blog post]
EPUB to MOBI converter [tool for Amazon uploads]
50+ Book Marketing Ideas to CRUSH Your Book Launch [blog post]
Winning Amazon’s Secret Popularity Contest [webinar]
How to Launch a Bestselling Book in 7 Steps [webinar]
Book Promotion Services [directory]
Vetted Freelance Marketers for Hire [marketplace]

With all of this in mind, remember that whether you decide to go with KDP Select or open publishing, you’ll get out of it what you put into it. If you use KDP Select’s Countdown Deals or Free Promotions but don’t spend any time advertising your promotions, they won’t lead to much exposure — the whole point of these tools.
If you decide to forgo the increased visibility that can come with Kindle Unlimited, make sure you spend time getting acquainted with the aggregators out there or developing various book marketing strategies — or else the benefits of going wide will end up falling flat.

We hope this post has been helpful in considering the pros and cons of KDP Select vs. going wide, and that you feel more confident in leveraging the route you choose for your book’s success.

 

 

Weekend Featured Article That Cat Couldn’t Have Written and Shared Any Better! Book Marketing 101 by Strong Social.

How to Be Cost-Effective With Your Digital Marketing Plan ~ Strong Social.

 

Image result for free images of marketing 101

Before the Internet, the advertising industry had a monopoly over media. If you wanted to advertise your brand and products/services, you needed to pay for an ad in your local or national newspapers, buy radio or television airtime, place ads on billboards, and so on. Now, anyone can advertise online for just a fraction of the cost of these traditional marketing techniques.

When it comes to brand promotion, both small businesses and large corporations have the same tools and strategies available to them. However, small businesses and startups have less money and fewer staff members they can rely on, which is why they should find ways to make their digital marketing plan as cost-effective as possible.

1. Social media

From startups to corporations to authors – everybody has a social media marketing strategy in place. Facebook, Instagram, Twitter, and LinkedIn are an integral part of every digital marketing strategy as they offer a large pool of potential prospects and tools for targeting specific market segments and demographics. Social media allows you to reach out to, stay in touch, and interact with your customers. This can significantly increase your brand’s visibility and requires just a portion of your marketing budget.

However, not every social media platform will help you maximize the benefits, so choose it wisely. Facebook has the largest pool of users and excellent targeting system, so it’s always best to start there. On the other hand, if you’re a B2B company, then LinkedIn should be your social media “weapon” of choice.

Use these platform’s analytics to understand your campaign’s performance, and engage with social media influencers. For choosing the right social media platform for your business, check out this guide on Medium.com.

2. Content Marketing

A well-designed content marketing process requires a content strategist, planner, creator, and editor. But if you don’t plan to post large amounts of content, this can be handled by one or two experienced content marketers.

When creating content, it’s important that it resonates with your audience. You can write informative and educational blog articles, engaging website copy, infographics, white papers, case studies, ebooks, or produce engaging video content. Whatever you want to go for (or your analytics point out that you should), remember that content marketing won’t give you any instant results. On the other hand, it is beneficial in the long run because it can help you build brand reputation, establish yourself as an authority in your industry, connect with potential customers, and build a trustworthy relationship with them.

Quality content can also help you rank higher in SERPs (Google loves the quality and relevant long-form content), increase your social media engagement (if your fans like it, they’ll share it), build your credibility, and help you generate and nurture leads.

3. Organic SEO

Paid search costs a bit more so you can go with the organic ways of improving website search engine rank. There are many ways to do it and prove to yourself that SEO doesn’t have to cost a lot. First, assess your website’s search engine optimization with Google Webmaster – register, verify your domain name, follow the steps, and the tool will give you some tips for your organic SEO, tailored to your specific website.

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Image result for free images of google seo.

Because SEO targets people who are actively looking for products/services like yours, the website traffic you get is more qualified than in other marketing strategies, which will save you a great deal of money. Check out Neil Patel’s guide to SEO to get a better understanding of the concept along with some tips to get the maximum effect.

4. Email Marketing

Email marketing is not dead. It’s alive and well. It remains to be one of the most cost-effective marketing strategies out there. Even though it may seem to be lagging behind the latest digital marketing trends, email marketing can provide significant value to your customers. Email is a behavioral marketing tool, and thanks to personalization, segmentation, and behavior-triggered automation, you can boost customer engagement and turn them into your loyal brand advocates. Email marketing delivers the best ROI (in the US, for every dollar spent, it brings back $44), while the developments in machine learning will allow us to use email to predict what the customer does next.

5. Retargeting

Retargeting is one of the essential, cost-effective techniques for growing an audience. What is retargeting? It is known as remarketing. A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. To be able to recognize a brand, people need to be constantly reminded of it. They may not remember it from when they initially visited your site, but you can re-engage them through retargeting, and many marketers see it as a sure way to drive repeat sales. With retargeting, you can ensure that they will come back to your site rather than go elsewhere to consume their content.

6. Mobile focus

Don’t forget about mobile marketing! There are billions of people around the world walking around with a smartphone in their pocket. Mobile ads get you more bang for your buck because they cost less than desktop ads. On Facebook and Google, it is possible to set up mobile campaigns and allocate your marketing funds to run only on smartphones with full browsers. This way, you can significantly stretch your budget.

To effectively advertise your business, product, and target your ideal customers, (readers) take your time to research and find out what will and won’t work for your company or brand as an author. By adopting some (or all) of these digital marketing strategies in your marketing plan, you will make your digital marketing plan more cost-effective, without sacrificing your ROI.

In case you need any help, reach out to Strong Social for help in blog writing, social media marketing, and lead generation. As a business leader, the chances are that you can do all these things yourself, but limited time and staff often make it challenging.

Regards,

Jason Gordon – Founder

https://www.strong-social.com/

My Guest Today – Marsha’s PR Insider! Get Your Brand As An Author Ready For The New Year on Social Media.

How Social Media Turns You Into A Valuable Media Commodity   by

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All I can say is I just love Marsha Friedman from The PR Insider! I have learned SO much from her through the years about PR, Social Media, Branding, and Book Marketing. She is well respected and very inspiring to many .  .  .  .

marsha

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If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts.

After all, when you’re using social media for personal or business branding, you’re not out to learn how many of your high school classmates have grandchildren, or “like” the photos of your niece’s wedding.

Instead, your goal – or at least one of your goals – is to build a loyal following and then leverage that following to enhance your marketing and branding efforts as an authority in your field.

Because here’s the thing: the greater your following, the more intriguing you’ll appear to the media gatekeepers you’re trying to attract to spread your message.

Let’s face it, most people in the media are inundated with requests from people who have a story to tell, a product to sell or a service to promote. If you manage to cut through all that clutter and get on the media’s radar, one of the first things they will do is Google your name or your company’s name and check out your presence on social media.

It gives your credibility a strong boost if the media find that you are widely followed on social media sites. Here are just a few ways your social media following can pay marketing dividends for you:

  • A large, built-in following makes you an asset to the media. The bigger your following the more impressive you’ll look when the media take a peek into your online world. As a result, a journalist will be more inclined to interview you, and a TV show or radio show host more likely to want to talk with you on the air. Simply put, the more popular you are, the more valuable you are as a guest or interview subject.
  • Once you’ve achieved some media coverage, your social media following is your doorway to sharing that coverage with an even wider audience. There is so much information on the internet competing for attention that it’s a challenge for any one article or interview to achieve much notice. That’s why you have to give any coverage you receive a little nudge – or maybe even a big shove!

    Let’s say, for example, that you’re interviewed for an article that appears in a national publication. If you share a link to the article on your social media sites, you have immediately broadened the potential audience for that article. But it doesn’t stop there. Many of your followers may share it with their followers, widening the reach even more. If you’re lucky, it could even lead to the article or interview with you going viral! You’ll like that and so will the media outlet you helped shine the spotlight on.

  • If you’re looking for a book deal, that social media following will be influential. Traditional publishers who are mulling the risk of taking you on will be more inclined to do so if you have a large number of people following you.
  • A large social media audience can attract sponsors interested in tapping into your audience because they’re after the same demographics. That could be a deep well of revenue for you.

Building an extensive social media following and making the best use of it is not only smart, it’s essential if you want to take advantage of the marketing and branding opportunities that social media present.

When the media start checking you out, you want them to be impressed with what they find. And at that point, the whole situation could become almost self-perpetuating. A growing audience can help lead to media attention. Media attention can help grow your audience.

What an extraordinary development that would be!

Perpetually yours,

Marsha 

(P.S. If you need professional help with your branding and social media efforts, give us a call at 727-443-7115 ext. 215.)

ABOUT MARSHA FRIEDMAN:

Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

 

Marsha Says: “Social Media Is Where It’s At For Books & Brand Marketing.”

We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.

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Marsha Friedman


Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success!  Catherine Lyon “-)

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Are You Set Up For A Successful
Social Media Campaign?
by: Marsha Friedman


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After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Actually, you may not be! It’s not enough to establish Facebook, Twitter, LinkedIn, Instagram and other social media accounts and just expect good things to happen without any more effort.

First things first:  You need to lay the right groundwork. The following are necessities for properly leveraging social media for branding purposes:

  • A website is a must. On social media, you’ll tweet, you’ll post and you’ll share. But the ultimate goal is to drive your target audience to your professionally designed website – or at least a quality landing page – so they can learn even more about you and/or your business.
  • Be ready with content worth viewing. When your followers click on your links and are directed to your website, they should be rewarded with something more substantial than a sales pitch.  Share your valuable expertise with them so that hanging out on your website is worth their while. Maintain a blog or provide useful information in tips articles, video blogs, infographics or a white paper. Include a call to action.  Invite them to sign up for worthwhile information via your mailing list.  This enables you to stay in front of them whenever their need for your product or service arises.
  • Someone needs to take charge. Social media isn’t something you set and forget. Someone needs to oversee your social media; otherwise it’s likely to die on the vine. So, how will you handle this? It’s not the best idea to assign it as an additional duty for someone already slammed with responsibilities.  It needs to be handed to someone for whom the work will be a priority.  A successful social media campaign requires knowledge, skill and persistence.  Effective social media marketing simply cannot be treated as an afterthought.

That third bullet point is perhaps the most crucial because – regardless of how well the groundwork is laid – nothing is accomplished without the right person executing a smart strategy to build your brand.

And just any random person is not likely to do this well.

Sure, most of us have become at least marginally adept at liking, commenting, sharing and tweeting, but a genuine social media expert will have a formal and professional background in their craft. This is vital for ensuring that your social media channels play a legitimate role in the overall marketing strategy behind your brand or product.

Social media managers continually hone their knowledge and keep up to date with trends in both social media and marketing. Such experience and focus are vital to ensuring your social media follows a well thought out and effective strategy.

So if you haven’t already, start getting those pieces of a successful social media campaign lined up.

With your website or landing page humming, with terrific content ready to give visitors valuable information, and with a person or team in place to oversee the strategy, you’ll be ready to launch.

All set?  Come visit out website for information and tips on marketing and sign up for our free newsletter while your their!

       
Marsha

Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon

“Bye Bye Vizify”….Hello About.Me.com”!

So it seems every time I find an awesome new place to “Share” myself, my books, and my blogs on the worldwide web, and the issues I “Advocate” for, they seem to get bought out, or just go away. Just like “Klout” has recently merged with “Lithium,” VIZIFY has been bought by YAHOO, and they are going away forever!

 

We’ve been acquired by Yahoo!

We started Vizify in 2011 with the vision of transforming the information that we all consume and create every day into something more beautiful and personal. We were awed and grateful to see this vision taken up by so many of you as you built and shared our graphical bios, info-graphic cards, and videos.

Since last summer, we’ve been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain. As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day.

As part of the transition to Yahoo, we will be sun-setting the Vizify service (read below for more detail). As for what’s next, we can’t talk specifics just yet, but we’re excited to bring a more visual approach to data at Yahoo. We have a lot more up our sleeves and can’t wait to get started.
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What the heck is going on around “Social Media”? Well I have only 2 words for YOU….
“ABOUT.ME”!  http://about.me  is a fantastic social media community that makes you look good across the web! So when I got the email about Yahoo buying Vizify, I was happy that I already had went to about.me and created a “Beautiful About.me Page”!
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It was fun, easy, and you can be really creative as YOU have the control over making your page! And did I tell you it’s FREE? YUP! But, they do have some excellent premium services as well, so if your website happens to be a virtual store or business, then they also have all you need to make your site “Shine” across the web with their low-cost premium services.
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I happen to use my About.Me Page as my “Author Bio Page and My “About Me” page on my blogs. It’s easy to do with their tools to share your page on your blog or website. The About.me staff are “Fabulous” too! I also use my link on Social Media as an introduction on Twitter, Facebook, LinkedIn, asn other sites for people to learn more about me and what I do to help others in Recovery!
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It’s all about you!

Having an about.me page will make it easier for people to find and learn about you!
Benefits of using about.me?

  • Build Your Online Presence

    It’s a great place to start, or improve your presence on the web.

  • Public Profile

    Your public ID online. Visitors don’t have to sign up to see any of your information.

  • Market Your Business

    Drive awareness for your business with a simple, beautiful page.

  • Helps in a Job Search

    Give your applications a personal touch by adding your about.me URL.

  • Personal Homepage

    No need to know code or build your own site. About.me is free and easy to set up.

  • Central Point of Contact

    Stay organized by putting all your links in one place.
    Get Started – It’s Free.
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    So what are you waiting for? Go make your own beautiful, creative, and Free about.me page and see all the wonderful communities & people you can interact with. I enjoy seeing those who send me compliments about my page on Twitter, and you can share those through social media like on Twitter, Facebook, Pinterest, and More!
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    I have made some wonderful connections through about.me! Go check out my “Author Bio Page” and learn a Wee Bit more http://about.me/AuthorCatherineLyon/
    And as ALWAYS, tell them you heard about THEM from Author Catherine Lyon!
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    Hugs & Blessings Everyone!! *Cat*

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*I think we all know this won’t END WELL! Bye Bye Vizify*!