How Small Publications Can Play A Big Role In Your Publicity Efforts …
I just read a great new article by my dear friend and PR expert Marsha Friedman in my newsletter from her PR firm. So, Marsha is back and shares and explains, time matters when it comes to media success. It doesn’t happen overnight and especially for authors and their books. Marketing your brand as an author and marketing your books takes a lot of work! Here is what Marsha says about this topic … Catherine *Cat*
Have you ever heard actors, singers, or even authors who became “overnight sensations” explain that their success didn’t happen overnight after all?
Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame.
Building your personal brand works in somewhat the same way. You can’t expect to bolt out of the starting gate one day and end up the next morning on the front page of a major newspaper or on the set of a national TV show.
So, the bad news is that success in the publicity and personal-brand-building world can take time. The good news is, for those willing to put in that time and effort, success does happen – and often in a big way!
Case in point: One of our clients was just featured in an Inc. magazine article that focused entirely on her and her message, along with a mention of her book! That’s not a common occurrence with this publication.
But this was no overnight achievement. She’s been our client for a year, and in that time we steadily helped her build both a stronger social media presence and print media presence. Would Inc. magazine has devoted so much space exclusively to her if she hadn’t built her authority over the last 12 months? Unlikely.
I share her success story for a couple of reasons.
For one thing, this shows what can be accomplished by those who find a message that resonates with the media and who keep at it, realizing that publicity and brand-building must be ongoing.
The second reason I share her story is this: On occasion, we encounter clients who don’t have a strong media presence and yet expect this sort of media attention instantly. They struggle to understand why we don’t just call up journalists or TV producers and explain how great they are or how wonderful their product or service is. They assume the media will be eager to talk with them.
It doesn’t quite work that way. Sorry to say, the media may not be that interested in you – not yet anyway.
But you’re in good company. The top-tier media at one time weren’t into plenty of people who later became household names. No one cared about interviewing Mark Zuckerberg until Facebook started becoming a phenomenon that couldn’t be ignored.
That said, though, there are ways even an “unknown” can start to build a media presence and promote a personal brand, such as:
If you’re starting to think this sounds more like a journey than a quick trip, you would be right. And, for those who care about personal brand building over the long haul, it’s a journey that has to be ongoing.
Once your efforts die, so will media interest – and they’ll turn to the next “overnight sensation”!
Marsha! (We Help Authors Too! http://newsandexperts.wpengine.com/book-promotion-services-for-marketing-a-book/
Authors and Writers are an extraordinary breed…
We work feverishly at the craft of writing and when we chose to publish our works, unless you make the “Big Time” it is difficult to work our way into “Main Stream Media.” Of course, we want our books to be found by readers all over the world who may enjoy our “style” of writing, be it fiction, a memoir, or mystery suspense reads. That is where an amazing PR Firm can help. And luckily I have a friend in the BIZZ.
Marsha Friedman ~ CEO of News & Experts PR Firm knows not all authors can afford a public relations company. So she is kind enough to share many tips and advice with us from her sites and why I enjoy having her as a guest frequently here on my book promotions blog. She has been doing what she does for over 28 years now, and is passionate and caring about what she does and about helping authors gain the spotlight. So here is a new Guest Article she has shared in hopes of you gaining some knowledge on how to make you and your books shine through media!
From the beginning, Marsha set out to make her company different. Today, Marsha is considered a national pioneer in pay for performance PR, a model other firms have since tried to replicate…
Guest Article ~ Ready For The Media?
Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight?
If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way if you have the right qualities and characteristics that will give them the assurance that you’re someone worth their time.
But just what are those qualities and characteristics? Let me share a few that I think make someone the ideal candidate to have a successful publicity campaign:
So do you think you have what it takes? Do you have the credentials, experience, knowledge, and passion – and perhaps also a book? That makes you the ideal person to launch a great publicity campaign.
Remember, you don’t have to be a household name to get started. But with dedication, tenacity, persistence, and commitment to this business-growth journey, you might become one before it’s over.
P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231. We’d love to hear from you!
Since we are starting a fresh New Year, I came across TWO exceptional articles from my friend and PR Expert, Marsha Friedman that shares two vital parts to marketing you, your books, and Brand! We can never have too much advice from a Public Relations firm that Marsha runs and is the founder of. Let’s make 2018 our “Year To Shine!”
The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you.
Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 months we will travel more, read more or spend more time with the family.
As you look ahead to all the possibilities that a New Year brings, let me suggest that if you’ve been letting your personal brand languish, 2018 can be your time to shine! It can be the year you rise from obscurity to fame – or at least to recognition as a voice of authority and go-to expert in your field. You just need to be willing and determined to make it happen!
You can bet that if you don’t, someone else – possibly a direct competitor – is going to step into the limelight that you neglected. They will be the ones polishing up their personal brands and, as a result, speaking with journalists, chatting with radio and TV show hosts, and linking to their media success stories on their websites.
Several years ago when I wrote my book Celebritize Yourself, personal branding hadn’t become quite as widespread as it is today. Certainly, some people – Zig Ziglar, Suze Orman and Bob Greene, just to name a few – had become extraordinarily successful at it, but at that time there weren’t always as many ways for people to promote themselves as there are now.
Most of the social media platforms that we have come to take for granted were either in their formative years or were dismissed as being irrelevant or unimportant. How quickly that changed! Now it’s so easy for anyone to create a Facebook, Twitter or other social media account and introduce themselves to the world.
Meanwhile, the old-school ways of promoting yourself via earned media in print, on radio and TV are still around, too. With so many opportunities out there, let me suggest just a few things you can do in 2018 to make this the year you take your personal brand to a new level:
So make a vow that 2018 will be your year! Although it may seem a daunting task, this really can be the year you create a truly authentic personal brand that will positively sparkle by the time 2019 arrives.
That’s a resolution definitely worth keeping…Shine on!
Yes, this is me shining on!! Now to our next article!
This week my creative team and I were in the middle of just such a session when Jay York, our senior social media strategist, intrigued me with his thoughts about current trends in video marketing.
Let’s face it. With today’s technology, combined with the vast reach of social media, it’s easier than ever to create your own video segments that can become an integral part of your overall marketing strategy. You don’t even need a studio worthy of “Good Morning, America” or special effects that would make you the envy of George Lucas. In fact, the less formal the production is the better.
And once you arrive at your finished product, you can put your video on Youtube, share it on other social media sites such as Facebook and Twitter, and post a link to it from your website.
Frankly, you can get a lot of marketing mileage out of just one video – but you shouldn’t stop there because there are so many approaches you can take. You might create a series of short messages filled with insights into your area of expertise.
You might want to show your company culture with glimpses of team-building outings for example. It can show you’re a fun company to work with, or that you’re philosophically aligned and share commonalities with potential clients. These can be deciding factors when choosing a company to work with. At EMSI, we often use videos for those peeks inside the company, sharing them on Instagram!
So, with an assist from Jay, let me offer a few tips on what you should do to get started and get the most out of your video marketing this year:
A video is going to be more relevant in marketing in 2018 than ever before, which means you need to give serious consideration to incorporating it into your overall strategy.
Granted, not everyone enjoys going in front of a camera. I get that! But I also know the importance of video, so I’m going to suggest you overcome any camera fright and, if you haven’t already done so, take the video plunge! And yours in high definition!
About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
Offer Up Your Own Articles As
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.
While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.
Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.
To help get you started on the path to publication, here are some do’s and don’ts:
Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.
Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.
P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at: The PR Insider ~ EMSI We’d love to hear from you!
About Marsha Friedman:
CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.
Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.
She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.
We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.
Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success! Catherine Lyon “-)
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Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon
Hello Authors, Writers, Book Bloggers & Poets,
I happen to get this fantastic newsletter often from my helpful friend, Marsha Friedman of PR Insider. I send out many Press Releases for my clients about their books. This article helps to hammer home to authors about how you attract and find your readership with having a blog or website for your books, and you as an author.
Now yes, I know that it is not about you the author, it’s all about your books. But I recommend all my clients to think about having a nice Author website or Blog because readers want to know all about you, your writing process, what is coming out next, and love interacting with their favorite authors the read.
Never underestimate the power of a book/author blog! So in this article, Marsha explains many of the reasons why you should! We need to keep in mind that we live in a society that seems to love their tech gadgets so readers are busy, busy, busy, so they get a lot info on the go. YES, even about books they want to read. And with so much tech products out in the market? They surf the web on the go with laptops, iPads, iPhones, Nooks, Kindles, even cell phones!!
So here is what Marsha has to say about all of it. And go visit their site to subscribe free! http://emsincorporated.com
From any page, look in the right sidebar to sign up for Marsha’s PR Insider. . . .
How Online Coverage Can Lift Your Promotional Efforts To New Heights
There’s a point of view I still hear on occasion from prospective clients.
They have little to no interest in exposure in online publications, have a website or blog. Instead, they still view the traditional print world of newspapers, magazines and trade publications as more valuable turf for promoting themselves, their books or their companies.
I guess there’s just something about holding the printed word in your hands that continues to resonate with people. It has actual texture. It has actual weight. It just seems more substantial, so surely it must be.
Hey, I understand. I’m something of an ink-on-paper kind of person myself. I can’t even imagine starting my day without my coffee in one hand and newspaper in the other.
But our reverence for the old-fashioned way of reading shouldn’t color our attitudes about just how valuable online articles can be.
Let me share a few reasons why online coverage has more heft than you might realize.
Author, Catherine Townsend-Lyon of Lyon Media & Book Promotions! 🙂