Writers, Want More Print Coverage? My PR Friend Marsha Has The Answer!

Offer Up Your Own Articles As
A Writer!

 

 
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.

While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.

Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.

To help get you started on the path to publication, here are some do’s and don’ts:

 

  • Look for submission guidelines on the publication’s website – and follow them! Some publications post their rules for submitting unsolicited articles. They may outline the topics they’re interested in, minimum and/or maximum word counts, and the style. If you find guidelines, stick to them! The No. 1 mistake people make is going over the maximum word count. That will very likely get your article rejected. And, since editors often don’t tell you why they’re rejecting the article, the writer keeps repeating the mistake.
  • Pitch your ideas before writing a full article. While with some publications you can submit a full article, you can save yourself time if you first pitch a few ideas to gauge whether the editor would have any interest. Send a short email offering three or four topics, with a one-paragraph synopsis of each. Add a brief bio highlighting your relevant credentials. The worst they can do is say “no,” and if they do you won’t have wasted your time writing an entire 700-word article, or whatever length was the target.
  • Be prepared to offer exclusivity. Many publications state up front that they will accept only articles that have not been previously published. They may also require the writer to promise that the article won’t be submitted to other publications until a specified number of days pass. Be sure to check the fine print! Or, the editor may tell you it’s OK to publish in magazines that it doesn’t directly compete with.

Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.

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Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.

WRITE ON!

P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.  If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at:  The PR Insider ~ EMSI  We’d love to hear from you!

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Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

About Marsha Friedman:

CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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Marsha Says: “Social Media Is Where It’s At For Books & Brand Marketing.”

We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.

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Marsha Friedman


Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success!  Catherine Lyon “-)

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Are You Set Up For A Successful
Social Media Campaign?
by: Marsha Friedman


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After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Actually, you may not be! It’s not enough to establish Facebook, Twitter, LinkedIn, Instagram and other social media accounts and just expect good things to happen without any more effort.

First things first:  You need to lay the right groundwork. The following are necessities for properly leveraging social media for branding purposes:

  • A website is a must. On social media, you’ll tweet, you’ll post and you’ll share. But the ultimate goal is to drive your target audience to your professionally designed website – or at least a quality landing page – so they can learn even more about you and/or your business.
  • Be ready with content worth viewing. When your followers click on your links and are directed to your website, they should be rewarded with something more substantial than a sales pitch.  Share your valuable expertise with them so that hanging out on your website is worth their while. Maintain a blog or provide useful information in tips articles, video blogs, infographics or a white paper. Include a call to action.  Invite them to sign up for worthwhile information via your mailing list.  This enables you to stay in front of them whenever their need for your product or service arises.
  • Someone needs to take charge. Social media isn’t something you set and forget. Someone needs to oversee your social media; otherwise it’s likely to die on the vine. So, how will you handle this? It’s not the best idea to assign it as an additional duty for someone already slammed with responsibilities.  It needs to be handed to someone for whom the work will be a priority.  A successful social media campaign requires knowledge, skill and persistence.  Effective social media marketing simply cannot be treated as an afterthought.

That third bullet point is perhaps the most crucial because – regardless of how well the groundwork is laid – nothing is accomplished without the right person executing a smart strategy to build your brand.

And just any random person is not likely to do this well.

Sure, most of us have become at least marginally adept at liking, commenting, sharing and tweeting, but a genuine social media expert will have a formal and professional background in their craft. This is vital for ensuring that your social media channels play a legitimate role in the overall marketing strategy behind your brand or product.

Social media managers continually hone their knowledge and keep up to date with trends in both social media and marketing. Such experience and focus are vital to ensuring your social media follows a well thought out and effective strategy.

So if you haven’t already, start getting those pieces of a successful social media campaign lined up.

With your website or landing page humming, with terrific content ready to give visitors valuable information, and with a person or team in place to oversee the strategy, you’ll be ready to launch.

All set?  Come visit out website for information and tips on marketing and sign up for our free newsletter while your their!

       
Marsha

Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon