Cat Lyon’s Reading Den is Sharing For All Authors Where To Market & Promote Your New Books For Free or at a Discount! This Post Shouldn’t Be Missed…


It might be a MONDAY, but this Cat is feeling frisky and would like to share some marketing tips and places to help all authors have some low-cost options to promote their books at either No Cost, Free, or Discounted and get exceptional results! I sure know there are many, many authors who might be releasing their very first book, so I want to help out and share some of my discounts and “Go To” places I use for all my marketing clients/friends.

First I would like to share that I am now a Freelance Marketer in Arizona and now Cat L ~ Marketer https://reedsy.com/cat-lyon is now listed on this great place all authors need to be set up on!

It’s called reedsy, https://reedsy.com/discover/ and I’m listed as a Professional Affordable Marketer on their Reedsy Market Place…

The market place side is where authors can find amazing services and providers looking for editing, proof readers, publishing, promo and marketing, and many other services. Professionals, including myself are put through a rigorous approval process to receive a recommendation and added to their list. You see my most current clients and projects I have been working on or currently working on.

And you can request a quote of my affordable marketing plans and consulting at any time. You can also find them here on my website and I am still offering 10% through the end of August when you email me at lyonmedia@aol.com on all three custom plans I offer here: https://catlyonsreadingden.com/cats-affordable-marketing-plans-literary-services-with-free-consulting-heres-what-we-offer/Cat




SO LET’S GET TO SHARING!!

My first highly recommended book promotion and is offering a deep discount to promote your book on is over on one of my FAV places, BooksShelf https://www.booksshelf.com/ and they share what they offer in the month before in time for you to set your book up for the next months promo! Here is what they are offering for the whole month of September and you can Book it Now! All this for just $39.

We Invite You To Join Our PlatformSubmit Your Book FOR FREE Or Take Advantage Of The Sept. Promo Packages Below
70% off Savings at BooksShelf!




Grab your Golden chance to secure a spot on our September Promotional Campaign! Not only we’ll heavily promote your book on our website, you’ll get Twitter posts AND your book will get a review, which will also be promoted on BooksShelf.com And all of this at 70% OFF! They have a huge readership and do a great job in sharing your book once it is listed! Learn More and Get The Promo


Check out some of the other promotional options they offer while you are there.

Do You Want To Be Part Of Every Promotion Each Month
AND
Save Some Money Doing It?

Regardless if you decide on the BASIC, PLATINUM or anywhere in between you’ll be sure to have your book constantly on TOP SPOTS on our website every month, for every promotion! BooksShelf.com 

Cat Loves BooksShelf!



Cat’s next affordable book promotion places and my “Go To” to help authors is over at both Book Goodies and Awesome Gang! I have been working with Deb Carney of https://bookgoodies.com/authors-start-here/ and my buddy Vinny of https://awesomegang.com/advertising-on-awesomegang/ for many years and they do an exceptional job when you advertise and promote your books with them! They have built their sites with a huge readership spread across genre specific sites and so much more.

They key is? YOU NEED to SIGN up for both “The Author Newsletters” when submitting a book for the first time on both sites and they will send YOU discounts, a lot! LOL. They do a fantastic job with promoting your books throughout the large social media presence and groups they have on many platforms.

Check all the amazing testimonials from current authors they have helped on both https://awesomegang.com/testimonials/ and they both give you a FREE Author Interview (Self-Serve Form) to submit that goes along with your Book Promotions! https://bookgoodies.com/category/interviews/ . . . AND?
THIS IS BEING OFFERED On BookGoodies!
( “Everyone is busy one way or another with back to school this week so I am going to keep this short and sweet: BookGoodies Home Page Ads for $25 per week. No coupon needed. Just use this special link:
https://bookgoodies.com/advertising/seasonal-features/
This is only being advertised to our newsletter list but you can share it with your author friends that might not be on our newsletter. They can sign up at the end of the form when they book their ad.

Let’s sell some books! Our paid advertisers will be getting some special promotional opportunities in the next few weeks. Stay tuned and whitelist dc@bookgoodies.com and deborah@bookgoodies.com so you keep getting our emails.

Deborah Carney
BookGoodies Network of Sites for Book Lovers”



AND? Thanks to the hard work Vinny of Awesome gang has put in for you? Here Below is a LIST of BOOK SITES You Can List all your books on for FREE! YUP! FREE! 😊😺✨✨


Get Your Book Featured Across Many Websites For One Low Price!


Places To Submit Your Book For Free Promotion

“In my quest to help authors promote their book I am going to make a list of places where you can submit your book for free to get it in the hands of readers. I realize that it is hard to get your book in the hands of readers and hopefully this resource will grow.”

First place is of course our site.

Awesomegang.com Submit your book

Awesomegang Facebook Page

Bookgoodies.com

BookGoodiesKids.com

Pretty-Hot.com

DiscountBookMan.com

MyBookPlace.com

Author Marketing Club

ToplessCowboy.com – Romance books only

Wanton Reads

MyAdultPlace

FreeBooksy

Just Kindle Books

Free Discounted Books

This Is Writing

Dave over on KindlePreneur. com also has a Great list of the Best Book Promotion Sites.



PRESENTED BY “Cat Lyon’s Reading Den” blog home for “Lyon Literary Services!”


Top 10 most-read pet food stories of 2020 | 2020-12-31 | Pet Food Processing
Author Cat Lyon


Cat’s Friend Rahull Ravi of Dawn Hill Publications is Back With More Marketing Tips & Advice For Us. What is Marketing Non-Negotiables?


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Marketing Non-Negotiables


Essential Rules to Live By:

I wish someone told me there are certain non-negotiables to marketing, before I entered the world of marketing, so I wouldn’t have made a fool of myself. I entered my first marketing role quite a few years ago, and to that job, I brought with me a few misguided pre-conceived notions about marketing.

The most dangerous notion being, assuming I could simply advertise my products on social media from the start. No value offers. No personality. Nothing. I quickly learned that you have offer something, some value, bring your personality to the table in order to increase my engagement, but we’ll get to that later, trust me.

Luckily for you, I made mistakes, so you won’t have to. I’ve improved and honed my marketing skills over the past few years, and I was lucky enough to realise there are a few non-negotiables to marketing.


These are the golden rules to marketing, so pay attention, and make notes:

Content is King:

  • Burn those three words into your memory and repeat it like a mantra every-time you think of new marketing methods.
  • You can learn the intricate ins and outs of Facebook’s Ads Manager and throw a £1000 daily budget into your many split-audiences and split-campaign objectives, but if your content is poor, if you’re using a shoddy image or a video shot with a 2005 Sony Ericson, then your campaign will fall flat on its face. Thud, bang, lights out.
  • Remember to look at the content around you and I don’t mean scrolling on your Instagram feed for 5 minutes and then going back to your Netflix series. I mean, you need to make a proper report.
  • Analyse your competitors, what sort of content do they release, is it visual, is it professional photography or is it digital design? What sort of engagement do they receive? How many social media sites are they on? Which sites are they not on? What sort of value are they providing with their content? Are they missing any areas of value or lacking in detail? These are just a few questions to consider.
  • The final point is key, whatever your competitor is doing wrong is essentially a gap in the market. While you shouldn’t base your entire strategy around it from the get-go, you should pay close attention to it and see if you can fill that gap and provide your audience with the content and value they’re so desperately yearning for!



Provide Value before you Promote:


  • Have you ever spoken to someone in real life who spoke about themselves non-stop and never asked how you’re doing? That’s how a lot of authors look like on Twitter and Instagram. They promote, promote and promote without ever listening to their audience and providing the value that they’re so desperately seeking!
  • It’s simple, provide value to your audience. If you’re an author, you should have a pretty good idea of what sort of advice and help you’d like to be receiving. Writing tips, marketing tips or simply some writing related humour.
  • If you can’t provide advice or help, then just have a conversation and support other authors, be nice. It’s certainly better than aimless promotion.
  • We’re not saying promotion should never occur, it’s most certainly important, just remember to provide some value first, that’s how you draw your audiences attention.

Consistency

“I’m getting no traction; I can’t be bothered anymore” – probably some aspiring author after a few weeks on Twitter. Here’s the thing about marketing, it’s really fun to do, until it’s not. I’ve spoken to a lot of aspiring marketers who have asked me, ‘how do you stay motivated?’. The truth is, I don’t. Some days, I’ve woken up and realised I have to put more time and effort into a channel that has been underperforming for weeks but I just get on with it. I do the work.

I don’t care if my writing or content comes out looking like hot garbage on the first draft, I can always edit it later! Let me tell you, that’s when you really learn about yourself and how far you’re willing to go to achieve your success. Ask yourself are you willing to work even when you don’t want to? Even when you’d rather be watching your favourite Netflix series? Don’t be an excuse generator, be an excuse incinerator.

Consistent posting on your marketing channels such as your blog, Twitter, Instagram etc, is what separates you from a lot of authors. Let me tell you, when you combine consistency with high quality content, and you have a delicious recipe for success.

Don’t believe me? Go to a successful YouTuber’s channel such as ‘Jenna Moreci’, go to her videos and sort it from ‘oldest to newest’. You’ll notice three things:

  • You’ll see consistent posting; most successful YouTubers post on their channel 4 to 5 times per month.
  • With successful channels, you’ll notice, as time goes on, the quality of the content is slowly getting better, the author of the videos is slowly but surely understanding what works with their audience, and what doesn’t work. That only happens when you post consistently, make mistakes quickly and learn with speed of Usain Bolt, not literally of course.
  • You’ll notice the engagement suddenly shoot through the roof, that’s what happens when high engagement, excellent SEO rankings and word-of-mouth all combine.

Consistency is key, there’s no way around it. There’s no secret to staying motivated either, some days you’ll have to grit your teeth and get through it. It’s never as bad as you think it’s going to be.

That’s it. Those are the three staples of marketing. These really are non-negotiables; you cannot avoid the universal truth that’s been laid out for you in this blog post. These three rules alone won’t lead you to glory, but they will be the backbone and foundation of your success.
Who said it would be easy?
Nobody.



Make sure you give Dawn Hill Publications a visit as they have more solid and sound marketing advice for authors and writers here https://www.dawnhillpublications.com/ They represent some amazing authors and a great place for readers to find new books to read!

Let’s Get Ready To Market Our Books Into The New Year With My Friends of ‘Dawn Hill Publications’…


What Are The Three Main Influencers of Book Purchases?
By Rauhall ~ https://www.dawnhillpublications.com/post/3-main-influencers-of-book-purchases


Dawn Hill Publications in the UK




Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.

Courtesy of Dawn Hill Publications Marketing Director


It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.



Word of Mouth


Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.

Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.

Book Reviews:

You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.

Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.



Favorite Author:


For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.

Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.

Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.

Hope you enjoyed the read,
~ Rahull

logo_dawnhill.png


VISIT DAWN HILL PUBLICATIONS IF YOU ARE AN AVID READER and JOIN THE DHP REVIEWERS’ CLUB!
https://www.dawnhillpublications.com/drc



Our Friends From Strong Social Are Back and Share Why Content Marketing IS Important …And Can Cost You SALES.


“The importance of content marketing is something that all companies including authors need to recognize in today’s digitally dominated business environment.”

 

With well over half of the world’s population using the internet regularly, it makes very little sense for all types of companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands and authors? you have a literary brand and most are using some form of content marketing strategy, so that is not the problem.

Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products.

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business.

Through this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now.

So, why will ignoring content marketing cost you sales?

Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience (readers) wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority.

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it.

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site.

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability.

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort, you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.

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Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first.

There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

  • Aesthetics (appealing background) 
  • An attention-grabbing headline
  • Strong bullet points (based on benefits)
  • Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
  • Visual appeal (a personal photo, if appropriate)
    .

Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition.

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away.

Always Be Testing

Successful business owners like our friends of ‘Lyon Media and Literary Services’ no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Catherine is always researching for the best possible places for content about her authors, their books, and brand to gain more results in sales, exposure, and more reviews as she helps to build their readership, media,, and website following.

Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

We sure hope you find this information within this post helpful. Please stop by our website and blog at ‘Strong Social’ today to see how we can help you!
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WHO WE ARE:

We are a team of Professional Digital Marketers since we started in 2013, we have had the privilege to work with over 600+ companies and have managed over 2000 social media profiles. We are proud to be recognized as one of the leading digital agencies by Clutch.co in 2019.

We help companies with digital marketing needs, from building a new Website, Social Media Management, SEO, Blog Writing, Advertising, and Lead Generation. Our strategies will help increase your online visibility, modernize your brand, make you stand out in your industry, and grow your business.

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“Cat Lyon’s Reading and Writing Den” Blog Home of ‘Lyon Media and Literary Services’

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cat vampire

Cat’s PR Friends Show us How To Social Media For ‘Building Your Brand and Use It To Grow Your Small Business Too.

Cat’s amazing friends of Strong Social – Media Blog is a great place to visit as they are a growing PR media site that helps “the little guys” become better at branding themselves as authors, writers, and if you are like me, run a small media marketing and book promoting brand and business.

They know the importance and power of Social Media to help authors build their brand and gain exposure, sales, and reviews for all their books. Let’s see what they are teaching us today about Branding and Using Social Media for your small business …~Cat Lyon

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4 Easy Tips to Apply Social Media Strategies to get your Brand Noticed

Social Media is no longer something that companies can go without. We’ve long past that time when small business owners thought that communicating with their key audience was more of a choice, rather than a mandatory necessity.

It so happens that being present on social networks has become a must in almost every sector of activity, and here are the top 5 social media must-haves for every brand:

5. A Social Media Manager

Sure, it sounds redundant, but trust us. Having a social media manager is mandatory if you want to get optimal results from your entire digital communication strategy. You can start by creating the social media accounts for your brand by yourself and try to keep them constantly updated, but sooner or later, you’ll realize that this activity is taking up more and more of your time.

This could lead to you getting distracted from your company’s core focus, making it necessary to hire a professional social media manager to take care of the work and to take things to the next level.

4. Instagram and Youtube Are a Must-Have

Even if you’re not activating in a very dynamic domain, your brand needs to be present on Instagram and Youtube. Assuming you already have a Facebook and a Twitter account, you should start placing a strong focus on the visual like book trailers or more about your craft as a writer.

When it comes to visual, Instagram (for photos) and Youtube (for videos, of course!) are the key social networks to focus on. More and more companies are shifting their communication efforts to visual content, because, we all know it, people have less and less time to read.

Keep it social with strong visual content!

3. Focus on Understanding Social Media Management Tools

If your brand has a lot of things to communicate, you can easily forget to post certain updates or news because you are present on too many platforms. This is why opting for a social media management tool that helps you organize and schedule posts on different social networks is a life-saver.

Hootsuite is one of the most popular choices out there, but feel free to look around to what best suits your needs, or consults with your social media manager (if you already have one) on what tools you should start using.

2. Try Getting More into The Analytics

Sprout Social is a very special social media solution for every brand. It’s being used by top worldwide companies because not only does it make social media easier to manage, but it also provides detailed-customized reports to help you improve your digital communication. And save time posting by automating your posts on social media by using Buffer (dot) Com. They are an affordable Social Media Management Platform.

“Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.”

They both can also be considered strong lead generators for your business if you analyze all the reports carefully and make the necessary adjustments in order to achieve your business goals.

It’s definitely worth giving it a shot!

1. Focus on hashtags

Hashtags are as important today as they were the first time they were introduced by Twitter. It helps people search and index a certain topic, making it easier for you to connect with your core audience.

Use websites like hashtagify.me to get the best relevant hashtags you need to send out your message. Hashtags are one of the easiest ways to make your message visible to a wider audience, so be sure to include them in your updates.

Now let’s talk about to grow your business on Social Media!

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Social Media, Facebook, Twitter

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5 Tips on How to Use Social Media for Small Businesses

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It’s no longer a secret that social media helps any business in reaching its targeted audiences. Not only that, but social media has become a must-have for any business, be it big or small. It’s a very fast, efficient and easy to use way of getting in touch with your current and future possible clients.

It helps in raising awareness about your company, it helps in getting leads for your business, and it’s a way of letting people know what your company is doing on a regular basis.

Sure, everything sounds good in theory, but let’s look over 5 tips on how to use social media for small businesses. A more practical approach.

5. Start by setting up a social media plan for your business

First thing’s first. Set up a social media plan where you do an audit of your company and try to figure out which social networks work best for your industry. We’re not going to lie to you, research does take up a lot of time in the beginning. Help is out there, and affordable if you “just want to WRITE,” look to our friend ‘Cat’ of lyonmediaservices.com and she can surely help. WHICH?

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The good news? That it’s worth it and you only have to do it once. At least to that extent. After that, it’s all about her trying to keep you relevant in your field and do constant check-ups on what the competition is doing. Which brings us to our next tip…

4. Research your competition and keep up to date with the latest news

In the digital age, not knowing what your competition is doing is a definite disadvantage. Especially since doing research or checking updates from your competitors has never been easier.

Start by following their social media accounts and see what they’re posting. Analyze their content and try to identify a pattern. See what works with their audience and how they engage with people who approach them. You can even take it a step further, by subscribing to their newsletters, webinars, conferences and so on, just to be sure that you’re always in the loop.

Take whatever works from their social media communication and add it to your plan.

 

3. Master one social media platform

Spreading too much, too fast is almost never a good idea. Sure, start by creating social media accounts for your business on all the relevant social networks, but try to master one platform before being “too social” on all of them.

Time is a limited resource and most likely, you will not be able to invest the same amount of time on all social networks. Rather than having 3-4 accounts with less developed content, try on focusing on one and get yourself noticed there. After that, it’s easy to scale and take a part of your audience with you. This blends with the next tip we have in store for you.

2. Engage with your audience. See what they have to say

This tip is probably the most important one of them all, however, this does not mean that you should skip all the other steps. Engaging with your audience can prove to be crucial, especially when you are a small business or a company that’s just starting out.

Your customers and the relationship you build with them is all you have. This is why you need to nurture it and put almost as much time in it as you would put in your products and services. Establishing a loyal fan base is key in taking your business to the next level. Answer questions and ask questions. This will get the ball rolling.

1.Create Your Brand Recognition

If you manage to create a strong brand recognition, you can already consider yourself a winner. Of course, this doesn’t mean that you should leave your guard down, but it does mean that you will need to put less effort into your communication activities and you can focus on taking your business even further.

You’ll be able to focus more on developing your product, think about scaling up and how to acquire more customers, once your company has established itself as a strong brand.

You’ll be able to communicate more, by saying less. You’ll appear professional, but also close to your audience.

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If you’re interested in learning more about social media management, or if you have any questions about social media for small businesses, do not hesitate to contact our specialized consultants. CAT SURE Highly Recommends Them!!

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