Meet My Marketing Friends of Books Shelf. Together We Are Sharing Author Advice and Featured Article About “How To Build Your Author Fan Base”. . .




Most of my friends and authors who come to visit “The Reading Den” know this CATS PASSION is helping authors and writers learn where to promote and market all their books. I am also the Queen Cat of discounts and affordable book advertising to larger reader sites.

Now, I happen to stumble upon this amazing website of Books Shelf here- https://www.booksshelf.com/about-us around late spring early summer. Was this CAT happy she did! They offer an array of services from Amazon marketing and ads, publishing, and many promo options to get your books the exposure they deserve

First? I highly suggest you go visit them and sign up for the Author/Book Email Newsletter so you don’t miss a DEAL or perhaps your next amazing read!

Second? You need to check out all the services they offer for Advertising Promos and they also have publishing services too: https://www.booksshelf.com/advertising-plans.

They have helped make some of my job much easier when Building My Marketing Plans for my author clients and pretty much have added them as one of the “Go-To” places all my authors are set up on.

Here is why the email newsletter is a MUST. Every so often they run a Special Offer and discount for the up coming month you can purchase. They do what they advertise with exceptional service and why I keep setting my clients on Books Shelf. Again, they give great client service before and after your promotion/ad too! It is free to register and edit up a nice Author Profile and Ad your Books before you make any promo purchase. They make simple to do. Then you will be ready to go!

So, this week, Books Shelf is my choice as my ‘Featured Guest & Article’ as they share with all of us “How to Build Our Author Fan Base.” Let’s all learn together! ~The Avid Marketing Cat!



BooksShelf Logo .png
“So Many Books, So Little Time!”



Books Shelf 4 days ago

How to build your author fan base?


When writing a book, you always want someone to recognize your work and eventually fall in love with it. No one really wants the countless sleepless nights he or she spent in writing to be all for nothing. If you have done everything right, people will buy your book, read it, put it on the shelf, and maybe forget about you or your work after a month or two.

That is not something you want to happen. You need to build your fan base, you need people that will wait in excitement for a new release from you, you need people who will tell all their friends and relatives about your books. But how to achieve that?

First of all, you have to know your target audience. For example, you can’t expect children to read a book about politics or something more romantic and vice versa, you will not see any adult read a book about a rabbit with superpowers, except if it is a bedtime readable for their children. You should set yourself a target audience for which the content of your books would be relevant. Then you can start advertising your book on social media, or on your own website.

Okay, now that we have set our expectations, we need to think about how can we fulfill them. A great way to make your readers become your fans is by interacting with them. Social media is your main weapon in this fight. You can make promos for your new books, you can post a teaser of your new project, you can make a “questions & answers” post in which people who have bought your book can find a bit more about you as a person. Letting them closer to your life will mostly benefit you, people love to feel a close connection to each other, and you can use that to your advantage.


How to Create a Book Out of Your Blog Content | Elegant Themes Blog


You can make a blog and post stories from your life which can help your fan base to be more involved with you, you can also make giveaways, in which you can put a free copy of your book up for one lucky reader to get.


Now that we’ve briefly covered the author promotion and social media marketing, we have to look at our fan base expectations towards the book itself. If your book is a huge success and you want to make a sequel, there are some unwritten rules you need to follow.


First of all, you should never change the main part of the storyline too much, because your readers would most likely purchase the second part of your product, just because they liked the first one very much, and when something is very good you should not change it, you only want to expand it.


The characters can “evolve”, but for this to happen you have to set a slower rhythm. For example, a bad bloodsucking vampire can’t fall in love with the innocent girl that randomly came to his house. His behavior can change, but not immediately, this will help keep the interest of the reader and will look a lot better story-wise.


Of course, you can always ask your readers about what do they want, and if you feel like fulfilling all of their expectations, you will raise your prominently book sales. Another thing you should remember is thinking twice about making drastic decisions towards plot twists. Most of the readers love seeing plot twists happen because they want your book to be unpredictable before its end, no one wants to read a book where you can predict the ending after reading the first thirty pages. Making a plot twist is a high-risk, high-reward move.


In the past, whole fan bases have turned against their favorite author because of a bad decision for a plot twist, you would rather avoid a similar situation because it would greatly damage your reputation and most likely put your book sales number on a hold.



Building a fan base is hard, it requires a lot of time and dedication, but once you succeed in this manner, you will find out how this will affect your life. Your fan base can become your friends, even your family. Don’t look at your books only like a matter of living, look at them as a way to express yourself, as a way to change people’s way of thinking, or even changing their life.


Having a fan base that always buys your new books without hesitation is the best thing that can happen to an author, it means that your books are worth something much more than their prices in the bookstore, it means they have a value that no money can match, and last, but not least, it means a lot for your value as a person.


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MORE ABOUT MY FRIENDS OF BOOKS SHELF

We are a group of 7 book lovers with expertise in different fields – marketing specialists, SEO specialist, author, and graphic designers. 

We all love to read, we have our favorite genres (we’ll keep that in secret!), and we all want new books and authors to succeed. In our opinion, there are many pearls in the ocean waiting to be found! 

Using the knowledge in our fields we help authors the best way we can! 

Follow us on Social Media too!

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Message From My Friends & Team At AllAuthor.com …COVID is Hitting Them Hard in Their Country & Suspending Activity Until Mid/Latter May 2021. Prayers as Several Tested Positive…


As most of my author friends know, one of my favorite “go to” places for readers and a promo site that I add all my author clients on? Of course, it is my friends of All Author here>>> https://allauthor.com/

Many of you may NOT know they are located out of the country in India as Mady, Vaveen, and the team work hard to provide exceptional promotion and marketing for DIY authors.

Sadly, many of the team have tested positive for COVID-19 and could really use some help from the Reader, Writer, and Author Community Right Now and why I am sharing the notice they sent out. We have seen on the news here in States just how DIRE it is in India right now. The have to suspend the services for a few weeks due to so many have tested positive.

Here is what All Author sent out and shared. I hope all my friends will help out a little with a DONATION.
I just made one and I hope you will too! 💝✝✨✨✨📚 Please keep the team in your PRAYERS TOO!



allauthor.com

Hi Catherine,

The last year has been tough on all of us with the pandemic taking a toll on our physical and mental health.

As you might have heard on the news, the situation in India is worsening every day with the coronavirus spreading rapidly.

Today we are coming to you with some unfortunate news — our co-founder, Naveen Joshi, and most of our staff have tested positive for COVID-19.

Due to this dreadful situation, We’ll be pausing our operations and development work until May 12 to give time for our team to recover fully. So, there’ll be a delay from our side in responding to the support queries. We request you to please bear with us until our team recovers.

That said, our platform will be functioning as usual and you can continue using our tools and features.

Things are getting extremely tough as many of our employees’ family members have also been tested positive for COVID-19. So, we need all the support we can get to recover and get back to work in full force.

Please keep us in your thoughts and prayers for the speedy recovery of our team and their families.

If you wish to donate to the medical expenses of our AllAuthor team and their families, please use the below link.

Click here to make a donation

Every small gesture and action would mean so much to us.

Thanks ahead for your gifts and for your understanding.

Stay safe!,
Mady & Naveen
Team AllAuthor


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FOR AUTHORS Who Don’t About The Great Services you get with a FREE or a Paid Plan?
Here is more about how they help YOU get AMAZING Book Exposure
!
Stop By And learn how they can help you here>>>>> https://allauthor.com/about-us/



The Reading Cat!

What’s New For Affordable Book Promoting Options? Cat’s Sharing Some Marketing Tips For Authors Just in Time For Holiday Book Sale Season!

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Hello and Welcome Authors and Writers!


Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it and Right Before The Holidays! Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.


So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.


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Author Branding and Promotions on All Author

Let’s start with promoting your books and branding all in one new place I came across called “All Author.”  It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the boo marketing tools. Placement in their Book and Author Directory and more. When I place all my author clients on All Author? Since they have a huge readership all my authors get views and click’s to all their books like crazy!

They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months promo blast) that comes with all the tools, bells and whistles and authors can use them as much as they want for a whole 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.” 


All Author
is an exceptional place for all avid readers to find new releases and discounted books and e-book sales too!

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(Banner Made Courtesy of Author Shout – 3-D Book Banners)

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Author Shout Is A Great Book Ad and Banner Place!

Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.”  They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!

What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?

Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide.

Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:

As a monthly Author’s Club Member, you will also get the following:


Book Promotion Benefits

  • Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
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  • Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
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  • FREE Book Days:  Giving your book away for FREE?  We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
  • Author Shout Out (Digital magazine):  You will get access to Author Shout Out; our digital online magazine
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  • Members-Only Pricing for additional services:  You will get a MEMBERS ONLY discount on each of our packages and/or services to promote additional books.….

(*NOTE* Unused benefits do not carry over from month to month if you do not use them.)

 

They do however let you choose which book you want to promote each month with the One Year Membership!

So go visit the team at Author Shout and get your book promo and advertising on! …

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\"5+Stars if I could for this GEM. Wisdom from a...... review gif
(Author Joe Siccardi’s Banner Above made at All Author)
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How does this Cat jump-start your book’s sales and reviews when it is a slow time of year?

We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and now just around the corner? It’s NOW CHRISTMAS Holiday E-Book Sale TIME!  Starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last-minute e-book Christmas sales!

And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some MANY low-cost options to boost the exposure for the SALE. Like my favorite at “READING DEALS!” And? When you have Cat promote your E-Book Sale? You’ll get a discount off your Book Ads!

And they have vetted reviewers who love free books for a READ FREE for an Amazon Book Review promotion! So ask me about it as my Discount Applies to this service too! Your e-book needs to be at a discounted price per their policy, need the Mobi file to place the ad and have 5 reviews averaging 4 or 5 stars.

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Great Deals On eBooks

Great Deals On eBooks From  “READING DEALS!”
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Get Your Sale Organized:

First,

if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.


Second,
 let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s free to do on:


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Facebook Event Page and Boost The AD!

A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event and Ebook Sale!

Goodreads – Add Ebook Sales As An Event and Make Sure and add It on your Blog or Author Website too! As others to share it as well!

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Do you know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.

Want to boost your exposure for free or low cost?
You can do so at a few more of my friend’s book and reader websites free or for a minimal charge. And they offer a Free Author  Interview to go along with your Book Listing too! Go visit these awesome book sites below to see how they can help boost your Holiday Sale and Promo …
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As my buddy, Vinny of Awesome Gang who works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!

Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it!  A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales!
“Places for free promotion.”


“My hope is that many of the tips and advice in my post here helps authors sell more books this holiday season!”

AND?  I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol … It’s because there is no shortage of New Authors that need my help and services. I am passionate about what I love to do as my “At Home Business!” And many writers hire me because they may be on a ‘new book deadline’ and just don’t have the time to market their books.

You can check out my New Website at “LYON MEDIA SERVICES”  Today! You can see some testimonials and see just how affordable we are!

And lastly? I have always been a firm believer that authors need to invest in themselves and set a budget to promote and market their books or readers are not going to know the books exist so KEEP a FEW LAYERED Low-Cost Book Ads Running Each Month and especially through the Holiday Season for your books! 

Now you are ready and can market them and do an E-book Sale & promotion like a Pro!  Still, Have Questions or Need Help?

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Contact James H. Mayfield


Shoot Cat an Email if needing a quote for Book Marketing and Promotions!
lyonmedia@aol.com  … 


Happy Book Promoting and Marketing Authors and Writers!


CAT ~ Come Follow me on FACEBOOK! and on TWITTER Too!

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This Weeks Writing Blog Spotlight Goes To “Writer Unboxed” ~Post: Book Promotion Fatigue.

I happen to come across an interesting blog post over on “Writer UnBoxed” as I feel all authors and writers need to read this post. Since I do book promotions and literary consulting as my every day at home business, I could sure relate to this post! And I know many of you will too. As an author myself, I do know how hard it is to get our books into the hands of readers.

It took my first book a good year to catch fire with hours of listing and promoting it everywhere I could find. As we all know it does NOT happen overnight and we have to be diligent as it is why many writers hire me to promote their books and build a readership and I work on the social media side in building their following as well. There is no real recipe or guarantees. WHY?

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Because there are several factors to consider. How well written is the book? What genre is the book? Is it a hard genre to promote? How popular is the author? Well, there are many ways to tackle these questions. But that will have to be another post for another day. But when you have been promoting your books hard? It is OK to take a breather every now and then as this weeks post and blog spotlight indicates. Here is a little of the Guest Post and I hope you will visit “Writer UnBoxed” as that is the MAIN Purpose for Spotlighting them! Lol. 

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HAPPY BOOK PROMOTING!

**CAT**


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Dealing With Book Promotion Fatigue

Writers get tired.

The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting so long to see your words in print that you forget you even wrote some of them, of publishing in its maddening and bountiful entirety… well, some days, it can feel like too much.

Every stage has its own ups and downs, but personally, I find the promotion stage both the most exciting and the most challenging. Many parts of the publishing process can feel out of your control. Partly that’s because they are. But promotion is different because, unlike other stages, it has the capacity to go on forever. The joy and terror of publishing in the social media age that once you have a book, you literally could be promoting it every minute of every day.

(Note to writers everywhere: do NOT promote your book every minute of every day.)

Right now, my latest book (published under a pseudonym, as regular readers know) has been out in paperback for a few months. Typically, this is when a publisher’s efforts to promote the book taper off and any further promotion is squarely in my hands.

By   Now Read The Rest of The Story “Writer UnBoxed”

Spring Is Here and So Are The E-Book Sales At Cat Lyon’s Reading Den!

READERS LOVE E-BOOK SALES, so what a way to celebrate Springtime and Summer just around the corner than with a book sale. Reading great books in nice weather is an “old-fashioned pastime,” so many authors lower the cost of all their e-books to begin a new way to boost sales, book reviews, reach new readers and push those kindle reads up on the Amazon Ranking Chart!

Well, that is my book promotion tip for my authors and help them gain more exposure for their books. Here are a few books and authors I promote who have lowered the price of their e-books for Spring as some have won medals, some are new releases and check out all Cat’s books on my “Hot Book Picks” page while you are visiting.

First up is a $.99 cent E-book Sale by Author, Diane Olsen, and her Bronze Medal Winner “Ancient Ways: The Roots of Religion” and don’t let the title fool you!

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Ancient Ways by Diane Mulberger Olsen FACEBOOK and TWITTER TEASER SALE (1)

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About “Ancient Ways”

“What if monotheism always existed, and revelations were given to all human forms. There are hints to that effect. We should not assume primitive peoples weren’t smart enough to grasp the concept of a single Creator” …

Too often we tweak religion to reflect our personal thoughts rather than dealing directly with the Word of God.  Monotheism, today is represented by at least nine living faiths, yet praying to God alone is not enough, for many. Instead, we pray to prophets, angels, saints, ancestors, deities, even the universe.

This creates a chain of “Paths” and “Ways” which become stained, over time, by human desires for control and material benefits. And as darkness and materialism overtake one Faith, another is born, through the intervention of the Holy Spirit, which is clothed in a different form, with a new name, and very familiar teachings.

Like the Tree of Life, monotheism can be visualized as a chain linking prehistory and history, entwined with human additions, wisps, and twists that produce an undulating, ultimate Yin and Yang. This constant interaction of complementary, as well as conflicting, forces and energies, exhibits both organic unity and dynamism-even war. Those who suspect there is a unified core of basic beliefs should enjoy Ancient Ways.
Hopefully, you will find precious gems to take with you!

Editorial Review:  5-Stars and Very Enjoyable Read!
“An interesting and fluently written book about monotheistic faith and the links between its many forms throughout history. It raises some real thought-provoking theories, backed up with strong examples but written very easy and reader-friendly.  A great read!”

Cat’s next E-book Sale is “Find The Seeker!: The pathless path to fulfillment and happiness,” a new release and stacking up many fine editorial reviews! It is written by one of the few living Zen Masters of our time. Author, Genro Xuan Lou, Laoshi and Author, Clifford Stevens both from Austria! Was $9.99 and now on Sale ***$2.99****

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Find The Seeker FACEBOOK and TWITTER TEASER SALE(1)

ABOUT:  “Find The Seeker!”

Find the Seeker! with the subtitle “The pathless path to fulfillment and happiness”, based on the tried and tested wisdom of a living Master and enlightened ones throughout the ages, accompanies us on a life-changing inner pilgrimage.

Find the Seeker! is a powerful, straight-talking wake-up call to people of all faiths and confessions, holding up a mirror to our worldly existence, suffering and the intricate workings of the ego. Immensely uplifting and rewarding, the book serves as a travelling companion and guide, enticing readers with a vision of what we really are -which can only be directly experienced – by helping us unfold our true nature and reboot our spiritual search so that we can abide in the one Self. In this way, seekers become finders, and we can enjoy the bliss and lightness of Being that is inherently ours.

Find the Seeker! has garnered extensive praise from spiritual teachers: 

“A unique, extraordinary and extremely valuable work.” – Ihaleakala Lew Pen
“Disarming and worth experiencing.” -John Tarrant
“Refreshing as a clear stream.” -Robert Meikyo Rosenbaum
“The book…touches your heart.” -Hue Feng

Editorial Review:  

“Find the Seeker! is fresh as spring grass and refreshing as a clear stream. The teachings in this book refuse to be confined to a spiritual checklist or manual of meditative techniques.

Instead, the authors, again and again, challenge readers to return to the vibrant truth of original nature. Going beyond optimistic self-help and nihilistic despair, Genro Xuan Lou, Laoshi and CliffordStevens remind us of how wonderful it is to let go of grasping and taste the vividness of direct experience.”  –Robert Meikyo Rosenbaum, neuropsychologist and psychotherapist, Zen and Qi Gong teacher, author of Walking the Way: 81 Zen Encounters with the Tao Te Ching, and Zen and the Heart of Psychotherapy.

Our Next Author, Ellie Pulikonda has both her current e-books on sale! “Split Second” and “Finding Faith” … One is a fast-paced psychological thriller read and the other a tender story and triumphs of three remarkable women.
Take your pick at just ***$2.99****

Split Second              Finding Faith

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ABOUT: “SPLIT SECOND” and  “FINDING FAITH”

“When do a family’s secrets become too dangerous to keep? Find out in Ellie Pulikonda’s shocking debut novel, Split Second.”

“Three women, each caught in circumstances which limit her freedom to be, to act, to live as she chooses. Each reaches out tentatively, only to fall back in anger and fear. Despair is their constant companion. Join Mae, Mira, and Carla as they navigate the tricky path of “Finding Faith.”

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“Presented by “Cat Lyon’s Reading Den ~ Author/Advocate, Catherine Lyon”

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“Happy Spring Reading”