Authors, Meet Shawn and R.J. From Book Marketing Tools. A Must Website for Authors.

Ok authors, do you know about Book Marketing Tools?
They are a must for all authors to go join free and sign up for their newsletter. Why?
Because it has fantastic book marketing article like this one I am about to share.

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Book Marketing Tools

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Now I have known these two guys of ‘Book Marketing Tools’ for a couple years now. Shawn and R.J. have even invited me on a regular basis to write articles and share some the “magic” of book promotions with their readers. Well, they actually invite many to write articles to share on their site as they both have “Big Hearts” and genuinely care about helping authors succeed in selling and promoting their books and teaching them how to do it.

They also have many excellent tools to help authors in submitting their books on many book sites. Like the E-book submission tool. Fill out one form and your e-book gets listed on a big amount of book promo sites. Now that is a time saver!!

So, if you haven’t yet visited and signed up for their newsletter, I highly recommend you do so today right here Book Marketing Tools.  Now let’s see what they have to share with us today about book reviews. Enjoy!


Authors, 
we hope your week has gotten off to a positive start!

Recently, self-published author Jennifer-Crystal Johnson wrote a guest blog post for Book Marketing Tools entitled “How to Handle Negative Book Reviews.” In her piece, she really cut to the core of what it feels like to receive a negative review for something that you’ve spent so much time and effort creating. It sucks! But the way you handle negative reviews can set the stage for some real, significant growth as a self-published author.

But what about positive reviews?

Should you just take them for granted?

What, if anything, should you do to maximize your favorable book reviews?

As it turns out, not all authors know how to handle good reviews. Thankfully, if you’re a writer who isn’t sure what to do when the raves start coming in for your latest book, we have some great tips!

3 Tips for Maximizing Your Positive Book Reviews

Tip #1 — Be Grateful!

Whenever possible, reach out to your positive reviewers to say, “thanks,” whether they are friends, family members or complete strangers who stumbled across your book.

As a self-published author, you are running a business. And business is all about relationships. The more you can cultivate positive relationships with people who love your books, the more successful you’ll be in your career as an author.

To write a review takes time and thoughtfulness, so if you’re getting good reviews of your work, it means that people are really connecting with your writing. As an author, there really isn’t a better feeling, so be sure to show your appreciation!

Tip #2 — Start a Collection

Chances are, if you get one good review, you’ll probably get several. Keep a list of your good reviews so you can link to them, post them on your author website or pull quotes from them.

A selection of positive reviews can also be the subject of a “What Readers Are Saying” email to the people on your list.

It’s also good to have easy access to your positive reviews for those times when you’re not feeling so hot about your ability to put words on the page — who doesn’t need a confidence boost from time to time?

Tip #3 — Reflect on What You’re Doing Right

You probably have a pretty strong sense of your strengths as an author, but good reviews can reveal some things about your writing that you may not have even considered. Negative reviews can challenge you to face your flaws, but good reviews can uncover hidden strengths that you can cultivate for your future writings.

For example, maybe you’ve never thought of yourself as a gifted dialogue writer — perhaps your focus has been on plot and narrative — so when reviews appear that show appreciation for the ways in which your characters speak, it’s a chance to take notice of a talent you might not have known you have!

Good reviews give you the opportunity to reflect on and respond to the aspects of your books that really resonate with readers, which can only help you grow as you continue your journey as a self-published author.

Self-Publishing in the News: How an Airline Changed One Indie Author’s Life

If you’re a self-published author, you’ve got to be open to opportunities no matter where they might come from. And you need to be able to think outside of the box when it comes to getting your books in the hands of readers.

Indie author Stephen Holmes created The Great Hot Air Balloon Adventure as a bedtime story for his daughters. When one of his children suggested that he publish the story and turn it into a book, he realized he had the opportunity to do something special.

The amazing part of the story is that Holmes — on a whim — decided that he might have a shot at making some new fans by sending the book to Virgin Atlantic Airlines. Well, the right people at the airline loved the book, and they promptly ordered 2,000 copies to be given away during night flights to parents and their children.

In addition to the initial order, Holmes is sure to make many more new fans!

One important takeaway: because Holmes wrote and published the book himself, he was able to get the ball rolling and catch the interest of the airline in a matter of days! Would this be possible in the traditional publishing world? Maybe, but it doesn’t seem likely.

Check out the full story on The Guardian website!

Have a wonderful week, authors!

-Shawn & R.J. from Book Marketing Tools
http://bookmarketingtools.com

“Lyon Book and Social Media Promotions”  *Cat*

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My Featured Article on Book Marketing Tools ~ Best Place For Authors!

Hello and Welcome Authors, Readers, and New Friends,

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Book Marketing Tools

My good friends RJ and the gang of Book Marketing Tools invited my again to contribute a new article for their fantastic blog and website. So I put together a little post that is now featured on their blog about my favorite free or low-cost places I add my book promoting clients/friends books too.  Here is a partial preview, and highly suggest all authors go sign up for free at Book Marketing Tools, and start learning how and where to promote all your fine books!

 

Fun, Free or Low-Cost Book Promotion

Are you looking for some ways to promote your book that do not cost a lot of money? In this guest post, book promoter Catherine Townsend-Lyon shares some of the tips she uses for clients of hers.

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“So, you are a brand new author and just released your first book. Now What?”

Many new authors seem to be promised the world on a silver platter when a publisher is courting them to publish their books with them, and as a new author you are so excited about your book being out in the world, you don’t remember half of what the publisher has offered you. I hear all the time from my book promoting clients how they were verbally promised everything under the sun including promoting their book. Sadly, if you don’t get it in writing in your publishing contractor agreement? Authors are holding the bag of promoting your books and at your cost! And you just broke the bank already with all your publishing costs.

Now that you have spent most of your budget on publishing costs, you also have no idea how or where to promote your books. Well, I am here to help you do that and more. I am Author, Catherine Townsend-Lyon, owner of Lyon Book Promotions. It is why I started my online book promotion business. I wanted to help new and seasoned authors learn how and where to promote their books for free or at very low-cost! But first, we need to know a little of the differences between say a Literary agent, Literary publicist, and Book promoter.

 

Literary Publicist: A person who publicizes, especially a press agent or public-relations consultant. an expert in current or public affairs. An expert in public or international law.

Literary Agent: A person who represents writers and their written works to publishers, theatrical producers, film producers and film studios, and assists in the sale and deal negotiation of the same.


Literary Book Promoter: 
A person who promotes, especially an active supporter or advocate or paid publicity organizer to promote one’s work.
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Now that we know the differences, I promote clients books and their social media sites so readers can not only read their books, but it is important for an author to interact and engage with the readers as well. That helps current and future book sales and gain book reviews. So here are a few of my “go to book promo sites” every author should know about. Again, many book promotion listing sites will let you list your books for free, and submit a free Author Interviews. They will also share many other book sites with authors on their sites too. Many will also offer low-cost advertising book ads so you can build your readership. Here we go!

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My #1 choice right now is the fine folks at Awesome Gang. You can list your books and submit an author interview for free. They offer you a guarantee listing for a charge? But all my clients books were accepted under the free option. It just may take them a few days to your listing up on the site. The also have a fantastic Facebook Readers Club you can join, then you will see your book being promoted.

Now go visit my friends at Book Marketing Tools Blog and read “The Rest of my Advice & Tips.”

Author & Columnist, Catherine Townsend-Lyon 🙂