Writers, Want More Print Coverage? My PR Friend Marsha Has The Answer!

Offer Up Your Own Articles As
A Writer!

 

 
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.

While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.

Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.

To help get you started on the path to publication, here are some do’s and don’ts:

 

  • Look for submission guidelines on the publication’s website – and follow them! Some publications post their rules for submitting unsolicited articles. They may outline the topics they’re interested in, minimum and/or maximum word counts, and the style. If you find guidelines, stick to them! The No. 1 mistake people make is going over the maximum word count. That will very likely get your article rejected. And, since editors often don’t tell you why they’re rejecting the article, the writer keeps repeating the mistake.
  • Pitch your ideas before writing a full article. While with some publications you can submit a full article, you can save yourself time if you first pitch a few ideas to gauge whether the editor would have any interest. Send a short email offering three or four topics, with a one-paragraph synopsis of each. Add a brief bio highlighting your relevant credentials. The worst they can do is say “no,” and if they do you won’t have wasted your time writing an entire 700-word article, or whatever length was the target.
  • Be prepared to offer exclusivity. Many publications state up front that they will accept only articles that have not been previously published. They may also require the writer to promise that the article won’t be submitted to other publications until a specified number of days pass. Be sure to check the fine print! Or, the editor may tell you it’s OK to publish in magazines that it doesn’t directly compete with.

Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.

Image result for copy free images of writing 101

Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.

WRITE ON!

P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.  If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at:  The PR Insider ~ EMSI  We’d love to hear from you!

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Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

About Marsha Friedman:

CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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Foray into Forgiveness

Cat’s Blog Pick of the weekend. My dear friend Deborah takes care of her brother Stephen who has disabilities. SHE IS a loud Advocate for him and she does everything POSSIBLE to make sure services are there for her brother and others. But if you explore and read the hard work she puts in with not much in return, you will see her “Spirit & Big Heart!” Love you Deb!

Cat

Espiritu en Fuego/A Fiery Spirit

For the last couple of Fridays I’ve explored the topic of Forgiveness. I did enjoy Forgiving Fridays and sharing regarding this subject. However as I run the risk of being a hypocrite I cannot continue to post about Forgiveness when I cannot Forgive.

Today at 11:00 am I have a meeting at my brother Stephen’s Day Treatment Center. The managers and directors at AABR are wonderful. See last Friday’s post. The staff at AABR has been consistent and professional for the last 30 odd years. I think they do an outstanding job in training and developing the skill set of developmentally disabled adults.  They are Wonderful!!

The problem lies with Stephen’s Group Home. Stephen has lived there since 1989 and things were going well until the last two years. Since the managers are incompetent and unprofessional. This has resulted in arguments, screaming and shouting matches between myself and those in…

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Pages of Me

OK,
Now OM just made ME shed some tears with this deeply personal but beautifully written post…

A Must Read! ~ Cat

HarsH ReaLiTy

It is far too early in the morning to make decisions that last a lifetime and yet you did. You made our decision for us as you packed us away with our memories. I sometimes wonder if you held our hands as we walked away from the life we knew. Having little idea that we were walking the final walk, we approached the day like any other. Like any other…

How simple it is to walk through life when you have nothing but a name to hold on to. How difficult that life becomes when that name is taken from you and a different identity is given for you to adopt as you adopt yourself. I walked away an Ahn. I walked with you as a Korean and left your life a stranger. More strange now is the face and name I wear today, a stranger heart you have never…

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HAPPY 4TH of JULY Friends…Have A Blessed and Safe Fourth.

Post Courtesy of :

Internet Cafe Devotions

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Freedom to SERVE one another…Happy July Fourth

As we pause to celebrate the many freedoms that we enjoy this July Fourth, may we too pause to reflect on how we serve our fellow man, regardless of those things often taint our view of each other. Pause for a moment and reflect on how you express your love for others, even the unlovable, by serving them in grace. May we ALWAYS see freedom as the opportunity it is to not serve self, but one another, the way Jesus would, setting aside pride and embracing the real gospel of love and grace.

We have the freedom to love because LOVE freed us, and we are challenged to LOVE our neighbors, and that means all of them, (even the ones you disagree with.) It’s only in freely loving each other in grace, that we walk out as real witness what the Gospel of Jesus was all about.

Enjoy the fireworks. Enjoy the picnics. Enjoy the celebrations of freedom and reflect on what it really means to one who has been made FREE. It was and never will be about you.

 

“From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked.”

Luke 12:48

july4th

About The Author & Website Here:  

GOD BLESS FRIENDS and VISITORS 🙂   CAT

Your Connection To Others Can Move Mountains…

Just Beautifully Written and TOGETHER we can Change The World!!
Happy 4th Week Friends! Cat

The Self-Help Road To Freedom

If we have no peace, it is because we have forgotten that we belong to each other.” ~Mother Teresa 

How did our world get so divided with its ‘us and them’ mentality? We’re living in a world motivated by a ‘what’s in it for me’ mindset with ultimate separation from others. We take for granted things like stress, anger, loneliness, confusion, etc. And we say that’s life. I don’t remember how it started. It just seems we’ve lost heart, and most of us just wander through each day blending in with the times without question.

Today’s technology has opened doors we never thought possible, and much good is realized in our world today. But it doesn’t contribute to the love, peace, and harmony our true nature longs for. In our universe, we’re all connected, and the world that denies this truth denies opportunities to live as we…

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Congrats To My Co-Writing Partner For Making The Front Cover & Featured Article At “In Recovery Magazine!”

Hello, Welcome and Happy 4th 2017!

Here is my new post for the week of Vance and me and our co-writing journey. It was placed this week on my Recovery Blog for obvious reasons as Vance made The July Issue Front Cover of “In Recovery Magazine!” So?… It’s all about his testimony and recovery!

Catherine ~ “CAT”

~Recovery Starts Here~ A Bet Free, Sober, & Clean Blog~ Sharing Hope in Recovery One Day at a Time~

“This week’s blog post of me and Vance’s co-writing of his Memoir is a Tribute to HIM since he made the July Front Cover of  “In Recovery Magazine”!!”

Yes, I did resign from the In Recovery Magazine in March in order to have more freedom to work on recovery projects and to co-write with Vance. It is where Vance and I originally met when I reached out to him to see if he’d like to do an article. Then our Cheif Editor at the time, Janet Hopkins decided she wanted to have him as a cover feature instead! And that was that. So in Honor of his issue just releasing, and Janet doing such a great job writing about Vance and his incredible recovery journey, we wanted to share it with all of YOU. It will be a condensed “taste” of what’s to come in his memoir.

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20140129__vance-johnson-broncos-012914p1 In…

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Windfall – Book Review

Hello Friends and Readers,
Meet Ryan Lanz and his Fantastic book and writers blog! He is “This Weekends Hot Book Blog Pick by Cat Lyon’s Reading Den.”
Please take the time to explore and look at all the reviews, books more for both readers and authors…

Author, Cat Lyon XO 🙂

The Book Review Directory

Windfall by Jennifer E. Smith
Published by Delacorte Press on May 2, 2017
Genres: [Young Adult] Contemporary
Pages: 432
Format: ARC, paperback
Source: Publisher

3.5 Stars, Completed March 22, 2017

– minor SPOILERS ahead –

windfall
/ˈwin(d)fôl/
noun

a piece of unexpected good fortune, typically one that involves receiving a large amount of money.

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