The Sunday Spotlight: Catherine Townsend-Lyon

A Big THANK YOU, to Marilyn and Scott for having me as The Sunday SpotLight on Two Drops of Ink. A Writers Place To Be 🙂

Catherine

Two Drops of Ink: A Literary Blog

It’s Sunday and time for Sunday Spotlight. Each Sunday we will spotlight a published contributor from our list. The idea is to reintroduce these wonderful and talented writers/authors to our audience, especially new followers that may not have noticed their writings here on the site, and to give them a boost in exposure. 


Editor’s Note:

I want to take a moment to make sure that our followers read Catherine’s contribution here at Two Drops entitled, “Authors: Book Promote Like A Pro!” It is filled with excellent knowledge and advice about the publishing industry like process, strategy, and marketing. Get to know Catherine, check out her links, follower her. I’m sure you will love this lady and her work.

Scott|Editor-in-Chief


Catherine Townsend-Lyon

Catherine Townsend-Lyon: Authors - Book Promote Like A Pro

Bio: 

Catherine Townsend-Lyon is the best-selling Kodel Empire Publishing Group’s author of her shocking memoir, “Addicted to Dimes,” available on Amazon. A former columnist for In Recovery Magazine she…

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Social Media Still An Exceptional Place To Build Your Brand As An Author…

Hello, and Welcome Everyone!

Today my dear friend and PR expert, Marsha Friedman, CEO of EMSI Public Relations is our Guest and will be sharing why Social Media is still a great place to build your brand as an author. Engaging and interaction with your readers is also a vital part of building a following too!

So let’s see what Marsha has to say.

Marsha

Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing?

Lots of things, probably, but to boil it down to its essence, people share on social media because they come across something that appeals to them and they think it will appeal to like-minded people. They share because they like the feedback they get from sharing. And they share just because it’s fun. So what does that mean to you and why does it matter to your brand? After all, you’re looking for results!

It all boils down to understanding how and why social media users behave the way they do. This information is valuable because if you understand the needs of your social media audience it will help you make decisions that influence those users to act in a way that benefits you or your brand. Let me share (there’s that word!) just a few key points about sharing on social media: 

  • They’re building their personal brand. Each time a user shares something on social media they are taking one more step in strengthening their personal brand. Yes, you may be surprised to hear that individuals have their own brands, but it’s true. Think about it, you may have some friends that focus on sharing pictures and updates about their fishing and boating hobby while others may focus on sharing humorous headlines, jokes, etc. While the former is presenting themselves as a fishing enthusiast, the latter is positioning themselves as a source of humor. Each of them has their own “personal brand,” which you come to expect on social media. If you’re a boating or fishing company, our first user would be valuable to you – and finding ways to encourage them to make you part of their personal brand through content would be imperative.

 

  • They gain personal satisfaction. Let’s face it As when your post about your daughter’s graduation gets 100 plus likes on Facebook, you get a big dose of personal satisfaction. That’s because these reactions are a reward and your mind sees it as exactly that. Those likes actually trigger a chemical reaction in the mind causing dopamine to be released. The “reward molecule” makes getting likes feel good, encouraging you to post more in an effort to obtain that same feeling again and again. Users know sharing interesting and valuable content gets them more likes, and that content has to come from somewhere. If you’re a brand, you can capitalize on this by ensuring that you’re sharing the best, most share-worthy stuff.

 

  • They’re building their audiences through sharing. When users are building their personal brand through the content they post and enjoying the euphoria that comes with it, they’re almost definitely going to try to grow their audiences. Just like brands, people also want to have more followers, more friends, etc., but for different reasons. These followers are gained through consistently posting content that represents their personal brand, on the right channels at the right time. Brands like Arby’s have done an excellent job of capitalizing on this desire of users, by sharing content that subtly appeals to many small niches, causing those individuals to them to help them reach more people, like Catherine’s Book Promotion Brand!

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Getting into the minds of social media users is an important precedent for ensuring that your brand is doing all it can to attract and convert your target audience to grow your business.

Make sure you aren’t just looking at social media as an advertising avenue, but also a place to share valuable, appropriate, engaging and entertaining content that will get social media users to make you part of their personal brands and share it so they can get the responses from their peers they desire.

Your brand will benefit – and so will your followers who are the recipients (and sharers) of your interesting and relevant content!

Just thought I’d share that!

Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity which includes many authors!

 

 

Intimate Interview and Book Blog Tour Still Going For ~ A. Gavazzoni, Author and “Behind The Door”…

YES, READERS! THE BEHIND THE DOOR Novel Is Still Going On And This Week Adriana Gavazzoni For September 18 – 24 On  Readeropolis  
And September 25 – 31 At Book Lover Promo 

When Lara dies at the hands of a Manhattan lawyer during a sex game, his defense attorney, Carl, hires Simone, a psychiatrist, professor, and author of books on sexual behavior to help him buttress his argument that Lara’s death was accidental. To help his defense, Carl’s client has written a detailed account of his steamy, year-long relationship with Lara. Carl gives the text to Simone for analysis.

While evaluating the presumed killer’s writing, Simone continues to receive psychiatric patients with sexual disorders and unusual fantasies and to research strange sexual behavior for her next book. Meanwhile, Simone’s clinical partner, friend and research colleague, Edward, is working with the police to capture a serial killer who is torturing and killing women. From hot and unusual sex and interesting psychiatric patients to the swing houses of New York and Paris, this fast-paced page-turner is a blend of mystery, suspense, humor, romance, and erotica.

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***AUTHOR INTERVIEW***


What was the hardest part of writing this book?

I believe the hardest part of writing all my books is containing my anxiety to get everything that’s in my head down on paper. I have to restrain myself to not run over the story to empty my mind.
What did you enjoy most about writing this book?

I love the research process that allows me to learn a lot about many different subjects, and I love the creative part, when my mind gets full of ideas, regardless of where I might be at the time or what else I might be doing.
What inspires you?

People and the human soul inspire me. I love to try to understand their motives and their beliefs.

Who are some of your favorite authors that you feel were influential in your work?

Emily Bronte’s Wuthering Heights – it is so tragic, all about revenge and hate; she taught me about writing about deep feelings.

Colleen McCullough’s Thorn Birds – a sad love story with all the right ingredients to make you cry a river. An author who showed me how important it is to stir emotions in your readers.

The Devil’s Advocate, by Andrew Neiderman – a book to make you think where vanity can take you. It’s a potent and surprising book. I love surprises, and I always try to add one to my novels.

John Grisham’s The Firm – power, money, or freedom? A hard choice for a young lawyer. Choices are going to lead your life. I always make my characters face hard choices.

Gone with the Wind by Margaret Mitchell – this book is pure poetry! It inspired me to show beauty in my work; even when the situation is tragic, I try to include pretty settings. Beauty must exist, in spite of bad circumstances.

What do your plans for future projects include?

I intend to finish the third book in Hidden Motives Trilogy, and I’m going to publish Behind the Door in Portuguese this year.

Do you ever get writer’s block? Any tips on how to get through the dreaded writer’s block?

No, I never have. I try to write a little bit at least every day. Some days, I’m more inspired than others, but I try to write anyway, even if I don’t like what I’m putting down in words, I know I can discard them or edit them later if I like, so that’s okay. The important thing is to keep your mind producing, and you will find the formula.

Have you ever had one character you wanted to go one way with but after the book was done the character was totally different?

Yes, many times. My characters decide their own destiny inside my mind; it is a whole party in there!
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“Behind The Door Is Blazing With Book AWARDS!!”

❤️  ❤️

 

Vance Johnson, Former NFL Pro, Father, Sober Coach, and Many Share and Reach Out To Him…

And Our Co-Writing Journey Continues! New Update blog post…
Catherine XO Vance

~Recovery Starts Here~ A Bet Free, Sober, & Clean Blog~ Sharing Hope in Recovery One Day at a Time~

Hello, Friends, Readers, Denver Fans, and New Visitors,

Well, we have gotten Vance over his writer’s block… And is why I have not posted in awhile. Today I wanted to share a little about Vance, the man today. WE also wanted to share some of the messages he receives on Facebook almost every day of those he has helped from addiction, looking for help, or maybe a parent whose child is an addict and is just looking for some support or guidance on how to help their loved one. Sharing these are powerful and helps others have a little more understanding of HOW Addictions are killing our loved ones and ravaging our communities.

And with all the coaching, speaking around the country, and events Vance attends, he is seeing this First Hand. It is some of why he does what he is doing. GOD truly had a calling, a faith-driven…

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“Cat Lyon’s Reading Den Authors Get Noticed” ~ TCK 2017 Readers Choice Awards!

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“Lyon Media & Literary Consultants and Cat Lyon’s Reading Den” Announces all our Authors who are now chosen for a “2017 TCK Publishing Readers Choice Award!”

I AM SO Proud and Honored to share and Announce with all my readers, blog friends and visitors that most all my Author Clients (friends) I book promote for have been chosen and in the running for a Readers Choice Award! And now all of YOU can help them WIN by going and voting for them…

HERE IS THE CHOSEN LINE UP and WHERE TO Cast Your Vote! Books are listed in each Readers Favorite Category Listed Below and Vote Here: Voting Page TCK Book Awards.

 

Readers Choice Award Categories

  • General Non-Fiction
  • Advice
  • Self-Help
  • Business and Investing
  • Health
  • Romance
  • Fantasy
  • Mystery
  • Thriller
  • Science Fiction
  • YA and Middle Grade
  • Children’s Book
  • Historical Fiction
  • General Fiction
  • Memoir
  • Religion


CAT’S LUCKY LIST OF AUTHORS And BOOKS:

Product Details  Author, Kim Carter – Category – MYSTERY

 

Vote for Kim’s Mystery Book

 

 

 

Product Details   Author, A. Gavazzoni – Category – THRILLER

Vote for Adriana’s Thriller Book

 

 

 

Product Details    Author, Diane Olsen – Category –  RELIGION

 

Vote for Diane’s Religion Book

 

 

 

Product DetailsAuthor, Catherine Townsend-Lyon – Category – MEMOIR

 

Vote for Catherine’s Memoir Book

 

 

Product Details   Rev. Dr. Kevin T Coughlin – Category – SELF-HELP

 

Vote for Kevin’s Self-Help Book

The Readers Choice VOTING Continues Until December 31, 2017! Please Share With Your Friend Readers And Let’s Get ALL CAT’S Authors To WIN! GO VOTE HERE: Voting Page TCK Book Awards.

*** WE Appreciate OUR Readers SUPPORT ~ “Cat Lyon’s Reading Den ***

News For Authors and Writers From The Web and Guest Article Courtesy of TCK Publishing.

last month I was invited by my dear friend Marilyn Davis to write an article for her fabulous writers’ website “TwoDropsofInk” titled; Authors: Book Promote Like a Pro!
In my article, I clarified the differences between literary agents, publicists, and book promoters…

how to get a literary agent contract

Literary Publicist

Literary Publicist: Is a person who publicizes, especially a press agent or public-relations consultant. They are an expert in current or public affairs, and an expert on federal or international law.

Literary Agent

Literary Agent: Is a person who represents writers and their written works to publishers, theatrical producers, film producers and film studios, and assists in the sale and deal negotiations of the same.

Literary Book Promoter or Marketer 

Literary Book Promoter or marketer: Is a person who promotes, especially as an active supporter, advocate, or paid publicity organizer to promote one’s work through various forms like press releases, through social media, and more. That is what I do

So now that we know the differences, I came across another fantastic article on TCK Publishing about:  How To Get A Literary Agent. When I got my email newsletter from them, it had a great article and guide on how to go about this. So I emailed “The Guy,” Best Selling Author, Tom Corson-Knowles to ask if I could share some of this article and HOPE writer’s that you will go read the rest and view The Guide he was kind enough to share with us on their website within the article here: “How To Get A Literary Agent”.

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how to get a literary agent

In the weird, wonderful world of publishing, there are a few key figures that everyone knows about: publishers, editors, and literary agents.

But do you really know what those folks do all day?

In an age when anyone can upload a file and start selling their book on Amazon in a few clicks, why do these old-school roles still matter? How do they add value to your publishing journey?

Let’s take an in-depth look at the literary agent, one of the key figures in the traditional publishing industry. We’ll check out what they do every day to help you and your book succeed, what it might cost you to work with an agent, and how you can find an agent.

We’ll also talk with publishing industry experts and agents themselves about what to do—and not to do—if you want to work with an agent, and how to get the most out of your relationship.

Let’s get started!

What Is a Literary Agent?

No matter what creative industry you’re talking about—film, TV, books, music—there’s usually someone called an “agent” working in it.

That’s because, when you get right down to it, creative people want to be creating, not worrying about business matters. But the businesspeople who put that creative material out to the public want to make sure little things like deadlines are met, and that contracts are signed, paperwork is filled out, and so on.

So a kind of go-between developed between creative professionals and business types: the agent.

Agents are kind of like business managers for creatives: writers, actors, artists, musicians, and so on. They handle all the nitty-gritty details so that you can get on with the important work of creating.

What Does an Agent Do?

Agents do a lot of things that authors can do for themselves, but that takes a lot of time and effort to keep on top of.

The key part of any agent’s job is getting their clients work. They negotiate deals like publishing contracts or speaking gigs, keep track of licensing arrangements, and coordinate payment from all those different deals.

But agents do far more than just making deals!

Literary agents, in particular, often partner with the authors they represent to improve a manuscript, working together on edits and development to refine the book until it’s sure to knock the socks off a publisher.

The agent also puts together a query and pitch package for the book to submit to publishers, helping put the manuscript’s best foot forward and show exactly why the publisher should pay top dollar for that book.

A great pitch package is more than just a summary of the book. In nonfiction, it includes a summary of every chapter and its content, a basic marketing plan, an examination of other comparable books on the market, and more.

Basically, it’s a mini-business plan for your book…and that takes a lot of work to put together! Agents know the style, format, and content that will appeal to a busy acquisitions editor and they can put together a package that’ll impress.

“Former agent Elizabeth Evans (now an independent editor) says, “It’s not often discussed in the publishing process, but I think an important part of being a good agent is understanding how to help a writer create his or her most powerful work.”

two drops of ink catherine townsend-lyon

A Day in the Life of an Agent

Agents spend most of their time reading submissions and sending notes on the books that come across their desks. They field dozens, if not hundreds, of queries every week and have to quickly evaluate whether the book is ready to publish—and whether it has market potential.

If something interesting and well-written comes across their email, they’ll request the full manuscript to review, to make sure that the writing through the whole book lives up to the promise of the query and the sample pages.

When a book really hits home, they’ll offer to represent the author—you!—and then start the process of working with you to refine the book, create a pitch package, and find a publisher.

If you’re lucky, the agent will be able to start an auction for the rights to publish your book, getting several interested editors at different publishing houses to bid on it. The combination of the most money and the best terms and marketing support wins!

Once the book is under contract with a publisher, the agent’s work doesn’t end! Now, your agent will help coordinate edit timelines, marketing support, book tours, and more.

They’ll also keep track of contract details and collect your royalties on your behalf.

Once the book is published, some agents will also help sell subsidiary rights, which are other ways to make money off your writing. Some agents represent subsidiary rights themselves, while others have someone in their agency whose entire job is to handle subsidiary rights.

These rights include film or TV options, foreign translation rights, audiobook rights, and more.

All in all, subsidiary rights can add up to a lot of income for you as the author! But making all those deals can be very time-consuming, so it’s really handy to have an agent pursuing all those options on your behalf.

An agent’s day varies constantly, but on an average day, your agent is probably:

  • Calling editors to discuss possible projects
  • Checking royalty statements for accuracy
  • Making notes on a client’s new marketing plan
  • Scanning Publishers Weekly to see what’s been selling
  • Writing a query for a new book
  • Responding to pitch emails
  • Fielding phone calls and emails from clients
  • Taking notes on client projects
  • Reading new manuscript submissions (often after standard working hours!)

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There is so much more to learn from this fantastic and helpful article!
I thank TomCorson-Knowles for letting me share some of this with all my writer and author friends here. Please stop by and read the rest of how to get the very BEST AGENT possible and to see if you need one!

Check out what they offer for all your publishing needs…


“CAT LYON’S Reading and Writing Den”  ~ See How I can Promote Your Books!
“Lyon Literary Media & Book Promo Service”

“We The People Will Never Forget 9/11” I Know I Won’t…

I still remember where I was…

We were still living in Southern Oregon when 9/11 happened. I’d just got out of the shower getting ready to go to work. I had the TV on listening to CNN as I got ready and breaking news came on. They were saying a plane had just flown into the world trade center. So I came out of the bathroom and was fixed to the TV.

A few seconds later I watched the horror unfold as the second plane came as CNN is on air and BAM! The plane slammed into the next tower. I stood in front of the TV in shock! I could NOT believe what I just saw happen in real time!!!  I just stood there feeling sick and numb at the same time. So, NO, I like many, many people will never forget what happened that day on 9/11/2001…

Where were you? What were doing when you heard? Do you feel the SAME TODAY as you did that DAY?

Remembering September 11th

“LET US STAND UNITED AS ONE IN THIS DAY OF REMEMBRANCE”

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AMERICAN FLAG FLIES AS WORLD TRADE CENTER SMOKE AND DUST LINGERS IN AIR.

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September 11th Terrorist Attacks

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   ” UNITED WE WILL STAND TOGETHER! “

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Remembering September 11th