HAPPY NEW YEAR YOU – Brand Yourself For 2019! Should Our Brand Be All The Same? Guest Jason From Strong Social Tells Us.

Happy New Year’s Eve and Welcome All! Brand Yourself in 2019!

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Brand Voice – Should It Remain the Same Across All Social Networks

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How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.

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2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes an effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

4. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

5. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

So in the coming in NEW YEAR, make sure you Brand Yourself effectively throughout Media and Social Media TOO!

Please visit my friend Jason of StrongSocial for more amazing tips and articles all of 2019! Cat

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New Book Launch and Sale From Pacific NW Author, Diane Olsen Titled; RISING WIND: The Thunder Beings

Happy Holidays Readers, Friends, and Visitors,

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Diane Olsen’s second book has now released and Cat is so excited to debut right here on “Cat Lyon’s Reading Den!”  I know readers are going to ENJOY this one and as a Celebration of the Release? Diane has put the E-Book on sale for us at just .99 cents for a short time! So grab yourself a copy and Happy Reading!

 

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ABOUT THE AUTHOR:

 

“Ancient Ways now Bronze Medal Winner by Illumination Book Awards”

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Author, Diane Olsen, is the prolific writer and award-winning author of her debut book titled; “Ancient Ways: The Roots of Religion.”

Her Ancient Ways is thought-provoking and an informative look at the development and evolution of religion throughout time and a well-considered concept – the idea of a connective thread of monotheistic faith throughout the history from the birth of human creation.

Now comes her new release titled; “RISING WIND: The Thunder Beings” (Book One a Series.) Adapted from an original screenplay Diane wrote several years ago, she has now written it for all her readers to enjoy as an amazing Fiction, Action Adventure, with Super Natural and Mystery elements.

Diane was born in Colorado Springs, Colorado and she now lives in the beautiful Pacific Northwest and the State of Washington. Diane was an Undergrad at Colorado State University Ft. Collins: Pre-vet med, Anthropology, then attended and received her BA and MA at the University of Montana, Missoula: Anthropology, Archaeology, and Paleontology. She was a Graduate Teaching Assistant for two years.

Diane enjoys writing, reading good books, spending time with her grandkids, and loves cooking.

A few of her favorite books are ‘The Book of Certitude (Kitab-i-Iqan), The Upanishads, and The Great Initiates.’

 


Rising Wind: The Thunder Beings (The Rising Wind Series Book 1)


$0.99 Kindle Edition

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,,, THE NEW BOOK:

An American businessman is assailed by dreams of a Thunderbird who needs his help, despite his strong denial of his native Lakota Heritage.

To make things worse, he is told to find a woman he doesn’t know in a South American jungle to help him solve problems initiated by his former business partner, and aid the Thunder Being in the process.

With help from several Indigenous healers, Secora James and Gideon Yellow Thunder face hardship, sorrow, and death on their path to find out what the Thunderbird needs from them, and what she can give them in return.

Together they find a giant sloth and the source of imminent slavery, abduction, and death on a volcano.

Together they face death to save Wakinyan Tanka, the great Thunderbird and bring greedy assassins to their justice …

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Book Details on Amazon:

Print Length: 247 pages
Simultaneous Device Usage: Unlimited
Publication Date: December 17, 2018
Sold by: Amazon Digital Services LLC
Language: English  ASIN: B07LFXC4R7

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Again, Diane is celebrating her brand new release with E-readers everywhere and has priced her new book for just .99 CENTS through the Holidays! Makes a great last minute gift idea and FREE for Kindle Unlimited readers! Don’t miss this amazing read!

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Brought to you by Lyon Media Services and “Cat’s Lyon’s Reading Den”

 

 

Happy 2019 PR Message From My Dear Friend Marsha of News & Experts. New Year and a New Branding For Authors!

2019 Offers A Fresh Start To Re-Ignite Your Personal Brand – BY Marsha Friedman

 

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones.

Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals.

As you set all those wonderful goals for 2019, make sure you don’t neglect to include a few resolutions for continuing to build your personal brand. These days, with the ever-changing media landscape, the opportunities to ramp up your publicity are more plentiful than ever, yet I don’t think people are always aware of that – or realize how to take advantage of those opportunities when they are aware.

For example, nearly all print publications have an online presence that helps them reach a potentially larger audience than when they depended on delivering to homes and newsstands within a limited geographic area. And it’s easier than ever for you to share with others any articles you are quoted in, either by posting links on your website or by making use of social media.

Meanwhile, new online publications continue to pop up, so the digital realm is creating additional print real estate – and additional opportunities for you.
So, as you toast the arrival of the New Year and prepare to take advantage of the digital domain’s publicity possibilities in 2019, here are a few things you should be doing:

Maintain a strong social media presence.
One of your best weapons in the quest for publicity is social media, which can help you make connections both with the media and with your target audience. Jay York, our senior digital marketing strategist, says it’s important to know which platforms are best for what you do. For example, let’s say you are a restaurant owner.

Instagram provides a platform for foodies photographing their meals, as well as an avenue to browse hashtags related to new and interesting cuisines. Facebook offers broad appeal and features such as event creation, which provides additional value to restaurants. If you’re a financial professional, Facebook, Twitter, and LinkedIn all are good. LinkedIn is a great place to build your network and authority with higher-end clients.


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Facebook’s ad network provides powerful tools for targeting the right audience. Twitter, like LinkedIn, also provides an opportunity to focus on building authority and networking with other industry and business influencers.


Develop a content-rich website.
Your website, among other things, provides you with a chance to be your own publisher. Are you miffed that no one else will publish your thoughtful op-ed article? Don’t pout! Instead, create a blog, providing those who visit your website valuable information based on your insight in your area of expertise. Update the blog at least every week or two so people will keep coming back to read your newest thoughts and advice for them.

Create a digital-media footprint.
Vow that in 2019 you are going to redouble your efforts to pitch story ideas to the media. Reach out to publications and let them know how their readers would benefit from what you have to say. (Remember your blog? You can share that with journalists as well, giving them an even better taste of the topics you can speak about.)

If you find success reaching top-tier media, great! But don’t neglect the seemingly smaller players, including trade publications and your local small daily and weekly newspapers. The articles that small publications write are sometimes picked up by larger publications, and all of it can be linked to on your website, helping to impress clients and potential clients that you are someone the media turn to when they need a voice of authority.

As you do all these things and the months of 2019 fly by, who knows how one great publicity success might lead to another. We once had a social media strategist who was asked to discuss a topic on a local TV station. The appearance worked out so well that for a while he became a regular on the show.

Those opportunities can build and build, and build some more!

Just maybe, 2019 will be your best year for publicity ever!

Let the fireworks begin!

Marsha!

~Please visit Marsha and her team of PR Experts at “Experts & News Today”
I am taking her Rich Website Advice Into the New Year and expanding from not only Literary services but also Social Media and Media Branding and Promoting Events too on my coming soon new website beginning in JAN 2019 here “Lyon Media Services!”

News & Experts

Our Author, Adriana Gavazzoni is Just One Offering of The Fine Folks of “The Kindle Book Review” and $300 Kindle Crazy Giveaway and Ebook Sale!

A Happy Holiday E-Book Sale With A GIVEAWAY That Includes
Our Author A. Gavazzoni and
All My Readers and Friends Need to Know All About!

 

Join 33,200+ Subscribers
Subscribe & Win!

 

Enter The Kindle Crazy Christmas Giveaway!

Kindle Crazy ChristmasOur Kindle Crazy Christmas Giveaway is exactly what you’ve asked for. You want to win reader gear? Well Merry Christmas, because dreams really do come true. We asked our Facebook fans what they’d like to see in our giveaways, and they overwhelmingly voted for more reader gear like Reader T’s, Reader mugs, Kindles and more. So we’re giving away some amazing prizes to two (2) lucky winners on December 23rd.

“Sound like crazy fun? Of course, it is! And that’s why we’re the No.1 Site for Reader Giveaways! We love Christmas and Kindles. Maybe a little too much… Naaahhh!”

Hey, someone’s gotta win; might as well be you! But you can only win if you’re a subscriber, so enter, subscribe, meet our authors, and WIN! And don’t miss our $200 “Award Winning Giveaway” and “Weekly Amazon eGift Card Giveaway“ now on “The Kindle Book Review!”

WHEN: Dec. 3-23, 2018 

1st PRIZE: 8″ Kindle Fire, Reader T, $25 Amazon eCard, and Reader mug ($150 value).

2nd PRIZE: 8″ Kindle Fire, Reader T, $25 Amazon eCard, and Reader mug ($150 value).

HOW? Scroll through the book covers below and click on the books that look like “your kind of book” LIKE Author, Adriana Gavazzoni’s Award- Winner “Behind The Door”      #E-book on DEC 10th for only $2.99 a download!!

Behind the Door: A Sizzling, Psychological Suspense (Hidden Motives Book 1) Kindle Edition

Then? Enter our Rafflecopter form below, subscribe, and follow the authors who write the kind of books you enjoy. When you click on a book cover, you’ll be redirected to the author’s Amazon “Author Page”. While you’re there, read their bios, and check out all their books. Who knows, you could meet your next favorite author! There are no purchases necessary to enter or win, but supporting our authors and buying their books is the only way these giveaways are made possible.

HINT: Supporting our authors will add 5 entry points each day. Share our sponsors’ books, Tweet their Amazon link, Share on Facebook. And, yes, you can buy their books. Enter every day and tell all your reader friends to enter, too! Good luck!

Kindle Crazy ChristmasKindle Crazy ChristmasKindle Crazy Christmas

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About “BEHIND The DOOR”


When Lara dies at the hands of a Manhattan lawyer during a steamy sex game, his defense attorney, Carl, hires Simone, a psychiatrist, professor, and author of books on sexual behavior to help him buttress his argument that Lara’s death was accidental. To help his defense, Carl’s client has written a detailed account of his steamy, year-long relationship with Lara.

Carl gives the text to Simone for analysis. While evaluating the presumed killer’s writing, Simone continues to receive psychiatric patients with sexual disorders and unusual fantasies and to research strange sexual behavior for her next book. Meanwhile, Simone’s clinical partner, friend and research colleague, Edward, is working with the police to capture a serial killer who is torturing and killing women.

From hot and unusual sex and interesting psychiatric patients to the swing houses of New York and Paris, this fast-paced page-turner is a blend of mystery, suspense, humor, romance, erotica, and suspenseful roller coaster like no other!

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So let’s go support one of our OWN fantastic and amazing authors if you have not read her book one of her Multi Award Winning Series, “Hidden Motives” and Book One “BEHIND The DOOR.” Just click on her book cover and get your copy today then enter to WIN …

AND? Adriana is celebrating too with a GoodReads Giveaway as well! If you haven’t had the chance to read her award-winning book “Behind The Door” then connect with her on Goodreads and enter to win a free copy here: GR Giveaway
Now until Dec. 24th, 2018.

HAPPY HOLIDAY READING FRIENDS! **** CAT ****

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Meet Ashley Emma Writer of Amish Everything. You Should Be Reading All Her Amazing Books …

Hello and Happy Holiday Reading Friends,

So you know writer and Author, Ashley Emma? Let me introduce you to her and all her fantastic reads! A dear friend for a long while now, Ash has a unique writing style and has become the Best Selling Author of Amish Books. Her is a little more about her … And to start? This awesome e-book read is Free on Amazon Kindle Now!

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Freya: an Amish Short Story of Hope and Forgiveness (The Freya Series Book 1) by [Emma, Ashley]

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“While driving through Amish country in Unity, Maine, Freya Wilson accidentally hits an Amish man in a blizzard, instantly killing him”

 

Panicked, she leaves him there in the road and drives away, afraid that if she is arrested her violent ex will locate her using his connections with the police…and kill her.
Two years later, her decision still haunts her, especially when she meets the Amish man’s handsome brother who left the Amish after the accident.
Will she keep her dark secret in order to protect herself from her violent ex?
Will she have the courage, to tell the truth? 

The sequel, Freya: The Confession (an Amish Short Story, Book 2), is NOW AVAILABLE:   The Sequel   Download three free books at http://www.AshleyEmmaAuthor.com


About The Author, Ashley Emma

An image posted by the author.

Ashley Emma, Author and Authors Helper:

Ashley Emma wrote her first novella at age 12. She wrote her first full-length novel at age 14 and self-published it at 16. Before that, she made books out of printer paper and staples.

She wrote eight full-length manuscripts before the age of 25 and is now a best-selling full-time author. (Many more titles coming soon!)

Ashley has a deep respect and love for the Amish and wanted to make sure her Amish books were genuine and realistic. When she was 20 she stayed with three Amish families in a community in Maine where she made many friends and did her research for her Amish books. To read about what it was like to live among the Amish, check out the Ashley’s Amish Adventures books.

Her bestselling book Undercover Amish received 26 out of 27 points as a finalist in the Maine Romance Writers Strut Your Stuff novel writing competition in 2015. Its sequel Amish Under Fire (coming soon!!) was a semi-finalist in Harlequin’s So You Think You Can Write novel writing competition also in 2015. Two of her short stories have been published online in writing contests and she co-wrote an article for ProofreadAnywhere.com in 2016.

“She judged the Fifth Anniversary Writing Contest for Becoming Writer in the summer of 2016.”

Ashley owns Fearless Publishing House in Maine where she lives with her husband and two children. She is passionate about helping her clients self-publish their own books so they can build their businesses or achieve their dream of becoming an author.

For more info and some free author training please visit her Official Author Site Today!

On her website, you can also join her email list to receive a few of her eBooks for free and be the first to know about new releases!

She also loves hearing from her readers, so send her an email at ashley@ashleyemmaauthor.com  …

 This One Only .99 Cents!

 This One Now Only $1.99!

So don’t wait! Go visit Ashley on her website and learn more about how she helps authors become more seasoned writers and best-selling author like herself as I never hesitate to refer Ash to all my author and writer friends! She offers a wide variety of services on site section Fearless Publishing House you must check out. Make sure you tell her CAT from “Lyon Media Services”  sent YOU!


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Holiday Sale and Media Release for All Kim Carter Mysteries ~ Especially My Favorite One ~ “When Dawn Never Comes.”

All Kim Carter Mysteries Coming on Sale on Amazon Kindle ~ Begins November 21st, 2018 thru December 25th, 2018 …

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Georgia Author Kim Carter And Raven South Publishing Release Suspense Mystery

 

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ATLANTA – Nov. 15, 2018 – PRLog — Georgia Author Kim Carter And Raven South Publishing Release Suspense Mystery – ‘When Dawn Never Comes’ …

Georgia author, Kim Carter is pleased to announce the re-release of her suspenseful mystery novel, When Dawn Never Comes. Released by Raven South Publishing in January 2018, the book is already receiving rave reviews from readers and reviewers.

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All E-book Titles will be on Holiday Sale as follows:

Sweet Dreams, Baby Belle – Murder Among The Tombstones – And The Forecast Called For RainE-Books will list for $1.99 off the regular prices …

Deadly Odds – No Second Chances – Our Featured E-Book – When Dawn Never Comes – All E-Books will list for only  .99 CENTS!

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Jordan Maxwell, a twenty-seven-year-old freelance journalist, ventures to New York City to make a name for herself. With both of her parents dead, she struggles to get by living in one of the worst neighborhoods in the city. In a twist of fate, Jordan finds herself the sole heir to her great-uncle’s estate in Solomon Cove, Maine. Packing her bags, she heads to Maine where she soon realizes that her rags to riches journey entails much more than she bargained for. Crime was unheard of in this small fishing village of Solomon Cove …

Book Details:
When Dawn Never Comes
By Kim Carter
Publisher: Raven South Publishing
Published: January 2018
ISBN: 978-1947140073
ASIN: B078L4FLSH
Pages: 298
Genre: Mystery, Suspense

Wholesale Information:
Raven South
Publishing – Kelly Keylon, Owner
2165 Cheshire Bridge Road
Atlanta, GA 30324
United States
Email:  info@ravensouth.com

About The Author:

Kim Carter is an award-winning author of suspense, mystery and thriller novels.

She was a finalist for the 2018 Killer Nashville Silver Falchion Award and a recipient of the 2017 TCK Publishers’ Readers’ Choice Award for her book; Murder Among The Tombstones.’ This is the first book in her Clara and Iris Mystery series. The characters in this series are a couple of overly curious widows who become private investigators. These funny women were inspired by Kim’s mother and her mom’s best friend. She is also a recipient of a Gold Finalist – Book Excellence Award for her book; ‘And Forecast Called For Rain.’

Her other titles include Sweet Dreams, Baby Belle, When Dawn Never Comes, Deadly Odds, No Second Chances, and her latest, And The Forecast Called For Rain. 

Kim’s writing career started after she suffered an illness that made her housebound for a couple of years. An avid reader of mystery novels herself, she embarked on writing as a means of filling her time. She began to share those early writings with friends and family who encouraged her to pursue writing professionally. Her health struggles and successes have been chronicled on The Lifetime Television in early 2000, The Atlanta-Journal Constitution, Women’s Day Magazine, and Guidepost.

Prior to her illness, Kim worked in many different capacities in county government as her “Day Job,” but ultimately, it was her job as a correctional officer that provided her the opportunities to talk and interact with a diverse group of people. Her experiences ran the gamete of inspiring success stories to tragic endings, much like her mysteries.

She self-published her first book No Second Chances. One of the guest speakers at the launch party she had at the Performing Arts Center in Newnan, Georgia included her close friend retired Atlanta Police Chief Eldrin Bell. This connection would become helpful as she started doing more research for other books, this time working with a small publishing house.

Kim began networking and made connections with numerous homicide detectives, medical examiners, and prison officials. Her research has taken her many places including morgues, death row, and the occasional midnight visit to cemeteries.

Kim is a college graduate of Saint Leo University with a Bachelor of Arts in Sociology. She and her husband have three successful grown children and reside just outside of Atlanta, Georgia.


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Deadly Odds by Kim Carter FACEBOOK and TWITTER TEASER

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Kim’s books can be purchased online at Amazon, Barnes and Noble, BAM, and Indie Bound, and her website. Her book tour is coming soon! Come and connect with Kim on Social Media: Facebook – Twitter – and on GoodReads.
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You can learn more about Kim and updates on new book releases and events by visiting her Official Author Website Today!

***  Presented by Book Buzz.net and Lyon Media Services ***

New Book Release and FB LIVE Launch Party For This New One By Author, Joe Siccardi … Nov. 18th, 2018.

NOV. 18th, 2018 ~ 1 PM ET ~ New Release Book Launch Party Live on Facebook!

Please join us for an online Book Launch like no other by Author, Joe Siccardi…
FB Link to watch and tune in: https://www.facebook.com/events/251035445769740/

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About The New Book:

“I’m just that ordinary Joe walking on the path of life … and sharing it with you. There are joys. There are tribulations. There are reflections.”

There are joys. There are tribulations. There are reflections. There is everyday life. In each essay, I try to convey a recognition of a greater Power who colors my perspective. My comments are always filtered through the lens of my Judeo-Christian values and largely based on 40 years of marriage raising five children.

About The Author:

Joe Siccardi has been an editorial writer, editor, and publisher for 52 years and publishes a blog at https://wisdomfromafather.com/. As he states, “I’m the ordinary Joe walking along this journey called life and sharing it with you.” He is the proud father of five children, 18 grandchildren, and three great-granddaughters. He currently lives in Dover-Foxcroft, ME, after life experiences in Paterson, Totowa, Newton and Ogdensburg, NJ; Belvidere, IL; Toledo, OH; Washington, DC; Laurel, MD; and Seneca Falls and Willard (Romulus), NY.

 

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An Interview With Author, Joe Siccardi and His First Release – HEAVEN Shining Through … By Linda Parkinson-Hardman …

 

 

Our Author Interview, and today it’s the turn of Joe Siccardi, an “ordinary joe” from Seneca County, NY with his novel, Heaven Shining Through.

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What is one thing people wouldn’t usually know about you?

I’ve been in the newspaper publishing business for over 50 years


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What did the best review you have had say about your work?

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I want to first of all say that this book really plays on your memories and emotions I laughed and cried. I laughed because I hadn’t heard the phrase “the rabbit died” since our first daughter was born 37 years ago. I cried with the significant relationships that were introduced and the heart felt real life meaning that the author put into them. I could really identify with these characters. A good, quick read. I highly recommend it.

 

 

Have you ever wished you could be or do anything else instead of writing, and if so, what?

No. I love writing. I always did from grade school on. I was fortunate enough to find a career in newspapers.

Have you ever written naked?

No … but I have written in my underwear

What is the best excuse you have had for missing a deadline?

The game went into overtime.

What has been the best experience of your life?

My 40-year marriage.

What is the strangest thing you have ever had to do to promote a book? 
Do a local podcast … but instead of in person by phone 500 miles away

If you could commit the perfect murder, what would you do with the body?

Bury it in the foundation of a building or bridge.

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heaven shining throughWHERE CAN I FIND OUT MORE ABOUT JOE AND HIS BOOK?

You can find Heaven Shining Through in Kindle and Paperback format here: :

Amazon – Heaven Shining Through

 

 

 

You can meet Joe on his blog here: https://wisdomfromafather.com/