Happy Memorial Weekend Guest Post By Blogalicious and Diane Lockward, Author ~ Poet.

Hello and Welcome Everyone and Especially Authors! Today’s Guest is Poet and Author, Diane Lockward. I visited her blog and read two posts she had shared about the changes GoodReads has made to Giveaways and crossed over with Amazon KDP and a different way to do Promos and Giveaways. I hope it helps all of you to understand the “objectable and annoying” changes. Just how I and Diane feel about it! Lol. Happy Memorial Day Weekend Reading!

             Related image

 

Goodreads Turns Bad

Back in January Goodreads changed their Giveaway program. Prior to that time, authors could post a Giveaway for a book. No Fee! Members of the site could sign up to win a free copy. After the conclusion of the Giveaway, a winner would be picked, the author would be notified with a name and address, and a free book would go out in the mail. An author could offer multiple free copies and also run subsequent Giveaways.

I liked the program a lot. When I did a Giveaway for any of my poetry books, I’d get around 300 signups. When I did a Giveaway for one of my craft books, I’d get as many as 600 signups. These people who signed up would often indicate “I Want to Read” for the title. My book got in front of a lot of eyes and I felt kind of popular.

I liked the program so much that when I started Terrapin Books one of the promotion suggestions I routinely made to my authors was that they run a Giveaway at Goodreads. I can no longer make that suggestion, nor will I again run a Giveaway for one of my own titles. That’s because, since January 8, 2018, authors and publishers are required to pay a fee for the formerly free service. That may be how the business world operates, but poets and poetry publishers simply cannot afford to pay the fees. 

.

Goodreads now offers two fee options:

1) the Standard package for $119 for up to 100 copies (either Kindle ebook or print book). 
2) the Premium package for $599 is available for either print books or Kindle ebooks. 
 
Full details can be seen at the Goodreads site.

I’m not at all convinced that either of these options will generate sales for authors, certainly not for poets and publishers of poetry books. And there is no way that I will pay for the service, nor can I ask my authors to do so.

For one thing, while I liked the program in the past and enjoyed having my book page fill up with Want to Reads, I never saw any spike in sales following a Giveaway. Maybe I’d get one new review. I wondered if other authors shared my feelings and experience. So I put the question out to a Facebook group that I belong to. I asked if authors had found that a Giveaway generated any sales.

Not one person said Yes. Not one. Not one person said she’d pay for the service. These people, by the way, included prose writers as well as poets. One author described her experience as “I did it but I don’t think it’s made any difference. I will not do it again.”

Another said, “I did it and zero effect!”

Another said, “I did get reviews on Goodreads from my Giveaway but no sales that I could see.”
A publisher said, “it did not increase the sales at all.“

One author who paid for the new service said, “I did it right when they opened it up to ebooks and it was half off! I didn’t pay for the ‘featured’ status or whatever but I ended up there anyway because it was brand new and there weren’t many other ebooks. I’m glad I did it then because honestly, it was worthless. Will not do it again.”

Not too encouraging, is it? I rarely go to the Goodreads website since the change. I wonder if I’m alone in that.

I also wonder if it would be worth trying out an Amazon Giveaway. So I’m trying it out. I just created an Amazon Giveaway for The Crafty Poet II: A Portable Workshop. There’s a form that had to be filled out. Within an hour I received a confirmation of the Giveaway request. That was very similar to a confirmation of a purchase.

Then this morning I received notification that my Giveaway had gone live. The notification included a link that I can share so that people will sign up, but Amazon also somehow advertises the Giveaway. I just offered one copy. There is a cost for the person running the Giveaway—the price of one book and postage. I expect that the postage fee of $8 will not actually be that high. Amazon, unlike Goodreads, ships out the book. Not free, but more affordable than $119. Let’s see how this all works out! Till Next Time …

Goodreads Turns Bad, Part 2: Amazon

.

.

WELL, In my last post, I complained about the recent elimination of the free Giveaway at Goodreads, now replaced with a costly Giveaway. The fee imposed makes the service prohibitive for poets and small press publishers. I decided that the time was right to try an Amazon Giveaway for my craft book, The Crafty Poet II: A Portable Workshop. That experiment is now over. Here are the results.

It was easy to set up the Amazon Giveaway and it went into effect immediately as Goodreads now does also (used to be a 7-day wait period). While a Goodreads Giveaway allows the user to select the length of time the Giveaway will run, there is a 7-day time limit on the length of the Amazon Giveaway, but that time will be cut off once a winner has been selected.

There are several options for how a winner is selected. My Giveaway was over within hours of its start time. I selected that there would be one book given and that each entrant had a 1 in 100 chance of winning. I would increase the 100 if I were to do another Amazon Giveaway as that would extend the time.

Amazon provided me with a Giveaway page code, but I never used it as the time was up so fast. They quickly sent me statistics. I had 424 Hits (people who looked at the Giveaway), 175 Entrants (people who entered the Giveaway), 14 Page Visits (people who went from the Giveaway page to the book page).

So the exposure for my book with an Amazon Giveaway was far less than with past giveaways I ran at Goodreads, but I could increase the exposure if I changed the odds.

I was given the name of the winner as I was with Goodreads, but with Goodreads, I had to mail out the book while with Amazon they mailed out the book. Before Goodreads turned bad, the only cost I incurred was the cost of one book, envelope, and postage. Amazon charged me a “setup cost” of $27.09 and later refunded $.06. The price for my book at Amazon is now $18.64 discounted from $21.99. So I was charged $8.39 for postage and handling. It would cost me less if I mailed a copy from my own stash and paid the postage.

Conclusion: I doubt I’ll do another Amazon Giveaway as I don’t see any particular benefit to it. It’s far less costly than a Goodreads Giveaway, but had no apparent effect on sales.

But just to continue this experiment one step further, I’m going to try a Giveaway on Facebook. I’ll let you know how that turns out and hopefully, Cat will fill you in on those results! Lol.

Poet and Blogger, 
Diane Lockward

My Photo

I am Diane Lockward, I live and write poetry in New Jersey. I am the author of four full-length poetry collections, most recently The Uneaten Carrots of Atonement. My earlier books are Temptation by Water (Wind Pub, 2010), What Feeds Us, which received the 2006 Quentin R. Howard Poetry Prize, and Eve’s Red Dress. I am also the author of The Crafty Poet: A Portable Workshop, a how-to book for poets; and the sequel, The Crafty Poet II. My poems appear in a number of anthologies such as Garrison Keillor’s Good Poems for Hard Times and in such journals as Harvard Review, Spoon River Poetry Review, and Prairie Schooner. My poems have been featured on Poetry Daily, Verse Daily, Ted Kooser’s American Life in Poetry, and The Writer’s Almanac. I am the founder, editor, and publisher of Terrapin Books, a small press for poetry books.

Visit Terrapin Books, a small press for poetry

 

Advertisements

Can You Become an ‘Instant’ or Overnight Media Success Authors?

I just read a great new article by my dear friend and PR expert Marsha Friedman in my newsletter from her PR firm. So, Marsha is back and shares and explains, time matters when it comes to media success. It doesn’t happen overnight and especially for authors and their books. Marketing your brand as an author and marketing your books takes a lot of work! Here is what Marsha says about this topic … Catherine *Cat*

.

Related image


 

The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors, singers, or even authors who became “overnight sensations” explain that their success didn’t happen overnight after all?

Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame.

Building your personal brand works in somewhat the same way. You can’t expect to bolt out of the starting gate one day and end up the next morning on the front page of a major newspaper or on the set of a national TV show.

So, the bad news is that success in the publicity and personal-brand-building world can take time. The good news is, for those willing to put in that time and effort, success does happen – and often in a big way!

Case in point: One of our clients was just featured in an Inc. magazine article that focused entirely on her and her message, along with a mention of her book! That’s not a common occurrence with this publication.

But this was no overnight achievement. She’s been our client for a year, and in that time we steadily helped her build both a stronger social media presence and print media presence. Would Inc. magazine has devoted so much space exclusively to her if she hadn’t built her authority over the last 12 months? Unlikely.

I share her success story for a couple of reasons.

For one thing, this shows what can be accomplished by those who find a message that resonates with the media and who keep at it, realizing that publicity and brand-building must be ongoing.

The second reason I share her story is this: On occasion, we encounter clients who don’t have a strong media presence and yet expect this sort of media attention instantly. They struggle to understand why we don’t just call up journalists or TV producers and explain how great they are or how wonderful their product or service is. They assume the media will be eager to talk with them.

.

The-Brilliant-Game

.

It doesn’t quite work that way. Sorry to say, the media may not be that interested in you – not yet anyway.

But you’re in good company. The top-tier media at one time weren’t into plenty of people who later became household names. No one cared about interviewing Mark Zuckerberg until Facebook started becoming a phenomenon that couldn’t be ignored.

That said, though, there are ways even an “unknown” can start to build a media presence and promote a personal brand, such as:

  • Promote your expertise rather than your product or service. As I mentioned earlier, members of the media likely won’t care about you or what you’re selling. What they do care about is your expertise. Do you have valuable information you can share with their readers, viewers or listeners? If you’re a financial professional, what tips would you offer for retirement planning? If you’re a small business owner, what advice would you give others who want to start a business? The media may not perk up their ears at your name, but they could be swayed by the knowledge you bring to the table.
  • Don’t dismiss the small victories. Everyone wants to be quoted in The Wall Street Journal or USA Today. They want the Today Show to interview them or Entrepreneur magazine to come calling. That’s fine! It’s great to dream big and we help many of our clients enjoy such successes. But don’t fall into the trap of ignoring smaller media opportunities. They help establish your online presence, provide opportunities to hone your message and give the top-tier media greater confidence that you’re a credible and authoritative voice in your industry.
  • Never give up. While a quick dash from anonymity to media darling could happen, it’s not the norm. You may send out pitches and get no response. You might be interviewed for an article, then be left out when it appears in print. Don’t despair. Be persistent. Sometimes it’s a matter of hitting the right journalist with the right pitch at just the right time.

If you’re starting to think this sounds more like a journey than a quick trip, you would be right. And, for those who care about personal brand building over the long haul, it’s a journey that has to be ongoing.

Once your efforts die, so will media interest – and they’ll turn to the next “overnight sensation”!

Instantly yours,

Marsha! (We Help Authors Too! http://newsandexperts.wpengine.com/book-promotion-services-for-marketing-a-book/

 

.

Related image

News & Experts PR Firm
3748 Turman Loop, Suite 101
Wesley Chapel, FL 33544
Toll-Free: 800-881-7342
Local: 727-443-7115

Readers Can Read Free If You Visit Book Buzz For This “Kim Carter” Mystery!

WHAT READER Doesn’t Love a Free Read in Exchange For a Book Review?
ALL Details Here on Book Buzz! “When Dawn Never Come.”

.

When Dawn Never Comes print and iphone

.

When Dawn Never Comes
By Kim Carter
Publisher: Raven South Publishing
Published: January 2018
ISBN: 978-1947140073
ASIN: B078L4FLSH
Pages: 298
Genre: Mystery, Suspense



Jordan Maxwell, a twenty-seven-year-old freelance journalist, ventures to New York City to make a name for herself. With both of her parents dead, she struggles to get by living in one of the worst neighborhoods in the city. In a twist of fate, Jordan finds herself the sole heir to her great-uncle’s estate in Solomon Cove, Maine.

Packing her bags, she heads to Maine where she soon realizes that her rags to riches journey entails much more than she bargained for. Crime was unheard of in this small fishing village of Solomon Cove …

 

#######

“SOME RAVE REVIEWS FROM AMAZON”:

“The book has some unique storylines that will keep the reader engaged until the end.”

“The story draws the reader in and has an amazing twist. Why is Jordan connected? The discovery is stunning, making this book was impossible to put down!” Top Contributor:

“This is the second book of Kim’s I have read. I loved the plot and characters and the settings. You just don’t want to put the book down. I look forward to her next book.”
.

DEADLY ODDS
$4.99

 

#########

“All Kim Carter Mysteries are also Available On Amazon online!”

 

logo-amazon

 

logo-barnesandnoble

 

Indie Bound

 

.

Wholesale Information:
Raven South Publishing
Kelly Keylon, Owner
2165 Cheshire Bridge Road
Atlanta, GA 30324
United States
Email:  info@ravensouth.com
.

31784239_10211725847082158_2783485003646894080_n

.

Kim Carter is an award-winning author of contemporary mystery, suspense, and thrillers. She has won the 2017 Readers Choice Award and has an array of titles relaunching soon for: When Dawn Never Comes, Deadly Odds, and No Second Chances under Raven South Publishing. Her novel series titled Murder Among The Tombstones is a Clara and Iris Mystery. Clara and Iris were first introduced in Sweet Dreams, Baby Belle.

Kim has been writing mysteries for some time and has a large reader fan base that she enjoys interacting and engaging with. One of her favorite things about writing mysteries is the research and traveling she does to bring her novels to life. Her research has taken her to places such as morgues, death row, and midnight cemetery visits.

Kim and her husband have raised three successful grown children. She and her husband spend their time in Atlanta with their three retired greyhounds.

She is a college graduate of Saint Leo University, has a Bachelor Degree of Arts in Sociology, and now has become a career writer and author. Between reading and traveling, she will continue to write mysteries for some time …

.

When Dawn Never Comes

Find the Author Online Using the Following Links:

Author Twitter
Author Facebook Page
GoodReads Author
Official Author Website

 

Special ‘Happy Cat Mom’s Day’ Blog Post From ~ Girls and Their Cats!

Since it is “Mother’s Day” everywhere and CAT’S everywhere too, I thought it would be fun to feature a recent Cat Blog I came across and it is CAT-Fabulous! I found Girls and Their Cats by way of my Networked Blogs newsletter. So to wish all my CAT mom’s and all my friends, readers, and visitors, please meet The Girls and Their Cats!!

brianne-hedAbout BriAnne Wills

BriAnne is a Brooklyn-based fashion photographer who moved to New York in September 2014 with her husband and two rescue cats.

About Girls and Their Cats …GATC is a photo series created by BriAnne as a way to showcase cat-owning women in a positive light. She’s photographed over 200 women so far.

.

Girls and Their Cats

An original photo series of the cutest cat ladies and their furry companions. 🐱 NYC 📷by @briannewills … On Instagram!

Let’s Meet:

Nomi Leasure, Atticus & Scout

.

.

Atticus (see also: Fatticus; Fatty-Cakes) walked – literally – into my life spring of 2013. On the invitation of a can of tuna served on the front stoop, the bold little thing, just under a year I’d have guessed by weight and length, waltzed into my apartment, at the time shared with three other girls (all confessed “dog people”) and, as can obviously be assumed, never left.

It wasn’t unusual to see strays on the streets of North Philly. Among many other things (few cheerful, positive, or cuddly) North Philly was known for its abundance of stray cats. Atticus was one of their lot wholeheartedly; took no shit, feared no dogs, ate straight up anything. He was the sort of cat that people who said they hated cats came to love. You could wrestle with him like a pup, cuddle with him like an old, raggedy stuffed animal, and share a midnight munchie – his favorite being 35 cent Oodles n’ Noodles.

Food, it would turn out, was something Atticus really, really enjoyed. Perhaps it was those formative months spent scrounging the unforgiving and un-bountiful city streets that instilled in him the dire desire to dine. Or maybe he’s on, still, a lifelong culinary quest to satisfy those original cravings that only back alley bodega dumpster diving can sate.

In any case, he quickly became a sizable companion whom I lugged – lifting from the legs,  not the back – from city to city.

.

XJ8A1832a

.

Together, we moved back home to Pittsburgh and converted my deathly allergic childhood best friend into a roomie and, after not too long, willing cat-cuddle-buddy. He was an outdoor cat and it wasn’t long before our backyard filled with the small femurs, skulls and shoulder girdles of unidentifiable rodents.

Atticus grew a rap on the street. Neighbors greeted him by name, invited him in for dinner, walked with him to the bus stop in the morning. One woman mentioned casually that she came home one night to find him already inside of her apartment, waiting to warmly greet her. My sister, also a roomie at the time, the road up the main drag of the neighborhood and saw him, too, strutting his way up the street, apparently headed for the Crazy Mocha.

Knowing I had to take him back indoors when I decided to move to New York was hard. The solution for this guilt was, obviously, to get another cat.

.
XJ8A1770a
.

Enter Scout … Scout was procured in a Chick-fil-A parking lot from a girl of but eleven or twelve who confessed he was riddled with worms but did I want him anyway? He could fit in my palm, and spent his first month of New York life shut in solitary confinement (so as to not spread the worms); the first and last week of that month forced to swallow anti-worm-meds twice a day from a syringe.

.


.

Despite the love, attention, and affection I paid to him during this time, I am lead to believe that this isolated and traumatizing introduction to life has left him with, how should we put this, social difficulties.

He is spastic, rigid, awkward and bashful. Next to no one aside from me can pet him, and those who can have mastered the delicate and intricate art of approaching him not from above, not too quickly, and using only a few fingers in just the right spot behind his ear.

Common perception aside he is really quite affectionate. He’s obsessed with Atticus, despite Atticus’ original detest, and then indifference toward him. When they cuddle it’s as though he can’t get close enough, perpetually shifting and repositioning himself until he is enveloped in Atticus’ fat rolls, just his slightly creepy slits of eyes visible in the fur covered blob.

Unlike Atticus (or maybe because of Atticus) he doesn’t eat much. He doesn’t seem to derive real pleasure from food, viewing it simply as the sustenance he needs to pursue his true, deep-seeded passion: Meowing at me incessantly, bleating really, until I pick up and play with his teaser toy.

.

XJ8A1856a
.

He’s easily amused, loves chasing – but not so much catching – things, and prefers to be petted on carpeting or soft surfaces.

They’re an odd pair – had they met under normal cat circumstances I don’t know that they would have taken to each other. Alas, life being the unpredictable and wily journey that it is, they have formed an undeniable bond and left a permanent paw print on each other’s hearts.

And mine!


Nomi Leasure is a creative project manager and columnist from Pittsburgh, PA. She lives in Brooklyn and has a weekly advice column for London based Taylor Magazine. She’s going on her third year in New York, loves print magazines, cocktails and, of course, cuddling her cats.

##########

I hoped you enjoyed this SPECIAL Happy Mother’s Post from Girls and Their Cats and do yourself a favor if you are a Cat Mom? Go give them a visit and read more posts about more fabulous women and their CATS! Tell them CAT sent you!

HAPPY MOTHER’S DAY!!

 

How To Get Book Reviews As A First Time Published Author ~

Hello Readers, Authors, and Writers. Welcome, New Friends.

As a first time published author, I know how difficult it is getting a reader to place a book review on Amazon, Goodreads, and even on Barnes & Noble when they are done reading your book. Why is that? One reason I know for my book, it is an off-genre type of book. It is a memoir, but some of the sharing is about when I was tangled in a gambling addiction and alcohol, and finally recovery. Some readers don’t care reading about addictions.

So it makes a tougher book to not only promote and build a readership but also to get readers who do read it, to go back and place a book review! So when I came across this exceptional and informative writing blog last summer run by Best Selling  Author, Joanna Penn of The Creative Pen, I wanted to share it with all my author friends here.

So make sure you visit Joanne  and check out all her published works here: All Her Published Books as she has many other helpful posts at “The Creative Penn”

.

J. F. Penn
Learn all about J. F. Penn on Amazon Bio.

How To Get Book Reviews As An Unknown Author

 

 “A few months ago, I started a new pen-name and have kept it secret in order to avoid ‘pollution’ of the also-bought. But it has been SO hard because I have basically started from scratch – with no email list, no street team, no reviews, no platform, no social media.”

bookreviews

.

The pen-name is slowly gathering steam, but it reminds me how hard it is starting out and getting those first reviews can be one of the hardest things. 

 

As an unknown author, getting Amazon reviews for your book is crucial to unlocking its full potential. But it’s not as easy as it sounds.

False Assumptions

You might think that downloads lead to Amazon reviews.

They don’t.

You might not know if Amazon has restrictions on reviews.

They do.

You might think reviews will eventually start rolling in with enough time and word of mouth.

They won’t.

It’s easy to get discouraged. You might think it’s impossible for an unknown author publishing their first book to get any traction with Amazon reviews.

It isn’t.

A Tale of Four Books

During the 2015 Ravi Zacharias International Ministries Summer Institute in Atlanta, I met the renown scholar and Christian apologist Os Guinness. He had just released Fool’s Talk: Recovering the Art of Christian Persuasion.

Also in attendance was the author and apologist Ravi Zacharias whose book Why Suffering? Finding Meaning and Comfort When Life Doesn’t Make Sense was released in October the previous year.

And in October of 2014, John MacArthur, one of the most influential preachers of all time, released Parables: The Mysteries of God’s Kingdom Revealed Through the Stories Jesus Told.

OOTF reviewsSo how is my first book One of the Few: A Marine Fighter Pilot’s Reconnaissance of the Christian Worldview—self-published as an unknown author around the same time–different from the traditionally published works of these three powerhouses in the field of Christian apologetics?

Mine has more Amazon reviews.

I’m not trying to brag. These men are my heroes, and their books are a million times better than mine.

So how is that possible?

Today I want to share with you exactly how I did it.

Isn’t It Simple?

Okay, here’s the answer: assemble a street team with 300 advance readers for your book launch and expect about 100 Amazon reviews during launch week.

See? Wasn’t that simple?

No. It’s terribly difficult for the unknown author without the right knowledge and tools.

After the initial launch of One of the FewI had thousands of downloads but under 30 Amazon reviews.

And I know how important it is to get reviews. They’re one of the most influential factors in whether or not someone is going to decide to download your book. They might mean the difference between getting a BookBub or not. And they’re definitely part of the formula for tripping Amazon’s algorithm—the ultimate arbiter of the Amazon author have and have-nots!

What I Didn’t Know

During the pre-launch phase, I tried to reach out to as many people as I could to provide them with a free copy for review consideration, but I had three problems:

  • I didn’t know whom to look for.
  • I didn’t know where to find them.
  • I didn’t know how to connect with them.

What I Learned

Then three things changed when I joined a mastermind group for authors.

  1. I found out how to identify the perfect reader for my book.
  2. I discovered new tools to help me find them.
  3. I learned how to connect with them effectively.

I decided to re-attack my campaign for seeking Amazon reviews, and in a matter of months, my review count surpassed 150.

The new technique worked so well, I decided I had to write a book and share it with other authors.

Every Author Starts Out Unknown

You might be a rockstar writer with a rock star past writing rockstar books. But the book review scene might have your head banging.

You might have a Ph.D. and teach at a university with peer-reviewed articles. But your Amazon reviews aren’t making the grade.

You might be the former CEO of a million-dollar company. But in terms of book reviews, you’re bankrupt.

Unless you’re no-kidding famous, everyone starts out as an unknown author.

And when you are an unknown author, reviews do not come on their own! At least not in significant numbers. You must be extremely intentional about getting them.

Following Amazon’s Rules

But you also have to follow Amazon’s rules, and they made some significant changes over the years. Here are some highlights:

Amazon “will continue to allow the age-old practice of providing advance review copies of books.”

However, “Book authors and publishers may continue to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.”

Additionally, you cannot offer a review in exchange for:

  • cash
  • a free or discounted product
  • a gift certificate
  • a discount off a future purchase provided by a third party
  • entry into a contest or sweepstakes or membership in a program

What Can You Do?

You can provide a free copy and ask readers to consider leaving a review, including that fact that you’re willing to accept both positive and negative reviews and that they will be under no obligation.

So in order to get a significant number of reviews, you must identify large groups of people interested in reading your book, connect with all of them, make them want to leave a book review, and do so without requiring a review or attempting to influence the review.

(Phew!)

Sound impossible? It’s not. It’s an art that I’ve been working on for some time, and I want to share what I’ve learned.

Steps You Should Take

I’ve broken it down into a 5-step process. This is what you need to do when planning your book review campaign:

  1. Identify your perfect book reviewer
  2. Find large groups of them online
  3. Find their personal websites
  4. Prepare a spreadsheet
  5. Connect with them personally

Step 1. Identify Your Perfect Book Reviewer

You’ve probably heard about contacting book review bloggers about reading your book for review consideration. But there are some specific things to look for that will increase your chances of having your book received and reviewed.

You want to make sure they enjoy reading books in your genre.

Even better, you should look for reviewers that have other things in common with you. For instance, you’re both from the northwest. Or you both love a good Netflix binge on the weekend. (Keep this information handy. You’re going to use it later.)

Step 2. Find Large Groups of Them Online

With a bit of creativity, you can find large groups of your perfect book reviewer online. A Google search for “book review bloggers” is good, but a search for “search by blogger” is even better. That’s because what will benefit you the most is not to find a book review or blogger website–it’s to find lists of book reviews or blogger websites.

Sometimes instead of a list, you might find links to book review blogger websites on multiple pages. These can be turned into a list of web extraction tools like Import.IO.

[From Joanna: You can also use Author Marketing Club’s automated Book Reviewer Grabber Tool]

Step 3. Find Their Personal Websites

Sometimes a search will lead you to a single website with many book reviews. If that’s the case, find out if the reviews are by a handful of reviewers or many reviewers.

If it’s the latter, search for a link back to the review blogger’s personal blog. You want to visit their website so you can learn about them in order to make a personal connection later on.

Step 4. Prepare a Spreadsheet

Spreadsheet

You’re probably working on a timeline. Maybe you’ve set our book launch date and want to start contacting potential advance readers a few months prior. If that’s the case, you can front load all your review blogger research and then connect with them all at once at the desired time.

You’ll want to keep careful track of your research, and one way is to use a spreadsheet. Make columns for the review bloggers name, email address (or other platform contact details), and date contacted.

I also recommend including a column for you to record a bit of personal information you learned from visiting their website.

A spreadsheet will help you keep track of everyone who has responded and how long it’s been since your last contact with them. It will also help you avoid contacting someone you’ve already contacted before.

Step 5. Connect With Them Personally

Once you have your spreadsheet loaded with your perfect book review bloggers, it’s time to reach out.

There are many ways to do this including connecting on social media, contacting them through their website, or sending an email. Before you email, make sure you know and adhere to your country’s SPAM laws.

If you choose to email, there are tools like GMass that can help you merge your spreadsheet data with your Gmail account making it easy to send individual personalized emails in bulk.

Once bloggers start responding, take note of your most common responses to them and create a few Gmail “canned responses” to save you time responding in the future.

Before you know it, your inbox will start filling with “yes” emails.

You Can Do It

This might all sound like common sense, but it’s easier said than done, especially if you’ve never done it before. But there are tools and techniques out there to help you connect with book reviewers on the scale you need to make a difference. This kind of connecting is done by experienced authors and publishing houses alike. You can do it too.

And as an author with any hopes of getting a meaningful number of Amazon reviews, you must.

########

About J.F. Penn

I’m J.F. (Joanna Frances) Penn, an Award-nominated, New York Times and USA Today bestselling thriller author. 

My books blend my love of traveling and learning new things with psychology and the supernatural in a fast-paced style. I’m also an international professional speaker and award-winning creative entrepreneur.

I love reading and always dreamed of writing my own books, but I spent many years thinking about it before I actually took the plunge. However, I did write a lot of journals during my many years as a corporate business consultant!

I have a Masters degree in Theology from the University of Oxford, Mansfield College and also a Graduate Diploma in Psychology – both interests are entwined into my writing. Her books weave together ancient artifacts, relics of power, international locations and adventure at the edges of faith. Joanna lives in Bath, England and enjoys a nice G&T. Stop by her Official Author Website for her Free Thriller Book Offer!

 

 

New Reads and Promos By Annie at Teaser Addicts Book Blog! Meet a Great Read …

Welcome Avid Readers and Visitors, Cat enjoys visiting many other book bloggers and love networking with many book promoters and bloggers. We all have the same goal, helping authors and their books find the readers who will enjoy them!

That is why Cat’s Book Blog pick of the week is Annie from “Teaser Addicts Book Blog.” She is a helpful new resource for authors running a promo or giveaway, have a new book release, or even a cover reveal. Annie can help authors have fun while gaining great exposure for their promotion. So make sure you stop by her blog this week for all the fun happenings and you may just find your next read!  Like this new book release titled; “My Zombie BFF” by Liz Hahn!

“Cat Lyon’s Reading and Writing Den” 

Cat’s A New Guest! My Book Promo Article on “Nothing Any Good” Writers Blog. Meet Dan Buri, Author/Writer.

What does Cat love just as much as helping authors and Book Promoting? Being a writer and sharing my knowledge and expertise for all authors to benefit!

I was invited to write a few Guest Articles over on “Nothing Any Good”   run by Author, Dan Buri. It is an informative site that Dan shares loads of writing tips and advice. I hope you will support us both by taking a visit, but here is a little more about Dan, and his published works!

.

.