Meet My Marketing Friends of Books Shelf. Together We Are Sharing Author Advice and Featured Article About “How To Build Your Author Fan Base”. . .




Most of my friends and authors who come to visit “The Reading Den” know this CATS PASSION is helping authors and writers learn where to promote and market all their books. I am also the Queen Cat of discounts and affordable book advertising to larger reader sites.

Now, I happen to stumble upon this amazing website of Books Shelf here- https://www.booksshelf.com/about-us around late spring early summer. Was this CAT happy she did! They offer an array of services from Amazon marketing and ads, publishing, and many promo options to get your books the exposure they deserve

First? I highly suggest you go visit them and sign up for the Author/Book Email Newsletter so you don’t miss a DEAL or perhaps your next amazing read!

Second? You need to check out all the services they offer for Advertising Promos and they also have publishing services too: https://www.booksshelf.com/advertising-plans.

They have helped make some of my job much easier when Building My Marketing Plans for my author clients and pretty much have added them as one of the “Go-To” places all my authors are set up on.

Here is why the email newsletter is a MUST. Every so often they run a Special Offer and discount for the up coming month you can purchase. They do what they advertise with exceptional service and why I keep setting my clients on Books Shelf. Again, they give great client service before and after your promotion/ad too! It is free to register and edit up a nice Author Profile and Ad your Books before you make any promo purchase. They make simple to do. Then you will be ready to go!

So, this week, Books Shelf is my choice as my ‘Featured Guest & Article’ as they share with all of us “How to Build Our Author Fan Base.” Let’s all learn together! ~The Avid Marketing Cat!



BooksShelf Logo .png
“So Many Books, So Little Time!”



Books Shelf 4 days ago

How to build your author fan base?


When writing a book, you always want someone to recognize your work and eventually fall in love with it. No one really wants the countless sleepless nights he or she spent in writing to be all for nothing. If you have done everything right, people will buy your book, read it, put it on the shelf, and maybe forget about you or your work after a month or two.

That is not something you want to happen. You need to build your fan base, you need people that will wait in excitement for a new release from you, you need people who will tell all their friends and relatives about your books. But how to achieve that?

First of all, you have to know your target audience. For example, you can’t expect children to read a book about politics or something more romantic and vice versa, you will not see any adult read a book about a rabbit with superpowers, except if it is a bedtime readable for their children. You should set yourself a target audience for which the content of your books would be relevant. Then you can start advertising your book on social media, or on your own website.

Okay, now that we have set our expectations, we need to think about how can we fulfill them. A great way to make your readers become your fans is by interacting with them. Social media is your main weapon in this fight. You can make promos for your new books, you can post a teaser of your new project, you can make a “questions & answers” post in which people who have bought your book can find a bit more about you as a person. Letting them closer to your life will mostly benefit you, people love to feel a close connection to each other, and you can use that to your advantage.


How to Create a Book Out of Your Blog Content | Elegant Themes Blog


You can make a blog and post stories from your life which can help your fan base to be more involved with you, you can also make giveaways, in which you can put a free copy of your book up for one lucky reader to get.


Now that we’ve briefly covered the author promotion and social media marketing, we have to look at our fan base expectations towards the book itself. If your book is a huge success and you want to make a sequel, there are some unwritten rules you need to follow.


First of all, you should never change the main part of the storyline too much, because your readers would most likely purchase the second part of your product, just because they liked the first one very much, and when something is very good you should not change it, you only want to expand it.


The characters can “evolve”, but for this to happen you have to set a slower rhythm. For example, a bad bloodsucking vampire can’t fall in love with the innocent girl that randomly came to his house. His behavior can change, but not immediately, this will help keep the interest of the reader and will look a lot better story-wise.


Of course, you can always ask your readers about what do they want, and if you feel like fulfilling all of their expectations, you will raise your prominently book sales. Another thing you should remember is thinking twice about making drastic decisions towards plot twists. Most of the readers love seeing plot twists happen because they want your book to be unpredictable before its end, no one wants to read a book where you can predict the ending after reading the first thirty pages. Making a plot twist is a high-risk, high-reward move.


In the past, whole fan bases have turned against their favorite author because of a bad decision for a plot twist, you would rather avoid a similar situation because it would greatly damage your reputation and most likely put your book sales number on a hold.



Building a fan base is hard, it requires a lot of time and dedication, but once you succeed in this manner, you will find out how this will affect your life. Your fan base can become your friends, even your family. Don’t look at your books only like a matter of living, look at them as a way to express yourself, as a way to change people’s way of thinking, or even changing their life.


Having a fan base that always buys your new books without hesitation is the best thing that can happen to an author, it means that your books are worth something much more than their prices in the bookstore, it means they have a value that no money can match, and last, but not least, it means a lot for your value as a person.


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MORE ABOUT MY FRIENDS OF BOOKS SHELF

We are a group of 7 book lovers with expertise in different fields – marketing specialists, SEO specialist, author, and graphic designers. 

We all love to read, we have our favorite genres (we’ll keep that in secret!), and we all want new books and authors to succeed. In our opinion, there are many pearls in the ocean waiting to be found! 

Using the knowledge in our fields we help authors the best way we can! 

Follow us on Social Media too!

​Instagram @bookshelf.team

Facebook: facebook.com/booksshelfcom/

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What Have We Learned A Year or So Later From COVID, Media, and Publicity Outreach? My Special Guest Marsha From News & Experts Tells Us. . .



What The Last Year Taught Us About COVID And Media Outreach

Posted on by Miguel Casellas-Gil

“Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation.

One bright spot in this otherwise dismal situation is that we learned a lot over the last year about the opportunities for and the importance of PR during a pandemic, and we can all put those lessons to use going forward. In the spring of 2020, we encountered something we rarely if ever had faced in the more than three decades that News & Experts has been in existence.”

Practically every single news story every day was about one subject – the coronavirus. Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? The one-topic news cycle seemed like a barrier – but only momentarily. Quickly it became clear that the pandemic affected more than health. Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic.

All of those topics were also ripe to be discussed and explored in the news. In other words, regardless of your message and your expertise, there was a place for you in the COVID conversation if you approached things the right way. That holds true today. This time the pandemic hasn’t completely hijacked the news, but it does still touch nearly everything in one way or another. That’s why it’s good to review any lessons learned from more than a year of dealing with it.


Stay In The Game

One lesson we definitely learned is that you don’t want to put your publicity efforts on hiatus until the pandemic is over, as some people were tempted to do. Who knows when this will all end. Instead, stay in the game by constantly massaging your message so it fits with what’s happening. This really is no different from what we always told clients in non-pandemic climates. You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. With our guidance, this is what our clients were able to do.

One client who wrote a book on how the pandemic affected schools was able to speak to the difficulties parents and children encountered, and ways education might be improved as a result of lessons learned from COVID. Another whose expertise was remote work suddenly found that lots of people needed advice about her subject. A client who specializes in helping businesses raise capital spoke about funding options for those businesses rebounding from COVID.

So, if you are trying to promote your personal or business brand, explore where you might fit into the current conversation about the pandemic. The media always needs experts to comment on events and you can be that go-to person and share your knowledge.

If you are a business owner or a consultant who advises businesses, that could involve discussing business decisions about whether to require employees to be vaccinated or whether to request that customers wear masks. If you are a medical professional, you might be able to comment on news stories directly related to the virus or the vaccines.

Or possibly you could discuss the impact the pandemic is having across health fields, such as evolving protocols for office visits or procedures that get postponed.
Doing Good While Promoting Your Brand & Expertise

Something I wrote a year ago also bears repeating now as a lesson learned. You have an opportunity to become part of the conversation about the pandemic and its impact, but making use of this opportunity doesn’t mean you should be opportunistic.

You don’t want to approach it in an exploitative way because that would quickly backfire. But, if you have something valuable to share with the media’s readers, viewers and listeners, they will want to hear from you. A bonus is that you will be doing good in the world as well as promoting your brand.

Yes, we all learned lessons in the last year – and likely there are plenty more awaiting us.

And that’s the good news because each of those lessons will assist you in your goal of building a long list of media successes…


Keep Learning and Growing with News & Experts!

Marsha Friedman, CEO & Founder


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Cat Lyon’s Reading Den is Sharing For All Authors Where To Market & Promote Your New Books For Free or at a Discount! This Post Shouldn’t Be Missed…


It might be a MONDAY, but this Cat is feeling frisky and would like to share some marketing tips and places to help all authors have some low-cost options to promote their books at either No Cost, Free, or Discounted and get exceptional results! I sure know there are many, many authors who might be releasing their very first book, so I want to help out and share some of my discounts and “Go To” places I use for all my marketing clients/friends.

First I would like to share that I am now a Freelance Marketer in Arizona and now Cat L ~ Marketer https://reedsy.com/cat-lyon is now listed on this great place all authors need to be set up on!

It’s called reedsy, https://reedsy.com/discover/ and I’m listed as a Professional Affordable Marketer on their Reedsy Market Place…

The market place side is where authors can find amazing services and providers looking for editing, proof readers, publishing, promo and marketing, and many other services. Professionals, including myself are put through a rigorous approval process to receive a recommendation and added to their list. You see my most current clients and projects I have been working on or currently working on.

And you can request a quote of my affordable marketing plans and consulting at any time. You can also find them here on my website and I am still offering 10% through the end of August when you email me at lyonmedia@aol.com on all three custom plans I offer here: https://catlyonsreadingden.com/cats-affordable-marketing-plans-literary-services-with-free-consulting-heres-what-we-offer/Cat




SO LET’S GET TO SHARING!!

My first highly recommended book promotion and is offering a deep discount to promote your book on is over on one of my FAV places, BooksShelf https://www.booksshelf.com/ and they share what they offer in the month before in time for you to set your book up for the next months promo! Here is what they are offering for the whole month of September and you can Book it Now! All this for just $39.

We Invite You To Join Our PlatformSubmit Your Book FOR FREE Or Take Advantage Of The Sept. Promo Packages Below
70% off Savings at BooksShelf!




Grab your Golden chance to secure a spot on our September Promotional Campaign! Not only we’ll heavily promote your book on our website, you’ll get Twitter posts AND your book will get a review, which will also be promoted on BooksShelf.com And all of this at 70% OFF! They have a huge readership and do a great job in sharing your book once it is listed! Learn More and Get The Promo


Check out some of the other promotional options they offer while you are there.

Do You Want To Be Part Of Every Promotion Each Month
AND
Save Some Money Doing It?

Regardless if you decide on the BASIC, PLATINUM or anywhere in between you’ll be sure to have your book constantly on TOP SPOTS on our website every month, for every promotion! BooksShelf.com 

Cat Loves BooksShelf!



Cat’s next affordable book promotion places and my “Go To” to help authors is over at both Book Goodies and Awesome Gang! I have been working with Deb Carney of https://bookgoodies.com/authors-start-here/ and my buddy Vinny of https://awesomegang.com/advertising-on-awesomegang/ for many years and they do an exceptional job when you advertise and promote your books with them! They have built their sites with a huge readership spread across genre specific sites and so much more.

They key is? YOU NEED to SIGN up for both “The Author Newsletters” when submitting a book for the first time on both sites and they will send YOU discounts, a lot! LOL. They do a fantastic job with promoting your books throughout the large social media presence and groups they have on many platforms.

Check all the amazing testimonials from current authors they have helped on both https://awesomegang.com/testimonials/ and they both give you a FREE Author Interview (Self-Serve Form) to submit that goes along with your Book Promotions! https://bookgoodies.com/category/interviews/ . . . AND?
THIS IS BEING OFFERED On BookGoodies!
( “Everyone is busy one way or another with back to school this week so I am going to keep this short and sweet: BookGoodies Home Page Ads for $25 per week. No coupon needed. Just use this special link:
https://bookgoodies.com/advertising/seasonal-features/
This is only being advertised to our newsletter list but you can share it with your author friends that might not be on our newsletter. They can sign up at the end of the form when they book their ad.

Let’s sell some books! Our paid advertisers will be getting some special promotional opportunities in the next few weeks. Stay tuned and whitelist dc@bookgoodies.com and deborah@bookgoodies.com so you keep getting our emails.

Deborah Carney
BookGoodies Network of Sites for Book Lovers”



AND? Thanks to the hard work Vinny of Awesome gang has put in for you? Here Below is a LIST of BOOK SITES You Can List all your books on for FREE! YUP! FREE! 😊😺✨✨


Get Your Book Featured Across Many Websites For One Low Price!


Places To Submit Your Book For Free Promotion

“In my quest to help authors promote their book I am going to make a list of places where you can submit your book for free to get it in the hands of readers. I realize that it is hard to get your book in the hands of readers and hopefully this resource will grow.”

First place is of course our site.

Awesomegang.com Submit your book

Awesomegang Facebook Page

Bookgoodies.com

BookGoodiesKids.com

Pretty-Hot.com

DiscountBookMan.com

MyBookPlace.com

Author Marketing Club

ToplessCowboy.com – Romance books only

Wanton Reads

MyAdultPlace

FreeBooksy

Just Kindle Books

Free Discounted Books

This Is Writing

Dave over on KindlePreneur. com also has a Great list of the Best Book Promotion Sites.



PRESENTED BY “Cat Lyon’s Reading Den” blog home for “Lyon Literary Services!”


Top 10 most-read pet food stories of 2020 | 2020-12-31 | Pet Food Processing
Author Cat Lyon


This Is For All Audiobook Lovers! Announcing An Audiobook Give Away to Some Serious Romantic Drama Fans…



Award-Winning Author Shawna James & Lyon Literary Services, Marketing, & Consulting Announce a Celebration of Shawna’s ‘They Loved Collection’ Book Two Release, “As It Should Be”, with an Audiobook Give Away to Some Serious Romantic Drama Fans.

By Romance Writer Shawna James


Are you an avid audiobook fan?  

Do you enjoy listening to new romantic drama suspense reads?  

Do you enjoy reading romantic drama books and have always wanted to listen to one instead?

Here’s your chance … and would love for you to be a part of this celebration!  

Shawna will be sharing with the first 10 lucky US and UK audiobook fans a free gifted audiobook of Book One in the ‘They Loved Collection’, “Despite the Devil”, please leave your honest feedback in a review and rating on Amazon and Audible. It’s that simple!

Here is all you need to do to get your gifted audiobook:  

1.)  Please send us an email request with your first and last name and your Amazon Profile Name to:  author_shawnajames11@yahoo.com  
(Yes, we will keep your email private, your email will not be shared)  


2.) We will email you the ‘Gift Code’ for your free audiobook when receiving your email request.  


3.) When finished listening to the audiobook, go back to Amazon, and leave your rating and an honest little review. Start your review with: “The author gifted me a copy of the audiobook,” and a sentence or two about the book.

rabtbooktours hashtag on Twitter
Now in Audiobook Edition



ABOUT THE BOOK “Despite The Devil” a 5-Star Awarded Book Review By Readers Favorite

“Stephanie gazed at Andrew’s clean-shaven, long and slender face. His dark green eyes were captivating. His brown hair was neatly combed to the side. His eyebrows were thick and kind of joined in the middle, and his nose looked even sharper from the angle at which Stephanie was now looking at him. Girl, he’s handsome! Stephanie thought, And that accent!”


When Stephanie meets Andrew Simmons, she believes she’s found the perfect man: smart, handsome, kind, and athletic. Best of all, the Norwegian former soldier is as interested in her as she is in him. But as their romance begins to blossom, Stephanie learns that Andrew’s past could haunt their life together. His dangerous earlier life may destroy the happiness the two of them share. Will Stephanie and Andrew’s fairytale be strong enough to resist the wickedness from Andrew’s former life?

Winner of the Canada Book Awards


To learn more about the author and her books, stop by her Amazon Author Page https://www.amazon.com/Shawna-James/e/B08L1KRVY1%3Fref  

Cat Sharing a Few New Marketing Tips For Authors and Other Stuff…


It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.

More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!

When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.



Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.

So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.

VISIT: https://catlyonsreadingden.com/welcome-readers-and-authors-to-cat-lyons-reading-den-blog-home-of-lyon-media-services-literary-consulting/

If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: lyonmedia@aol.com and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.

Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!


Lyon Literary Services & Consulting