Social Media Still An Exceptional Place To Build Your Brand As An Author…

Hello, and Welcome Everyone!

Today my dear friend and PR expert, Marsha Friedman, CEO of EMSI Public Relations is our Guest and will be sharing why Social Media is still a great place to build your brand as an author. Engaging and interaction with your readers is also a vital part of building a following too!

So let’s see what Marsha has to say.

Marsha

Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing?

Lots of things, probably, but to boil it down to its essence, people share on social media because they come across something that appeals to them and they think it will appeal to like-minded people. They share because they like the feedback they get from sharing. And they share just because it’s fun. So what does that mean to you and why does it matter to your brand? After all, you’re looking for results!

It all boils down to understanding how and why social media users behave the way they do. This information is valuable because if you understand the needs of your social media audience it will help you make decisions that influence those users to act in a way that benefits you or your brand. Let me share (there’s that word!) just a few key points about sharing on social media: 

  • They’re building their personal brand. Each time a user shares something on social media they are taking one more step in strengthening their personal brand. Yes, you may be surprised to hear that individuals have their own brands, but it’s true. Think about it, you may have some friends that focus on sharing pictures and updates about their fishing and boating hobby while others may focus on sharing humorous headlines, jokes, etc. While the former is presenting themselves as a fishing enthusiast, the latter is positioning themselves as a source of humor. Each of them has their own “personal brand,” which you come to expect on social media. If you’re a boating or fishing company, our first user would be valuable to you – and finding ways to encourage them to make you part of their personal brand through content would be imperative.

 

  • They gain personal satisfaction. Let’s face it As when your post about your daughter’s graduation gets 100 plus likes on Facebook, you get a big dose of personal satisfaction. That’s because these reactions are a reward and your mind sees it as exactly that. Those likes actually trigger a chemical reaction in the mind causing dopamine to be released. The “reward molecule” makes getting likes feel good, encouraging you to post more in an effort to obtain that same feeling again and again. Users know sharing interesting and valuable content gets them more likes, and that content has to come from somewhere. If you’re a brand, you can capitalize on this by ensuring that you’re sharing the best, most share-worthy stuff.

 

  • They’re building their audiences through sharing. When users are building their personal brand through the content they post and enjoying the euphoria that comes with it, they’re almost definitely going to try to grow their audiences. Just like brands, people also want to have more followers, more friends, etc., but for different reasons. These followers are gained through consistently posting content that represents their personal brand, on the right channels at the right time. Brands like Arby’s have done an excellent job of capitalizing on this desire of users, by sharing content that subtly appeals to many small niches, causing those individuals to them to help them reach more people, like Catherine’s Book Promotion Brand!

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Getting into the minds of social media users is an important precedent for ensuring that your brand is doing all it can to attract and convert your target audience to grow your business.

Make sure you aren’t just looking at social media as an advertising avenue, but also a place to share valuable, appropriate, engaging and entertaining content that will get social media users to make you part of their personal brands and share it so they can get the responses from their peers they desire.

Your brand will benefit – and so will your followers who are the recipients (and sharers) of your interesting and relevant content!

Just thought I’d share that!

Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity which includes many authors!

 

 

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Sound Advice When Dealing With Book Reviewers…Guide For Indie Authors.

Guest Post By LaFifeReviews  Ms.  Latoya Fife ~ September 5, 2017 by 

Book Blogger Confessions: Tips for Indie Authors

Book reviews have become a valuable marketing tool for commercial and indie writers. When I look at the top selling books on Amazon and Goodreads, I realize they usually have a ton of reviews. The modern writer’s job does not end when they hit submit and send their creative babies off to publishers. As the publishing world evolves the lines between publisher, author and publicist blur. One powerful tool that can make or break an author is the book review.

Popular book sites like Kirkus and Indiereader know the importance of a professional book review. Authors pay $250-$500 to get a review that will hopefully give them access to an audience that will buy their books. Kirkus and Indiereader both go a step further than the professional review, offering publishing services such as editing and marketing. There is a debate in the publishing industry about the value of a paid review. With the rise of blogging, more book lovers from different careers and backgrounds have brought to life the freelance occupation called the “Book Blogger”.

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Book Bloggers are book lovers
who offer free, honest and in-depth book reviews. Successful book bloggers make money through advertising on their blogs and other freelance opportunities. Book Bloggers, unlike a paid review service, have nothing to gain from giving a positive review. This article will help writers get the most out of the writer blogger relationship to improve craft and to gain exposure. After reviewing other book blogger’s review policies and my experience as a book blogger and a lover of books, here are some tips for indie authors to create a positive blogger-writer relationship.

Submit a finished product.

I cringe when authors submit a book filled with errors, some authors would even let you know ahead of time that it’s not the finished product. Book bloggers introduce books to their audience of readers, putting your best foot forward is best when you want to potentially grow your readership. Some authors confuse beta readers and book reviewers. Beta readers are readers that read mostly fiction to correct errors and to add suggestions in regards to character development, plot etc. Book reviewers are book lovers who read for enjoyment, they are giving you a sneak peek into the thoughts of your reading audience. Book reviewers critique the finished product, beta readers’ help with the development of your product. As a book lover with a lot of books to read and very little time, a book that’s has been thoroughly edited has a better chance of getting a review.

Read Book Blogger’s review policies and submission guidelines thoroughly before submitting a book.

Policies and submission guidelines are created to ensure a smooth process. Book lovers/ book bloggers create policies and submissions based on preference and experience. For example not reading submission guidelines an author might submit their nonfiction book to a fiction reviewer’s blog. Also, some bloggers request books or galleys in formats that support their devices. Sending the wrong format may delay your review and as an indie writer, your time means everything.

Remember to never lose your cool.

Most professional readers are readers who study the craft of fiction or literature. Writing a book is not an easy task, as a literature student, I understand the complexity of creating complex characters and making sure my plot is well-developed and consistent. As a book blogger to give a constructive review, one must separate those feelings of understanding and critique a book based on the product that is presented. One important piece of advice I received from a mentor is as a writer you must listen to all feedback and apply constructive advice based on your style. When I go on sites like Amazon and Goodreads and I see some authors respond negatively to unfavorable reviews, it deters me from reading that book. As an Indie Author creating a good positive image helps build a good brand and it lets the reader feel safe, to be honest with their favorite writers. Book Bloggers don’t enjoy giving unfavorable reviews but giving constructive criticism helps writers write better books.

You can get a list of book bloggers that you can contact to review your books from sites like “The Book Blogger List and The Book Review Directory. Book Bloggers can help indie authors grow readership and improve on your craft...

Submitting a book to a book blogger is an opportunity to get unbiased feedback on your book without the conflict of interest when purchasing critique. So go check out The Book Blogger List Authors  and BeingAuthor.com Today!

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About the Author (@marvelustalent)

Writing and literature student and Book Blogger at LaFifeReviews. Ms. Fife has posted reviews online and an article on school readiness on her school’s website. Latoya Fife is a life long learner with a great passion for reading books and connecting readers to her favorites.

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“CAT LYON’S Reading & Writers Den” ~ Author, Catherine Lyon

My PR Insider “Go To Girl!” – Another Helpful Article By, Marsha Friedman Owner of EMSI Public Relations.

How Can I Supercharge My Social Media Efforts?

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Now that is a great question author’s ask me all the time. And it is why I have a page here on my blog for author’s to use to know where to be on social media to promote your books effectively. But Marsha is an expert in this area and so I wanted to have her give us all that advice from a more PR perspective. So let’s get right to it!

Why You Should Use Social Media to Build Your Opt-In Email List!


By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list.

I know from my own experience that social media marketing has enabled me to increase my email list by thousands, with those on the list continuously receiving my newsletters that carry my advice, my tips, and my message.

My newsletter helps my social media contacts remember me and what I do, not because I am actively selling and promoting myself. Like my social media strategy, I use these pieces to add value to the lives of the people on my list. My formula is simple – if some of you like what you read, when you have the need and the resources and are considering using a PR firm, you might consider my company. And that’s it. What’s more, I know it works, because I’ve used this formula to build a thriving 27-year-old business.

Adding value for my clients is the real reward I have enjoyed by combining my email and social media marketing efforts. So how can you do this? Let me share a few actions that we find are successful.

  • Join Targeted Discussions and Post Valuable Content. Within your social networks, stay abreast of trending topics and discussions that your target audience will find relevant. Become part of these discussions using valuable content, making use of trending hashtags when possible to demonstrate your professional expertise and drive people to your website. Take care to make your posts short and interesting. Making the headline a question can encourage responses, or use words that contain phrases like “tips for” or “strategies for.” If your content links back to your website, tease the information that will be available once they click through to encourage better click-through rates.
  • Make Sure Your Website is “Opt-in” Friendly. Make sure your opt-in form is prominent throughout your website, with a message telling visitors that when they sign up for your list, they will receive helpful information as opposed to junk mail. You can also include incentives to help encourage people to opt-in. E-books or whitepapers work nicely.

  • Invite Everyone – But Don’t Pester! On some networks – like Twitter and LinkedIn – you can directly message new followers or connections and invite them to become part of your newsletter. Make these messages short, but friendly and try to maintain a tone that doesn’t seem one-size-fits-all. This can help increase your signup rate significantly. On networks that don’t offer the same level of access, weave signup call-to-actions in your content calendar. Try to limit this activity, and be sure to avoid being overly promotional. Again, ensuring your site is opt-in friendly will allow you to encourage signups just by sending followers to content on your site.
  • Be Consistent in Your Social Networking! The key to making points 1 – 3 above really work is to stay active in your networks. If you are only an occasional visitor, you might as well “stay home.” In order to reap the rewards of these strategies, post often and wisely, and pay attention to your group members.

That’s how it all fits together. Social media is not the next big “thing.” It’s now part of the foundation of a good marketing campaign, as intractable as advertising and public relations.

Hope this helps!
Marsha

P.S. If you’d like professional help getting interviews with the media, we’ve been arranging interviews for our clients on radio and TV, and obtaining editorial coverage in newspapers and magazines for more than 26 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231 or  (800) 881-7342 or send me an Email: info@emsincorporated.com We’d love to hear from you!

Please take a visit to my friends and see how they can supercharge your Public Image at EMSI Public Relations Firm!

Author, Catherine Townsend-Lyon

Pricing Your Books. Are You Over Pricing Authors? Are You Listing in The Correct Categories?

So my friends over on Book Marketing sure knows about pricing your books so that it helps you gain sales and reviews, not over price readers from not buying. We also need to make sure we are adding our books in the correct categories when we upload them on Amazon’s Create Space and KDP for kindle e-books.

WHY?

Because your category placement also affects your Amazon rankings which can move every hour as does sales and book reviews. You can find a lot more about your listing categories and how rankings work here on Amazon Author Central

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More about pricing:

Many self-published authors tend to price themselves out of sales.

This happens because:
1) You know how much time you spent to write the book, time or money spent on editing, time or money spent on the cover, time spent on learning to self-publish, plus the priceless view you have of your own work (rightfully so), all which combine to make you put a higher price tag on your book.
2) Self-published authors often aren’t making many sales, so they often price their book higher to earn more per sale since their sales are infrequent. We get that… but we’ve always been a proponent of the fact that you can sell more books with a lower price, and while you’ll earn less per book, you will make more in aggregate than you would with a higher price book. Plus, until you have more books to sell, it’s all about getting more readers so when you DO have more books, it’s much easier to sell them with a built-in reader base.

Now we have proof, with numbers directly from Amazon!

Amazon is usually pretty guarded with their stats. They don’t share much, but they recently shared some numbers regarding book sales at different price ranges.
Here is the quote relevant to book pricing:

“It’s also important to understand that e-books are highly price-elastic. This means that when the price goes up, customers buy much less. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that at the lower price, total revenue increases 16%. This is good for all the parties involved.”

This is directly from the largest marketplace in the world, who specializes in e-books. How much clearer can it get?

Sure, we would all love to sell at $14.99 or even $9.99, but that’s not the reality for the self-published author. But, you can still make good money selling at $0.99, $1.99, $2.99. Especially for the new author, with so much competition out there, you don’t want your price to be the reason people aren’t willing to give you and your books a shot.
Once you have a strong following of readers who love your books and want to buy more (you are building that mailing list right?), then, you can experiment with $3.99, $4.99, even $5.99. Many self-published authors are now able to command those prices, but they were not always able to sell their books for those prices. If you try to start at that price, for whatever reason, and you have very few reviews and hardly any fans, you’re going to continue to not sell many books, and you will earn less than you would with a lower price point.

Your goal is to reach as many readers as possible and to get them to want to buy every other book you come out with in the future. The bigger fan base you are able to build now, the easier it will be to sell books in the future with every new book you write.

Get people in the door with a lower price, build a readership, get them to fall in love with you and your books, THEN price your books higher.
Here’s to Selling More Books Authors!

“Cat Lyon’s Reading Den” by Author, Catherine Lyon  🙂

New Featured Article & Guest on ‘Book Marketing Tools’… Best Place for Authors.

Book Marketing Tools

I am always honored to be asked by my good friends over at Book Marketing Tools.  It is the best place to be if you are an author. They have many tools to help self-published authors learn to book promote and advertise with them as well. So I was invited to write and share MY opinion on the best places for a “New Indie Author” to learn How and Where to promote their books throughout social media.  Here we go!! *Author, Catherine Townsend-Lyon*  🙂

how-and-where-to-promote-your-new-book                           ( Courtesy of Book Marketing Tools )

How and Where to Promote Your New Book

Authors, you just published your first book. Congratulations!

Now your publisher tells you they only will send out a press release announcing your new book and that’s it for book promoting.

So, now what? How and Where do you promote your book?

You could hire a book promoter like me but you have no money left after paying for publishing costs.

I am here to help you learn.

Where and How to Promote

Many authors can’t afford to pay big bucks for mainstream media advertising. And quite frankly, my book promotions business is booming all through social media! Promoting throughout social media sells books, and you receive book reviews in return. Social media has changed the landscape of promoting one’s book through places like Facebook and Twitter as they have enhanced their services for authors to promote books with cost effective ad’s. Here are my social media picks I use to promote my author client’s books with impressive results.

Goodreads

Goodreads is known for bringing authors and readers together to benefit them both! Readers can find good books, follow their favorite artists, even ask authors questions in real time! The Goodreads Author Program is a completely free feature designed to help authors reach their target audience — passionate readers. This is the perfect place for new and established authors to promote their books. Authors get a host of tools to use for promoting your books, do giveaways or promos, and you get a free blog too on Goodreads Author Program.

Here are some of the benefits that come with being in ‘The Goodreads Author Program’:

  • Add a picture and bio. Share your list of favorite books and recent reads with your fans! Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements. Share book excerpts and other writing.
  • Write a quiz about your book or a related topic. Post videos.
  • Add the Goodreads Author widget to your personal website or blog to show off reviews of your books.

Here are some of the promotional tools available on Goodreads for Authors:

  • Sign up to advertise your book to the Goodreads Community—50 million readers! List a book giveaway to generate pre-launch buzz.
  • Participate in discussions on your profile, in groups, and in the book group forums for your books.

So all you do is go join free and follow the instructions for ‘The Goodreads Author Program.’ You can add friends and readers by using your Facebook account or even your Email list. So make sure you explore thoroughly.

Twitter

My next pick is Twitter. I love Twitter for book promoting. It can be a challenge as they only give you 140 characters to work with, so you have to be more creative and learn quickly on how to abbreviate. For book promoting or promoting your brand as an author, Twitter has come a long way! You can share your books, and the book covers with a tweet by using your Amazon or Barnes and Noble links to post and share. Twitter has enhanced their services to help you reach more readers. Start by opening a free account, then build a following by interacting and engaging with readers.

They follow you, and you follow back. Look for book and reader groups and book clubs, other authors and writers as they will be helpful by retweeting what you post. Your followers will retweet what you share about your book, and you get the benefit of reaching ALL their followers. “Word of mouth” promoting by one little retweet.

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Here are some new tools Twitter has rolled out to help get your new book in front of readers. Yes, some cost money, but you can set a low budget limit to try it out to see if you get good results.

How Twitter Ads Work:

Choose your target audience:

Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. Also, maximize the relevancy of your message by targeting by keywords in people’s Tweets.

Amplify your message and get discovered:

Get your Tweets and your account in front of more people who are interested in you.

Set a budget and pay for what works:

Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You’re in complete control. There’s no minimum spend, and you can start and stop at any time. So open a free Twitter account to started. Then visit their Twitter Ads advertising to see what works best for your book promotion budget.

Facebook for Book Promoting

My last pick on social media is Facebook. Again, I read my several email newsletters from Professional PR firms, and they all say that having a social media presence is a crucial to all authors in promoting their books. I have been promoting my books since 2012, and I am a firm believer that social media is where your readers are. But engagement and interaction are what makes the “magic” happen between readers and authors. And that is how you sell books and gain book reviews.

Facebook is another fantastic place to promote your books, authors. Here you are not limited to how you can post all about your new book. I like being creative when sharing my client’s books on Facebook. I produce fun book cover photos to share; I can share book reviews of their books right from Amazon or Barnes & Noble and so much more. And just like Twitter? Facebook has rolled out some new advertising tools authors can use to help promote your book or brand as an author. And yes, you can join Facebook for free. Here are things you can do to enhance your book promoting through Facebook.
Create an Author page separate from your home Facebook page here: Facebook Advertising

Creating a separate ‘like page’ for yourself as an author allows you to use that space to promoting your book. You can schedule events—giveaways, book tours, book trailers and release dates—connect to your readers in a professional space, and use the page to link to your website or blog. If you gain enough “likes,” you can also use Facebooks ads.

Facebook Ads:

Facebook has a whole host of new advertising methods to help you promote your books or brand. You can visit Facebook Ad Products for Business to explore all your paid or free options of advertising through Facebook. And like Twitter, they have a “pay as you go” option to see if you get results before spending a lot of money for ads. They even have tips on how to write your ads and proper images to go along with them. So join today and get started.

If you need more helpful advice, tips, and some good listing book sites to share your book through just like here on “Book Marketing Tools,” then come to Lyon Book & Social Media Promotions tips and advice page today. I got authors covered!

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Catherine Townsend- Lyon  Columnist, Author
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Catherine is a best-selling TKG author of “Addicted to Dimes”, available on Amazon and Barnes & Noble. She is a freelance recovery writer/columnist for “In Recovery Magazine, and “Keys to Recovery newspaper,” and an ‘Expert blogger of Gambling Addiction Recovery on Addictionland’ recovery.

Another passion is her Book Promotions business called, “Lyon Book and Social Media Promotions.” Catherine has fast become well known in many addictions and recovery communities and book promotion & reader communities. She has a large following on social media. You connect with Catherine onTwitter, Facebook, and Goodreads. She lives in Phoenix, Arizona with her husband and 3 cats.

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Marsha Says: “Social Media Is Where It’s At For Books & Brand Marketing.”

We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.

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Marsha Friedman


Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success!  Catherine Lyon “-)

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Are You Set Up For A Successful
Social Media Campaign?
by: Marsha Friedman


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After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Actually, you may not be! It’s not enough to establish Facebook, Twitter, LinkedIn, Instagram and other social media accounts and just expect good things to happen without any more effort.

First things first:  You need to lay the right groundwork. The following are necessities for properly leveraging social media for branding purposes:

  • A website is a must. On social media, you’ll tweet, you’ll post and you’ll share. But the ultimate goal is to drive your target audience to your professionally designed website – or at least a quality landing page – so they can learn even more about you and/or your business.
  • Be ready with content worth viewing. When your followers click on your links and are directed to your website, they should be rewarded with something more substantial than a sales pitch.  Share your valuable expertise with them so that hanging out on your website is worth their while. Maintain a blog or provide useful information in tips articles, video blogs, infographics or a white paper. Include a call to action.  Invite them to sign up for worthwhile information via your mailing list.  This enables you to stay in front of them whenever their need for your product or service arises.
  • Someone needs to take charge. Social media isn’t something you set and forget. Someone needs to oversee your social media; otherwise it’s likely to die on the vine. So, how will you handle this? It’s not the best idea to assign it as an additional duty for someone already slammed with responsibilities.  It needs to be handed to someone for whom the work will be a priority.  A successful social media campaign requires knowledge, skill and persistence.  Effective social media marketing simply cannot be treated as an afterthought.

That third bullet point is perhaps the most crucial because – regardless of how well the groundwork is laid – nothing is accomplished without the right person executing a smart strategy to build your brand.

And just any random person is not likely to do this well.

Sure, most of us have become at least marginally adept at liking, commenting, sharing and tweeting, but a genuine social media expert will have a formal and professional background in their craft. This is vital for ensuring that your social media channels play a legitimate role in the overall marketing strategy behind your brand or product.

Social media managers continually hone their knowledge and keep up to date with trends in both social media and marketing. Such experience and focus are vital to ensuring your social media follows a well thought out and effective strategy.

So if you haven’t already, start getting those pieces of a successful social media campaign lined up.

With your website or landing page humming, with terrific content ready to give visitors valuable information, and with a person or team in place to oversee the strategy, you’ll be ready to launch.

All set?  Come visit out website for information and tips on marketing and sign up for our free newsletter while your their!

       
Marsha

Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon

Authors, Meet Shawn and R.J. From Book Marketing Tools. A Must Website for Authors.

Ok authors, do you know about Book Marketing Tools?
They are a must for all authors to go join free and sign up for their newsletter. Why?
Because it has fantastic book marketing article like this one I am about to share.

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Book Marketing Tools

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Now I have known these two guys of ‘Book Marketing Tools’ for a couple years now. Shawn and R.J. have even invited me on a regular basis to write articles and share some the “magic” of book promotions with their readers. Well, they actually invite many to write articles to share on their site as they both have “Big Hearts” and genuinely care about helping authors succeed in selling and promoting their books and teaching them how to do it.

They also have many excellent tools to help authors in submitting their books on many book sites. Like the E-book submission tool. Fill out one form and your e-book gets listed on a big amount of book promo sites. Now that is a time saver!!

So, if you haven’t yet visited and signed up for their newsletter, I highly recommend you do so today right here Book Marketing Tools.  Now let’s see what they have to share with us today about book reviews. Enjoy!


Authors, 
we hope your week has gotten off to a positive start!

Recently, self-published author Jennifer-Crystal Johnson wrote a guest blog post for Book Marketing Tools entitled “How to Handle Negative Book Reviews.” In her piece, she really cut to the core of what it feels like to receive a negative review for something that you’ve spent so much time and effort creating. It sucks! But the way you handle negative reviews can set the stage for some real, significant growth as a self-published author.

But what about positive reviews?

Should you just take them for granted?

What, if anything, should you do to maximize your favorable book reviews?

As it turns out, not all authors know how to handle good reviews. Thankfully, if you’re a writer who isn’t sure what to do when the raves start coming in for your latest book, we have some great tips!

3 Tips for Maximizing Your Positive Book Reviews

Tip #1 — Be Grateful!

Whenever possible, reach out to your positive reviewers to say, “thanks,” whether they are friends, family members or complete strangers who stumbled across your book.

As a self-published author, you are running a business. And business is all about relationships. The more you can cultivate positive relationships with people who love your books, the more successful you’ll be in your career as an author.

To write a review takes time and thoughtfulness, so if you’re getting good reviews of your work, it means that people are really connecting with your writing. As an author, there really isn’t a better feeling, so be sure to show your appreciation!

Tip #2 — Start a Collection

Chances are, if you get one good review, you’ll probably get several. Keep a list of your good reviews so you can link to them, post them on your author website or pull quotes from them.

A selection of positive reviews can also be the subject of a “What Readers Are Saying” email to the people on your list.

It’s also good to have easy access to your positive reviews for those times when you’re not feeling so hot about your ability to put words on the page — who doesn’t need a confidence boost from time to time?

Tip #3 — Reflect on What You’re Doing Right

You probably have a pretty strong sense of your strengths as an author, but good reviews can reveal some things about your writing that you may not have even considered. Negative reviews can challenge you to face your flaws, but good reviews can uncover hidden strengths that you can cultivate for your future writings.

For example, maybe you’ve never thought of yourself as a gifted dialogue writer — perhaps your focus has been on plot and narrative — so when reviews appear that show appreciation for the ways in which your characters speak, it’s a chance to take notice of a talent you might not have known you have!

Good reviews give you the opportunity to reflect on and respond to the aspects of your books that really resonate with readers, which can only help you grow as you continue your journey as a self-published author.

Self-Publishing in the News: How an Airline Changed One Indie Author’s Life

If you’re a self-published author, you’ve got to be open to opportunities no matter where they might come from. And you need to be able to think outside of the box when it comes to getting your books in the hands of readers.

Indie author Stephen Holmes created The Great Hot Air Balloon Adventure as a bedtime story for his daughters. When one of his children suggested that he publish the story and turn it into a book, he realized he had the opportunity to do something special.

The amazing part of the story is that Holmes — on a whim — decided that he might have a shot at making some new fans by sending the book to Virgin Atlantic Airlines. Well, the right people at the airline loved the book, and they promptly ordered 2,000 copies to be given away during night flights to parents and their children.

In addition to the initial order, Holmes is sure to make many more new fans!

One important takeaway: because Holmes wrote and published the book himself, he was able to get the ball rolling and catch the interest of the airline in a matter of days! Would this be possible in the traditional publishing world? Maybe, but it doesn’t seem likely.

Check out the full story on The Guardian website!

Have a wonderful week, authors!

-Shawn & R.J. from Book Marketing Tools
http://bookmarketingtools.com

“Lyon Book and Social Media Promotions”  *Cat*