Are You An Ideal Candidate For Publicity? Let’s See What Marsha From “News & Experts” Thinks.


Authors and Writers are an extraordinary breed

We work feverishly at the craft of writing and when we chose to publish our works, unless you make the “Big Time” it is difficult to work our way into “Main Stream Media.” Of course, we want our books to be found by readers all over the world who may enjoy our “style” of writing, be it fiction, a memoir, or mystery suspense reads. That is where an amazing PR Firm can help. And luckily I have a friend in the BIZZ.

 ~ CEO of News & Experts PR Firm knows not all authors can afford a public relations company. So she is kind enough to share many tips and advice with us from her sites and why I enjoy having her as a guest frequently here on my book promotions blog. She has been doing what she does for over 28 years now, and is passionate and caring about what she does and about helping authors gain the spotlight. So here is a new Guest Article she has shared in hopes of you gaining some knowledge on how to make you and your books shine through media!

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MSI Public Relations ~ Marsha Friedman

From the beginning, Marsha set out to make her company different. Today, Marsha is considered a national pioneer in pay for performance PR, a model other firms have since tried to replicate…

Author of ‘Celebritize Yourself’ ~ Now on

Celebritize Yourself

 

 

Guest Article ~ Ready For The Media?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight?

If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way if you have the right qualities and characteristics that will give them the assurance that you’re someone worth their time.

But just what are those qualities and characteristics? Let me share a few that I think make someone the ideal candidate to have a successful publicity campaign:

  • A book. One of the best ways to build your authority is to write a book. This can give you a leg up on others in your field because not only can you talk about the same things as your competitors, but you literally wrote the book on the subject! Some people try to beg off this one, saying they struggle to write a short essay, so an entire book is out of the question. Relax. That’s where topnotch ghostwriters come into the picture and can do the job for you. Do you absolutely need a book to have a successful PR campaign? No, but it immediately communicates your authority which helps immeasurably with gaining entry to the media.
  • Credentials. When we choose to take on a client, what we look for is that your credentials are in line with your message. The media must be able to trust that you know your subject and credentials are the primary qualifiers they use. They will be skeptical of anyone who strays too far outside their area of expertise. For example, a medical doctor who wants to talk about heart disease is a good fit. A medical doctor who had success with his own investments, and writes an investment book is not such a good fit. Why would the media interview the doctor when they could find a highly credentialed financial professional?
  • Experience and knowledge. When you’ve personally undergone, encountered or lived through something, then yours is a voice the media is more likely to listen to. For example, if a teacher who spent 25 years in the classroom says he has ideas about how to improve student learning, that will carry more weight than if it comes from someone who hasn’t stepped inside a classroom since their high school graduation three decades ago. Your experience can give you anecdotal stories to share with the media, and your knowledge helps put that experience in perspective for the media.
  • Passion. We always try to tap into a client’s passion because we know that if we set up an interview with the media it is more likely to go well if our client is talking from where their heart is. While we can present you to the media as an authority, once the interview begins it’s your passion that will engage them and their audience.

So do you think you have what it takes? Do you have the credentials, experience, knowledge, and passion – and perhaps also a book? That makes you the ideal person to launch a great publicity campaign.

Remember, you don’t have to be a household name to get started. But with dedication, tenacity, persistence, and commitment to this business-growth journey, you might become one before it’s over.

Ideally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231. We’d love to hear from you! 

 

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My New Book Promotions Article is Featured on Two Drops of Ink! The Best Writers Blog Around.

Hello Readers, Authors, Writers, and Visitors!

         Image result for copy free images of two drops of ink blog

I am happy and proud to say my new Book Promotions article is now up on one of The #1 Best Top Writing Blogs Around! Come visit and give it a read at Two Drops of Ink: A Literary Blog.

 

And if you are a reader? You may want to visit and check out their New Book Store!

SO come visit this weekend and ENJOY!!

 


“Writing Advice, grammar, poetry, and prose – The Literary Home for Collaborative Writing

Big Spotlight For “Authors & Writers Beware.” Shining a Light on “Not So Legit Publishing & Marketing” By Victoria Strauss…

Many of my author clients and writer visitors know I am a stickler when it comes to low cost book promotions and marketing with my business. And that includes finding decent publishing companies if my authors chose to not self-publish or want to use a self-publishing helper for all their written works. As I am stickler about my research on new places as well. I happened to get an email and solicitation from Legaia Books / Paperclips Magazine” and did my research, and thankfully Victoria’s article popped up about this publishing and marketing business looking for writers and authors to use them.

So, of course, you know me, I didn’t like what I read of her well written and researched article of this publishing company Victoria warns us about. Now, no, it is not about defamation or slamming them, it’s about “Buyer Beware” as many of the costs they are way too high. Like a Press Release for $399.00??? Or a marketing package like their “Facebook Turbo” that goes for $3,499.00 Only…ONLY? I’am charging way to low of prices for just my one Book Promotion Package at $150 which includes setting up 3 new Social Media accounts for my clients! WOW!

So here is what Victoria found about Legaia Books and before you do any buying for publishing and marketing of your books, do yourself a favor and visit Victoria Strauss first!!


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Solicitation (and Plagiarism) Alert: Legaia Books / Paperclips Magazine

Posted by Victoria Strauss for Writer Beware

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And The Forecast Called For Rain by Kim Carter INSTAGRAM TEASER

When the late, unlamented Tate Publishing & Enterprises went belly-up a few months ago, I started hearing from Tate authors who were being contacted by self-publishing companies and other for-profit enterprises looking to recruit new customers. Some of these were straightforward, reasonably reputable (if overpriced) businesses. Others…not so much. Very active trying to snag Tate authors was Legaia Books.

Here’s how Legaia describes itself (bolding and errors courtesy of the original):

Legaia is a book publishing company created to aid writers in seeing their works in prints. Whether you’re a beginner or a published author, and whatever is the genre of your work (memoirs, fiction, non-fiction, children’s book, or even poetry collection), it is always our pleasure to be working with you. Legaia has no reservations to anything in particular other than those that contradict what is in the terms and services. With the application of new technology and information, we are able to accommodate our clients and are maintaining this accessibility for a better relationship.


The whole website is written like this, which should be a gigantic clue that things aren’t kosher. If that’s not enough, consider the eye-poppingly expensive publishing packages (which don’t offer anything that’s not available elsewhere for much less money), the hugely overpriced “online media publicity campaign” (based largely on cheap-for-the-provider services that can be sold at an enormous markup), and the nebulously-described “Online Retail Visibility Booster“, which costs $6,499 and wants you to believe that’s a fair price for something called a Booster Tool that supposedly gets you more reviews on Amazon.

You can also buy advertising in Paperclips Magazine, which among other “opportunities” encourages authors to pay $1,999 for a book review or $4,999 for a “Paperclips Author Article.” According to the Legaia website, Paperclips is “a social online magazine that showcases books and author experiences in the publishing industry”; according to email solicitations like the one above, it has “over 2 million subscribers worldwide” (a bit hard to believe, given the mix of terrible writing, puff pieces, and ads that make up most of its content).

What both website and solicitations fail to mention: Legaia and Paperclips are one and the same, a fact Legaia admits on its LinkedIn page. This is the kind of profitable closed loop that allows an author-exploiting enterprise to hit up its victims multiple times.

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As for Paperclips Magazine, it’s…interesting. Not just for the amount of money that must have been generated by all the author articles and ads. Not just for the insanely awful writing by the “Editorial Team”…

No. For the plagiarism and the intellectual property theft.

The Paperclips website includes short articles with the byline Chloe Smith. Much of this content actually belongs to other authors. For instance, a piece called 7 Active Reading for Students: here it is at Paperclips, under Chloe’s name. Here’s the original, attributed to the real author: Grace Fleming. How about 10 Keys to Writing a Brilliant Speech? Here it is at Paperclips. Here’s the original, by Bill Cole. Ditto These Are the 8 Fundamental Principles of Great Writing. Here it is at Paperclips. Here’s the original (with a different title), by Glenn Leibowitz.
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I could go on. There are lots more examples. And that’s just the Paperclips website. The magazine also includes stolen content. At least Why Print Books are Better than eBooks, and Ways to Improve eReaders bears the name of its true author, Greg Krehbiel…but Greg has confirmed to me that Paperclips published it without his permission. (It originally appeared here.) (I also reached out to two other authors included in the same issue, but as of this writing I haven’t heard back.)

both website and solicitations fail to mention: Legaia and Paperclips are one and the same, a fact Legaia admits on its LinkedIn page. This is the kind of profitable closed loop that allows an author-exploiting enterprise to hit up its victims multiple times.
Any bets on whether Paperclips got permission to use images of Dr. Seuss characters on the cover of its latest issue? Or asked George R.R. Martin if it was okay to re-publish his August 2016 blog post–complete with original artwork from the illustrated anniversary edition of Game of Thrones?
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A bunch of other things don’t add up.  Legaia/Paperclips has a North Carolina address, but it’s a virtual office. Legaia’s LinkedIn page claims the company was founded in 2008, but its domain wasn’t registered until late 2015. Similarly, Paperclips’ LinkedIn page says it started up in 2012, but its domain wasn’t created until November 2016 (I also couldn’t find any issues of the magazine earlier than December 2016). I’ve been able to locate only two actual human staff members (neither website includes staff names, and the two names I’ve seen on Legaia’s author solicitations, Emily Bryans and Serena Miles, appear to be wholly imaginary); both are based in the Philippines, and one formerly worked for Author Solutions.

Between these things, the English-as-a-second-language writing, the overpriced and exploitive “services”, the plagiarism, and just the general sleazy feel of it all, I’m strongly reminded of LitFire Publishing, which has a very similar business model and M.O, and was established by Author Solutions call center alumni in the Philippines as a sort of low-rent Xlibris-AuthorHouse-iUniverse-Trafford clone. Are LitFire and Legaia the same operation? Probably not. But it wouldn’t surprise me if Legaia has the same provenance.

“Now Cat has to interject in this last part of Victoria’s article. I received this exact EMAIL Solicitation to my email today! And The same Scout, “Emily Bryans” is used in my Email Below…Keep in mind Victoria shared her post in August of 2017 and a consultant came from Legia Books and even left her a comment! So, it has not stopped them from STILL Soliciting Writers and Authors…And that is WHY I am sharing her article” of Writers Beware…

Needless to say my email reply was “I politely decline at this time”…

 Frank Parker frank@legaiabooks.com
To Catherine Townsend lyonmedia@aol.com
Hi Catherine,
My name is Frank Parker from Paperclips Magazine. I’m reaching out to you because you’re referred to me by our Book Scout Emily Bryans. We are actually looking for authors to feature in our magazine and I was hoping we can touch base sometime this week to talk about your work and see if we can be able to add value to your book’s marketing campaign.
To give you an idea of what our magazine is, we actually write about the book industry. Meaning most of our subscribers are book readers, librarians and even decision makers in the publishing industry looking for aspiring authors in the business. We’ve featured both bestselling and aspiring authors in the magazine and I would love to share with you this opportunity to showcase your book with us.
Please let me know when is the best time to reach you. You can also call me at 1 (919) 914-9856 (Frank Parker).
Looking forward to hearing from you.
Thanks!
Best regards,
Frank Parker
Senior Publishing Consultant
Legaia Books Publishing and Marketing Services
Raleigh, North Carolina, USA 27601
Privacy Policy: This policy covers how we use your personal information. We take your privacy seriously and will take all measures to protect your personal information. Any personal information received will only be used to fulfill your order, and may be used for internal analytical purposes. We will not sell or redistribute your information to anyone.

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Lastly, Victoria tells us, “Emily Bryans” is currently soliciting authors for something called Paperclips Magazine’s Author Circle, which is supposedly arriving this October and will feature “celebrity authors and multi-awarded literary contributors” (wonder how many of them know they’re included?) No word on how much it will cost to join up, but I bet it’s a bundle.

Writer beware.

I thank Victoria for granting me permission to share her post/article here on “Cat’s Reading Den” so we can spread the word to as we all are “Authors Helping Authors Helping Writers too!

CAT

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New Year Advice From My Dear Friend Marsha and WHY Video is ‘HOT’ in Marketing Yourself & Your Books…

Since we are starting a fresh New Year, I came across TWO exceptional articles from my friend and PR Expert, Marsha Friedman that shares two vital parts to marketing you, your books, and Brand! We can never have too much advice from a Public Relations firm that Marsha runs and is the founder of. Let’s make 2018 our “Year To Shine!”



“2018 Is Your Time To Shine!”

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 by | Jan 3, 2018.| General MarketingPR Education

 

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you.

Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 months we will travel more, read more or spend more time with the family.

As you look ahead to all the possibilities that a New Year brings, let me suggest that if you’ve been letting your personal brand languish, 2018 can be your time to shine! It can be the year you rise from obscurity to fame – or at least to recognition as a voice of authority and go-to expert in your field. You just need to be willing and determined to make it happen!

You can bet that if you don’t, someone else – possibly a direct competitor – is going to step into the limelight that you neglected. They will be the ones polishing up their personal brands and, as a result, speaking with journalists, chatting with radio and TV show hosts, and linking to their media success stories on their websites.

Several years ago when I wrote my book Celebritize Yourself, personal branding hadn’t become quite as widespread as it is today. Certainly, some people – Zig Ziglar, Suze Orman and Bob Greene, just to name a few – had become extraordinarily successful at it, but at that time there weren’t always as many ways for people to promote themselves as there are now.

Most of the social media platforms that we have come to take for granted were either in their formative years or were dismissed as being irrelevant or unimportant. How quickly that changed! Now it’s so easy for anyone to create a Facebook, Twitter or other social media account and introduce themselves to the world.

Meanwhile, the old-school ways of promoting yourself via earned media in print, on radio and TV are still around, too. With so many opportunities out there, let me suggest just a few things you can do in 2018 to make this the year you take your personal brand to a new level:

  • Maintain a digital presence. Over just the last few years, I’ve seen more and more people who seem to – finally – get this. They understand the need for a website. They know the value of being featured in online publications and showing up in Google searches. They realize they need to be on Twitter, Facebook, LinkedIn, Instagram or other social media sites, spreading their message in the places where millions of people check in daily. Still, on occasion, I encounter people who have no digital presence or haven’t posted anything on their social media platforms in months or even years. But in this day and age, an active digital presence is a must!
  • Continue to build your credibility. You want to be viewed as someone who provides insight on what’s happening in your field, and who offers helpful tips and interesting observations to people who follow you on social media. You can do that through a blog and through your regular social media posts, as well as through any interviews you can land with the media. By building your credibility you will come to be seen as an authority on your topic.
  • Make sure you deliver your best work. If you promote your personal brand, but don’t deliver an excellent service or product, eventually it will catch up with you and all the work you put into creating your personal brand will be meaningless. On the other hand, when your work shows the caring you have for your clients, it reinforces that shine you worked so hard to achieve.

So make a vow that 2018 will be your year! Although it may seem a daunting task, this really can be the year you create a truly authentic personal brand that will positively sparkle by the time 2019 arrives.

That’s a resolution definitely worth keeping…Shine on!

 

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Yes, this is me shining on!! Now to our next article!

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Make Video An Integral Part of Your 2018 Marketing Plan!

“As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider.”

 

This week my creative team and I were in the middle of just such a session when Jay York, our senior social media strategist, intrigued me with his thoughts about current trends in video marketing.

Let’s face it. With today’s technology, combined with the vast reach of social media, it’s easier than ever to create your own video segments that can become an integral part of your overall marketing strategy. You don’t even need a studio worthy of “Good Morning, America” or special effects that would make you the envy of George Lucas. In fact, the less formal the production is the better.

And once you arrive at your finished product, you can put your video on Youtube, share it on other social media sites such as Facebook and Twitter, and post a link to it from your website.

Frankly, you can get a lot of marketing mileage out of just one video – but you shouldn’t stop there because there are so many approaches you can take. You might create a series of short messages filled with insights into your area of expertise.

You might want to show your company culture with glimpses of team-building outings for example. It can show you’re a fun company to work with, or that you’re philosophically aligned and share commonalities with potential clients. These can be deciding factors when choosing a company to work with. At EMSI, we often use videos for those peeks inside the company, sharing them on Instagram!

So, with an assist from Jay, let me offer a few tips on what you should do to get started and get the most out of your video marketing this year:

  • Round up the equipment. This shouldn’t take long. After all, you won’t need the 124 cameras that ESPN reportedly used for the college national championship football game. One lone cell phone should serve your needs, although a tripod would be nice in case the person who does the taping lacks a steady hand. You’ll also want to decide on an appropriate setting. This simply could be your office or a backdrop of bookshelves. On occasion, you might even opt for an outdoors shot. Some of this will depend on the type of message you’re sending and just how serious – or light-hearted – your approach is.
  • Prepare your message. You don’t want to wing it, so know what you want to say and how you want to say it. In terms of length, although succinct is often better, Jay tells me the game has changed a little on that count. The typical recommendation used to be one to two minutes, but if you’re offering valuable information and are engaging, you can keep an audience interested longer than that, up to perhaps 12 minutes. And if you are making a speech or presentation before a group, don’t be reluctant to tape the whole thing – even if that means 30 minutes to an hour.
  • Keep it conversational. It’s best to look into the camera and speak as if you are having a conversation with a friend. The last thing you want to do is keep your head down and read in a monotone from a prepared text.
  • Consider going live. Now that you’re no longer jittery about a video (I’m going ahead and taking that leap here!) the next step is to consider going live. How? One opportunity is on Facebook, where there are advantages to a live video presentation. For one thing, Facebook gives precedence to live video so you will pop up at the top of your followers’ feeds. In addition, the live video will be interactive, so viewers can send you questions that you will see on your screen. You can respond immediately or use some of the questions as ideas for future video presentations.

A video is going to be more relevant in marketing in 2018 than ever before, which means you need to give serious consideration to incorporating it into your overall strategy.

Granted, not everyone enjoys going in front of a camera. I get that! But I also know the importance of video, so I’m going to suggest you overcome any camera fright and, if you haven’t already done so, take the video plunge! And yours in high definition!

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

 

 

Amazon Has Great Tools For Authors and a Website to Accomplish This With Helpful Tips and Advice and much more.

When selling your books on Amazon books and Amazon Kindle, the first thing authors need is an Amazon Author page to go along with your books listed. It helps readers who are inquisitive and want to know WHO the authors are they choose and enjoy reading their books. This can be done here at  Amazon Author Central and you’re on way!

While your there setting up your author page, you will learn about some tools and a new website Amazon has to help market your books and checking out the author insights website here amazonauthorinsights.com is a must! They have so much helpful information for authors with marketing, writing, publishing and more. So I wanted to share some of the exciting information with writer and authors in this post to help you feel more comfortable with using all of Amazon Centrals tools, tips, and advice in your marketing plan for the New Year and can be found on Author Central News and Amazon Author Insights!

 

 

Promote your book outside the bookstore ~ BY ETHAN GILSDORF

 

 

attention from a reader

When it comes to promoting your book, you need to think beyond the ordinary book store reading.

Really, you should think beyond the traditional book tour. Your goal is to get your book into the hands of as many potential readers as you can. But people don’t find out about books only on the bookstore shelves anymore. There’s the Internet, and blogs, and subcultures, and niche groups, all to tap into. It’s a whole new world out there. So take advantage of it.

These are all things you can do yourself. You don’t need a publicist or a publisher’s PR person to open doors for you. Get on the phone, send out some emails, press the flesh, and get your promotional campaign rolling.

Think outside the bookstore. Bookstore readings are fun. But if you can appear at more targeted organizations related to your book, all the better. If your novel is about World War II, then send out an email blast to related book groups, Meet Ups, organizations and their various and associated conferences and hoedowns that specialize in that time period. If your book is about kids with allergies, find specialty shops, natural food stores, and parents’ groups where you can appear.

Go back to school. I’ve had a lot of success appearing at high schools, colleges, libraries, teen centers, youth groups, writing centers, and adult education centers. I offer a variety of talks – sometimes regular readings, but sometimes PowerPoint slideshows, writing workshops, “what it’s like to be a writer” Q&As, etc.

Be an expert: Any speaking engagement where you can appear as an expert in a topic related to your book is good. Same with moderating or being on a panel, or pitching yourself to local media (TV, radio, or as an op-ed contributor) to weigh in on some trending issue or news item.

Don’t just read. Book events are more fun when your event is as much a party or performance as it is a reading. Partner with musicians or fellow writers. Rent a back room of a bar, or offer prizes or discounts for anyone who attends. Ask a related local business, school program, or club what they think would attract people to your event.

Scale your presence. Sometimes you’ll be asked to speak in front of 500 souls. Sometimes your “event” is just five people sitting in a circle. Sometimes you’re given a table to sit at with a stack of your books, and you’ll need a big splashy banner, a “Meet the Author” sign, and a basket of goodies to get people to stop by.

Be prepared to present. Make preparations for the variety of appearances you’ll be wanting to make. Type up bullet-point lists of topics you want to make sure to hit during an interview or a lecture. Pack your PowerPoint with interesting images related to your memoir, novel, or idea books, and prepare a few versions: one long, one short, one for adults, one for kids. Come up with flexible plans and props for each potential situation.

Hit the Internet. For every niche topic that relates to your novel or nonfiction book — video games, Korean cooking, PTSD, New Orleans — there’s going to be leading blogs, reviews, journals, and other publications. Make sure those editors know about your book. Ask if they’d review it, or offer to write a guest post.  (A version of this article appeared at GrubStreet)

Happy Book Promoting. 

 

Holiday Guest Post ~ 9 Ways to Write Better By JayDee of Author Wall & Being Author Book Promo…

writing

WRITERS? Are you happy with your way of writing? Do you stick to a certain style, format, or outline? Well, today my friend Jay explains how to write better in this special “Writers Spotlight.” He owns and runs Being Author an Author Promotion and Writer Blog and the new Free Book Promo site

9 Ways to Write Better:

We are all writers now. Whether you write books, blog posts, emails, tweets, or text messages, you are a writer. No matter your preferred medium, here are a few tips to help you write more effectively:

Treat text messages like prose. Before hitting the send button, look over your text: check spelling, content, punctuation. Ask yourself: What am I attempting to communicate? What am I attempting to express? Be more deliberate with your most common form of casual writing, and you’ll automatically become more deliberate in other mediums.

Words are tools. Expand your vocabulary to make your writing more precise. There’s no need to use a ten-dollar word when a ten-cent word will suffice, but having more tools in your toolbox will allow you to select the most appropriate tool for the job. Because sometimes you need an ax, sometimes you need a scalpel. So pick one new word each day, and then use it at least 21 times in your conversations with others that day. The most useful words will stick, and your vocabulary will expand over time.

Do it daily. If you want to improve your writing, write every day—make it a daily habit. Writing is a muscle: if you don’t use it, you lose it. For me, the best way to guarantee consistent writing was to start a blog.

Punctuation. Is. Pace. To add variety, velocity, and cadence to your writing, play around with different punctuation: periods, commas, em dashes, colons, semicolons. Short sentences communicate tension. Longer run-on sentences, on the other hand, help establish a frantic, hurried rhythm—a feeling that the pace is picking up as the words tumble onto the page.

Avoid throat-clearing. Blogs, books, and social media posts are littered with unnecessary intros, solipsistic digressions, and avoidable drivel. Ditch the nonsense and state your points. When in doubt, delete your first two paragraphs and see whether the writing improves.

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Don’t waste the reader’s time. Our time and our attention are two of our most precious resources. It is selfish to force a reader to spend fifteen minutes reading something you could’ve and should’ve communicated in 90 seconds. If you want to earn your reader’s trust, don’t waste her time.

30% composition, 70% editing. For every hour you spend writing, spend three hours editing, shaping your work into something more concise, more powerful—more beautiful. Writing truly is rewriting.

Narrative urgency. Every sentence must serve a purpose: Your first sentence must make the reader want to read the second. The second sentence must propel the reader to the third. So forth and so on until the very end. If a sentence doesn’t move the narrative forward—if it doesn’t make the writing more urgent—then it must hit the cutting-room floor, no matter how clever or precious it seems.

Avoid too many adverbs. A sure sign of amateur writing is the overuse of adverbs, especially -ly adverbs. A woman in a story isn’t incredibly pretty—she’s beautiful; the sky isn’t very blue—it’s azure. Find the right words to avoid using adverbs as crutches.

24174535_1675190495878642_1151751025571020341_n  Author Wall Free Book Promo

About Author Wall 

Most Authors spend a lot of money on Book promotion but they don’t get expected results. To solve this issue we have built Author wall… JayDee 

 

Authors… Marsha of PR Insider & EMSI Public Relations Is Back With Year-End Sound Advice for all of us!


“Authors, with so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to sneak up on us.”

Once again, it’s the last quarter! Suddenly, the holidays are here! And before we know it, 2018 will have arrived and just like in the past we’ll be wondering where those final months of the year went and whether we made the most of them when we had the chance.

And too often we will shake our heads as we realize that we could have accomplished so much more with the right planning.

If only…

So before 2017 really starts winding down – and disappears for good – let me suggest a few things you can do with your year-end PR efforts that will help you feel that you did indeed make the most of the moment:

  • First, put your marketing hat on. Think about the media outlets you can get your message in front of right now and in the coming weeks. Don’t limit yourself! Think print, both traditional and online. Think radio and TV. Think social media. Also, brainstorm on your own or with others to come up with ways you might be able to tie your message to the holidays, to year-end planning or to resolutions for the New Year. A financial professional, for example, could pitch something like: “4 Resolutions That Will Help You Become Financially Fit in 2018.”
  • Think about consumers. Understand that the end of the year is when many people could be in the market for what you have to offer. Obviously, people are in a shopping mood, but they are also having their own thoughts about what they need to accomplish before the year ends or what they hope to achieve early in the New Year. That means there’s a good chance they are thinking about the products or services that you provide, so this is a good time to make sure your brand is in front of them.
  • Act early. If you want to be part of the media’s holiday and year-end coverage – and you do! – you can’t wait until the holidays are upon us to start pitching your ideas to them. You can’t wait until two days before Thanksgiving to send a newspaper your great recipes for side dishes for the big meal. They already have such feature articles planned out far in advance. In that particular example, they probably would have already published the feature by that point. So don’t delay! When it comes to pitching the media with holiday and year-end ideas, you have to be like those retail stores that start displaying holiday merchandise long before many of us are even thinking about holidays. And Books make great holiday gifts!

    Image result for images of holiday shopping

    So don’t let these final months, weeks and days of 2017 catch you unaware. When it comes to marketing and the last quarter of the year, we’re all somewhat like a football team in the waning minutes of a game. We may have accomplished a lot up to this point, but there’s still much to do before the final horn sounds.

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NOW, another area we need to think about now that 2017 is winding down?

Marketing, Tax Deductions And Making Plans For 2018…

Just this week I was talking with a long-time client who was looking ahead to the direction he wants his publicity to take when we all head into 2018. The client definitely is planning to be active and signed on for 60 radio interviews that won’t even take place until the New Year has begun. Maybe that sounds like he and his publicity efforts are getting ahead of themselves – after all, 2017 still has two months to go – but actually, it’s smart planning.

Getting your publicity strategy lined up well in advance is, of course, a good idea on its own merits, but there’s a bonus when you spend those 2018 marketing dollars before Dec. 31. You get an immediate tax write-off for 2017! Good promotion coupled with tax savings makes for an excellent start to any year.

Make Sure The Year Ends With A Marketing Bang – Not A Whimper

And the time to start thinking about your 2018 marketing is now. Publicity should not be a last minute add-on after everything else is set. It needs to be an integral part of your marketing plan as you set goals for the New Year.

Let’s take a look at a few reasons why:

Publicity has power. I can’t stress this point enough! Every day we see what it does for our clients when their names appear in such top-tier publications as the New York Times, USA Today, Forbes and others, or we land interviews for them on radio shows or TV broadcasts. And those who leverage that publicity and the credibility it buys have the greatest success in harnessing that power to build brand recognition.

Don’t forget social media. Traditional media is still very integral to your marketing efforts, but social media is also a key player that you can’t afford to neglect. For one thing, it’s an area where you have the greatest control over your message because you can tweet and post whenever you like. It’s also one of the best ways you can leverage your publicity. Sharing your media interviews and coverage with your followers provides social proof of your expertise and validity of your brand.

Past publicity can’t support you forever. Marketing is just one more area in life where you can’t rest on your laurels – or your press clippings! You quickly become old news if you don’t stay in front of your audience. Too many times I have seen people go heavy with a publicity campaign for just a few months and then sit back and think that should do it. Sadly, it just doesn’t work that way. You’re probably familiar with the adage “out of sight, out of mind.” PR works in the same way. If you don’t stay on top of things, there’s a good chance your competitors will and they will be the ones your potential clients or customers will encounter in the media!

So as you look to 2018 think about how marketing will fit in with your other plans and, if at all possible, pay for that marketing now and save the receipt for your 2017 tax returns. Spending those marketing dollars before the ball drops in New York might be one of the wisest financial planning moves you can make.

Foresightedly yours,

 

Marsha Friedman, CEO & Founder:

Marsha Friedman doesn’t like sitting still. As a prominent businesswoman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.
Marsha Friedman launched EMSI – in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.