My Friend Marsha Is Back of ‘News & Experts’ PR Firm. She Knows Mainstream Media!

How Small Publications Can Play A Big Role In Your Publicity Efforts …

 

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if you’re not a regular reader or subscriber.

But as wonderful as they are, these behemoths of the reporting world aren’t the only option for those who long to see their names in traditional and online print.

Small towns throughout the country also are blessed with daily or weekly newspapers that keep their communities informed about who’s engaged, who died, whose child made honor roll and what the city commission and school board are up to these days.

These more obscure practitioners of journalism still serve a significant role in our information age, but admittedly without the luster and renown that those top-tier publications enjoy.

That’s why if you’re seeking to promote your brand, you could be thinking that it’s OK to ignore these lesser lights of the print and online media world in your quest for publicity.

Stop right there!

 

Let me tell you why that would be a mistake. These smaller venues, whether they appear online or in old-fashioned ink on paper, can be more important than you realize as you build your reputation as an authority in your field.

How so?

 

  • People read those local publications. Weekly newspapers and small dailies still attract a loyal readership for one simple reason: They provide readers with articles that have a direct impact on their lives and keep them apprised of what’s happening with people they know. If you want to promote your brand, it never hurts to start with your hometown newspaper. It can be a stepping stone to bigger things, plus as a bonus, you get to hone your interview skills in preparation for that day when the New York Times calls!
  • Smaller publications can have a bigger reach than you think. What happens in lesser-known media venues doesn’t necessarily stay in lesser-known media venues. Story ideas that bubble up on the local level can get noticed at the national level. Many smaller newspapers also are owned by large newspaper chains, and the publications within that chain share articles with each other. That means your interview with a small weekly in Wisconsin could be printed in sister publications far and wide. The fact is that not everything that grabs widespread attention begins life on the front page of the New York Times.
  • The media follow the media. There is little doubt that your friends (and potential clients and customers) are going to be impressed if you’re quoted in the Wall Street Journal or USA Today. How could they not be? But many of the authoritative voices that journalists at large publications seek out didn’t take a direct route from anonymity to the media spotlight. Instead, they built a media presence at smaller publications, establishing a trackable online presence. If you offer yourself as a source to top-tier media, those reporters are almost certain to Google your name. If they that see that other publications – even smaller ones – quoted you, they are more likely to view you as a credible source..

One final point worth noting. A Pew Research Center study in 2017 showed that Americans place greater trust in local news media than they do in national news media. The study showed that 25 percent of those surveyed said they trust their hometown news organizations “a lot” and 60 percent said they trust the local media “some.” That compares to 20 percent who said they trust national news organizations a lot and 52 percent who said they trust national media some.

Perhaps some of that trust in local media can rub off on you! After all, if the local media trust you enough to seek your insight about your area of expertise, potential customers or clients will be more inclined to trust you as well!
Locally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 28 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.

########

 

So friends, If you’re interested in Marsha’s help, please call here at 727-443-7115 Ext. 231, She’d love to hear from you! Let her know Catherine Lyon Sent YOU!

Marsha Friedman
Advertisements

How To Kick Off Summertime Reading? Do a Free/Low-cost E-Book Promotion Just Like Cat. It’s Just That Simple!

Happy Summer Reading Friends and Authors!

In just a few short weeks SUMMER will be here! Well, here in Arizona it has already has hit as I have been writing poolside in the mornings to get my dose of vitamin D before it hits 100 or over each day …Lol.

It is, however, a perfect time to generate some new excitement for your E-Books as readers will be hitting the beach, lake, pools as it is vacation time too and they love reading to relax. That makes it the right time to run a lower cost promo for e-books. There are many things you can do just as I am with e-books to help readers find your books on sale that don’t cost a thing.

And there are amazingly low-cost places to run ads for it too! You can even add your books to free sites and they offer a self-serve Author Interview to make you and your books shine with large readerships. Here is how I will set up my e-book promotion for my Memoir, “Addicted To Dimes” …

.
610dNqhEamL
.

First: Make sure you have your e-book cost lowered a day or two before your promo starts. That way YOU know it is at the right price beforehand. You do this through your KDP vendor account. If you have a publisher, send the request to lower your e-book price a few weeks ahead of your promotion.

Second: All my authors know you need to have accounts on Facebook, Goodreads, and have an Amazon Author Page which is free and done through Author Central Amazon and at the bottom of your page, there is an area when you are in your author page to add an EVENT. Add your e-book promotion so readers on Amazon can know all about it. Next, do the same on your Facebook page.

Use the Create an Event setting and add an image, a title, and date of the event, and a description of your event: Summer E-Book Promotion! Invite all your FB friends and FB Group members and do posts and share the FB link to the event too! Now, go to your GoodReads account and sign in and add an Event Page there too.

You will have just set up FREE advertising of your e-book promotion on three different venues and it didn’t cost you a thing! Better changes of more SALES and BOOK REVIEWS! It’s just that simple. Here is my Facebook Event so you can see how it’s done! Link: https://www.facebook.com/events/218235278985328/


NOW, 
it is time for your e-book promo to some Free Book Sites to gain more exposure! My first go to place is Vinny of Awesome Gang – Where Awesome Book Readers Meet Awesome …  Just click on “Submit Your Book” and fill out the form. They do give you a low-cost and free option to share the e-book you are going to have on sale. You can choose what works best. Another very low price option comes with nice Book Teaser/Banners to use when you promote the sale for only $10!!! Here is mine they made and you can get yours here: Author Shout Promo Teasers.

.
catherine-townsend-lyon

.

Now, hen you are done submitting your book on Awesomegang, then click here to submit a free self-serve Author Interview Submit An Author Interview and for even more FREE options click here Free Promotion for more book sites they are connected with and submit your sale and e-book there too AND you are DONE! Now use the links form your FB and GoodReads promos and promote them throughout your Social Media!

Your off and running with a free or low-cost promotion for your E-Book Sale and Like a Pro! … I wish you much success, reviews, and Sales!!

CAT

This Weeks Writing Blog Spotlight Goes To “Writer Unboxed” ~Post: Book Promotion Fatigue.

I happen to come across an interesting blog post over on “Writer UnBoxed” as I feel all authors and writers need to read this post. Since I do book promotions and literary consulting as my every day at home business, I could sure relate to this post! And I know many of you will too. As an author myself, I do know how hard it is to get our books into the hands of readers.

It took my first book a good year to catch fire with hours of listing and promoting it everywhere I could find. As we all know it does NOT happen overnight and we have to be diligent as it is why many writers hire me to promote their books and build a readership and I work on the social media side in building their following as well. There is no real recipe or guarantees. WHY?

.
Related image
.

Because there are several factors to consider. How well written is the book? What genre is the book? Is it a hard genre to promote? How popular is the author? Well, there are many ways to tackle these questions. But that will have to be another post for another day. But when you have been promoting your books hard? It is OK to take a breather every now and then as this weeks post and blog spotlight indicates. Here is a little of the Guest Post and I hope you will visit “Writer UnBoxed” as that is the MAIN Purpose for Spotlighting them! Lol. 

.

HAPPY BOOK PROMOTING!

**CAT**


.

Image result for copy free images of book promoting

.

Dealing With Book Promotion Fatigue

Writers get tired.

The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting so long to see your words in print that you forget you even wrote some of them, of publishing in its maddening and bountiful entirety… well, some days, it can feel like too much.

Every stage has its own ups and downs, but personally, I find the promotion stage both the most exciting and the most challenging. Many parts of the publishing process can feel out of your control. Partly that’s because they are. But promotion is different because, unlike other stages, it has the capacity to go on forever. The joy and terror of publishing in the social media age that once you have a book, you literally could be promoting it every minute of every day.

(Note to writers everywhere: do NOT promote your book every minute of every day.)

Right now, my latest book (published under a pseudonym, as regular readers know) has been out in paperback for a few months. Typically, this is when a publisher’s efforts to promote the book taper off and any further promotion is squarely in my hands.

By   Now Read The Rest of The Story “Writer UnBoxed”

Cat Welcomes Back Diane and Part 3 of “Goodreads Turn Bad” No More Giveaways?

A week or so ago I had a wonderful author and poet as my guest, Diane Lockward. She had written a couple amazing articles on her blog about the changes to GoodReads Giveaways as she was is pretty upset with GoodReads, as I am,  taking away the paperback giveaways and joining with KDP in now using e-books for promos and now charging a pretty penny for the new plans!


“Goodreads Introduces New U.S. Giveaways Program–A More Powerful Book Marketing Tool for Authors and Publishers”

The problem is, they are now charging authors to do so with “pay to giveaway” plans. You can read the details and how it works here on GoodReads New Giveaway Program.    Diane has been testing this new way and wasn’t happy with the results on GoodReads. She was going to test Facebook ads and I said I would SHARE that outcome and she has now tested FB and here is what she found in a new blog post!! I hope it helps all my author friends who may, like me, have trying to figure GoodReads new program out! Lol. ~ Catherine

Blogalicious


“In my last post, I told you about my experience with an Amazon Giveaway. I have now completed my experimental Facebook Giveaway. Here are the details.”

I posted my Giveaway on Facebook on Friday morning, May 25. It ran until 7:00 PM EST on Wednesday, May 30. I posted it around 11:00 AM on my Timeline, the Terrapin page, and my author’s page. I also posted it in four groups I belong to. In addition, there were several Shares from most of these spaces. The ability to post in multiple areas on the site is a definite advantage to a Giveaway at Facebook. At Goodreads, you can post only on your own page, and Amazon posts it wherever they post Giveaways. I never even saw it on Amazon.

I asked people to enter the Giveaway by putting in a comment below the announcement. Most just entered their name or a note like “I’m in!” but quite a few posted lovely compliments! Unexpected bonus compliments!

Here are some of the compliments:
“I have the first book and love it.”
“Diane, your book sounds amazing!!”
“Love & use volume 1 all the time with my classes!”
“These guides are sensible, informed, clearly written, and stimulating. What more could a poet want?!”
“This looks fantastic.”
“I always recommend The Crafty Poet. It’s a great resource. Can’t wait to read Part II!”
“Your workshop books are a must for any practicing poet or teacher of poetry!”

These testimonials do not happen with Goodreads or Amazon. I felt real people out there wanting to win, not a sea of faceless strangers. This kind of response really put a smile on my face …

Here are the statistics:

The total number of entrants: 77 with the bulk of them appearing on my FB timeline, but also some in all the FB groups where I posted. I was happy with this number and suspect that it would have been higher if I hadn’t posted on a holiday weekend.

One winner: Was notified next day, book now in the mail!

Total Cost:
the 
cost of one book which I had at home, one envelope, $3.19 postage!

The Facebook Giveaway is the least expensive. Much less expensive than Goodreads at $119.00 and less than half the Amazon one as well!

Big boost in sales? No, but that is common to all three Giveaways (and I can hope that some Facebook entrants will later hop on over to Amazon and hit the Buy button–in fact, I did have a few sales shortly after I announced the winner!).

Unexpected perks: 1) One person who saw my post on Facebook asked for a review copy so she could write a review for the paper she works for, 2) Another person asked if she could post my two earlier blog posts on her writing blog = more exposure!

My conclusion is that given the choice between a paid Giveaway at Goodreads, a low-cost one at Amazon, or a free one on Facebook, the best option is Facebook—by far.

Goodreads leads to more people entering, but on Facebook, you have the ability to reach additional people if you have a substantial list of friends. You can extend your reach by sharing to groups and pages on Facebook. You can also set your own time frame—I recommend just a few days as information goes through the feed so fast. Most of my responses came in the first two days.

And the cost is less than at Goodreads (by a lot) or at Amazon (by about $10). And you might get a few compliments!  ~Diane Lockward, Poet, and Author

Happy Memorial Weekend Guest Post By Blogalicious and Diane Lockward, Author ~ Poet.

Hello and Welcome Everyone and Especially Authors! Today’s Guest is Poet and Author, Diane Lockward. I visited her blog and read two posts she had shared about the changes GoodReads has made to Giveaways and crossed over with Amazon KDP and a different way to do Promos and Giveaways. I hope it helps all of you to understand the “objectable and annoying” changes. Just how I and Diane feel about it! Lol. Happy Memorial Day Weekend Reading!

             Related image

 

Goodreads Turns Bad

Back in January Goodreads changed their Giveaway program. Prior to that time, authors could post a Giveaway for a book. No Fee! Members of the site could sign up to win a free copy. After the conclusion of the Giveaway, a winner would be picked, the author would be notified with a name and address, and a free book would go out in the mail. An author could offer multiple free copies and also run subsequent Giveaways.

I liked the program a lot. When I did a Giveaway for any of my poetry books, I’d get around 300 signups. When I did a Giveaway for one of my craft books, I’d get as many as 600 signups. These people who signed up would often indicate “I Want to Read” for the title. My book got in front of a lot of eyes and I felt kind of popular.

I liked the program so much that when I started Terrapin Books one of the promotion suggestions I routinely made to my authors was that they run a Giveaway at Goodreads. I can no longer make that suggestion, nor will I again run a Giveaway for one of my own titles. That’s because, since January 8, 2018, authors and publishers are required to pay a fee for the formerly free service. That may be how the business world operates, but poets and poetry publishers simply cannot afford to pay the fees. 

.

Goodreads now offers two fee options:

1) the Standard package for $119 for up to 100 copies (either Kindle ebook or print book). 
2) the Premium package for $599 is available for either print books or Kindle ebooks. 
 
Full details can be seen at the Goodreads site.

I’m not at all convinced that either of these options will generate sales for authors, certainly not for poets and publishers of poetry books. And there is no way that I will pay for the service, nor can I ask my authors to do so.

For one thing, while I liked the program in the past and enjoyed having my book page fill up with Want to Reads, I never saw any spike in sales following a Giveaway. Maybe I’d get one new review. I wondered if other authors shared my feelings and experience. So I put the question out to a Facebook group that I belong to. I asked if authors had found that a Giveaway generated any sales.

Not one person said Yes. Not one. Not one person said she’d pay for the service. These people, by the way, included prose writers as well as poets. One author described her experience as “I did it but I don’t think it’s made any difference. I will not do it again.”

Another said, “I did it and zero effect!”

Another said, “I did get reviews on Goodreads from my Giveaway but no sales that I could see.”
A publisher said, “it did not increase the sales at all.“

One author who paid for the new service said, “I did it right when they opened it up to ebooks and it was half off! I didn’t pay for the ‘featured’ status or whatever but I ended up there anyway because it was brand new and there weren’t many other ebooks. I’m glad I did it then because honestly, it was worthless. Will not do it again.”

Not too encouraging, is it? I rarely go to the Goodreads website since the change. I wonder if I’m alone in that.

I also wonder if it would be worth trying out an Amazon Giveaway. So I’m trying it out. I just created an Amazon Giveaway for The Crafty Poet II: A Portable Workshop. There’s a form that had to be filled out. Within an hour I received a confirmation of the Giveaway request. That was very similar to a confirmation of a purchase.

Then this morning I received notification that my Giveaway had gone live. The notification included a link that I can share so that people will sign up, but Amazon also somehow advertises the Giveaway. I just offered one copy. There is a cost for the person running the Giveaway—the price of one book and postage. I expect that the postage fee of $8 will not actually be that high. Amazon, unlike Goodreads, ships out the book. Not free, but more affordable than $119. Let’s see how this all works out! Till Next Time …

Goodreads Turns Bad, Part 2: Amazon

.

.

WELL, In my last post, I complained about the recent elimination of the free Giveaway at Goodreads, now replaced with a costly Giveaway. The fee imposed makes the service prohibitive for poets and small press publishers. I decided that the time was right to try an Amazon Giveaway for my craft book, The Crafty Poet II: A Portable Workshop. That experiment is now over. Here are the results.

It was easy to set up the Amazon Giveaway and it went into effect immediately as Goodreads now does also (used to be a 7-day wait period). While a Goodreads Giveaway allows the user to select the length of time the Giveaway will run, there is a 7-day time limit on the length of the Amazon Giveaway, but that time will be cut off once a winner has been selected.

There are several options for how a winner is selected. My Giveaway was over within hours of its start time. I selected that there would be one book given and that each entrant had a 1 in 100 chance of winning. I would increase the 100 if I were to do another Amazon Giveaway as that would extend the time.

Amazon provided me with a Giveaway page code, but I never used it as the time was up so fast. They quickly sent me statistics. I had 424 Hits (people who looked at the Giveaway), 175 Entrants (people who entered the Giveaway), 14 Page Visits (people who went from the Giveaway page to the book page).

So the exposure for my book with an Amazon Giveaway was far less than with past giveaways I ran at Goodreads, but I could increase the exposure if I changed the odds.

I was given the name of the winner as I was with Goodreads, but with Goodreads, I had to mail out the book while with Amazon they mailed out the book. Before Goodreads turned bad, the only cost I incurred was the cost of one book, envelope, and postage. Amazon charged me a “setup cost” of $27.09 and later refunded $.06. The price for my book at Amazon is now $18.64 discounted from $21.99. So I was charged $8.39 for postage and handling. It would cost me less if I mailed a copy from my own stash and paid the postage.

Conclusion: I doubt I’ll do another Amazon Giveaway as I don’t see any particular benefit to it. It’s far less costly than a Goodreads Giveaway, but had no apparent effect on sales.

But just to continue this experiment one step further, I’m going to try a Giveaway on Facebook. I’ll let you know how that turns out and hopefully, Cat will fill you in on those results! Lol.

Poet and Blogger, 
Diane Lockward

My Photo

I am Diane Lockward, I live and write poetry in New Jersey. I am the author of four full-length poetry collections, most recently The Uneaten Carrots of Atonement. My earlier books are Temptation by Water (Wind Pub, 2010), What Feeds Us, which received the 2006 Quentin R. Howard Poetry Prize, and Eve’s Red Dress. I am also the author of The Crafty Poet: A Portable Workshop, a how-to book for poets; and the sequel, The Crafty Poet II. My poems appear in a number of anthologies such as Garrison Keillor’s Good Poems for Hard Times and in such journals as Harvard Review, Spoon River Poetry Review, and Prairie Schooner. My poems have been featured on Poetry Daily, Verse Daily, Ted Kooser’s American Life in Poetry, and The Writer’s Almanac. I am the founder, editor, and publisher of Terrapin Books, a small press for poetry books.

Visit Terrapin Books, a small press for poetry

 

Can You Become an ‘Instant’ or Overnight Media Success Authors?

I just read a great new article by my dear friend and PR expert Marsha Friedman in my newsletter from her PR firm. So, Marsha is back and shares and explains, time matters when it comes to media success. It doesn’t happen overnight and especially for authors and their books. Marketing your brand as an author and marketing your books takes a lot of work! Here is what Marsha says about this topic … Catherine *Cat*

.

Related image


 

The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors, singers, or even authors who became “overnight sensations” explain that their success didn’t happen overnight after all?

Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame.

Building your personal brand works in somewhat the same way. You can’t expect to bolt out of the starting gate one day and end up the next morning on the front page of a major newspaper or on the set of a national TV show.

So, the bad news is that success in the publicity and personal-brand-building world can take time. The good news is, for those willing to put in that time and effort, success does happen – and often in a big way!

Case in point: One of our clients was just featured in an Inc. magazine article that focused entirely on her and her message, along with a mention of her book! That’s not a common occurrence with this publication.

But this was no overnight achievement. She’s been our client for a year, and in that time we steadily helped her build both a stronger social media presence and print media presence. Would Inc. magazine has devoted so much space exclusively to her if she hadn’t built her authority over the last 12 months? Unlikely.

I share her success story for a couple of reasons.

For one thing, this shows what can be accomplished by those who find a message that resonates with the media and who keep at it, realizing that publicity and brand-building must be ongoing.

The second reason I share her story is this: On occasion, we encounter clients who don’t have a strong media presence and yet expect this sort of media attention instantly. They struggle to understand why we don’t just call up journalists or TV producers and explain how great they are or how wonderful their product or service is. They assume the media will be eager to talk with them.

.

The-Brilliant-Game

.

It doesn’t quite work that way. Sorry to say, the media may not be that interested in you – not yet anyway.

But you’re in good company. The top-tier media at one time weren’t into plenty of people who later became household names. No one cared about interviewing Mark Zuckerberg until Facebook started becoming a phenomenon that couldn’t be ignored.

That said, though, there are ways even an “unknown” can start to build a media presence and promote a personal brand, such as:

  • Promote your expertise rather than your product or service. As I mentioned earlier, members of the media likely won’t care about you or what you’re selling. What they do care about is your expertise. Do you have valuable information you can share with their readers, viewers or listeners? If you’re a financial professional, what tips would you offer for retirement planning? If you’re a small business owner, what advice would you give others who want to start a business? The media may not perk up their ears at your name, but they could be swayed by the knowledge you bring to the table.
  • Don’t dismiss the small victories. Everyone wants to be quoted in The Wall Street Journal or USA Today. They want the Today Show to interview them or Entrepreneur magazine to come calling. That’s fine! It’s great to dream big and we help many of our clients enjoy such successes. But don’t fall into the trap of ignoring smaller media opportunities. They help establish your online presence, provide opportunities to hone your message and give the top-tier media greater confidence that you’re a credible and authoritative voice in your industry.
  • Never give up. While a quick dash from anonymity to media darling could happen, it’s not the norm. You may send out pitches and get no response. You might be interviewed for an article, then be left out when it appears in print. Don’t despair. Be persistent. Sometimes it’s a matter of hitting the right journalist with the right pitch at just the right time.

If you’re starting to think this sounds more like a journey than a quick trip, you would be right. And, for those who care about personal brand building over the long haul, it’s a journey that has to be ongoing.

Once your efforts die, so will media interest – and they’ll turn to the next “overnight sensation”!

Instantly yours,

Marsha! (We Help Authors Too! http://newsandexperts.wpengine.com/book-promotion-services-for-marketing-a-book/

 

.

Related image

News & Experts PR Firm
3748 Turman Loop, Suite 101
Wesley Chapel, FL 33544
Toll-Free: 800-881-7342
Local: 727-443-7115

Are You An Ideal Candidate For Publicity? Let’s See What Marsha From “News & Experts” Thinks.


Authors and Writers are an extraordinary breed

We work feverishly at the craft of writing and when we chose to publish our works, unless you make the “Big Time” it is difficult to work our way into “Main Stream Media.” Of course, we want our books to be found by readers all over the world who may enjoy our “style” of writing, be it fiction, a memoir, or mystery suspense reads. That is where an amazing PR Firm can help. And luckily I have a friend in the BIZZ.

 ~ CEO of News & Experts PR Firm knows not all authors can afford a public relations company. So she is kind enough to share many tips and advice with us from her sites and why I enjoy having her as a guest frequently here on my book promotions blog. She has been doing what she does for over 28 years now, and is passionate and caring about what she does and about helping authors gain the spotlight. So here is a new Guest Article she has shared in hopes of you gaining some knowledge on how to make you and your books shine through media!

.

about-marsha-750x420-PS

.

MSI Public Relations ~ Marsha Friedman

From the beginning, Marsha set out to make her company different. Today, Marsha is considered a national pioneer in pay for performance PR, a model other firms have since tried to replicate…

Author of ‘Celebritize Yourself’ ~ Now on

Celebritize Yourself

 

 

Guest Article ~ Ready For The Media?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight?

If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way if you have the right qualities and characteristics that will give them the assurance that you’re someone worth their time.

But just what are those qualities and characteristics? Let me share a few that I think make someone the ideal candidate to have a successful publicity campaign:

  • A book. One of the best ways to build your authority is to write a book. This can give you a leg up on others in your field because not only can you talk about the same things as your competitors, but you literally wrote the book on the subject! Some people try to beg off this one, saying they struggle to write a short essay, so an entire book is out of the question. Relax. That’s where topnotch ghostwriters come into the picture and can do the job for you. Do you absolutely need a book to have a successful PR campaign? No, but it immediately communicates your authority which helps immeasurably with gaining entry to the media.
  • Credentials. When we choose to take on a client, what we look for is that your credentials are in line with your message. The media must be able to trust that you know your subject and credentials are the primary qualifiers they use. They will be skeptical of anyone who strays too far outside their area of expertise. For example, a medical doctor who wants to talk about heart disease is a good fit. A medical doctor who had success with his own investments, and writes an investment book is not such a good fit. Why would the media interview the doctor when they could find a highly credentialed financial professional?
  • Experience and knowledge. When you’ve personally undergone, encountered or lived through something, then yours is a voice the media is more likely to listen to. For example, if a teacher who spent 25 years in the classroom says he has ideas about how to improve student learning, that will carry more weight than if it comes from someone who hasn’t stepped inside a classroom since their high school graduation three decades ago. Your experience can give you anecdotal stories to share with the media, and your knowledge helps put that experience in perspective for the media.
  • Passion. We always try to tap into a client’s passion because we know that if we set up an interview with the media it is more likely to go well if our client is talking from where their heart is. While we can present you to the media as an authority, once the interview begins it’s your passion that will engage them and their audience.

So do you think you have what it takes? Do you have the credentials, experience, knowledge, and passion – and perhaps also a book? That makes you the ideal person to launch a great publicity campaign.

Remember, you don’t have to be a household name to get started. But with dedication, tenacity, persistence, and commitment to this business-growth journey, you might become one before it’s over.

Ideally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231. We’d love to hear from you!