Hello and Welcome Authors and writers!
Since it has been too long since I have posted and shared some of my book marketing and promoting tips, I thought it was a good time to do it. Is it me or does it seem book sales have been a wee bit sluggish? Then it is time for an e-book promotion perhaps? When summer begins to wind down, kids going back to school, and mom’s and dad’s are busy getting them ready, they are thinking about grabbing a new book to read.
So it’s the perfect time to give them an incentive to do so. Many will be taking the last summer vacation of the summer season for Labor Day weekend and why not take a great book along for some relaxing reading time readers? Even authors and writers are avid readers. So here are some tips and advice for getting a jump start on selling some books when it is a slower time of the year. And hopefully, the book reviews will follow.
Author Branding and Promotions on All Author
Let’s start with promoting your books and branding all in one new place I came across called “All Author.” It is a great place for authors to set up a free Author Program profile and can add up to 4 books and use a few of the marketing tools. Placement in their Book and Author Directory and more. Above photo is a new mystery by Kim Carter Mysteries now on All Author and her book has been clicked on 786 times by the large readership at All Author and we only added her books and her author profile 5 weeks ago!
They have a Pro Plan which is $59 for a 6-month plan (still pretty affordable for 6-months) that comes with all the bells and whistles and authors can use them as much as want for the 6-month duration! Like a free personalized website, “make your own” book banner/teasers, many nice themes for your profile, free Twitter scheduler and much more. You can see pricing for both plans, Free or Pro here: .“All Author Pricing.”
All Author is an exceptional place for all avid readers to find new releases and discounted books and e-book sales too!
(Banner Made Courtesy of Author Shout)
Author Shout Is A Great Book Ad and Banner Place
Another amazing book promo site that is extremely affordable and has a large readership is my good friend Terry and his team at “Author Shout.” They have an awesome “Author and Reader Member Zone” where authors for just $25 a month recurring can get all you need to effectively promote your book and brand as an author. If you pay a whole year in advance? He gives you an even bigger discount!
What I love about both Author Shout and All Author? They do an email list and newsletters out to all their readers, but Author Shout even sends text alerts for new releases for those readers who subscribe to both services! Pretty cool right?
Now just like All Author, Author Shout has many affordable services if you don’t want to do the Membership. They have affordable book ads, low-cost beautiful book banners, (like the one above), teasers, and even book trailers made the way you want them! What I like the most is that they promote through many social media channels like Twitter, FB, Google+ and even Instagram and Pinterest. And they connect readers to authors Worldwide. Now, along with marketing advice and videos unlimited use, here are some of the Member Benefits for promoting your book:
As a monthly Author’s Club Member, you will also get the following:
Book Promotion Benefits
- Book Promotion: Every month that you are a member we will promote a book of your choice on all of our social media platforms, add it to our recommended reads page, and a feature spot in our “Shout Out” Newsletter.
- Book Teaser: You will get 4 teasers in 2 different sizes and formats of your book for you to share on social media that can/will contain your book title/author name, blurb/one-liner, and where your book can be found, whether on Amazon or a link to your website
- FREE Book Days: Giving your book away for FREE? We will help get the word out and promote your FREE BOOK days through social media shout-outs, a custom-made teaser/banner, and featured spot in our newsletter at no additional charge
- Author Shout Out (Digital magazine): You will get access to Author Shout Out; our digital online magazine
- Members Only Pricing for additional services: You will get a MEMBERS ONLYdiscount on each of our packages and/or services to promote additional books.
*NOTE* Unused benefits do not carry over from month to month if you do not use them.
They do however let you choose which book you want to promote each month with the One Year Membership! So go visit the team at Author Shout and get your book promo and advertising on! …
( Kim Carter Banner Above made at All Author)
So how does Cat jump-start your book’s sales and reviews when it is a slow time of year?
We do an E-Book Sale! I always suggest to the author clients I work for, there are two times a year you need to lower the price of your e-book and have a sale. This time of year when it slows and The Holiday Season starting Thanksgiving week thru right before Christmas to include sales from Black Friday, Cyber-Monday, and last minute e-book Christmas sales!
And it doesn’t have to cost a penny to promote your e-book sale either. But of course, there are some low-cost options to boost the exposure for the SALE.
First, if you have a publisher, send a request for the dates of your e-book sale a month in advance so you know the PRICE will be lowered for your sale. If you self-published? You have the control to go through your vendor account and lower it a day or two before the sale to ensure it gets done properly.
Second, let readers know in advance about the e-book sale and promotion. Here are the places you’ll want to “Add An Event” and it’s Free to do on:
Facebook Add An Event Page
A Tip – You can get a bigger reach and exposure when you share the Post of your FB Event and then do a Facebook “Boost a Post.” Then all FB readers and users will see your event!
Goodreads – Add An Event
Amazon Author Profile – Special Events or Author Appearance
And your Blog or Author Website
If you also know any Book Bloggers? Ask them if they would share the event on their website too! I know I enjoy sharing book promotions on my blog for all my readers. Also, Book Reviewers may share as well. Don’t be afraid to ASK.
Now, if you want to boost your exposure a little at low cost? You can do so at a few more of my friend’s reader and book websites free or for a minimal charge. And they offer a Free Author Interview to go along with your Book Listing too! Go visit these awesome book sites to see how they can help boost your promo …
My buddy Vinny of Awesome Gang works hard to get your books and your E-book sale promos in front of over 69,000 readers combined on their Facebook and Twitter Readers! You can add all your books for free, but for an e-book sale, I think it’s worth the $10 to boost your listing don’t you? Invest in yourself!
Go here and add your E-book Sale at “Awesome Gang.” You won’t regret it! A couple more places like Awesome Gang? Check out this list Vinny put together for Authors of free and low-cost places to add and market all your books and Book Sales!
“Places for free promotion.”
My hope is that many of the tips and advice in my post here helps you!
Look, I’m sure you are asking yourself, why is CAT sharing all her book promo secrets? Lol. It’s because there is no shortage of New Authors that need my help and services. And because I am passionate about what I love to do as my “at home business.”
Many writers hire me because they may be on a book deadline and just don’t have the time to market their books. You can check out my“Book Promo Plans and Consulting” ” while your her to know I have helped many friends and authors in my 6 1/2 years of running my business. I have always been a firm believer that authors need to invest in themselves and set a budget of some money to promote their books or readers are not going to know the books exist. Now you can market them and do an e-book promotion like a Pro!
Still, Need Help?
Shoot Me an Email if needing Book Marketing and Promotions!
Happy Book Marketing Authors and Friends!