Marsha From PR Insider Is Back Sharing Why Publicity Is Important If You Are Online Like Cat …A Lot!

How smart ‘influencers’ are benefiting from publicity!

Why Publicity is the Next Step for Online Influencers

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Marsha Friedman

Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others.

These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use that credibility and reach to persuade others.

A couple of the more extreme examples are Zoe Sugg, a fashion and beauty blogger with nearly 40 million online fans; and Mark Fischbach, a video-gaming guru with more than 20 million subscribers on YouTube as well as millions of followers on other social media platforms.

Other social media influencers may not have nearly as much reach, but all of them have established themselves as trusted sources of information for their followers – and, yes, can influence those followers when it comes to making decisions.

But here’s what I believe: Even an online influencer can benefit from a publicity effort that targets the more traditional media, such as print, radio, and TV.

In fact, I’ve seen that play out just recently with one of our clients, who has a YouTube channel with more than 13 million total views, and a large following of more than 1.5 million fans – and counting – across his social media pages.

Yet, despite that success, he also recognized that some old-fashioned publicity could spotlight him before an audience he hadn’t previously been reaching. He came to us to arrange interviews with the press, and TV and radio shows–connecting his digital presence with the traditional media.

And let’s face it. If even influencers need the credibility that publicity in traditional media gives them, then certainly you do, too.

So, here are a few reasons influencers – and you – should make use of print and broadcast media to gain publicity:

  • Diversify your audience. Yes, if you’re an influencer on Instagram, for instance, you have high-name recognition among your followers – and that’s wonderful. But how does that name recognition hold up when you stray away from those followers? If you want to establish yourself as a widely recognized authority in your field, it’s important to diversify your audience. A proven way to reach that broader audience is through interviews with the print media, with TV  appearances and with radio talk-show interviews.

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  • Elevate your sphere of influence. Those media and social media interviews do more than just get your name floating around. They also add to your credibility. Whenever you appear in print, on TV or on talk radio, you are in essence receiving an implicit endorsement from the media, which decided you had something worthwhile to say to their audiences. You stand out from your competitors, and now have an edge over them. In short, elevating your sphere of influence also elevates you.
  • Grow your audience even more. As you get that publicity in the mainstream media, many more people will learn about you and some of them are likely to become followers on your social media platforms. Your success builds on itself.
  • Grow your business. If you are a social media influencer who derives income from advertising sponsors, then you can leverage your influencer publicity to attract even more sponsors. In addition, all the new eyes that find you, as a result, are potential customers or clients for your product or service.

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In all these ways, publicity for influencers is like publicity for anyone who wants to raise the profile for a business or personal brand. As you build your credibility through your success with the media, you can set yourself apart and gain an edge over your competitors.

Influentially yours,

Marsha

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Here We Go Again With Amazon Changing Reviews and Policies Again Authors and Readers Thanks to TCK.

Not that it is already for authors to gain book reviews for our published works, it seems for readers as well.

Did you hear about the new rules for Amazon reviews?

Amazon has made several updates to their review policies recently, and that’s had a big impact on the industry.

In fact, many self-published and traditionally published authors have had Amazon reviews removed from their books for violating their new guidelines. So my Tom, my friend who runs TCK Publishing and who has a helpful blog too. He shares today for all of us about ALL the New Rules of Amazon Review Policies in hopes it helps all who give it a read!  ~CAT of Cat Lyon’s Reading Den

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Why-Did-Amazon-Remove-My-Book-Reviews

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Having problems with your Amazon book reviews? So are we.
Our team at TCK is always happy when new books get immediate reviews on our Amazon product page. Our authors are also delighted when positive reviews start to roll in.

Amazon reviews not only build customer confidence, but they also create momentum. Book reviews can help improve your book sales and improve your rankings in Amazon’s algorithms by increasing your conversion rates (meaning more browsers actually end up buying your book).

Higher Amazon conversion rates influence cross-postings on other product pages and increase the chances that your book will be read and recommended by influencers or accepted by book promotion sites.

Not surprisingly, when reviews that had been rolling in suddenly start to disappear, it can be confusing and disappointing. To make matters worse, Amazon’s Customer Reviews Guidelines state,

“We can only discuss specific Customer Review removals with the person who originally posted the review.”

So, you may never know what the review said, who posted it, or why it was removed unless the person who posted it contacts you directly.

Amazon’s New Reviewer Policies

Amazon continually experiments with different guidelines and algorithms to eliminate fake reviews and “reviews for hire.” Their algorithms use machine learning and data mining to assess the multitudes of reviews that products and books receive daily, a task that would be impossible for the Amazon Community Guidelines team to tackle on their own.

While we at TCK Publishing applaud Amazon’s goal of a truthful review process, we don’t want legitimate reviews from readers and book reviewers to get caught in the crossfire!

In a relationship- and word-of-mouth-driven industry we believe authentic voices and relationships should outweigh machine learning and algorithms.

Here are some of Amazon’s current reviewer policies you should know about if you’re selling books on Amazon.

1. You cannot offer anything in exchange for a review

“We do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind.” – Source

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Paying for reviews is an obvious way to have your review deleted in a hurry.
But we were surprised to find that Amazon reviewer policies allow “book authors and publishers … to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.”

It is therefore important that the review never states “I was given a free copy of this book in exchange for a review.” If your reviewer insists on disclosing that they were offered a review copy, however, encourage them to use wording like “I received an advance review copy at no cost and without obligation from the author,” otherwise the review may be pulled.

2. You cannot review your own book and family and friends cannot review your book

 

“We don’t allow individuals who share a household with the author or close friends to write Customer Reviews for that author’s book.”

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Amazon has been cracking down ruthlessly on this policy. They have launched new data mining techniques in combination with artificial intelligence and machine learning to remove questionable reviews. Unfortunately, these tactics sometimes remove legitimate reviews as well.

“Family members or close friends of the person, group, or company selling on Amazon may not write Customer Reviews.”

For example, if friends or family leaving reviews use the same IP address as the author, Amazon may deem the reviews to be from “someone you know” and remove the reviews. They even go so far as to remove reviews from anyone that the author has “friended” on Facebook or other social media.

Before you panic and start deleting your Twitter, Instagram, and author fan page on Facebook, however, remember that social media is still a great platform for marketing your book and building your reader base.

One of our authors recently received this cryptic message from Amazon, which does not make it clear what similar information caused the eliminated review:

Hello,

We removed the Customer Review for your book because our data shows that elements of your Amazon account match elements of the reviewer’s Amazon account. In such cases, we remove the review to maintain trust in our customer reviews and avoid any perception of bias.

Customer Reviews are meant to give customers unbiased product feedback from fellow shoppers. Because our goal is to provide Customer Reviews that help customers make informed purchase decisions, any reviews that could be viewed as advertising, promotional, or biased will not be posted.

To learn more about this policy, please see our Customer Review Creation Guidelines (http://www.amazon.com/review-guidelines).

3. Customers in the same household may not post multiple reviews of the same product

If you leave a review for a product, no one else from the same IP address will be able to leave a review for the same product.

4. If your book has only sold a few copies but receives many reviews they may be removed

If an influx of reviews appears immediately after a book’s release even though it has sold only a few copies, Amazon could deem this suspicious behavior and remove the reviews.

5. Reviews must be respectful

This is fairly obvious. If a review is slanderous, obscene, sexual, crude, etc. it will be removed. You can take a look at Amazon’s Community Guidelines for details of what constitutes a non-respectful review.

6. The review cannot post promotional content

This is also fairly obvious. Reviews cannot be used to market other products.

7. The reviewer must be a recent customer on Amazon

To contribute to Customer features (for example, Customer Reviews, Customer Answers, Idea Lists) or to follow other contributors, you must have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months.

Amazon reviewers must be regular Amazon customers. Prime members are automatically enabled to leave reviews, since their purchase of Prime exceeds the $50 minimum. If they are still on the free trial of Prime, however, the $50 minimum would still apply.

8. The reviewer does not necessarily have to purchase the book

However, we recently spoke to an Amazon customer support agent who said that all nonverified reviews were being removed. That means that the reviewer would have had to purchase the product in question as well as other products totaling $50 in the past year. This contradicts Amazon’s current Community Guidelines, therefore we hope that this is just a temporary measure by Amazon.

Be on the lookout for fake reviews

We’ve seen several fake reviews posted about our authors’ books. We aren’t sure of the motive behind them, but it could be a tactic by a competitor to lower the product ratings.

Here are some red flags that can alert you to potentially fake reviews:

● The reviewer’s posts are all the same or similar.

● The reviewer posts only one- or five-star reviews, and there are very few helpful votes on any of their reviews.

● The reviewer has only one or two reviews, usually one star or five stars.

● The reviewer has posted many reviews in a short amount of time. We have seen hundreds of reviews from one reviewer on the same day.

● The review is brief and doesn’t provide any reason or explanation.

● The review doesn’t make sense or apply to the book. Here’s an actual review that was left on one of our author’s books: “The book took over my Kindle, the book crashed my computer.”

If you think a review on your book violates Amazon guidelines, report it

What can you do if you get a review that violates Amazon Guidelines? You can report it to the community help site.

To report:
1. Go to the review on your book listing

2. Click the “REPORT ABUSE” button

3. Click on the Report button

4. You can also contact Amazon Support at community-help@amazon.com. You must specify the location of the review (copy and paste the URL for the specific review into the body of your email) and explain why you believe the review violates the community guidelines.

How to Get More Book Reviews

If you want to learn how to get more high-quality book reviews, read our blog post on  How to Get Book Reviews: The System That Got Us 1,000+ Reviews on Amazon.

My Friends At TCK Publishing Helps Authors Be Amazing Writers With These Tips and Advice . . .

Welcome Friends, Writers, and Authors,

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Today I have a featured guest article from my friend Tom Corson-Knowles, CEO of TCK Publishing who shares some amazing advice and tips on becoming a more seasoned writer. I enjoy visiting his helpful website as he shares so much it keeps me coming back often and learning more about writing, authoring, selling my books and I can pass it on book marketing tips to all my author friends and clients.

Authors, make sure you check out his upcoming 2019 “TCK Publishing Readers Choice Awards” and enter your book! There are fabulous prizes and it helps get more exposure to your book! So let’s all learn some tips on becoming Better Writers!

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40 Tips On Creative Writing by Dan Buri FACEBOOK and TWITTER TEASER

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“Writing professionally is a full-time job with part-time hours and never-ending responsibilities.”
Most professional writers don’t actually spend 8 hours writing each day, but that doesn’t mean they’re not working.

If you want to become a more productive writer, you have to learn to manage your work, your life, and your mental and physical wellbeing. You can’t sustain high levels of creativity and productivity as a writer without working on yourself.

Here are the 10 things that helped me become a more productive writer, and I hope these tips help you too.

1.  Schedule Your Work

You have to make time in your schedule for writing, marketing, and business time.

Don’t let a day go by without writing and working on your career. Even if it’s just 15 minutes here and there it adds up. The work habits you build will determine your success or failure.

Every day you skip your writing work, you bring yourself closer and closer to failure, anxiety, stress, and the really bad habit of procrastination that dooms far too many writers’ promising careers.

2. Study

Learn everything you can about writing, publishing, and marketing. Ignorance is not bliss. It will ruin your dreams.

Check out the best books on writing.

Learn how to improve your readability.

Understand how to do market research for writing and learn more about your customers and readers.

Every day, study so you can learn a little bit more about the incredible art of writing.

3. Make Mistakes

You’ll learn more from your mistakes than just about anything else.

Be bold. Get rejected. Publish crappy articles and books (at first).

You learn as you go and you have to be willing to fail or you’ll never learn what you need to learn to succeed.

The only difference between you and the most successful writers in the world is they’ve made more mistakes than you have. Learn from your mistakes and keep going.

4. Get Rid of Bad Habits

To become a successful writer, I had to get rid of my addiction to video games, binge-watching TV series and complaining. I also had to develop new habits like working out, taking walks, meditating, and asking for help. I had to ask hundreds of people for help along the way. I never could have done it alone.

Bad habits and addictions will destroy your creative output. You need every extra hour you can get to take care of yourself and focus on your writing career.

If you waste that time on bad habits, you’ll be shooting yourself in the foot.

5. Build Relationships

Meet other writers and creative people with big ambitions and good work habits. Just being around people who published 1, 2, or more books since you started yours will motivate the heck out of you.

You’ll see that other people are succeeding and you’ll be inspired to work extra hard to make your dreams come true.

6. Ignore the Noise

Don’t waste time with complainers, energy vampires, or depressed people. Their energy will infect you. It’s nearly impossible to create while depressed or stressed.

If you find something or someone in your life is distracting you from being productive, happy, and fulfilled, deal with it now! Putting it off will only make you feel more stressed, anxious, and depressed. And if that’s how you feel day after day after day, chances are you’ll never become a highly productive writer.

7. Manage Your Emotions

Writing is painful as hell. You will feel miserable sometimes. You’ll be scared, angry, hurt, feel emotions you haven’t felt or haven’t wanted to feel for years. It’ll open up parts of yourself you never imagined we’re there. Embrace it. Get help. See a therapist. Talk about your feelings and problems.

8. Take Care of Yourself

You are your biggest obstacle to success. You have to learn to work harder on improving yourself than you do at your writing career.

When you work on improving your life, even if it’s just a little bit, it’ll help you become more creative and productive.

Take that walk around the block. Eat healthier. Meditate. Get rid of bad relationships. Make your relationships better. Reduce your stress.

Small things may not seem that important but they can make all the difference in the world over your lifetime.  Creating is hard enough without adding 10 more problems to your life.

Solve the little problems and becoming a more productive creator will be a lot easier.

9. Add Value Always

Focus on adding value not making money.

Your readers need your help. Your job is to help them, no matter what kind of books you write. Your story and the message could change their life. It’s your job to do the best you can possibly do to help your reader. Nothing else is as important to your career as helping your readers.

When you have a big decision to make about the direction of your work, the title for your book, or any other creative decision, ask yourself:

“What’s best for my reader?”

Whatever the answer is, it’s almost always the right choice. Do what’s best for your reader. Add value to their lives. If you do that well enough, everything else will work out.

10. Experiment

If what you’ve been doing hasn’t been working, it’s up to you to change it. Do something different. Try new things. Experiment. Play like a kid. You are smart enough to figure it out if you really want to become a successful and productive writer.

Believe in yourself, believing in your dreams, and believe in your work.

You can do it if you’re willing to do the right thing day after day after day.

That’s how you build a successful life and a successful writing career.
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If you liked this post, please visit my friends from TCK Publishing as below are some other articles you might love:

All About The HOW’S To Use Book Bub Partner Book Ads. Authors, Are You Listed Yet on Book Bub? Great Place For Readers Too!

Now we know how difficult it is to promote and market our books to the right “niche” of genres and target who our book readership is. I know, as I do it for a job! Lol. One way is to place yourself on as many book sites that have and target readers of all genres as possible. Next, keep a couple book ads running on some different book sites like here on Book Bub For Authors.

Authors can set themselves a nice author profile with photo, bio, and more. Then you can list your books. Now there are two ways you can advertise your books to Book Bub’s large readership. You can apply and submit your book for a “Featured Deal,” but sadly, they only chose 20% out of 100% of new books submitted. But, below, is an article that walks you through the HOW’s on how to use their other book advertising through their Book Bub Partner Ad network from your author dashboard. Now many are not as computer savvy or know how to do or set “Budget Ads.”

So I found this Exceptional Article on Book Bub’s Blog written by Carlyn Robertson who works in product marketing on BookBub’s Partners Team, where she ensures all authors & publishers know how to use all BookBub’s tools to achieve their marketing goals. She writes content for the partners’ blog & website, speaks at conferences, & conducts market research. So make sure you follow her on Twitter at @CarlynAtBookBub.

Here is what she shares about how to effectively use Boob Bub Partner Book Ads!

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Carlyn Robertson

How an Author Doubled First-in-Series Sales Using BookBub Ads

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How an Author Doubled First-in-Series Sales Using BookBub Ads

Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series.

Eva Pohler doubled daily sales for her $3.99 first-in-series supernatural suspense by running a continuous BookBub Ads campaign. She increased sales across different retailers and regions, and over the past month, her campaign has been ROI positive. Here’s how she did it!

Campaign Goals

Eva’s primary goal for this ad campaign was to drive sales of book #1 in her Mystery House series in the lead-up to the launch of book #3.

Series Image

 

My goal for this campaign was increased sales. I began the campaign for Secrets of the Greek Revival a month before the release of the third book in the series, French Quarter Clues, with the hope of prepping new readers for the third book. I immediately saw an increase in sales of book #1 and #2, and I believe my release was positively affected by both the ad campaign for book #1 and a Featured New Release for French Quarter Clues.

Campaign Execution

Creative

Eva designed her ad image using tips she’d seen on our Partners Blog.

 

BookBub Ad Creative

My mistake in past graphics was trying to fit a one-line synopsis, which cluttered the visual. I learned from a Partners Blog post that I could help readers know what the book was about with images rather than cluttered text. I also used to make the book cover the most prominent part of the ad — taking up at least half of the graphic. After viewing images in the blog post, I learned that the book cover could be made smaller so that a line of text could fit along the top or bottom of the ad, making the ad look more cohesive.

Targeting

Eva ran a number of tests before settling on an ad that targeted her own fans on BookBub plus the fans of 20 similar authors. She included links to Amazon, Barnes & Noble, Apple Books, Kobo, and Google Play in all worldwide regions where each retailer is available.

I tried targeting just genres, just authors, and both genres and authors. I found the ads that targeted only authors performed the best. I’ve also found that my ads don’t always start off with a bang. They take time to perform well. I think this may be because the ad needs to be seen once or twice before a person will finally click on it.

BookBub makes it easier than Facebook to target specific authors, because many of the authors I use are not available as targets on Facebook. I chose the authors by looking at the top sellers (on Amazon) in the genre of whatever book I’m marketing.

BookBub Ads - Author Targeting

Budget and Bid

Eva set up a continuous campaign with a daily budget of $10. She chose CPC bidding and set her bid above the average range we display to ensure that her ad would be competitive in the auction.

When deciding on a budget, I consider things like the length of the series, the sell-through rate, the price of the first book, the effect on rank, my overall marketing budget, and my return on investment. The third book in the series just released, and as the length of the series increases, I hope to increase the ad spend depending on the sell-through of the later books.

I chose to pay per click rather than per thousand impressions because the former gives me valuable feedback about which readers are responding to my ad. For example, most of the people clicking on Secrets of the Greek Revival are Barnes and Noble readers or readers from Canada (at both Amazon and Kobo), whereas most of the people clicking on my ad for another book, a YA paranormal, are US Kobo readers.

I chose a $2 CPC bid because I want to win the best bids, and I rarely end up actually spending that much per click. My average cost per click is more like $0.66. While that may seem high to authors used to paying less per click on Facebook ads, BookBub leads are much ‘warmer’ because your targets are already wanting to find books. I think it’s reasonable to have to pay more per click for warmer leads. And, ultimately, the ROI is what matters more than anything. I make more on the ad per day than I spend. As long as that continues, I will keep running the ad.

Campaign Results

BookBub Ads Results
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When analyzing her results, Eva was primarily focused on comparing the cost of the ad to the sales she could credit to it. Since she wants to drive sales for the whole series, she has links to purchase book #2 in the back matter of book #1 and calculates her ad’s profitability based on the total series sales (not just book #1 sales!). Eva estimated her series sell-through by dividing book #2 sales by book #1 sales within a given time frame and multiplying by 100 — 22% of the readers who purchase book #1 in the Mystery House series go on to buy book #2.

BookBub Ads increased the sales of Secrets of The Greek Revival from two or three a day to five or six a day (sometimes more). Although the CTR is important, I’m mostly concerned with this: how much am I spending per day versus how much am I making per day (on sales that can be attributed to a given ad).

I’m able to measure the effects of my BookBub Ads on my sales because they are the only marketing I do for readers who use retailers other than Amazon. I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook. I use Amazon ads and Facebook ads to target Kindle users, but I’ve found BookBub Ads to be better than Facebook at targeting Nook, iBooks, Kobo, and Google Play readers. I can also see an increase in Kindle sales with my BookBub Ads, but it’s just more difficult to measure.

Tip: Use our bidding calculator to determine your own series sell-through and calculate how much you can afford to spend on ads for the first book in your series!

I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook.” @EvaPohler #pubtip CLICK TO TWEET

Takeaways

Eva has also run ads for her first-in-series books in other genres and has gleaned some interesting insights about the impact of genre, price, and platform on her ad performance by comparing the results of her campaigns:

B&N sales have increased the most with this ad for Secrets of The Greek Revival. When I compare the results to an ad I have for a YA paranormal novel called Vampire Addiction, also priced at $3.99, I find that Kobo readers are responding really well to that one. The CTR at Kobo for that book has been close to 5%.

The Gatekeeper’s Sons, the first in my longest YA series based on Greek mythology, has given me the most grief. I’ve been experimenting with pricing after it was permafree for five years. Because Secrets of the Greek Revival did so well at $3.99 with BookBub Ads, I tried to do the same with The Gatekeeper’s Sons. However, it did not sell well at $3.99. I recently changed it back to free, and now that ad is doing really well, especially at Kobo. Even though The Gatekeeper’s Sons is free, I spend $15 per day for that book on BookBub Ads because it’s part of a long series, and I make money on the sell-through to the other books, which is at a rate of 33%.

Want to boost sales for your own series? Create a new ad for book one now!

Want to share this post? Here are some ready-made tweets:
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Click to tweet: See how one author DOUBLED her first-in-series book sales! #writetip #pubtip http://bit.ly/2TjI4Bl

Click to tweet: Fascinating case study for how an author doubled sales for the first book in her series! #publishing #amwriting http://bit.ly/2TjI4Bl

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FREE: The Ultimate Guide to Promoting a Book Launch

 

Subscribe to the BookBub Partners Blog to get your free flipbook right away. You’ll also get BookBub’s latest book marketing tips and insights delivered to your inbox each week.

Stop By the article page here “Guide to Promoting a Book Ad and Launch.”  Just scroll down to the end of the article and download your FREE COPY TODAY and get selling MORE BOOKS!!

CAT

 

Now Happening …Announcing “Kim Carter Mysteries Book Club Tour” and Openings Abound For Kim To Visit Your Book Clubs In Georgia, New Orleans, and other States Too.

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Hello, Book Clubs, 
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Does your book club enjoy award-winning mysteries?

Would you enjoy a free appearance and reading by a favorite thriller author?

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If you answered yes to either of these questions, then don’t miss out on the opportunity to host Author, Kim Carter when she’s in town. Ms. Carter shows up with lots of fun free gifts, does a special reading from one of her upcoming books, and will sign books upon request.

Kim Carter Mysteries Book Club Tour has begun January 15, 2019, and will be scheduled as bookings come in. Appearances will be booked on a first come, first serve basis. She will do a special Sneak Peek reading of her new working title of “Murder On The Bayou” to release in a few months.

To learn more about Ms. Carter and all six published titles, visit on her Official Author website today! So, don’t miss out because Kim’s calendar is filling up quickly for Georgia and New Orleans areas!

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Image may contain: 1 person, smiling, standing and outdoor

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ABOUT THE AUTHOR ~ KIM CARTER

Kim Carter is an Atlanta, GA, award-winning author of suspense, mystery and thriller novels.

She was a finalist for the 2018 Killer Nashville Silver Falchion Award and a recipient of the 2017 TCK Publishers’ Readers’ Choice Award for her book Murder Among The Tombstones. This is the first book in her Clara and Iris Mystery series. The characters in this series are a couple of overly curious widows who become private investigators. These funny women were inspired by Kim’s mother and her mom’s best friend.

Her other titles include Sweet Dreams, Baby Belle, When Dawn Never Comes, Deadly Odds, No Second Chances, and her latest, And The Forecast Called For Rain.

Kim’s writing career started after she suffered an illness that made her housebound for a couple of years. An avid reader of mystery novels herself, she embarked on writing as a means of filling her time. She began to share those early writings with friends and family who encouraged her to pursue writing professionally. Her health struggles and successes have been chronicled on The Lifetime Television in early 2000, The Atlanta-Journal Constitution, Women’s Day Magazine, and Guidepost.

Prior to her illness, Kim worked in many different capacities in county government as her “Day Job,” but ultimately, it was her job as a correctional officer that provided her the opportunities to talk and interact with a diverse group of people. Her experiences ran the gamete of inspiring success stories to tragic endings, much like her mysteries.

She self-published her first book No Second Chances. One of the guest speakers at the launch party she had at the Performing Arts Center in Newnan, Georgia included her close friend retired Atlanta Police Chief Eldrin Bell. This connection would become helpful as she started doing more research for other books, this time working with a small publishing house.

Kim began networking and made connections with numerous homicide detectives, medical examiners, and prison officials. Her research has taken her many places including morgues, death row, and the occasional midnight visit to cemeteries.

Kim is a college graduate of Saint Leo University with a Bachelor of Arts in Sociology. She and her husband have three successful grown children and reside just outside of Atlanta, Georgia.

Kim’s books can be purchased online at Amazon, Barnes and Noble, BAM, and Indie Bound.

If your book club is interested, please contact her publicist, Catherine Lyon at lyonmedia@aol.com or call Catherine at (602-795-6345). 

We Sure Hope We Hear from you soon!

Respectfully yours, 
Kelly Keylon
President of Raven South Publishing

Lyon Media Services ~ Catherine Lyon

Author, Kim Carter of Kim Carter Mysteries

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Cat Welcomes Author, Rusty Blackwood To Our Fine Line-up of Authors. Her New Book is About To Release & An Intimate Interview.

Hello, Readers and Welcome New Visitors,

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You are all in for a treat today! I am honored and happy for everyone to meet and welcome our newest Author, Rusty Blackwood from Canada. Rusty and I have been friends for several years, and very soon Rusty has a BRAND NEW Book releasing that I get to share with all you! It is titled “The Perils of Autumn” a contemporary romance drama that is sure to please all readers! So let Cat get right to it and share a fabulous new interview she just did for Vinny at Awesomegang, an excellent place for all genre of reads, and all about this fantastic favorite Canadian writer.

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ABOUT THE PERILS OF AUTUMN:


Sometimes a book trailer is better than words … Rusty is pleased to bring you the official theatrical trailer for my upcoming, 5-star-award-winning romantic fiction drama, The Perils of Autumn. This page-turner is certain to become one your favorites …

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A Few Words from Rusty Blackwood

“It is my sincere hope that you enjoyed The Perils of Autumn, and I extend a personal invitation to continue reading about the often-unsettling life at Landon Manor, and Landon Lawns Stables. Rejoin Autumn and Cyril, as well as their staff, meet a few new, and interesting characters, and find out what happens to all concerned, as the story carries to its heart-touching conclusion in the coming, follow-up novel, Return to Autumn.”

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perils back cover

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An Intimate Interview With Rusty Blackwood by Our Friends of Awesome Gang a Readers Favorite Place.

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Tell us about yourself and how many books you have written.

I grew up during the 1950s on my paternal grandfathers farm in rural southwestern Ontario, Canada. My loving parents are both gone now, and I miss them every day, but I still have my brother. I am Mom to two wonderful sons, and loving grandmother to three beautiful granddaughters, and one handsome grandson. I am also a great grandmother – or G-G – as I am known to my delightful great-grandson.

I have always loved to write. This adoration for English composition began in grade school and carried into my adult years. Though I am unprofessionally trained in the field of writing, I have always possessed the uncanny ability of unique expression in stories that could grasp the heart and soul of the reader. I am an Interior Decorator by trade, and owned and operated a residential home service for twenty-eight years before retiring from that field. My writing venture began in 2001 when I became a serious writer with the intent on seeing where it could possibly take me. Over the years I had written an assortment of both contemporary and traditional poetry, and from this, I put together my first collection under the title, Feelings: A Rhythmic Journey in Thought which I self-published in 2009.

This was followed in 2010 with my first collection of children’s short stories, entitled, Young Minds. This collection was based on my own childhood as well as stories I wrote for my grandchildren. In 2010 I published the first part of the original two-part Passion in Paris that I began writing in 2001. This two-part romantic fiction drama was short-lived, and it was also not the way I had envisioned my first venture into this genre to be nor the publishing of it, and because of this, the end result was inept, so I took it off market it until I could revise it into my original concept, that of which I finally brought to fruition in the 818 pages, 4-star-Amazon awarded, romantic fiction grand scale novel, Passions in Paris: Revelations of a Lost Diary, which I released in 2013. Leading up to this, I published a new poetry collection entitled, Impressions which I released in 2011.

I followed this with a revised children’s short story collection, containing previously published stories, including those written for my grandchildren plus additional new stories, under the title, Through the Eyes of Innocence. This was followed in 2012 by the comedy short, The Misadventures of Derwood Tugbottom. This was followed in 2015 by the 5-star-awarded romantic fiction drama, Willow’s Walk. In 2017, I following that novel with the second in the Derwood Tugbottom comedy series, entitled, Derwood Returns. The early titles, Feelings, Young Minds, and the two-part Passion in Paris: Connections and Directions respectfully, are no longer available.

The rest can be obtained at all Amazons, as well as other fine online bookstores, and brick and mortar order desks everywhere. The Perils of Autumn and Derwood Goes Caribbean are soon to be released. I hope everyone will watch for them, as well as check out the available titles I mentioned.

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What is the name of your latest book and what inspired it?

The Perils of Autumn. I have always adored horses and admired nurses. I find the horse a most intelligent animal – if not the most intelligent, at least in my opinion – and I always loved to watch them, speak with them, and applaud their wonderful movements. I loved to ride in my youth, even had my own pony as a girl, however, I never rode professionally, or entered show competitions, but I would take in as many as I could. I have always held immense respect for nurses, and the dedication they possess when it comes to healing those who are ailing, recuperating from surgery or an accident, and it is all done with expert care and compassion. Because of the admiration for these two subjects, I decided to combine them in a story that centers around both.

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Do you have any unusual writing habits?

I’m not exactly sure what ‘unusual’ means in this question. However, I do like to scribble ideas and dialogue in a notebook that I keep for ideas for future projects. My desk is always littered with small notes pertaining to whatever I’m working on at the moment. I used to write in the evening often well into the night, but since retiring from my business I now apply, and have for a while now, the day hours that I once worked to my writing. However, it can often be distracting and annoying when the phone rings, a dog continually barks outside, or the usual noise throughout the house as well as outside that carries in.


What authors, or books have influenced you?

I have great appreciation and respect for a few authors who are primarily known as authors of children’s books, and they are Canadian authoress, Lucy Maude Montgomery ( Anne of Green Gables, plus the Emily of New Moon series and more) British author Anna Sewell (Black Beauty) and American author Laura Ingalls Wilder (Little House on the Prairie series of books). I also enjoy the workings of Mark Twain (Tom Sawyer & Huckleberry Finn, both classics). Fav authors of adult works are Nora Roberts, Kathryn Stockett (The Help), Stephen King ( numerous horror & psychological thrillers) and British authoress, Emile Bronte (Wuthering Heights). I also enjoy the work of fellow Niagara author, Gina IaFrate. There are many talented, self-published, local authors in your area; check them out, and give them a read. You might find yourself pleasantly entertained.

What are you working on now?

I am currently finishing the third installment of my Derwood Tugbottom comedy series, entitled, Derwood Goes Caribbean. Each book in this series takes the bumbling, retired London England City Hall Official, on another eccentric adventure, where he is sure to tickle your funny-bone with his hysterical antics. In the latest, he, and his best friend, Scotsman Robert McEwen, board The Travelling Minstrel as it sets course for the Caribbean with a ship full of singles looking for a good time.

I have also begun work on the follow-up novel to The Perils of Autumn, entitled, Return to Autumn. This second part of the ongoing story introduces readers to a few new characters, solves a deep secret and brings it out into the open, and carries the reader to the end of this touching, and not-soon-forgotten story.

What is your best method or website when it comes to promoting your books?

I use all social media platforms: Facebook, Twitter, Linkedin, Pinterest, Goodreads, Google+, Authors.com, as well as my official website http://www.rusty-blackwood.com, where readers may find assorted information about me, my work, my titles, and keep caught up with me through my Journal/Blog. I also write a monthly, end of month Newsletter that carries my news of the month, whatever that may be. It’s a great way to keep engaged with readers on my contact list, and them with me.

I have worked with my stellar marketing rep & publicist, Don McCauley, since 2011, who looks after me well and also keeps my name before the public eye. That is most important, for if you are out of sight, you are out of mind. I also work with Joe Crawford, of the Niagara based The Joe Show on the TJSN Network, and I have recently begun working with author and writer, Catherine Townsend-Lyon of Lyon Media Services,  beginning with the promotion of the soon to be released, Readers Favorite 5-star-award-winning, romantic fiction drama, The Perils of Autumn.

Do you have any advice for new authors?

Write what you know. There is nothing more discouraging or upsetting than to undertake a subject in written words that you know little about and make it entertaining and legible to the reader. Often writers draw from life experiences, I do, for there is no better research than what you have experienced first hand. But when you are very young, you have yet to have much experience to draw from, therefore research everything thoroughly. I believe this suggestion could be taken by any writer, seasoned or not, but if you write about things you know about, you will find your finished piece a polished, fine offering for the eyes of any reader that chooses your title.

Critique is a large portion of writing; it is not always kind, and you must learn to take what you can from that and apply it to your craft. Do not expect that your first, even second or third title will be an instant success. It may or may not happen, but if you love to write, have a passion to write, then you will find a way to stick with it. It can be a very long, drawn-out process. Finally, do not let anyone tell you it cannot be done. Only you know the muse inside you, so let it speak to you, and have fun.

What is the best advice you have ever heard?

Pretty much what I said in the above prior question. Things take time, they rarely happen overnight, and if you go into this field with expectations that you put out a book and you are an instant celebrity with gold untold, then you may be badly disappointed. It may happen, there is nothing saying it won’t, but keep an open mind, and approach realistically.

What are you reading now?

Bestowed With Love And Splendor by Niagara author, Gina IaFrate. It is a wonderful story of a degraded-by-her-husband woman who finds herself in a heartbreaking, mentally abusive marriage. The heroine, an agent for a Niagara travel agency, is sent to the Island of Sardinia to assist their associate agency in setting up new programs for tourists. While there, she encounters the possibility of a life she could only dream about should she choose to remain in her present, loveless marriage and proceeds to struggle with a life that could be hers for the taking.

What’s next for you as a writer?

I am currently working on the 3rd installment of the Derwood Tugbottom comedy series, Derwood Goes Caribbean, and I will also be doing the 4th installment in the series, possibly the last, but that is still not decided, and I have started the follow-up novel to The Perils of Autumn, entitled Return to Autumn. This novel will carry readers to the end of this intense story. I am also planning a final poetry collection. I have written a huge array of contemporary and traditional poetry over the years, and I hope to compile them in a final collection.

I have also started a historical account of my family’s country music band, The Midnight Ramblers, entitled Ramblin’ Years: The Midnight Ramblers: A Biographical Account. I joined this band in 1963 at age 13 as a vocalist. I also learned to play acoustic guitar, and bass guitar, which I played from 1970 until the group ended in the mid-seventies.

If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
Gone With the Wind, a map of the area, The Bible, and a photograph album of my family.

 

Author Websites and Profiles
Rusty Blackwood Website
Rusty Blackwood Amazon Profile
Rusty Blackwood Author Profile on Smashwords

Connect With Rusty Blackwood on Social Media
Goodreads Profile
Facebook Profile
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Pinterest Account
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Presented By Cat Lyon’s Reading and Writing Den

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