Cat’s PR Friends Show us How To Social Media For ‘Building Your Brand and Use It To Grow Your Small Business Too.

Cat’s amazing friends of Strong Social – Media Blog is a great place to visit as they are a growing PR media site that helps “the little guys” become better at branding themselves as authors, writers, and if you are like me, run a small media marketing and book promoting brand and business.

They know the importance and power of Social Media to help authors build their brand and gain exposure, sales, and reviews for all their books. Let’s see what they are teaching us today about Branding and Using Social Media for your small business …~Cat Lyon

……..

Facebook, Flat, Flat Icon, Social, Icon

…….

4 Easy Tips to Apply Social Media Strategies to get your Brand Noticed

Social Media is no longer something that companies can go without. We’ve long past that time when small business owners thought that communicating with their key audience was more of a choice, rather than a mandatory necessity.

It so happens that being present on social networks has become a must in almost every sector of activity, and here are the top 5 social media must-haves for every brand:

5. A Social Media Manager

Sure, it sounds redundant, but trust us. Having a social media manager is mandatory if you want to get optimal results from your entire digital communication strategy. You can start by creating the social media accounts for your brand by yourself and try to keep them constantly updated, but sooner or later, you’ll realize that this activity is taking up more and more of your time.

This could lead to you getting distracted from your company’s core focus, making it necessary to hire a professional social media manager to take care of the work and to take things to the next level.

4. Instagram and Youtube Are a Must-Have

Even if you’re not activating in a very dynamic domain, your brand needs to be present on Instagram and Youtube. Assuming you already have a Facebook and a Twitter account, you should start placing a strong focus on the visual like book trailers or more about your craft as a writer.

When it comes to visual, Instagram (for photos) and Youtube (for videos, of course!) are the key social networks to focus on. More and more companies are shifting their communication efforts to visual content, because, we all know it, people have less and less time to read.

Keep it social with strong visual content!

3. Focus on Understanding Social Media Management Tools

If your brand has a lot of things to communicate, you can easily forget to post certain updates or news because you are present on too many platforms. This is why opting for a social media management tool that helps you organize and schedule posts on different social networks is a life-saver.

Hootsuite is one of the most popular choices out there, but feel free to look around to what best suits your needs, or consults with your social media manager (if you already have one) on what tools you should start using.

2. Try Getting More into The Analytics

Sprout Social is a very special social media solution for every brand. It’s being used by top worldwide companies because not only does it make social media easier to manage, but it also provides detailed-customized reports to help you improve your digital communication. And save time posting by automating your posts on social media by using Buffer (dot) Com. They are an affordable Social Media Management Platform.

“Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.”

They both can also be considered strong lead generators for your business if you analyze all the reports carefully and make the necessary adjustments in order to achieve your business goals.

It’s definitely worth giving it a shot!

1. Focus on hashtags

Hashtags are as important today as they were the first time they were introduced by Twitter. It helps people search and index a certain topic, making it easier for you to connect with your core audience.

Use websites like hashtagify.me to get the best relevant hashtags you need to send out your message. Hashtags are one of the easiest ways to make your message visible to a wider audience, so be sure to include them in your updates.

Now let’s talk about to grow your business on Social Media!

……..
Social Media, Facebook, Twitter

…….
5 Tips on How to Use Social Media for Small Businesses

…….

It’s no longer a secret that social media helps any business in reaching its targeted audiences. Not only that, but social media has become a must-have for any business, be it big or small. It’s a very fast, efficient and easy to use way of getting in touch with your current and future possible clients.

It helps in raising awareness about your company, it helps in getting leads for your business, and it’s a way of letting people know what your company is doing on a regular basis.

Sure, everything sounds good in theory, but let’s look over 5 tips on how to use social media for small businesses. A more practical approach.

5. Start by setting up a social media plan for your business

First thing’s first. Set up a social media plan where you do an audit of your company and try to figure out which social networks work best for your industry. We’re not going to lie to you, research does take up a lot of time in the beginning. Help is out there, and affordable if you “just want to WRITE,” look to our friend ‘Cat’ of lyonmediaservices.com and she can surely help. WHICH?

…….
imageedit_7_9080497309

The good news? That it’s worth it and you only have to do it once. At least to that extent. After that, it’s all about her trying to keep you relevant in your field and do constant check-ups on what the competition is doing. Which brings us to our next tip…

4. Research your competition and keep up to date with the latest news

In the digital age, not knowing what your competition is doing is a definite disadvantage. Especially since doing research or checking updates from your competitors has never been easier.

Start by following their social media accounts and see what they’re posting. Analyze their content and try to identify a pattern. See what works with their audience and how they engage with people who approach them. You can even take it a step further, by subscribing to their newsletters, webinars, conferences and so on, just to be sure that you’re always in the loop.

Take whatever works from their social media communication and add it to your plan.

 

3. Master one social media platform

Spreading too much, too fast is almost never a good idea. Sure, start by creating social media accounts for your business on all the relevant social networks, but try to master one platform before being “too social” on all of them.

Time is a limited resource and most likely, you will not be able to invest the same amount of time on all social networks. Rather than having 3-4 accounts with less developed content, try on focusing on one and get yourself noticed there. After that, it’s easy to scale and take a part of your audience with you. This blends with the next tip we have in store for you.

2. Engage with your audience. See what they have to say

This tip is probably the most important one of them all, however, this does not mean that you should skip all the other steps. Engaging with your audience can prove to be crucial, especially when you are a small business or a company that’s just starting out.

Your customers and the relationship you build with them is all you have. This is why you need to nurture it and put almost as much time in it as you would put in your products and services. Establishing a loyal fan base is key in taking your business to the next level. Answer questions and ask questions. This will get the ball rolling.

1.Create Your Brand Recognition

If you manage to create a strong brand recognition, you can already consider yourself a winner. Of course, this doesn’t mean that you should leave your guard down, but it does mean that you will need to put less effort into your communication activities and you can focus on taking your business even further.

You’ll be able to focus more on developing your product, think about scaling up and how to acquire more customers, once your company has established itself as a strong brand.

You’ll be able to communicate more, by saying less. You’ll appear professional, but also close to your audience.

#############

If you’re interested in learning more about social media management, or if you have any questions about social media for small businesses, do not hesitate to contact our specialized consultants. CAT SURE Highly Recommends Them!!

……..

No photo description available.

 

Advertisements

WOOOOO HOOOOO! It Has Taken Time But Cat Has Finally Reached 500 Book Blog Posts on WordPress About All My Fine Authors and Their Books …Thank You, Readers, and Friends.

OH, HAPPY CAT DAY!! 

imageedit_7_9080497309

……
..

500 POSTS

500 Posts

…….

Congratulations on writing 500 posts on “Cat Lyon’s Reading & Writing Den”!

>>>>>

Couldn’t Have Done It Without All My Readers, Friends, and New Visitors Asking For More Authors and All Their #BOOKS! THANK YOU!

…..
imageedit_4_5758312847

I am Honored to Announce My New Author Interview With NF Reads. I Enjoy Writing.

NF READS ~ NFReads.com | Interesting Articles. Inspiring Stories.

I was honored and had the pleasure of being invited for an in-depth author interview by NFReads.com about my craft of writing, about why I wrote my book, about recovery life, and some other intriguing questions. I included and shared some book marketing tips for authors in the interview and shared about my long-term recovery as well.

I hope you will take some time to visit and read the Full Interview!

Interview with Author/Advocate, Catherine Townsend-Lyon

….
Addicted to Dimes (Confessions of a Liar and a Cheat)

“Books can come by imagination with vibrant storylines and characters. Come in many genres and about real life, or sometimes they come by way of a little “Divine Intervention” like my book.”   ~Author, Catherine Townsend-Lyon 

…..

AND The Last Question Was?

Tell us some quirky facts about yourself?

Oh my. OK. I love dill pickle slices and mayo sandwiches. I am a cat lover with three therapy cats named, Mr. Boots, Miss Prissy Princess, and Simon-Peter. I love writing when it rains and will keep my door cracked and window open to hear it while writing even if it is 20 degrees outside!

Lastly? 

Well, after everything I’ve been through in my life up to now? GOD let me keep my sense of humor!


…..

56848129_657000964754004_2110962222527152128_n(A little fun and $$$$ Raised For Big Jim’s Ride 4 Addiction at The Arizona State Capitol Event as One of The Guest Speakers – April 10th, 2019) LOL!!

Have You Heard Comedy Fiction Readers? Author, Rusty Blackwood Has a New Release to her Adult Comedy Series. Book Three of “DERWOOD” Now out!

 A newly retired government official, Derwood J. Tugbottom, an English bachelor is a man who fancies the ladies … An adult fiction comedy series and the character of Mr. Tugbottom, he both audacious and eccentric! Amazingly Hilarious and a FUN SERIES TO READ! ~Review

 

Let’s Start With BOOK ONE: “The Misadventures of Derwood Tugbottom” Kindle – $2.99!

.
…..

The Misadventures of Derwood Tugbottom

……

The Misadventures of Derwood Tugbottom is an adult comedy short centering around newly retired government official, Derwood J. Tugbottom, an English bachelor who fancies the ladies but never found one that could take his attention from his appointment until he travels to an active Canadian Retirement Centre.

Throughout a series of misunderstandings, mostly brought on by himself, the over-bearing retiree finally retaliates, leaving the retirement center reeling in his wake.

>>>>>
<> <> <> <> <> <>

……
Now BOOK TWO: “DERWOOD RETURNS – Kindle $2.99”

……

Derwood Returns

……

The audacious and eccentric, retired London City Hall senior official, Derwood J. Tugbottom, who was first introduced to readers in 2012’s unforgettable adult comedy short, The Misadventures of Derwood Tugbottom, is back in this hilarious follow-up, entitled, Derwood Returns.

The bubbling and pretentious Englishman, known for his staunch outlook and demanding ways, decides to return to the picturesque village of Vinehaven on the Lake, where he takes up residence in the swinging Sunset Villa Retirement Center, located directly across the road from the infamous Anchors Away, of which he hastily departed two years earlier. Now he is back, with a hard learned lesson beneath his belt, and hopes of finding the life that escaped him on his initial try.

,,,,,,,,
<> <> <> <> <> <>

NOW, BOOK THREE – Just Released!: “DERWOOD GOES CARIBBEAN – Kindle $2.99”

,,,,,,,
DERWOOD GOES CARIBBEAN by [Blackwood, Rusty]

…..
The austere and proud Derwood Justice Tugbottom, dejected by a defunct love affair at his current residence, the swinging Sunset Villa Retirement Center, located in the picturesque village of Vine Haven On-the-Lake, convinces his best friend, down-to-earth Scotsman Robert McEwen – also wandering through life searching for the same contentment as Derwood – to join him on a new adventure.

Christmas of 2014 is fast approaching, and an intrepid Derwood talks Robert into taking a single’s cruise to the Caribbean with him, which sends them on another eccentric adventure.

Will they find what they hope to aboard ship?

Will happiness present itself in one the ports of call, or will it avoid them altogether? 

*** Derwood Goes Caribbean is the third installment in the well-received Derwood Tugbottom comedy series, beginning with, The Misadventures of Derwood Tugbottom, followed by Derwood Returns.

Watch for the fourth installment, Derwood Comes Home, coming in late 2019! ***

………

>>>>>>>
Canadian Indie author, Rusty Blackwood, has written an array of titles and genres. Miss Blackwood resides in the city of St. Catharines, located on the southern shores of Lake Ontario, Canada. (Photo courtesy of her dear friend Sammy who passed).

Top ranking romantic fiction author Rusty Blackwood believes the flair for fantasy is anything the mind wishes it to be, and she is a master at this. Within her expressive mind is found an endless array of romance, passion, textures, and colors to sweep the reader to exotic, faraway places where anything is possible, proving that her words really do leave you breathless.

Canadian born Blackwood, who chose her plume de nom by combining both the colour of her russet hair with her estranged husbands’ great, great, Scottish grandmother’s maiden name, grew up on her paternal grandfather’s farm in southwestern Ontario, Canada where she developed her love of writing while still in grade school, entering numerous competitions and writing exhibitions throughout her area, and attributes her love of writing to her late father James, and to the late Gladys Carroll, her elementary teacher. Although unprofessionally trained in the field, Rusty has always had an affinity for the written word, a gift to express it, and has demonstrated this talent many times since becoming a serious writer in 2001.

Miss Blackwood is a bronze medalist winner in the 2006 Annual International Library of Poetry, sponsored through PoetryPoem.com, for her 2005 poem, Desire. She enjoys writing adult fiction comedy as well. 
Her work is available on all Amazons online worldwide.
Visit her official website: Author, Rusty Blackwood and connect with her on Social Media.

Amazon Author Page   GoodReads Author   Official Facebook Author Page and on Twitter.

……
57462744_648236248951744_3208042830094139392_n

“Ode to The Book Review”… Readers? How Come You Won’t Leave a Review When Done Reading a Book?

Welcome Avid Readers. Authors, and All-New visitors, 

As a book marketer and promoting many fine authors, the biggest thing that eludes ALL AUTHORS, WRITERS, and Marketers … WHY DON’T A READER LEAVE A BOOK REVIEW? 

Seriously. I really want to know what the reason is. If you are an AVID Reader, then you know how important a book review is for a writer who hards very hard on their craft and then to have the audacity to publish their work …

AND IS WHY a book review for us is so important. Be it a good, bad, or indifferent, book reviews are a way readers can let writers know how and why they loved a read or …not so much. It offers us, as writers, maybe some corrective advice if say a good mystery was missing elements or maybe the ending could have been better.

So, I came across a few book blogs that had some good advice and shared feelings of WHY books reviews are so important and thought I’d share them. As readers, I hope it will help all my readers who visit to understand the “WHY”…  *CAT*

<<<<<<<
3367

<<<<<<,

Hello, readers!

Remember, you don’t have to purchase my books from Amazon to leave a rating or review. If you were gifted any one book, downloaded them for free, bought them, found them in a Little Library, found them at a rest area, at a mall, some other random place, etc… You can still leave a rating. I encourage and ask that you do so, regardless of how you received any copies. If you really enjoyed my books, let me know. My main concern is how well you liked my stories, not how much I can make.


Ratings and reviews really help. It helps other readers know that they are getting a good read, and it also helps me, the Author. When I see how much someone enjoyed one of my books, it reminds me why I’m doing this in the first place. I want you to have a new literary universe that you can lose yourself in after you had a long, frustrating, or busy day.

So, go ahead and leave a rating or review at AmazonGoodreadsBarnes & NobleBooks A Million, etc. You don’t have to post much more than two or three words if you don’t want to. Even just a star rating will do. After that, you can follow me on my many social media platforms.

Thanks, and I as all authors appreciate the time you spent reading our books and reading this post! 

<<<<<<<
3review1


A SAMPLE OF HOW TO WRITE A QUICK BOOK REVIEW:

Since most reviews are brief, many writers begin with a catchy quip or anecdote that succinctly delivers their argument. But you can introduce your review differently depending on the argument and audience. The Writing Center’s handout on introductions can help you find an approach that works.

In general, you should include:

  • The name of the author and the book title and the main theme.
  • Relevant details about who the author is and where he/she stands in the genre or field of inquiry. You could also link the title to the subject to show how the title explains the subject matter.
  • The context of the book and/or your review. Placing your review in a framework that makes sense to your audience alerts readers to your “take” on the book. Perhaps you want to situate a book about the Cuban revolution in the context of Cold War rivalries between the United States and the Soviet Union. Another reviewer might want to consider the book in the framework of Latin American social movements. Your choice of context informs your argument.
  • The thesis of the book. If you are reviewing fiction, this may be difficult since novels, plays, and short stories rarely have explicit arguments. But identifying the book’s particular novelty, angle, or originality allows you to show what specific contribution the piece is trying to make.
  • Your thesis about the book.


Summary of content:

This should be brief, as analysis takes priority. In the course of making your assessment, you’ll hopefully be backing up your assertions with concrete evidence from the book so some summary will be dispersed throughout other parts of the review.

The necessary amount of summary also depends on your audience. Graduate students, beware! If you are writing book reviews for colleagues—to prepare for comprehensive exams, for example—you may want to devote more attention to summarizing the book’s contents. If, on the other hand, your audience has already read the book—such as a class assignment on the same work—you may have more liberty to explore more subtle points and to emphasize your own argument. See our handout on summary for more tips.

Analysis and evaluation of the book:

Your analysis and evaluation should be organized into paragraphs that deal with single aspects of your argument. This arrangement can be challenging when your purpose is to consider the book as a whole, but it can help you differentiate elements of your criticism and pair assertions with evidence more clearly. You do not necessarily need to work chronologically through the book as you discuss it.

Given the argument you want to make, you can organize your paragraphs more usefully by themes, methods, or other elements of the book. If you find it useful to include comparisons to other books, keep them brief so that the book under review remains in the spotlight. Avoid excessive quotation and give a specific page reference in parentheses when you do a quote. Remember that you can state many of the author’s points in your own words.

Conclusion:

Sum up or restate your thesis or make the final judgment regarding the book. You should not introduce new evidence for your argument in the conclusion. You can, however, introduce new ideas that go beyond the book if they extend the logic of your own thesis.

This paragraph needs to balance the book’s strengths and weaknesses in order to unify your evaluation. Did the body of your review have three negative paragraphs and one favorable one? What do they all add up to? The Writing Center’s handout on conclusions can help you make a final assessment.

IN THE REVIEW:

Finally, a few general considerations:

  • Review the book in front of you, not the book you wish the author had written. You can and should point out shortcomings or failures, but don’t criticize the book for not being something it was never intended to be.
  • With any luck, the author of the book worked hard to find the right words to express her ideas. You should attempt to do the same. Precise language allows you to control the tone of your review.
  • Never hesitate to challenge an assumption, approach, or argument. Be sure, however, to cite specific examples to back up your assertions carefully.
  • Try to present a balanced argument about the value of the book for its audience. You’re entitled—and sometimes obligated—to voice strong agreement or disagreement.

    But keep in mind that a bad book takes as long to write as a good one, and every author deserves fair treatment. Harsh judgments are difficult to prove and can give readers the sense that you were unfair in your assessment.

  • A great place to learn about book reviews is to look at examples. The New York Times Sunday Book Review and The New York Review of Books can show you how professional writers review books.

    #########

>>>>>>>

IT REALLY IS SIMPLE!

<<<<<<<

imageedit_7_9080497309

Authors? How Do You Build a Brand and Media Presence and Look Good Online? Read This Guest Article and Learn How!

How to Build a Brand Presence and Look Better Online.

BY: My Friends of Strong Social …

Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?

How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.

1. Make sure you have a great website.

You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must-have factors that make a website to be indeed great.

Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.

After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.

2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.

If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience.

Twitter, Facebook, and Instagram are definite must-haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.

However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply.

3. Create lots of blog content and use it effectively.

Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook, and Instagram. So, what do you do next?

Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services, and your brand. A good series of blog content goes a long way.

>>>>>

Behind-the-Books

<<<<<<<

4. Engage with your followers with exceptional content

This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.

A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.

Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!

Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our website at Strong Social …

########

<<<<<<
imageedit_4_5758312847

“Author, Rusty Blackwood and Her New Release of ‘The Perils of Autumn’ Book Tour Begins!” Many Updates and Tour Schedule …

WHO IS Author, Rusty Blackwood?

ONLY THE Amazing Best- Selling Canadian Writer and Author of Romantic Fiction, Drama, and Suspense! THAT’S WHO!

And now her New Release and Book Tour for “The Perils of Autumn” has begun in Canada …

…..
imageedit_2_2231613464

……

About Rusty Blackwood:

Romantic fiction author Rusty Blackwood, who chose her plume de nom by combining the colour of her russet hair with her husband’s great, great, Scottish grandmother’s maiden name, was born in St.Thomas, Ontario, Canada on October 5th, and grew up on her paternal grandfather’s farm in the County of Elgin, located in the south-western portion of the province of Ontario.

She acquired her love of literature while still in elementary school where she entered her original compositions into county fairs, school contests, and whatever venue allowed participants in the writing field. She has carried that love ever since and has put it to use many times since becoming a professional writer in 2001.

From the time of youth she has loved the Arts in their many unique forms and is a graduate with honors in Interior Decorating & Design. She spent many years on the south-western Ontario stage performing with her family’s country music band: The Midnight Ramblers, followed by the country – rock – blues band: ‘MIRAGE’ as an accomplished vocalist, bassist, and rhythm guitarist. She now resides in the cultural city of St. Catharines, Ontario.

Please visit her official website http://www.rusty-blackwood.com for numerous reviews and information on her work.

UPDATES and TOUR DATES So Far:

First Book Signing Was April 6th, 2019 at Coles, Seawall Mall,  in Welland, Ontario.

Then just today an Amazing Interview that can be listened now and Hosted by “The Joe Show Network – TJSN” Here is a Message from Rusty all about how it went.

“I am pleased to share Joe’s interview with me for readers and followers of my work. As you will hear, I had fun – I always do as Joe, being the exceptional entertainer that he is, makes it enjoyable, and this shows in the finished product.
Note: It wasn’t mentioned by name, but the comedy series we speak about is the Derwood Tugbottom comedy series.

…..

…….
…..

……

Next Book Tour Dates:

I am pleased to announce the upcoming official launch and signing series throughout the Niagara Peninsula for my 5 star-award-winning romantic fiction drama, The Perils of Autumn, and they are, accompanied with their event link,  as follows:

 

May 5th, 2019, 1 to 4 pm at Pen Center COLES, 221 Glendale Ave, St. Catharines, Ontario.

https://www.facebook.com/events/2079181012373386/

June 2nd 2019 1 to 4:30 pm, INDIGO/CHAPTERS, 737 Golf Links Road Unit 1, Ancaster, Ontario.

https://www.facebook.com/events/332831857607187/

June 15th, 2019,  at Fairview Mall Chapters, St. Catharines, Ontario., 1 to 4:30 PM.

MORE COMING!

<><><><><>


More Updates will be shared soon! Until then? Make sure you visit her website at “Official Rusty Blackwood Author” and sign up for her News Letter to be “In The Know” where this Beautiful Author Will Be Next …Then, Take a trip over to her “Amazon Author Page” for all her fabulous reads!

Connect With Rusty Blackwood on Social Media

Facebook

Twitter

GoodReads Author

And On All Author!

<><><><><>



“Cat Lyon’s Reading and Writing Den and Lyon Media Services”

imageedit_1_4048753034