Writers, Want More Print Coverage? My PR Friend Marsha Has The Answer!

Offer Up Your Own Articles As
A Writer!

 

 
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.

While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.

Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.

To help get you started on the path to publication, here are some do’s and don’ts:

 

  • Look for submission guidelines on the publication’s website – and follow them! Some publications post their rules for submitting unsolicited articles. They may outline the topics they’re interested in, minimum and/or maximum word counts, and the style. If you find guidelines, stick to them! The No. 1 mistake people make is going over the maximum word count. That will very likely get your article rejected. And, since editors often don’t tell you why they’re rejecting the article, the writer keeps repeating the mistake.
  • Pitch your ideas before writing a full article. While with some publications you can submit a full article, you can save yourself time if you first pitch a few ideas to gauge whether the editor would have any interest. Send a short email offering three or four topics, with a one-paragraph synopsis of each. Add a brief bio highlighting your relevant credentials. The worst they can do is say “no,” and if they do you won’t have wasted your time writing an entire 700-word article, or whatever length was the target.
  • Be prepared to offer exclusivity. Many publications state up front that they will accept only articles that have not been previously published. They may also require the writer to promise that the article won’t be submitted to other publications until a specified number of days pass. Be sure to check the fine print! Or, the editor may tell you it’s OK to publish in magazines that it doesn’t directly compete with.

Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.

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Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.

WRITE ON!

P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.  If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at:  The PR Insider ~ EMSI  We’d love to hear from you!

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Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

About Marsha Friedman:

CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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My Spotlighted Blog Pick ~ Author, Adriana Gavazzoni “Talks S.E.X.” Behind The Door…

With her award-winning novel “Behind The Door” Author, Adriana Gavazzoni does not always think about sex. She is thinking what next to write in her next novel that will grab readers attention. She has a unique ability to incorporate many elements into her books like murder, suspense, thrills, and yes, sex.

I feel she is the new “Harold Robbins” of our reader generation. So when I visited her blog to see what is going on, I found this amazing post I am about to share some with you. Her blog is a must visit as she shares as a woman, a writer and she is as beautiful on the inside as she is on the outside. ENJOY Readers!

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SEX and Behind The Door…

Everybody loves sex, to talk about it, to read about it…and I’ve been receiving many questions about my novels and their erotic content.

Behind The Door and Lara´s Journal are psychological and erotic thrillers, but mainly, they are thrillers. Sex in Behind The Door is open, nonjudgmental, and the characters explore their fantasies and sexuality.

Most of the sex scenes in my novels involve Simone’s patients, or they are between Lara and her various lovers, and Simone learns about them while reading an attorney client’s memoir or while analyzing Lara’s journal. Simone is a psychiatrist who treats paraphilia—abnormal sexual behavior—and she writes books on the subject.

After reading my novels, many readers have written to ask about the sexual content, and I would like to answer here, on my blog, some of the questions I’ve received so far:

Question: Is all the unusual sex I read about in your novels real? Do people do those things?

Answer: Yes, I must tell you I research a lot about the subject, and everything I’ve included in my novels is based on things some people actually do—they are all based on people’s fantasies or actual practices, as reported on and researched by psychiatrists.

As I said in a previous post, research is very important for we authors—we need to give our readers information that is credible, and I put just as much time into researching the abnormal sexual behavior as I did studying every other element in my books.

Okay, did I embellish the scenes? Of course, I did—I added touches of humor or sadness—but the acts, the behavior…all those scenes are based on real-life activities.

Question: How do you feel when writing about sex?
Answer: Well, the same way you readers feel while reading about it…you can only experience feelings when reading because I had those feelings while writing.

Question: What is your opinion about unusual sex?
Answer: My opinion is and always will be that anything goes between consenting adults. People find pleasure is all sorts of ways, depending on their tastes and beliefs, but there are two factors that must always be present. One, the participants must all be adults. And two, the participants must all give their consent.

Question: Do you think you are a bad influence on people’s sexual behavior?
Answer: Nobody has that kind of power, and it’s not my intent because I didn’t write a sexual manual, and I don’t teach about sex. Sex is a part of the story…nothing more, nothing less.

And finally, the most common question I get…
Question: Have you ever experienced any of the unusual sexual activities you’ve written about?

Answer: The answer is no, I didn’t, and I don’t intend to… I’m a writer; I don’t need to kill someone to write about murder, and I don’t need to be a masochist to imagine how someone who is might think or behave…

As with every element in my novels—the sex, the mystery, and the murder—I first study and read, and then I imagine who I could use these things in my stories…and then I write about them. That’s how a writer’s mind works.

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ABOUT THE AUTHOR ~ ~ Adriana Gavazzoni

My name’s Adriana Gavazzoni and I’m a lawyer and professor of law. When I’m not practicing I enjoy spending my time writing novels and legal books and am a voracious reader. I’m a very active person and love to dance, exercise and travel. My favorite countries are France, Italy, and the USA. I speak four languages: English, French, Portuguese and Spanish, and am currently studying Chinese. I hope to master it someday but it’s been a challenge! I absolutely adore animals and have two dogs of my own. Don’t tell them, but my love for dogs extends to all the rest!

“CAT Lyon’s Reading Den”
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Visit her website at Author, A. Gavazzoni …

My Author, Writer, and Blog Pick of The Week. Meet My Friend Stephen Who Needs Your Advice Blog Friends!

Many of my friends and readers know I ENJOY meeting new authors and writers through social media. Isn’t that using social what using social media for besides maybe business, marketing, and promoting or supporting something…I met Stephen I believe on Facebook as we have a lot in common.

SO, I wanted to help support him and his awesome blog by sharing a recent post he has on “Seeking Advice” on his book project he working on. Here is more and I invite you all to share your tips, advice, and wisdom writers and authors. Even YOU Readers!

 

Meet Stephen Kavalkovich

Author/ Speaker/Recovery Advocate and Coach

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I am a man who was given the gift of many experiences in life. For most of my adult life, I was a 911 Paramedic. I have seen tragedy and suffering first hand for many years. Little was I aware that I was the one who needed the saving. Through seeking peace within by using all things external, I wound up dead and ruined in every way.

My goal is simple, to use my experience to connect and give you a voice. I have expertise in Emergency Medical Care, First Responder and Addiction/Substance abuse issues, Recovery Coaching, Intervention, Leadership, and Spiritual Studies. I am available to serve your coaching, professional speaking, and journalistic needs.

 

HELP! FRIEND, I SEEK YOUR GUIDANCE…

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Good evening, friends. I have taken to my blog to enlist your guidance. I have had a burning desire for many years to write a book. A few months ago, I sat down at my table and just began writing. I wanted it to be a memoir of sorts, but my research showed a massive selection of the same format in the marketplace. I wanted to do something different, so have decided to draw on my personal experiences and create a fiction novel. I also felt that it would give me more creative freedom regarding details and specifics. As you can see above, this is the book cover I have created along with a short description of its contents.

Now, for my humble request. I wanted to ask what it is you would want to read about when you see the title and cover design?
What is it that would keep you turning pages?

If you take the time to read my autobiographical story at https://www.facingaddiction.org/news/2017/05/25/paramedic-survives-911   
this might help you to understand who I am and where I came from. I am so excited to embark on this project and really thought it would be a great idea to have as much of your input as possible.

For those who take my request for help seriously, there is a reward for you.

Any feedback or guidance offered will get a mention in the acknowledgments and 2 free autographed first editions. Would you want war stories? Factual events? What is it that would get you to purchase the book from a store display or on your Kindle or Ipad? I know what I would like to read but I really want to know what you would want.
I sincerely wish to express my gratitude for your current and hopefully continued support in the future. I pray for blessings and peace for each of you on your own journey of life and transformation…

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I would like to invite you to visit Stephen’s blog  ~  Welcome to Tales from the Broadside.  And connect with him on Social Media too!

On Twitter  ~  Facebook  ~  LinkedIn   ~  And Instagram!

Thanks, Friends!

“Cat Lyon’s Reading Den”

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“I don’t Like Talking “Politics” BUT? Like Me, Are You Fed UP?!

A Special Share and Spotlight on “What The HELL? About “Politics!
By my good friend Kenneth Abraham .  .  . “Let’s Sound Off”

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Give us a Real Choice!

The public is so fed up and disgusted by nonsensical political policies and obstructionist politicians that … well, just look at the current presidential debates! We have come to the point where useful, informative political discussion takes a back seat to sensationalism! All across America, the public yearns for action, meaningful progress, and politicians who will act to improve this nation!

It is time to give us a real choice! The Commission on Presidential Debates [CPD}, a body made up of longtime Democrat and Republican political operatives, has ruled that one must show a national polling percentage of 15% to be included in the Presidential Debates. This is absurd, and it is a genuine serious roadblock. This requirement is an obviously arbitrary construct, designed to limit the field to the two parties, Democrats. and Republicans.

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We call ourselves a democracy; let’s open it up! You might recall that in the Primary debates, several candidates on stage, for both parties, had polling figures around 1%, 2% or 5 %.  Why 15% for the “Main Event”?!  The public would only benefit by the inclusion of more candidates. The arguments against allowing 3 or 4 participants in these nationally broadcast debates, such as “it would be too confusing”, clearly are bogus, and changes should be made.

Consider, for example, that the candidates of the Libertarian Party, Governor Johnson, and Governor Weld, have qualified to be on the ballot in all 50 states and Washington D. C. Anyone can vote for them, yet most (the 80 million viewers of the Presidential debates!) cannot know their message! The opportunity for Americans to learn what they have to offer is stifled by the “15%” rule set by the CPD. Demand change … demand that candidates with such widespread support as the Libertarian ticket and the Green ticket be included in the Presidential debates!

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“President Obama To Donald Trump: ‘Stop Whining’ : NPR “President Obama had some harsh words for Donald Trump’s charges that the presidential election is going to be rigged — “Stop whining.”

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So American’s,  “Raise Your Voices, all of you who, like me, see no sense in limiting the field to two people who, by all accounts …all surveys … are disliked by more Americans than any candidates in the history of the nation. Speak out!

Ken Abraham, founder of Citizens for Criminal Justice, former Deputy Attorney General, Dover, DE.  Kenneth Abraham.

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“I have to agree with Ken here. I can tell you that all over social media it has been a “free for all!” as I myself have lost a few friends to this election season. They seem to have to force they political views on me in a very rude and bossy kind of way. SORRY, but I don’t for that! YES, everyone has a right to their Opinions, but they DON’T have the right to force it on others, and I am really getting tired of it! So I can not wait for the 2016 Elections to BE OVER! How about you?”

And I am SO tired of hearing Mr. Trump talk and whine about everything other than the important issue’s facing our nation today. As far as I am concerned, he himself is the one unraveling his own Campaign. And I just love watching Hilliary Clinton’s face at each debate. She knows exactly what Trump is doing. He sabotaging his own Presidental bid as she graciously watches it happen without saying a word. LOVE IT!!  I agree with our President, Trump needs to stop whining about everything that is just “ALL  ABOUT HIM.”

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“I have never seen in my lifetime, or in modern political history, any presidential candidate trying to discredit the elections and the elections process before votes have even taken place,” the president said. “It’s unprecedented. It happens to be based on no facts.”     ~”President Obama”

But as I close out my own thoughts and opinions of MY own, I will say to all American’s, please, this Election is an Important one. So exercise your Rights on November 8th, 2016! No matter WHO you vote for?

“JUST GO FRIGGIN VOTE! Nothing changes if YOU DON’T”
Author & Columnist, Catherine Townsend-Lyon 

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Guest Review: Author, Steve Hauptman Book Series-Book One of “Monkey Traps”

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Hello and Welcome Readers,

Lyon Book Promotions Presents Reviews, Guest Interview Article, and Book Promotion for Author and Writer Steve Hauptman. Steve has been everywhere these days with Book One of his series out, he has been interviewed at “Keys To Recovery News” and his book was reviewed by Founder and Editor at Keys too! His book is also listed and featured in “In Recovery Magazine’s The Bookstand and in my Column called; “The Author’s Cafe.” So when my fine authors get such “KUDOS,” I just have to share and congratulate them.
Great Job Steve.  Here we go!

My Author Article ~ The Author’s Cafe ~ In Recovery Magazine

Steve Hauptman, a Gestalt-trained, Buddhist-flavored therapist with a 20-year practice on Long Island, New York, is an author and cartoonist with a great sense of humor. He is currently working on the second volume of The Monkeytraps book series. Book One, “Monkeytraps: Why Everybody Tries to Control Everything and How We Can Stop” is now available on Amazon in both paperback and e-book format.

Hauptman grew up in an alcoholic family, which pretty much guaranteed his career as a control addict. He spent is younger years struggling with anxiety and depression, then tried everything most recovering codependents do – therapy, medication, reading, self-help – all of which helped to some extent. “It wasn’t until I began studying the idea of control that I understood what was making me miserable and what to do about it.”

Hauptman has always written and always wanted to write books. He taught college writing, then began using it as personal therapy, then taught others to do the same. When he became a therapist writing seemed to be a natural way to explore what he wanted to teach about control. “I once heard about how hunters in Africa catch monkeys by tempting them to trap themselves.  It seemed a perfect metaphor for human control addiction.”

People familiar with the idea of codependency will probably find it easiest to relate to Monkeytraps. Hauptman wrote it for anyone who are unhappy – anxious, depressed, addicted, struggling with relationships or parenting – and don’t understand why. The concept of control addiction offers both a new to explain all those problems and a new way to heal them.

“Bert, my inner monkey is my favorite character in my book.” Kevin shared. “He’s the part of me that tries to control stuff he can’t or shouldn’t control. We’ve been together a long time. I don’t always like him, but he did make the book possible.”

When I asked him if he has any unique talents or hobbies, Hauptman replied, “I make a pretty good hummus.”

 

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BOOK REVIEW FEATURE ~ KEYS TO RECOVERY NEWS ~  “Monkey Traps” Book One

“Monkey Traps, Why Everyone Tries To Control Everything
and How We Can Stop” ~ Written by Steve Hauptman.
Published by Lioncrest Publishing.  Review by: Beth Dewey

Product Details

I loved this book before I even opened it. The Title said
it all, and it tells me that Steve has not just written about the
“problem” he is offering a “solution”.

Written on that back cover “This book is about a problem
disguised as a solution, an idea that shapes and drives us all:
Control.”

Again the problem is clearly identified.

 

The book begins with explaining “The Monkey Trap”,
then each chapter clearly explains the different types of Control
we think we have. Steve gives us solutions, plans, and
steps to overcome the traps we live in. I like that towards the
end of the book the chapters are titled, Acceptance, Trust,
Faith, Practicing Surrender and so. Words I relate to. Each chapter is simple and easy to read and understand, and yet so deep it could change your life from the first moment you open the book and open your heart to a solution. Easy to follow and easy to practice instructions.

I give a heartfelt “5 Stars” for this book and I will be passing it on.

Steve Hauptman is a Gestalt-trained, Buddhist-flavored therapist who has practiced
on Long Island for twenty years. A leader of Interactive Therapy groups, he is
also a cartoonist and creator of the blogs Monkeytraps: A blog about control, Monkey
House (a forum for discussing control issues).


FEATURED GUEST ARTICLE ~ Written by Author, Steve Hauptman

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WANT TO TRAP A MONKEY? Try this:
1} Find a heavy bottle with a narrow neck.
2} Drop a banana into it.
3} Leave the bottle where a monkey can find it.
4} Wait.

The monkey will do the rest. He’ll come along, smell the banana, reach in to grab it. Then find he can’t pull it out because the bottleneck is too small. He can free himself easily. He just has to let go. But he really, really wants that banana. So he hangs on. He’s still hanging on when you come to collect him. And that’s how you trap a monkey.


WANT TO TRAP A HUMAN? 
Try this:
1} Place the human in an uncomfortable situation.
2} Wait.

The human will do the rest. He or she will try to reduce their discomfort by controlling the situation. The harder they work to reduce their discomfort, the more uncomfortable they’ll get. The harder they try to escape their discomfort, the more trapped they’ll feel. And that’s how you trap a human.

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This article is about control in general, and psychological monkey-traps in particular. A psychological monkey-trap is any situation that tempts us to hold on when we should let go — to control what either can’t or shouldn’t be controlled. The world is filled with monkey-traps. As is the emotional life of every human being. I learned this from practicing psychotherapy.

Theraphy also taught me four: truths:
1. We are all addicted to control.
2. This addiction causes most (maybe all) of our emotional problems.
3. Behind this addiction lies our wish to control feelings.
4. There are better ways to manage feelings than control. I call these the Four Laws of control.

CONTROL: The ability to dictate reality. That’s how I define control. It’s not a definition you’ll find in any dictionary and probably not how you define it. But it’s essential to understanding everything that follows. Dictate means rearrange or change according to our preferences. Reality means, well, everything – everything outside us (people, places, and things) and inside us (thoughts, feelings, behavior) too.

Defined this broadly, the wish for control stands behind just about everything we do consciously. Plus most of what we do unconsciously (feel, fantasize, worry, dream) as well. We seek control in order to get reality to behave as we want it to. We seek control because we want to make the world adjust itself to us, instead of vice versa. We all want control in this sense. Not just want, either. We crave it. Control is the mother of all motivations. Every human ever born has craved it and chased it. Because it’s a craving that is literally built into us.

CONTROLLING: The urge to control is part of our hard wiring. Why?

Because it is wired into us to ~ seek pleasure and avoid pain, ~ imagine a perfect life (one that meets all our needs and makes us perfectly happy), and then ~ try to make those imaginings come true. The word controlling covers all forms of this imagining and trying. Our trying may be large (building a skyscraper) or small (killing crabgrass), complex (winning a war) or simple (salting my soup). It may be important (curing cancer) or petty (trimming toenails), public (getting elected) or private (losing weight), essential (avoiding a car crash) or incidental (matching socks). I may inflict my own trying on other people (get you to stop drinking, kiss me, wash the dishes, give me a raise) or on myself (raise my self-esteem, lose weight, hide my anger, learn French). All this involves seeking some form of control.

We’re controlling nearly all of the time. We control automatically and unconsciously, waking and sleeping, out in the world and in the privacy of our thoughts. From birth until death. The only time we’re not controlling is when we can relax, and do nothing, and trust that things will work out just fine anyway. How often can you do that?

ABOUT ADDICTS:

Addicts are people who can’t handle feelings. Usually, because they never learned to as kids. Usually, because their parents never taught them. Usually, because they couldn’t, because their parents never taught them. (Usually. There are other paths to addiction, but this is the most common.) Being unable to handle feelings is a problem since feelings tend to keep coming up. So the kid of such parents naturally starts looking around for something to make the damn things go away.

Drugs, alcohol, and food are obvious solutions. Though anything that alters your mood (work, shopping, sex, porn, TV, video games, housecleaning, alphabetizing your spice rack) can be turned into an addiction. And even when they work, these solutions are temporary. Feelings always come back. So a person without some healthier way to handle them is forced to drink, drug, eat, work, or whatever they do to make the feelings go away again. And that’s how addiction is born. Some are more destructive than others. But in the end, each addiction is the same. Because each has the same goal: To give the addict control over emotional life. And that’s why when I’m asked, “What does control have to do with addiction?” I reply, “Everything.” Because finally, every addiction is an addiction to control.

As a practical matter, every recovery from control addiction
starts with three questions:

1. What am I trying to control here?
2. Have I been able to control this before?
And if the answer to question 2 is No:
3. What can I do instead?

These are essential questions to ask ourselves when stressed because they remind us that (a) stress is what usually triggers our controlling, and (b) our controlling usually produces more stress. Not always easy to answer, though.
Because each is a trick question.

(1) What am I trying to control?
Control addicts answer this by looking outside themselves, at externals.

Please Connect with The Author Below:

Author Websites and Profiles
Steve Hauptman Website
Steve Hauptman Amazon Profile
Steve Hauptman Author Profile on Smashwords

Steve Hauptman’s Social Media Links
Goodreads Profile
Facebook Profile
Twitter Account


” Author Spotlight Presented By ~ Lyon Book & Social Media Promotions “

New Featured Article & Guest on ‘Book Marketing Tools’… Best Place for Authors.

Book Marketing Tools

I am always honored to be asked by my good friends over at Book Marketing Tools.  It is the best place to be if you are an author. They have many tools to help self-published authors learn to book promote and advertise with them as well. So I was invited to write and share MY opinion on the best places for a “New Indie Author” to learn How and Where to promote their books throughout social media.  Here we go!! *Author, Catherine Townsend-Lyon*  🙂

how-and-where-to-promote-your-new-book                           ( Courtesy of Book Marketing Tools )

How and Where to Promote Your New Book

Authors, you just published your first book. Congratulations!

Now your publisher tells you they only will send out a press release announcing your new book and that’s it for book promoting.

So, now what? How and Where do you promote your book?

You could hire a book promoter like me but you have no money left after paying for publishing costs.

I am here to help you learn.

Where and How to Promote

Many authors can’t afford to pay big bucks for mainstream media advertising. And quite frankly, my book promotions business is booming all through social media! Promoting throughout social media sells books, and you receive book reviews in return. Social media has changed the landscape of promoting one’s book through places like Facebook and Twitter as they have enhanced their services for authors to promote books with cost effective ad’s. Here are my social media picks I use to promote my author client’s books with impressive results.

Goodreads

Goodreads is known for bringing authors and readers together to benefit them both! Readers can find good books, follow their favorite artists, even ask authors questions in real time! The Goodreads Author Program is a completely free feature designed to help authors reach their target audience — passionate readers. This is the perfect place for new and established authors to promote their books. Authors get a host of tools to use for promoting your books, do giveaways or promos, and you get a free blog too on Goodreads Author Program.

Here are some of the benefits that come with being in ‘The Goodreads Author Program’:

  • Add a picture and bio. Share your list of favorite books and recent reads with your fans! Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements. Share book excerpts and other writing.
  • Write a quiz about your book or a related topic. Post videos.
  • Add the Goodreads Author widget to your personal website or blog to show off reviews of your books.

Here are some of the promotional tools available on Goodreads for Authors:

  • Sign up to advertise your book to the Goodreads Community—50 million readers! List a book giveaway to generate pre-launch buzz.
  • Participate in discussions on your profile, in groups, and in the book group forums for your books.

So all you do is go join free and follow the instructions for ‘The Goodreads Author Program.’ You can add friends and readers by using your Facebook account or even your Email list. So make sure you explore thoroughly.

Twitter

My next pick is Twitter. I love Twitter for book promoting. It can be a challenge as they only give you 140 characters to work with, so you have to be more creative and learn quickly on how to abbreviate. For book promoting or promoting your brand as an author, Twitter has come a long way! You can share your books, and the book covers with a tweet by using your Amazon or Barnes and Noble links to post and share. Twitter has enhanced their services to help you reach more readers. Start by opening a free account, then build a following by interacting and engaging with readers.

They follow you, and you follow back. Look for book and reader groups and book clubs, other authors and writers as they will be helpful by retweeting what you post. Your followers will retweet what you share about your book, and you get the benefit of reaching ALL their followers. “Word of mouth” promoting by one little retweet.

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Here are some new tools Twitter has rolled out to help get your new book in front of readers. Yes, some cost money, but you can set a low budget limit to try it out to see if you get good results.

How Twitter Ads Work:

Choose your target audience:

Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. Also, maximize the relevancy of your message by targeting by keywords in people’s Tweets.

Amplify your message and get discovered:

Get your Tweets and your account in front of more people who are interested in you.

Set a budget and pay for what works:

Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You’re in complete control. There’s no minimum spend, and you can start and stop at any time. So open a free Twitter account to started. Then visit their Twitter Ads advertising to see what works best for your book promotion budget.

Facebook for Book Promoting

My last pick on social media is Facebook. Again, I read my several email newsletters from Professional PR firms, and they all say that having a social media presence is a crucial to all authors in promoting their books. I have been promoting my books since 2012, and I am a firm believer that social media is where your readers are. But engagement and interaction are what makes the “magic” happen between readers and authors. And that is how you sell books and gain book reviews.

Facebook is another fantastic place to promote your books, authors. Here you are not limited to how you can post all about your new book. I like being creative when sharing my client’s books on Facebook. I produce fun book cover photos to share; I can share book reviews of their books right from Amazon or Barnes & Noble and so much more. And just like Twitter? Facebook has rolled out some new advertising tools authors can use to help promote your book or brand as an author. And yes, you can join Facebook for free. Here are things you can do to enhance your book promoting through Facebook.
Create an Author page separate from your home Facebook page here: Facebook Advertising

Creating a separate ‘like page’ for yourself as an author allows you to use that space to promoting your book. You can schedule events—giveaways, book tours, book trailers and release dates—connect to your readers in a professional space, and use the page to link to your website or blog. If you gain enough “likes,” you can also use Facebooks ads.

Facebook Ads:

Facebook has a whole host of new advertising methods to help you promote your books or brand. You can visit Facebook Ad Products for Business to explore all your paid or free options of advertising through Facebook. And like Twitter, they have a “pay as you go” option to see if you get results before spending a lot of money for ads. They even have tips on how to write your ads and proper images to go along with them. So join today and get started.

If you need more helpful advice, tips, and some good listing book sites to share your book through just like here on “Book Marketing Tools,” then come to Lyon Book & Social Media Promotions tips and advice page today. I got authors covered!

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Catherine Townsend- Lyon  Columnist, Author
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Catherine is a best-selling TKG author of “Addicted to Dimes”, available on Amazon and Barnes & Noble. She is a freelance recovery writer/columnist for “In Recovery Magazine, and “Keys to Recovery newspaper,” and an ‘Expert blogger of Gambling Addiction Recovery on Addictionland’ recovery.

Another passion is her Book Promotions business called, “Lyon Book and Social Media Promotions.” Catherine has fast become well known in many addictions and recovery communities and book promotion & reader communities. She has a large following on social media. You connect with Catherine onTwitter, Facebook, and Goodreads. She lives in Phoenix, Arizona with her husband and 3 cats.

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Awesome Author Interview With Writer Ellie Pulikonda and Her New Book: ‘Finding Faith’

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ABOUT THE NOVEL

 


Three women, each caught in circumstances which limit her freedom to be, to act, to live as she chooses. Each reaches out tentatively, only to fall back in anger and fear. Despair is their constant companion.

Helping each other may be the only hope for each of them but their tentative bond is threatened by their fear. Trust is an elusive and alien concept to each. Moments, when they are in accord are rare but they do happen, perhaps giving them a glimmer of the hope and the will they need, to keep trying.

Join Mae, Mira, and Carla as they navigate the tricky path of Finding Faith 

 

An Author Guest Interview by Awesomegang of Ellie Pulikonda.

 

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Tell us about yourself and how many books you have written?

I am a retired librarian indulging my long-held dream of writing novels. I live in beautiful Southern Oregon with my little dog in the country. I have two published books,” Split Second” is a psychological thriller mystery novel and ‘Finding Faith.” Both of these books center around relationships and family, redefining or broadening the definition of ‘family’ with some twists and excitement.

I am currently at work on my third novel, “Willa.”  It will follow the same general theme but is a total departure from the first two works; “Finding Faith”  and  “Split Second.”


What is the name of your latest book and what inspired it?

My most recently published book is “Finding Faith.” It was inspired by my own life experiences and those of people close to me. It looks at the question of appropriate care of the elderly from a fictional setting. I’m certain that my inspirations for this work were my own advancing age, the experiences I have had with the elderly, both in my family and my work, and our social norms.


Do you have any unusual writing habits?

Probably not so unusual, but I tend to write copiously when an inspiration hits me and then will let a day or two go by without getting anything written. During this time I’m mulling over the theme, characters, direction and possible outcomes of the tale, and allowing them to prepare me for next time I commit to writing it down.


What authors or books have influenced you?

Almost all of them. I have been a copious reader since I first discovered that those strange squiggly marks in a book represented words. The authors who inspire me have changed over the years but I still hold onto some of the earliest memories and use them when appropriate. Barbara Kingsolver is one of my favorites, both for her story-telling skill and her engagement with causes.


What are you working on now?

My next novel, working title ‘Willa’, will again be about family and about strong women. The question I ask myself about strong women is “How do we moderate between our own ego and need to be self-assertive and the needs of those who enter our circle of life?” Are our own egos paramount or is nurturing others more important? Do we have a responsibility to sacrifice our egos to those entrusted into our care? What happens when our needs and the needs of others clash?

 

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What is your best method or website when it comes to promoting your books?

My best method is my publicist/book promoter Catherine Lyon of Lyon Book Promotions here, having waited so long to begin this new career, I find myself outdated in terms of electronic communication and she has ably taken on that role for me. She does a great job promoting my books throughout social media, book and readers websites, and even made and released Press Releases for me for the new novel. She can do it all and runs her business as a one-woman show. Don’t know how she does it! Lol. But she is good. Additionally, I blog, belong to a local authors group, attend book fairs throughout the state, and do book signings at a local independent bookstore. All of these work together.

Do you have any advice for new authors?

Don’t give up!


What is the best advice you have ever heard?

Keep refining your craft. The first book may be okay, the second should be better, the third should be even better, and the next will be exactly what you dreamed it would be!

What are you reading now?

I always have several books going at the same time. I’m reading a biography of Ruth Bader Ginsberg, an inspirational book on tweaking life in small increments, a novel about the inquisition in Spain, children’s books to add to my Little Free Library, and a book on the craft of writing.


What’s next for you as a writer?

Not sure. Just starting out on my current title and will be focusing on that for a rather long time. I would love to write a children’s book and may try that next.


If you were going to be stranded on a desert island and allowed to take 3 or 4 books with you what books would you bring?
I would have to have my whole library with me; could never limit it to 3 or 4 books.

 


More About The Writer & Author:

Born and raised in the Pacific Northwest, Ellie attended several colleges after high school to obtain her BA in Education, MA in Library Science, and her MS in Adult Education. She is or has been a daughter, wife, mother, widow, partner, single mom, grandmother, and great-grandmother.

She has worked various jobs and in different fields such as a law office, a librarian, newspaper article writing, a welfare office, and finally as the director of a public library in Tipton, IN.

“I write for the pure joy of writing” . . .

“At first, it was diaries, journals, and musings; then I graduated to short newspaper articles, some unpublished but staged mystery/comedy plays, scripts for amateur musical productions and now books. My hope is that my readers will enjoy my books and also be prodded to think about the actions and motives of my characters, to question their choices and why they made them, and to see the characters with greater insight.”

Visit her website for her writer’s installment each week of, “Words on Words” ~ ~

 

 

Author Websites and Profiles

Ellie Pulikonda Website
Ellie Pulikonda Amazon Profile

Ellie Pulikonda’s Social Media Links
Goodreads Profile
Facebook Profile