Authors… Marsha of PR Insider & EMSI Public Relations Is Back With Year-End Sound Advice for all of us!


“Authors, with so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to sneak up on us.”

Once again, it’s the last quarter! Suddenly, the holidays are here! And before we know it, 2018 will have arrived and just like in the past we’ll be wondering where those final months of the year went and whether we made the most of them when we had the chance.

And too often we will shake our heads as we realize that we could have accomplished so much more with the right planning.

If only…

So before 2017 really starts winding down – and disappears for good – let me suggest a few things you can do with your year-end PR efforts that will help you feel that you did indeed make the most of the moment:

  • First, put your marketing hat on. Think about the media outlets you can get your message in front of right now and in the coming weeks. Don’t limit yourself! Think print, both traditional and online. Think radio and TV. Think social media. Also, brainstorm on your own or with others to come up with ways you might be able to tie your message to the holidays, to year-end planning or to resolutions for the New Year. A financial professional, for example, could pitch something like: “4 Resolutions That Will Help You Become Financially Fit in 2018.”
  • Think about consumers. Understand that the end of the year is when many people could be in the market for what you have to offer. Obviously, people are in a shopping mood, but they are also having their own thoughts about what they need to accomplish before the year ends or what they hope to achieve early in the New Year. That means there’s a good chance they are thinking about the products or services that you provide, so this is a good time to make sure your brand is in front of them.
  • Act early. If you want to be part of the media’s holiday and year-end coverage – and you do! – you can’t wait until the holidays are upon us to start pitching your ideas to them. You can’t wait until two days before Thanksgiving to send a newspaper your great recipes for side dishes for the big meal. They already have such feature articles planned out far in advance. In that particular example, they probably would have already published the feature by that point. So don’t delay! When it comes to pitching the media with holiday and year-end ideas, you have to be like those retail stores that start displaying holiday merchandise long before many of us are even thinking about holidays. And Books make great holiday gifts!

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    So don’t let these final months, weeks and days of 2017 catch you unaware. When it comes to marketing and the last quarter of the year, we’re all somewhat like a football team in the waning minutes of a game. We may have accomplished a lot up to this point, but there’s still much to do before the final horn sounds.

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NOW, another area we need to think about now that 2017 is winding down?

Marketing, Tax Deductions And Making Plans For 2018…

Just this week I was talking with a long-time client who was looking ahead to the direction he wants his publicity to take when we all head into 2018. The client definitely is planning to be active and signed on for 60 radio interviews that won’t even take place until the New Year has begun. Maybe that sounds like he and his publicity efforts are getting ahead of themselves – after all, 2017 still has two months to go – but actually, it’s smart planning.

Getting your publicity strategy lined up well in advance is, of course, a good idea on its own merits, but there’s a bonus when you spend those 2018 marketing dollars before Dec. 31. You get an immediate tax write-off for 2017! Good promotion coupled with tax savings makes for an excellent start to any year.

Make Sure The Year Ends With A Marketing Bang – Not A Whimper

And the time to start thinking about your 2018 marketing is now. Publicity should not be a last minute add-on after everything else is set. It needs to be an integral part of your marketing plan as you set goals for the New Year.

Let’s take a look at a few reasons why:

Publicity has power. I can’t stress this point enough! Every day we see what it does for our clients when their names appear in such top-tier publications as the New York Times, USA Today, Forbes and others, or we land interviews for them on radio shows or TV broadcasts. And those who leverage that publicity and the credibility it buys have the greatest success in harnessing that power to build brand recognition.

Don’t forget social media. Traditional media is still very integral to your marketing efforts, but social media is also a key player that you can’t afford to neglect. For one thing, it’s an area where you have the greatest control over your message because you can tweet and post whenever you like. It’s also one of the best ways you can leverage your publicity. Sharing your media interviews and coverage with your followers provides social proof of your expertise and validity of your brand.

Past publicity can’t support you forever. Marketing is just one more area in life where you can’t rest on your laurels – or your press clippings! You quickly become old news if you don’t stay in front of your audience. Too many times I have seen people go heavy with a publicity campaign for just a few months and then sit back and think that should do it. Sadly, it just doesn’t work that way. You’re probably familiar with the adage “out of sight, out of mind.” PR works in the same way. If you don’t stay on top of things, there’s a good chance your competitors will and they will be the ones your potential clients or customers will encounter in the media!

So as you look to 2018 think about how marketing will fit in with your other plans and, if at all possible, pay for that marketing now and save the receipt for your 2017 tax returns. Spending those marketing dollars before the ball drops in New York might be one of the wisest financial planning moves you can make.

Foresightedly yours,

 

Marsha Friedman, CEO & Founder:

Marsha Friedman doesn’t like sitting still. As a prominent businesswoman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.
Marsha Friedman launched EMSI – in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

 

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Social Media Still An Exceptional Place To Build Your Brand As An Author…

Hello, and Welcome Everyone!

Today my dear friend and PR expert, Marsha Friedman, CEO of EMSI Public Relations is our Guest and will be sharing why Social Media is still a great place to build your brand as an author. Engaging and interaction with your readers is also a vital part of building a following too!

So let’s see what Marsha has to say.

Marsha

Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing?

Lots of things, probably, but to boil it down to its essence, people share on social media because they come across something that appeals to them and they think it will appeal to like-minded people. They share because they like the feedback they get from sharing. And they share just because it’s fun. So what does that mean to you and why does it matter to your brand? After all, you’re looking for results!

It all boils down to understanding how and why social media users behave the way they do. This information is valuable because if you understand the needs of your social media audience it will help you make decisions that influence those users to act in a way that benefits you or your brand. Let me share (there’s that word!) just a few key points about sharing on social media: 

  • They’re building their personal brand. Each time a user shares something on social media they are taking one more step in strengthening their personal brand. Yes, you may be surprised to hear that individuals have their own brands, but it’s true. Think about it, you may have some friends that focus on sharing pictures and updates about their fishing and boating hobby while others may focus on sharing humorous headlines, jokes, etc. While the former is presenting themselves as a fishing enthusiast, the latter is positioning themselves as a source of humor. Each of them has their own “personal brand,” which you come to expect on social media. If you’re a boating or fishing company, our first user would be valuable to you – and finding ways to encourage them to make you part of their personal brand through content would be imperative.

 

  • They gain personal satisfaction. Let’s face it As when your post about your daughter’s graduation gets 100 plus likes on Facebook, you get a big dose of personal satisfaction. That’s because these reactions are a reward and your mind sees it as exactly that. Those likes actually trigger a chemical reaction in the mind causing dopamine to be released. The “reward molecule” makes getting likes feel good, encouraging you to post more in an effort to obtain that same feeling again and again. Users know sharing interesting and valuable content gets them more likes, and that content has to come from somewhere. If you’re a brand, you can capitalize on this by ensuring that you’re sharing the best, most share-worthy stuff.

 

  • They’re building their audiences through sharing. When users are building their personal brand through the content they post and enjoying the euphoria that comes with it, they’re almost definitely going to try to grow their audiences. Just like brands, people also want to have more followers, more friends, etc., but for different reasons. These followers are gained through consistently posting content that represents their personal brand, on the right channels at the right time. Brands like Arby’s have done an excellent job of capitalizing on this desire of users, by sharing content that subtly appeals to many small niches, causing those individuals to them to help them reach more people, like Catherine’s Book Promotion Brand!

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Getting into the minds of social media users is an important precedent for ensuring that your brand is doing all it can to attract and convert your target audience to grow your business.

Make sure you aren’t just looking at social media as an advertising avenue, but also a place to share valuable, appropriate, engaging and entertaining content that will get social media users to make you part of their personal brands and share it so they can get the responses from their peers they desire.

Your brand will benefit – and so will your followers who are the recipients (and sharers) of your interesting and relevant content!

Just thought I’d share that!

Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity which includes many authors!

 

 

Sound Advice When Dealing With Book Reviewers…Guide For Indie Authors.

Guest Post By LaFifeReviews  Ms.  Latoya Fife ~ September 5, 2017 by 

Book Blogger Confessions: Tips for Indie Authors

Book reviews have become a valuable marketing tool for commercial and indie writers. When I look at the top selling books on Amazon and Goodreads, I realize they usually have a ton of reviews. The modern writer’s job does not end when they hit submit and send their creative babies off to publishers. As the publishing world evolves the lines between publisher, author and publicist blur. One powerful tool that can make or break an author is the book review.

Popular book sites like Kirkus and Indiereader know the importance of a professional book review. Authors pay $250-$500 to get a review that will hopefully give them access to an audience that will buy their books. Kirkus and Indiereader both go a step further than the professional review, offering publishing services such as editing and marketing. There is a debate in the publishing industry about the value of a paid review. With the rise of blogging, more book lovers from different careers and backgrounds have brought to life the freelance occupation called the “Book Blogger”.

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Book Bloggers are book lovers
who offer free, honest and in-depth book reviews. Successful book bloggers make money through advertising on their blogs and other freelance opportunities. Book Bloggers, unlike a paid review service, have nothing to gain from giving a positive review. This article will help writers get the most out of the writer blogger relationship to improve craft and to gain exposure. After reviewing other book blogger’s review policies and my experience as a book blogger and a lover of books, here are some tips for indie authors to create a positive blogger-writer relationship.

Submit a finished product.

I cringe when authors submit a book filled with errors, some authors would even let you know ahead of time that it’s not the finished product. Book bloggers introduce books to their audience of readers, putting your best foot forward is best when you want to potentially grow your readership. Some authors confuse beta readers and book reviewers. Beta readers are readers that read mostly fiction to correct errors and to add suggestions in regards to character development, plot etc. Book reviewers are book lovers who read for enjoyment, they are giving you a sneak peek into the thoughts of your reading audience. Book reviewers critique the finished product, beta readers’ help with the development of your product. As a book lover with a lot of books to read and very little time, a book that’s has been thoroughly edited has a better chance of getting a review.

Read Book Blogger’s review policies and submission guidelines thoroughly before submitting a book.

Policies and submission guidelines are created to ensure a smooth process. Book lovers/ book bloggers create policies and submissions based on preference and experience. For example not reading submission guidelines an author might submit their nonfiction book to a fiction reviewer’s blog. Also, some bloggers request books or galleys in formats that support their devices. Sending the wrong format may delay your review and as an indie writer, your time means everything.

Remember to never lose your cool.

Most professional readers are readers who study the craft of fiction or literature. Writing a book is not an easy task, as a literature student, I understand the complexity of creating complex characters and making sure my plot is well-developed and consistent. As a book blogger to give a constructive review, one must separate those feelings of understanding and critique a book based on the product that is presented. One important piece of advice I received from a mentor is as a writer you must listen to all feedback and apply constructive advice based on your style. When I go on sites like Amazon and Goodreads and I see some authors respond negatively to unfavorable reviews, it deters me from reading that book. As an Indie Author creating a good positive image helps build a good brand and it lets the reader feel safe, to be honest with their favorite writers. Book Bloggers don’t enjoy giving unfavorable reviews but giving constructive criticism helps writers write better books.

You can get a list of book bloggers that you can contact to review your books from sites like “The Book Blogger List and The Book Review Directory. Book Bloggers can help indie authors grow readership and improve on your craft...

Submitting a book to a book blogger is an opportunity to get unbiased feedback on your book without the conflict of interest when purchasing critique. So go check out The Book Blogger List Authors  and BeingAuthor.com Today!

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About the Author (@marvelustalent)

Writing and literature student and Book Blogger at LaFifeReviews. Ms. Fife has posted reviews online and an article on school readiness on her school’s website. Latoya Fife is a life long learner with a great passion for reading books and connecting readers to her favorites.

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“CAT LYON’S Reading & Writers Den” ~ Author, Catherine Lyon

Writers, Want More Print Coverage? My PR Friend Marsha Has The Answer!

Offer Up Your Own Articles As
A Writer!

 

 
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.

While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.

Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.

To help get you started on the path to publication, here are some do’s and don’ts:

 

  • Look for submission guidelines on the publication’s website – and follow them! Some publications post their rules for submitting unsolicited articles. They may outline the topics they’re interested in, minimum and/or maximum word counts, and the style. If you find guidelines, stick to them! The No. 1 mistake people make is going over the maximum word count. That will very likely get your article rejected. And, since editors often don’t tell you why they’re rejecting the article, the writer keeps repeating the mistake.
  • Pitch your ideas before writing a full article. While with some publications you can submit a full article, you can save yourself time if you first pitch a few ideas to gauge whether the editor would have any interest. Send a short email offering three or four topics, with a one-paragraph synopsis of each. Add a brief bio highlighting your relevant credentials. The worst they can do is say “no,” and if they do you won’t have wasted your time writing an entire 700-word article, or whatever length was the target.
  • Be prepared to offer exclusivity. Many publications state up front that they will accept only articles that have not been previously published. They may also require the writer to promise that the article won’t be submitted to other publications until a specified number of days pass. Be sure to check the fine print! Or, the editor may tell you it’s OK to publish in magazines that it doesn’t directly compete with.

Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.

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Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.

WRITE ON!

P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.  If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at:  The PR Insider ~ EMSI  We’d love to hear from you!

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Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

About Marsha Friedman:

CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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My PR Insider “Go To Girl!” – Another Helpful Article By, Marsha Friedman Owner of EMSI Public Relations.

How Can I Supercharge My Social Media Efforts?

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Now that is a great question author’s ask me all the time. And it is why I have a page here on my blog for author’s to use to know where to be on social media to promote your books effectively. But Marsha is an expert in this area and so I wanted to have her give us all that advice from a more PR perspective. So let’s get right to it!

Why You Should Use Social Media to Build Your Opt-In Email List!


By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list.

I know from my own experience that social media marketing has enabled me to increase my email list by thousands, with those on the list continuously receiving my newsletters that carry my advice, my tips, and my message.

My newsletter helps my social media contacts remember me and what I do, not because I am actively selling and promoting myself. Like my social media strategy, I use these pieces to add value to the lives of the people on my list. My formula is simple – if some of you like what you read, when you have the need and the resources and are considering using a PR firm, you might consider my company. And that’s it. What’s more, I know it works, because I’ve used this formula to build a thriving 27-year-old business.

Adding value for my clients is the real reward I have enjoyed by combining my email and social media marketing efforts. So how can you do this? Let me share a few actions that we find are successful.

  • Join Targeted Discussions and Post Valuable Content. Within your social networks, stay abreast of trending topics and discussions that your target audience will find relevant. Become part of these discussions using valuable content, making use of trending hashtags when possible to demonstrate your professional expertise and drive people to your website. Take care to make your posts short and interesting. Making the headline a question can encourage responses, or use words that contain phrases like “tips for” or “strategies for.” If your content links back to your website, tease the information that will be available once they click through to encourage better click-through rates.
  • Make Sure Your Website is “Opt-in” Friendly. Make sure your opt-in form is prominent throughout your website, with a message telling visitors that when they sign up for your list, they will receive helpful information as opposed to junk mail. You can also include incentives to help encourage people to opt-in. E-books or whitepapers work nicely.

  • Invite Everyone – But Don’t Pester! On some networks – like Twitter and LinkedIn – you can directly message new followers or connections and invite them to become part of your newsletter. Make these messages short, but friendly and try to maintain a tone that doesn’t seem one-size-fits-all. This can help increase your signup rate significantly. On networks that don’t offer the same level of access, weave signup call-to-actions in your content calendar. Try to limit this activity, and be sure to avoid being overly promotional. Again, ensuring your site is opt-in friendly will allow you to encourage signups just by sending followers to content on your site.
  • Be Consistent in Your Social Networking! The key to making points 1 – 3 above really work is to stay active in your networks. If you are only an occasional visitor, you might as well “stay home.” In order to reap the rewards of these strategies, post often and wisely, and pay attention to your group members.

That’s how it all fits together. Social media is not the next big “thing.” It’s now part of the foundation of a good marketing campaign, as intractable as advertising and public relations.

Hope this helps!
Marsha

P.S. If you’d like professional help getting interviews with the media, we’ve been arranging interviews for our clients on radio and TV, and obtaining editorial coverage in newspapers and magazines for more than 26 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231 or  (800) 881-7342 or send me an Email: info@emsincorporated.com We’d love to hear from you!

Please take a visit to my friends and see how they can supercharge your Public Image at EMSI Public Relations Firm!

Author, Catherine Townsend-Lyon

Pricing Your Books. Are You Over Pricing Authors? Are You Listing in The Correct Categories?

So my friends over on Book Marketing sure knows about pricing your books so that it helps you gain sales and reviews, not over price readers from not buying. We also need to make sure we are adding our books in the correct categories when we upload them on Amazon’s Create Space and KDP for kindle e-books.

WHY?

Because your category placement also affects your Amazon rankings which can move every hour as does sales and book reviews. You can find a lot more about your listing categories and how rankings work here on Amazon Author Central

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More about pricing:

Many self-published authors tend to price themselves out of sales.

This happens because:
1) You know how much time you spent to write the book, time or money spent on editing, time or money spent on the cover, time spent on learning to self-publish, plus the priceless view you have of your own work (rightfully so), all which combine to make you put a higher price tag on your book.
2) Self-published authors often aren’t making many sales, so they often price their book higher to earn more per sale since their sales are infrequent. We get that… but we’ve always been a proponent of the fact that you can sell more books with a lower price, and while you’ll earn less per book, you will make more in aggregate than you would with a higher price book. Plus, until you have more books to sell, it’s all about getting more readers so when you DO have more books, it’s much easier to sell them with a built-in reader base.

Now we have proof, with numbers directly from Amazon!

Amazon is usually pretty guarded with their stats. They don’t share much, but they recently shared some numbers regarding book sales at different price ranges.
Here is the quote relevant to book pricing:

“It’s also important to understand that e-books are highly price-elastic. This means that when the price goes up, customers buy much less. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that at the lower price, total revenue increases 16%. This is good for all the parties involved.”

This is directly from the largest marketplace in the world, who specializes in e-books. How much clearer can it get?

Sure, we would all love to sell at $14.99 or even $9.99, but that’s not the reality for the self-published author. But, you can still make good money selling at $0.99, $1.99, $2.99. Especially for the new author, with so much competition out there, you don’t want your price to be the reason people aren’t willing to give you and your books a shot.
Once you have a strong following of readers who love your books and want to buy more (you are building that mailing list right?), then, you can experiment with $3.99, $4.99, even $5.99. Many self-published authors are now able to command those prices, but they were not always able to sell their books for those prices. If you try to start at that price, for whatever reason, and you have very few reviews and hardly any fans, you’re going to continue to not sell many books, and you will earn less than you would with a lower price point.

Your goal is to reach as many readers as possible and to get them to want to buy every other book you come out with in the future. The bigger fan base you are able to build now, the easier it will be to sell books in the future with every new book you write.

Get people in the door with a lower price, build a readership, get them to fall in love with you and your books, THEN price your books higher.
Here’s to Selling More Books Authors!

“Cat Lyon’s Reading Den” by Author, Catherine Lyon  🙂

My Guest Today – Marsha’s PR Insider! Get Your Brand As An Author Ready For The New Year on Social Media.

How Social Media Turns You Into A Valuable Media Commodity   by

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All I can say is I just love Marsha Friedman from The PR Insider! I have learned SO much from her through the years about PR, Social Media, Branding, and Book Marketing. She is well respected and very inspiring to many .  .  .  .

marsha

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If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts.

After all, when you’re using social media for personal or business branding, you’re not out to learn how many of your high school classmates have grandchildren, or “like” the photos of your niece’s wedding.

Instead, your goal – or at least one of your goals – is to build a loyal following and then leverage that following to enhance your marketing and branding efforts as an authority in your field.

Because here’s the thing: the greater your following, the more intriguing you’ll appear to the media gatekeepers you’re trying to attract to spread your message.

Let’s face it, most people in the media are inundated with requests from people who have a story to tell, a product to sell or a service to promote. If you manage to cut through all that clutter and get on the media’s radar, one of the first things they will do is Google your name or your company’s name and check out your presence on social media.

It gives your credibility a strong boost if the media find that you are widely followed on social media sites. Here are just a few ways your social media following can pay marketing dividends for you:

  • A large, built-in following makes you an asset to the media. The bigger your following the more impressive you’ll look when the media take a peek into your online world. As a result, a journalist will be more inclined to interview you, and a TV show or radio show host more likely to want to talk with you on the air. Simply put, the more popular you are, the more valuable you are as a guest or interview subject.
  • Once you’ve achieved some media coverage, your social media following is your doorway to sharing that coverage with an even wider audience. There is so much information on the internet competing for attention that it’s a challenge for any one article or interview to achieve much notice. That’s why you have to give any coverage you receive a little nudge – or maybe even a big shove!

    Let’s say, for example, that you’re interviewed for an article that appears in a national publication. If you share a link to the article on your social media sites, you have immediately broadened the potential audience for that article. But it doesn’t stop there. Many of your followers may share it with their followers, widening the reach even more. If you’re lucky, it could even lead to the article or interview with you going viral! You’ll like that and so will the media outlet you helped shine the spotlight on.

  • If you’re looking for a book deal, that social media following will be influential. Traditional publishers who are mulling the risk of taking you on will be more inclined to do so if you have a large number of people following you.
  • A large social media audience can attract sponsors interested in tapping into your audience because they’re after the same demographics. That could be a deep well of revenue for you.

Building an extensive social media following and making the best use of it is not only smart, it’s essential if you want to take advantage of the marketing and branding opportunities that social media present.

When the media start checking you out, you want them to be impressed with what they find. And at that point, the whole situation could become almost self-perpetuating. A growing audience can help lead to media attention. Media attention can help grow your audience.

What an extraordinary development that would be!

Perpetually yours,

Marsha 

(P.S. If you need professional help with your branding and social media efforts, give us a call at 727-443-7115 ext. 215.)

ABOUT MARSHA FRIEDMAN:

Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.