Can You Become an ‘Instant’ or Overnight Media Success Authors?

I just read a great new article by my dear friend and PR expert Marsha Friedman in my newsletter from her PR firm. So, Marsha is back and shares and explains, time matters when it comes to media success. It doesn’t happen overnight and especially for authors and their books. Marketing your brand as an author and marketing your books takes a lot of work! Here is what Marsha says about this topic … Catherine *Cat*

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The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors, singers, or even authors who became “overnight sensations” explain that their success didn’t happen overnight after all?

Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame.

Building your personal brand works in somewhat the same way. You can’t expect to bolt out of the starting gate one day and end up the next morning on the front page of a major newspaper or on the set of a national TV show.

So, the bad news is that success in the publicity and personal-brand-building world can take time. The good news is, for those willing to put in that time and effort, success does happen – and often in a big way!

Case in point: One of our clients was just featured in an Inc. magazine article that focused entirely on her and her message, along with a mention of her book! That’s not a common occurrence with this publication.

But this was no overnight achievement. She’s been our client for a year, and in that time we steadily helped her build both a stronger social media presence and print media presence. Would Inc. magazine has devoted so much space exclusively to her if she hadn’t built her authority over the last 12 months? Unlikely.

I share her success story for a couple of reasons.

For one thing, this shows what can be accomplished by those who find a message that resonates with the media and who keep at it, realizing that publicity and brand-building must be ongoing.

The second reason I share her story is this: On occasion, we encounter clients who don’t have a strong media presence and yet expect this sort of media attention instantly. They struggle to understand why we don’t just call up journalists or TV producers and explain how great they are or how wonderful their product or service is. They assume the media will be eager to talk with them.

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It doesn’t quite work that way. Sorry to say, the media may not be that interested in you – not yet anyway.

But you’re in good company. The top-tier media at one time weren’t into plenty of people who later became household names. No one cared about interviewing Mark Zuckerberg until Facebook started becoming a phenomenon that couldn’t be ignored.

That said, though, there are ways even an “unknown” can start to build a media presence and promote a personal brand, such as:

  • Promote your expertise rather than your product or service. As I mentioned earlier, members of the media likely won’t care about you or what you’re selling. What they do care about is your expertise. Do you have valuable information you can share with their readers, viewers or listeners? If you’re a financial professional, what tips would you offer for retirement planning? If you’re a small business owner, what advice would you give others who want to start a business? The media may not perk up their ears at your name, but they could be swayed by the knowledge you bring to the table.
  • Don’t dismiss the small victories. Everyone wants to be quoted in The Wall Street Journal or USA Today. They want the Today Show to interview them or Entrepreneur magazine to come calling. That’s fine! It’s great to dream big and we help many of our clients enjoy such successes. But don’t fall into the trap of ignoring smaller media opportunities. They help establish your online presence, provide opportunities to hone your message and give the top-tier media greater confidence that you’re a credible and authoritative voice in your industry.
  • Never give up. While a quick dash from anonymity to media darling could happen, it’s not the norm. You may send out pitches and get no response. You might be interviewed for an article, then be left out when it appears in print. Don’t despair. Be persistent. Sometimes it’s a matter of hitting the right journalist with the right pitch at just the right time.

If you’re starting to think this sounds more like a journey than a quick trip, you would be right. And, for those who care about personal brand building over the long haul, it’s a journey that has to be ongoing.

Once your efforts die, so will media interest – and they’ll turn to the next “overnight sensation”!

Instantly yours,

Marsha! (We Help Authors Too! http://newsandexperts.wpengine.com/book-promotion-services-for-marketing-a-book/

 

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How To Get Book Reviews As A First Time Published Author ~

Hello Readers, Authors, and Writers. Welcome, New Friends.

As a first time published author, I know how difficult it is getting a reader to place a book review on Amazon, Goodreads, and even on Barnes & Noble when they are done reading your book. Why is that? One reason I know for my book, it is an off-genre type of book. It is a memoir, but some of the sharing is about when I was tangled in a gambling addiction and alcohol, and finally recovery. Some readers don’t care reading about addictions.

So it makes a tougher book to not only promote and build a readership but also to get readers who do read it, to go back and place a book review! So when I came across this exceptional and informative writing blog last summer run by Best Selling  Author, Joanna Penn of The Creative Pen, I wanted to share it with all my author friends here.

So make sure you visit Joanne  and check out all her published works here: All Her Published Books as she has many other helpful posts at “The Creative Penn”

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J. F. Penn
Learn all about J. F. Penn on Amazon Bio.

How To Get Book Reviews As An Unknown Author

 

 “A few months ago, I started a new pen-name and have kept it secret in order to avoid ‘pollution’ of the also-bought. But it has been SO hard because I have basically started from scratch – with no email list, no street team, no reviews, no platform, no social media.”

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The pen-name is slowly gathering steam, but it reminds me how hard it is starting out and getting those first reviews can be one of the hardest things. 

 

As an unknown author, getting Amazon reviews for your book is crucial to unlocking its full potential. But it’s not as easy as it sounds.

False Assumptions

You might think that downloads lead to Amazon reviews.

They don’t.

You might not know if Amazon has restrictions on reviews.

They do.

You might think reviews will eventually start rolling in with enough time and word of mouth.

They won’t.

It’s easy to get discouraged. You might think it’s impossible for an unknown author publishing their first book to get any traction with Amazon reviews.

It isn’t.

A Tale of Four Books

During the 2015 Ravi Zacharias International Ministries Summer Institute in Atlanta, I met the renown scholar and Christian apologist Os Guinness. He had just released Fool’s Talk: Recovering the Art of Christian Persuasion.

Also in attendance was the author and apologist Ravi Zacharias whose book Why Suffering? Finding Meaning and Comfort When Life Doesn’t Make Sense was released in October the previous year.

And in October of 2014, John MacArthur, one of the most influential preachers of all time, released Parables: The Mysteries of God’s Kingdom Revealed Through the Stories Jesus Told.

OOTF reviewsSo how is my first book One of the Few: A Marine Fighter Pilot’s Reconnaissance of the Christian Worldview—self-published as an unknown author around the same time–different from the traditionally published works of these three powerhouses in the field of Christian apologetics?

Mine has more Amazon reviews.

I’m not trying to brag. These men are my heroes, and their books are a million times better than mine.

So how is that possible?

Today I want to share with you exactly how I did it.

Isn’t It Simple?

Okay, here’s the answer: assemble a street team with 300 advance readers for your book launch and expect about 100 Amazon reviews during launch week.

See? Wasn’t that simple?

No. It’s terribly difficult for the unknown author without the right knowledge and tools.

After the initial launch of One of the FewI had thousands of downloads but under 30 Amazon reviews.

And I know how important it is to get reviews. They’re one of the most influential factors in whether or not someone is going to decide to download your book. They might mean the difference between getting a BookBub or not. And they’re definitely part of the formula for tripping Amazon’s algorithm—the ultimate arbiter of the Amazon author have and have-nots!

What I Didn’t Know

During the pre-launch phase, I tried to reach out to as many people as I could to provide them with a free copy for review consideration, but I had three problems:

  • I didn’t know whom to look for.
  • I didn’t know where to find them.
  • I didn’t know how to connect with them.

What I Learned

Then three things changed when I joined a mastermind group for authors.

  1. I found out how to identify the perfect reader for my book.
  2. I discovered new tools to help me find them.
  3. I learned how to connect with them effectively.

I decided to re-attack my campaign for seeking Amazon reviews, and in a matter of months, my review count surpassed 150.

The new technique worked so well, I decided I had to write a book and share it with other authors.

Every Author Starts Out Unknown

You might be a rockstar writer with a rock star past writing rockstar books. But the book review scene might have your head banging.

You might have a Ph.D. and teach at a university with peer-reviewed articles. But your Amazon reviews aren’t making the grade.

You might be the former CEO of a million-dollar company. But in terms of book reviews, you’re bankrupt.

Unless you’re no-kidding famous, everyone starts out as an unknown author.

And when you are an unknown author, reviews do not come on their own! At least not in significant numbers. You must be extremely intentional about getting them.

Following Amazon’s Rules

But you also have to follow Amazon’s rules, and they made some significant changes over the years. Here are some highlights:

Amazon “will continue to allow the age-old practice of providing advance review copies of books.”

However, “Book authors and publishers may continue to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.”

Additionally, you cannot offer a review in exchange for:

  • cash
  • a free or discounted product
  • a gift certificate
  • a discount off a future purchase provided by a third party
  • entry into a contest or sweepstakes or membership in a program

What Can You Do?

You can provide a free copy and ask readers to consider leaving a review, including that fact that you’re willing to accept both positive and negative reviews and that they will be under no obligation.

So in order to get a significant number of reviews, you must identify large groups of people interested in reading your book, connect with all of them, make them want to leave a book review, and do so without requiring a review or attempting to influence the review.

(Phew!)

Sound impossible? It’s not. It’s an art that I’ve been working on for some time, and I want to share what I’ve learned.

Steps You Should Take

I’ve broken it down into a 5-step process. This is what you need to do when planning your book review campaign:

  1. Identify your perfect book reviewer
  2. Find large groups of them online
  3. Find their personal websites
  4. Prepare a spreadsheet
  5. Connect with them personally

Step 1. Identify Your Perfect Book Reviewer

You’ve probably heard about contacting book review bloggers about reading your book for review consideration. But there are some specific things to look for that will increase your chances of having your book received and reviewed.

You want to make sure they enjoy reading books in your genre.

Even better, you should look for reviewers that have other things in common with you. For instance, you’re both from the northwest. Or you both love a good Netflix binge on the weekend. (Keep this information handy. You’re going to use it later.)

Step 2. Find Large Groups of Them Online

With a bit of creativity, you can find large groups of your perfect book reviewer online. A Google search for “book review bloggers” is good, but a search for “search by blogger” is even better. That’s because what will benefit you the most is not to find a book review or blogger website–it’s to find lists of book reviews or blogger websites.

Sometimes instead of a list, you might find links to book review blogger websites on multiple pages. These can be turned into a list of web extraction tools like Import.IO.

[From Joanna: You can also use Author Marketing Club’s automated Book Reviewer Grabber Tool]

Step 3. Find Their Personal Websites

Sometimes a search will lead you to a single website with many book reviews. If that’s the case, find out if the reviews are by a handful of reviewers or many reviewers.

If it’s the latter, search for a link back to the review blogger’s personal blog. You want to visit their website so you can learn about them in order to make a personal connection later on.

Step 4. Prepare a Spreadsheet

Spreadsheet

You’re probably working on a timeline. Maybe you’ve set our book launch date and want to start contacting potential advance readers a few months prior. If that’s the case, you can front load all your review blogger research and then connect with them all at once at the desired time.

You’ll want to keep careful track of your research, and one way is to use a spreadsheet. Make columns for the review bloggers name, email address (or other platform contact details), and date contacted.

I also recommend including a column for you to record a bit of personal information you learned from visiting their website.

A spreadsheet will help you keep track of everyone who has responded and how long it’s been since your last contact with them. It will also help you avoid contacting someone you’ve already contacted before.

Step 5. Connect With Them Personally

Once you have your spreadsheet loaded with your perfect book review bloggers, it’s time to reach out.

There are many ways to do this including connecting on social media, contacting them through their website, or sending an email. Before you email, make sure you know and adhere to your country’s SPAM laws.

If you choose to email, there are tools like GMass that can help you merge your spreadsheet data with your Gmail account making it easy to send individual personalized emails in bulk.

Once bloggers start responding, take note of your most common responses to them and create a few Gmail “canned responses” to save you time responding in the future.

Before you know it, your inbox will start filling with “yes” emails.

You Can Do It

This might all sound like common sense, but it’s easier said than done, especially if you’ve never done it before. But there are tools and techniques out there to help you connect with book reviewers on the scale you need to make a difference. This kind of connecting is done by experienced authors and publishing houses alike. You can do it too.

And as an author with any hopes of getting a meaningful number of Amazon reviews, you must.

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About J.F. Penn

I’m J.F. (Joanna Frances) Penn, an Award-nominated, New York Times and USA Today bestselling thriller author. 

My books blend my love of traveling and learning new things with psychology and the supernatural in a fast-paced style. I’m also an international professional speaker and award-winning creative entrepreneur.

I love reading and always dreamed of writing my own books, but I spent many years thinking about it before I actually took the plunge. However, I did write a lot of journals during my many years as a corporate business consultant!

I have a Masters degree in Theology from the University of Oxford, Mansfield College and also a Graduate Diploma in Psychology – both interests are entwined into my writing. Her books weave together ancient artifacts, relics of power, international locations and adventure at the edges of faith. Joanna lives in Bath, England and enjoys a nice G&T. Stop by her Official Author Website for her Free Thriller Book Offer!

 

 

New Reads and Promos By Annie at Teaser Addicts Book Blog! Meet a Great Read …

Welcome Avid Readers and Visitors, Cat enjoys visiting many other book bloggers and love networking with many book promoters and bloggers. We all have the same goal, helping authors and their books find the readers who will enjoy them!

That is why Cat’s Book Blog pick of the week is Annie from “Teaser Addicts Book Blog.” She is a helpful new resource for authors running a promo or giveaway, have a new book release, or even a cover reveal. Annie can help authors have fun while gaining great exposure for their promotion. So make sure you stop by her blog this week for all the fun happenings and you may just find your next read!  Like this new book release titled; “My Zombie BFF” by Liz Hahn!

“Cat Lyon’s Reading and Writing Den” 

Spring Is Here and So Are The E-Book Sales At Cat Lyon’s Reading Den!

READERS LOVE E-BOOK SALES, so what a way to celebrate Springtime and Summer just around the corner than with a book sale. Reading great books in nice weather is an “old-fashioned pastime,” so many authors lower the cost of all their e-books to begin a new way to boost sales, book reviews, reach new readers and push those kindle reads up on the Amazon Ranking Chart!

Well, that is my book promotion tip for my authors and help them gain more exposure for their books. Here are a few books and authors I promote who have lowered the price of their e-books for Spring as some have won medals, some are new releases and check out all Cat’s books on my “Hot Book Picks” page while you are visiting.

First up is a $.99 cent E-book Sale by Author, Diane Olsen, and her Bronze Medal Winner “Ancient Ways: The Roots of Religion” and don’t let the title fool you!

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Ancient Ways by Diane Mulberger Olsen FACEBOOK and TWITTER TEASER SALE (1)

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About “Ancient Ways”

“What if monotheism always existed, and revelations were given to all human forms. There are hints to that effect. We should not assume primitive peoples weren’t smart enough to grasp the concept of a single Creator” …

Too often we tweak religion to reflect our personal thoughts rather than dealing directly with the Word of God.  Monotheism, today is represented by at least nine living faiths, yet praying to God alone is not enough, for many. Instead, we pray to prophets, angels, saints, ancestors, deities, even the universe.

This creates a chain of “Paths” and “Ways” which become stained, over time, by human desires for control and material benefits. And as darkness and materialism overtake one Faith, another is born, through the intervention of the Holy Spirit, which is clothed in a different form, with a new name, and very familiar teachings.

Like the Tree of Life, monotheism can be visualized as a chain linking prehistory and history, entwined with human additions, wisps, and twists that produce an undulating, ultimate Yin and Yang. This constant interaction of complementary, as well as conflicting, forces and energies, exhibits both organic unity and dynamism-even war. Those who suspect there is a unified core of basic beliefs should enjoy Ancient Ways.
Hopefully, you will find precious gems to take with you!

Editorial Review:  5-Stars and Very Enjoyable Read!
“An interesting and fluently written book about monotheistic faith and the links between its many forms throughout history. It raises some real thought-provoking theories, backed up with strong examples but written very easy and reader-friendly.  A great read!”

Cat’s next E-book Sale is “Find The Seeker!: The pathless path to fulfillment and happiness,” a new release and stacking up many fine editorial reviews! It is written by one of the few living Zen Masters of our time. Author, Genro Xuan Lou, Laoshi and Author, Clifford Stevens both from Austria! Was $9.99 and now on Sale ***$2.99****

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Find The Seeker FACEBOOK and TWITTER TEASER SALE(1)

ABOUT:  “Find The Seeker!”

Find the Seeker! with the subtitle “The pathless path to fulfillment and happiness”, based on the tried and tested wisdom of a living Master and enlightened ones throughout the ages, accompanies us on a life-changing inner pilgrimage.

Find the Seeker! is a powerful, straight-talking wake-up call to people of all faiths and confessions, holding up a mirror to our worldly existence, suffering and the intricate workings of the ego. Immensely uplifting and rewarding, the book serves as a travelling companion and guide, enticing readers with a vision of what we really are -which can only be directly experienced – by helping us unfold our true nature and reboot our spiritual search so that we can abide in the one Self. In this way, seekers become finders, and we can enjoy the bliss and lightness of Being that is inherently ours.

Find the Seeker! has garnered extensive praise from spiritual teachers: 

“A unique, extraordinary and extremely valuable work.” – Ihaleakala Lew Pen
“Disarming and worth experiencing.” -John Tarrant
“Refreshing as a clear stream.” -Robert Meikyo Rosenbaum
“The book…touches your heart.” -Hue Feng

Editorial Review:  

“Find the Seeker! is fresh as spring grass and refreshing as a clear stream. The teachings in this book refuse to be confined to a spiritual checklist or manual of meditative techniques.

Instead, the authors, again and again, challenge readers to return to the vibrant truth of original nature. Going beyond optimistic self-help and nihilistic despair, Genro Xuan Lou, Laoshi and CliffordStevens remind us of how wonderful it is to let go of grasping and taste the vividness of direct experience.”  –Robert Meikyo Rosenbaum, neuropsychologist and psychotherapist, Zen and Qi Gong teacher, author of Walking the Way: 81 Zen Encounters with the Tao Te Ching, and Zen and the Heart of Psychotherapy.

Our Next Author, Ellie Pulikonda has both her current e-books on sale! “Split Second” and “Finding Faith” … One is a fast-paced psychological thriller read and the other a tender story and triumphs of three remarkable women.
Take your pick at just ***$2.99****

Split Second              Finding Faith

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ABOUT: “SPLIT SECOND” and  “FINDING FAITH”

“When do a family’s secrets become too dangerous to keep? Find out in Ellie Pulikonda’s shocking debut novel, Split Second.”

“Three women, each caught in circumstances which limit her freedom to be, to act, to live as she chooses. Each reaches out tentatively, only to fall back in anger and fear. Despair is their constant companion. Join Mae, Mira, and Carla as they navigate the tricky path of “Finding Faith.”

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“Presented by “Cat Lyon’s Reading Den ~ Author/Advocate, Catherine Lyon”

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“Happy Spring Reading”

 

Cat’s A New Guest! My Book Promo Article on “Nothing Any Good” Writers Blog. Meet Dan Buri, Author/Writer.

What does Cat love just as much as helping authors and Book Promoting? Being a writer and sharing my knowledge and expertise for all authors to benefit!

I was invited to write a few Guest Articles over on “Nothing Any Good”   run by Author, Dan Buri. It is an informative site that Dan shares loads of writing tips and advice. I hope you will support us both by taking a visit, but here is a little more about Dan, and his published works!

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Cat’s Book Blog of The Week ~ Meet Rave Reviews By Nonnie Jules.

Authors truly know how difficult book reviews can be to receive and come by. That is why you should try a Book Club. The best one around that I know is this one,
Rave Reviews by Nonnie Jules! 
So I have chosen her blog as “Cat’s Book Blog For This Week!” Go take a visit and explore what she offers to both Readers and Authors …

CAT

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ABOUT Rave Reviews By Nonnie Jules:


Hi, and welcome to “Rave Reviews by Nonnie Jules” and “RAVE REVIEWS BOOK CLUB!”

Rave Reviews by Nonnie Jules is a site designed specifically for the purpose of introducing the world to some really good reads.  After having read so many books that had been given high marks, yet weren’t deserving of those marks, Nonnie wanted to offer a forum where readers could come and trust that the reviews of the books posted were truly HONEST.   If you would like to have your book(s) reviewed by her, please submit your request by clicking here.

RAVE REVIEWS BOOK CLUB is a virtual book club made up of authors and readers. The reviews of the Book Club members are not necessarily the same as the reviews of the author, Nonnie Jules, and vice versa.  We encourage each of you to JOIN, especially if you are an author, as we expect  (although we cannot guarantee) that the books we select, will be profiled and hopefully propelled to new heights via the support of the club. The more members of the club, the more successful and stronger our collective voices will be.  For more info on the club, please visit our FAQ page.

There is more to learn and explore at Rave Reviews by Nonnie Jules!   so take a visit and tell her CAT sent you!

 

 

 

My New Book Promotions Article is Featured on Two Drops of Ink! The Best Writers Blog Around.

Hello Readers, Authors, Writers, and Visitors!

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I am happy and proud to say my new Book Promotions article is now up on one of The #1 Best Top Writing Blogs Around! Come visit and give it a read at Two Drops of Ink: A Literary Blog.

 

And if you are a reader? You may want to visit and check out their New Book Store!

SO come visit this weekend and ENJOY!!

 


“Writing Advice, grammar, poetry, and prose – The Literary Home for Collaborative Writing