My New Book Promotions Article is Featured on Two Drops of Ink! The Best Writers Blog Around.

Hello Readers, Authors, Writers, and Visitors!

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I am happy and proud to say my new Book Promotions article is now up on one of The #1 Best Top Writing Blogs Around! Come visit and give it a read at Two Drops of Ink: A Literary Blog.

 

And if you are a reader? You may want to visit and check out their New Book Store!

SO come visit this weekend and ENJOY!!

 


“Writing Advice, grammar, poetry, and prose – The Literary Home for Collaborative Writing

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Big Spotlight For “Authors & Writers Beware.” Shining a Light on “Not So Legit Publishing & Marketing” By Victoria Strauss…

Many of my author clients and writer visitors know I am a stickler when it comes to low cost book promotions and marketing with my business. And that includes finding decent publishing companies if my authors chose to not self-publish or want to use a self-publishing helper for all their written works. As I am stickler about my research on new places as well. I happened to get an email and solicitation from Legaia Books / Paperclips Magazine” and did my research, and thankfully Victoria’s article popped up about this publishing and marketing business looking for writers and authors to use them.

So, of course, you know me, I didn’t like what I read of her well written and researched article of this publishing company Victoria warns us about. Now, no, it is not about defamation or slamming them, it’s about “Buyer Beware” as many of the costs they are way too high. Like a Press Release for $399.00??? Or a marketing package like their “Facebook Turbo” that goes for $3,499.00 Only…ONLY? I’am charging way to low of prices for just my one Book Promotion Package at $150 which includes setting up 3 new Social Media accounts for my clients! WOW!

So here is what Victoria found about Legaia Books and before you do any buying for publishing and marketing of your books, do yourself a favor and visit Victoria Strauss first!!


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Solicitation (and Plagiarism) Alert: Legaia Books / Paperclips Magazine

Posted by Victoria Strauss for Writer Beware

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And The Forecast Called For Rain by Kim Carter INSTAGRAM TEASER

When the late, unlamented Tate Publishing & Enterprises went belly-up a few months ago, I started hearing from Tate authors who were being contacted by self-publishing companies and other for-profit enterprises looking to recruit new customers. Some of these were straightforward, reasonably reputable (if overpriced) businesses. Others…not so much. Very active trying to snag Tate authors was Legaia Books.

Here’s how Legaia describes itself (bolding and errors courtesy of the original):

Legaia is a book publishing company created to aid writers in seeing their works in prints. Whether you’re a beginner or a published author, and whatever is the genre of your work (memoirs, fiction, non-fiction, children’s book, or even poetry collection), it is always our pleasure to be working with you. Legaia has no reservations to anything in particular other than those that contradict what is in the terms and services. With the application of new technology and information, we are able to accommodate our clients and are maintaining this accessibility for a better relationship.


The whole website is written like this, which should be a gigantic clue that things aren’t kosher. If that’s not enough, consider the eye-poppingly expensive publishing packages (which don’t offer anything that’s not available elsewhere for much less money), the hugely overpriced “online media publicity campaign” (based largely on cheap-for-the-provider services that can be sold at an enormous markup), and the nebulously-described “Online Retail Visibility Booster“, which costs $6,499 and wants you to believe that’s a fair price for something called a Booster Tool that supposedly gets you more reviews on Amazon.

You can also buy advertising in Paperclips Magazine, which among other “opportunities” encourages authors to pay $1,999 for a book review or $4,999 for a “Paperclips Author Article.” According to the Legaia website, Paperclips is “a social online magazine that showcases books and author experiences in the publishing industry”; according to email solicitations like the one above, it has “over 2 million subscribers worldwide” (a bit hard to believe, given the mix of terrible writing, puff pieces, and ads that make up most of its content).

What both website and solicitations fail to mention: Legaia and Paperclips are one and the same, a fact Legaia admits on its LinkedIn page. This is the kind of profitable closed loop that allows an author-exploiting enterprise to hit up its victims multiple times.

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As for Paperclips Magazine, it’s…interesting. Not just for the amount of money that must have been generated by all the author articles and ads. Not just for the insanely awful writing by the “Editorial Team”…

No. For the plagiarism and the intellectual property theft.

The Paperclips website includes short articles with the byline Chloe Smith. Much of this content actually belongs to other authors. For instance, a piece called 7 Active Reading for Students: here it is at Paperclips, under Chloe’s name. Here’s the original, attributed to the real author: Grace Fleming. How about 10 Keys to Writing a Brilliant Speech? Here it is at Paperclips. Here’s the original, by Bill Cole. Ditto These Are the 8 Fundamental Principles of Great Writing. Here it is at Paperclips. Here’s the original (with a different title), by Glenn Leibowitz.
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I could go on. There are lots more examples. And that’s just the Paperclips website. The magazine also includes stolen content. At least Why Print Books are Better than eBooks, and Ways to Improve eReaders bears the name of its true author, Greg Krehbiel…but Greg has confirmed to me that Paperclips published it without his permission. (It originally appeared here.) (I also reached out to two other authors included in the same issue, but as of this writing I haven’t heard back.)

both website and solicitations fail to mention: Legaia and Paperclips are one and the same, a fact Legaia admits on its LinkedIn page. This is the kind of profitable closed loop that allows an author-exploiting enterprise to hit up its victims multiple times.
Any bets on whether Paperclips got permission to use images of Dr. Seuss characters on the cover of its latest issue? Or asked George R.R. Martin if it was okay to re-publish his August 2016 blog post–complete with original artwork from the illustrated anniversary edition of Game of Thrones?
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A bunch of other things don’t add up.  Legaia/Paperclips has a North Carolina address, but it’s a virtual office. Legaia’s LinkedIn page claims the company was founded in 2008, but its domain wasn’t registered until late 2015. Similarly, Paperclips’ LinkedIn page says it started up in 2012, but its domain wasn’t created until November 2016 (I also couldn’t find any issues of the magazine earlier than December 2016). I’ve been able to locate only two actual human staff members (neither website includes staff names, and the two names I’ve seen on Legaia’s author solicitations, Emily Bryans and Serena Miles, appear to be wholly imaginary); both are based in the Philippines, and one formerly worked for Author Solutions.

Between these things, the English-as-a-second-language writing, the overpriced and exploitive “services”, the plagiarism, and just the general sleazy feel of it all, I’m strongly reminded of LitFire Publishing, which has a very similar business model and M.O, and was established by Author Solutions call center alumni in the Philippines as a sort of low-rent Xlibris-AuthorHouse-iUniverse-Trafford clone. Are LitFire and Legaia the same operation? Probably not. But it wouldn’t surprise me if Legaia has the same provenance.

“Now Cat has to interject in this last part of Victoria’s article. I received this exact EMAIL Solicitation to my email today! And The same Scout, “Emily Bryans” is used in my Email Below…Keep in mind Victoria shared her post in August of 2017 and a consultant came from Legia Books and even left her a comment! So, it has not stopped them from STILL Soliciting Writers and Authors…And that is WHY I am sharing her article” of Writers Beware…

Needless to say my email reply was “I politely decline at this time”…

 Frank Parker frank@legaiabooks.com
To Catherine Townsend lyonmedia@aol.com
Hi Catherine,
My name is Frank Parker from Paperclips Magazine. I’m reaching out to you because you’re referred to me by our Book Scout Emily Bryans. We are actually looking for authors to feature in our magazine and I was hoping we can touch base sometime this week to talk about your work and see if we can be able to add value to your book’s marketing campaign.
To give you an idea of what our magazine is, we actually write about the book industry. Meaning most of our subscribers are book readers, librarians and even decision makers in the publishing industry looking for aspiring authors in the business. We’ve featured both bestselling and aspiring authors in the magazine and I would love to share with you this opportunity to showcase your book with us.
Please let me know when is the best time to reach you. You can also call me at 1 (919) 914-9856 (Frank Parker).
Looking forward to hearing from you.
Thanks!
Best regards,
Frank Parker
Senior Publishing Consultant
Legaia Books Publishing and Marketing Services
Raleigh, North Carolina, USA 27601
Privacy Policy: This policy covers how we use your personal information. We take your privacy seriously and will take all measures to protect your personal information. Any personal information received will only be used to fulfill your order, and may be used for internal analytical purposes. We will not sell or redistribute your information to anyone.

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Lastly, Victoria tells us, “Emily Bryans” is currently soliciting authors for something called Paperclips Magazine’s Author Circle, which is supposedly arriving this October and will feature “celebrity authors and multi-awarded literary contributors” (wonder how many of them know they’re included?) No word on how much it will cost to join up, but I bet it’s a bundle.

Writer beware.

I thank Victoria for granting me permission to share her post/article here on “Cat’s Reading Den” so we can spread the word to as we all are “Authors Helping Authors Helping Writers too!

CAT

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New Year Advice From My Dear Friend Marsha and WHY Video is ‘HOT’ in Marketing Yourself & Your Books…

Since we are starting a fresh New Year, I came across TWO exceptional articles from my friend and PR Expert, Marsha Friedman that shares two vital parts to marketing you, your books, and Brand! We can never have too much advice from a Public Relations firm that Marsha runs and is the founder of. Let’s make 2018 our “Year To Shine!”



“2018 Is Your Time To Shine!”

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 by | Jan 3, 2018.| General MarketingPR Education

 

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you.

Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 months we will travel more, read more or spend more time with the family.

As you look ahead to all the possibilities that a New Year brings, let me suggest that if you’ve been letting your personal brand languish, 2018 can be your time to shine! It can be the year you rise from obscurity to fame – or at least to recognition as a voice of authority and go-to expert in your field. You just need to be willing and determined to make it happen!

You can bet that if you don’t, someone else – possibly a direct competitor – is going to step into the limelight that you neglected. They will be the ones polishing up their personal brands and, as a result, speaking with journalists, chatting with radio and TV show hosts, and linking to their media success stories on their websites.

Several years ago when I wrote my book Celebritize Yourself, personal branding hadn’t become quite as widespread as it is today. Certainly, some people – Zig Ziglar, Suze Orman and Bob Greene, just to name a few – had become extraordinarily successful at it, but at that time there weren’t always as many ways for people to promote themselves as there are now.

Most of the social media platforms that we have come to take for granted were either in their formative years or were dismissed as being irrelevant or unimportant. How quickly that changed! Now it’s so easy for anyone to create a Facebook, Twitter or other social media account and introduce themselves to the world.

Meanwhile, the old-school ways of promoting yourself via earned media in print, on radio and TV are still around, too. With so many opportunities out there, let me suggest just a few things you can do in 2018 to make this the year you take your personal brand to a new level:

  • Maintain a digital presence. Over just the last few years, I’ve seen more and more people who seem to – finally – get this. They understand the need for a website. They know the value of being featured in online publications and showing up in Google searches. They realize they need to be on Twitter, Facebook, LinkedIn, Instagram or other social media sites, spreading their message in the places where millions of people check in daily. Still, on occasion, I encounter people who have no digital presence or haven’t posted anything on their social media platforms in months or even years. But in this day and age, an active digital presence is a must!
  • Continue to build your credibility. You want to be viewed as someone who provides insight on what’s happening in your field, and who offers helpful tips and interesting observations to people who follow you on social media. You can do that through a blog and through your regular social media posts, as well as through any interviews you can land with the media. By building your credibility you will come to be seen as an authority on your topic.
  • Make sure you deliver your best work. If you promote your personal brand, but don’t deliver an excellent service or product, eventually it will catch up with you and all the work you put into creating your personal brand will be meaningless. On the other hand, when your work shows the caring you have for your clients, it reinforces that shine you worked so hard to achieve.

So make a vow that 2018 will be your year! Although it may seem a daunting task, this really can be the year you create a truly authentic personal brand that will positively sparkle by the time 2019 arrives.

That’s a resolution definitely worth keeping…Shine on!

 

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Yes, this is me shining on!! Now to our next article!

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Make Video An Integral Part of Your 2018 Marketing Plan!

“As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider.”

 

This week my creative team and I were in the middle of just such a session when Jay York, our senior social media strategist, intrigued me with his thoughts about current trends in video marketing.

Let’s face it. With today’s technology, combined with the vast reach of social media, it’s easier than ever to create your own video segments that can become an integral part of your overall marketing strategy. You don’t even need a studio worthy of “Good Morning, America” or special effects that would make you the envy of George Lucas. In fact, the less formal the production is the better.

And once you arrive at your finished product, you can put your video on Youtube, share it on other social media sites such as Facebook and Twitter, and post a link to it from your website.

Frankly, you can get a lot of marketing mileage out of just one video – but you shouldn’t stop there because there are so many approaches you can take. You might create a series of short messages filled with insights into your area of expertise.

You might want to show your company culture with glimpses of team-building outings for example. It can show you’re a fun company to work with, or that you’re philosophically aligned and share commonalities with potential clients. These can be deciding factors when choosing a company to work with. At EMSI, we often use videos for those peeks inside the company, sharing them on Instagram!

So, with an assist from Jay, let me offer a few tips on what you should do to get started and get the most out of your video marketing this year:

  • Round up the equipment. This shouldn’t take long. After all, you won’t need the 124 cameras that ESPN reportedly used for the college national championship football game. One lone cell phone should serve your needs, although a tripod would be nice in case the person who does the taping lacks a steady hand. You’ll also want to decide on an appropriate setting. This simply could be your office or a backdrop of bookshelves. On occasion, you might even opt for an outdoors shot. Some of this will depend on the type of message you’re sending and just how serious – or light-hearted – your approach is.
  • Prepare your message. You don’t want to wing it, so know what you want to say and how you want to say it. In terms of length, although succinct is often better, Jay tells me the game has changed a little on that count. The typical recommendation used to be one to two minutes, but if you’re offering valuable information and are engaging, you can keep an audience interested longer than that, up to perhaps 12 minutes. And if you are making a speech or presentation before a group, don’t be reluctant to tape the whole thing – even if that means 30 minutes to an hour.
  • Keep it conversational. It’s best to look into the camera and speak as if you are having a conversation with a friend. The last thing you want to do is keep your head down and read in a monotone from a prepared text.
  • Consider going live. Now that you’re no longer jittery about a video (I’m going ahead and taking that leap here!) the next step is to consider going live. How? One opportunity is on Facebook, where there are advantages to a live video presentation. For one thing, Facebook gives precedence to live video so you will pop up at the top of your followers’ feeds. In addition, the live video will be interactive, so viewers can send you questions that you will see on your screen. You can respond immediately or use some of the questions as ideas for future video presentations.

A video is going to be more relevant in marketing in 2018 than ever before, which means you need to give serious consideration to incorporating it into your overall strategy.

Granted, not everyone enjoys going in front of a camera. I get that! But I also know the importance of video, so I’m going to suggest you overcome any camera fright and, if you haven’t already done so, take the video plunge! And yours in high definition!

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

 

 

Authors… Marsha of PR Insider & EMSI Public Relations Is Back With Year-End Sound Advice for all of us!


“Authors, with so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to sneak up on us.”

Once again, it’s the last quarter! Suddenly, the holidays are here! And before we know it, 2018 will have arrived and just like in the past we’ll be wondering where those final months of the year went and whether we made the most of them when we had the chance.

And too often we will shake our heads as we realize that we could have accomplished so much more with the right planning.

If only…

So before 2017 really starts winding down – and disappears for good – let me suggest a few things you can do with your year-end PR efforts that will help you feel that you did indeed make the most of the moment:

  • First, put your marketing hat on. Think about the media outlets you can get your message in front of right now and in the coming weeks. Don’t limit yourself! Think print, both traditional and online. Think radio and TV. Think social media. Also, brainstorm on your own or with others to come up with ways you might be able to tie your message to the holidays, to year-end planning or to resolutions for the New Year. A financial professional, for example, could pitch something like: “4 Resolutions That Will Help You Become Financially Fit in 2018.”
  • Think about consumers. Understand that the end of the year is when many people could be in the market for what you have to offer. Obviously, people are in a shopping mood, but they are also having their own thoughts about what they need to accomplish before the year ends or what they hope to achieve early in the New Year. That means there’s a good chance they are thinking about the products or services that you provide, so this is a good time to make sure your brand is in front of them.
  • Act early. If you want to be part of the media’s holiday and year-end coverage – and you do! – you can’t wait until the holidays are upon us to start pitching your ideas to them. You can’t wait until two days before Thanksgiving to send a newspaper your great recipes for side dishes for the big meal. They already have such feature articles planned out far in advance. In that particular example, they probably would have already published the feature by that point. So don’t delay! When it comes to pitching the media with holiday and year-end ideas, you have to be like those retail stores that start displaying holiday merchandise long before many of us are even thinking about holidays. And Books make great holiday gifts!

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    So don’t let these final months, weeks and days of 2017 catch you unaware. When it comes to marketing and the last quarter of the year, we’re all somewhat like a football team in the waning minutes of a game. We may have accomplished a lot up to this point, but there’s still much to do before the final horn sounds.

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NOW, another area we need to think about now that 2017 is winding down?

Marketing, Tax Deductions And Making Plans For 2018…

Just this week I was talking with a long-time client who was looking ahead to the direction he wants his publicity to take when we all head into 2018. The client definitely is planning to be active and signed on for 60 radio interviews that won’t even take place until the New Year has begun. Maybe that sounds like he and his publicity efforts are getting ahead of themselves – after all, 2017 still has two months to go – but actually, it’s smart planning.

Getting your publicity strategy lined up well in advance is, of course, a good idea on its own merits, but there’s a bonus when you spend those 2018 marketing dollars before Dec. 31. You get an immediate tax write-off for 2017! Good promotion coupled with tax savings makes for an excellent start to any year.

Make Sure The Year Ends With A Marketing Bang – Not A Whimper

And the time to start thinking about your 2018 marketing is now. Publicity should not be a last minute add-on after everything else is set. It needs to be an integral part of your marketing plan as you set goals for the New Year.

Let’s take a look at a few reasons why:

Publicity has power. I can’t stress this point enough! Every day we see what it does for our clients when their names appear in such top-tier publications as the New York Times, USA Today, Forbes and others, or we land interviews for them on radio shows or TV broadcasts. And those who leverage that publicity and the credibility it buys have the greatest success in harnessing that power to build brand recognition.

Don’t forget social media. Traditional media is still very integral to your marketing efforts, but social media is also a key player that you can’t afford to neglect. For one thing, it’s an area where you have the greatest control over your message because you can tweet and post whenever you like. It’s also one of the best ways you can leverage your publicity. Sharing your media interviews and coverage with your followers provides social proof of your expertise and validity of your brand.

Past publicity can’t support you forever. Marketing is just one more area in life where you can’t rest on your laurels – or your press clippings! You quickly become old news if you don’t stay in front of your audience. Too many times I have seen people go heavy with a publicity campaign for just a few months and then sit back and think that should do it. Sadly, it just doesn’t work that way. You’re probably familiar with the adage “out of sight, out of mind.” PR works in the same way. If you don’t stay on top of things, there’s a good chance your competitors will and they will be the ones your potential clients or customers will encounter in the media!

So as you look to 2018 think about how marketing will fit in with your other plans and, if at all possible, pay for that marketing now and save the receipt for your 2017 tax returns. Spending those marketing dollars before the ball drops in New York might be one of the wisest financial planning moves you can make.

Foresightedly yours,

 

Marsha Friedman, CEO & Founder:

Marsha Friedman doesn’t like sitting still. As a prominent businesswoman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.
Marsha Friedman launched EMSI – in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

 

Social Media Still An Exceptional Place To Build Your Brand As An Author…

Hello, and Welcome Everyone!

Today my dear friend and PR expert, Marsha Friedman, CEO of EMSI Public Relations is our Guest and will be sharing why Social Media is still a great place to build your brand as an author. Engaging and interaction with your readers is also a vital part of building a following too!

So let’s see what Marsha has to say.

Marsha

Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing?

Lots of things, probably, but to boil it down to its essence, people share on social media because they come across something that appeals to them and they think it will appeal to like-minded people. They share because they like the feedback they get from sharing. And they share just because it’s fun. So what does that mean to you and why does it matter to your brand? After all, you’re looking for results!

It all boils down to understanding how and why social media users behave the way they do. This information is valuable because if you understand the needs of your social media audience it will help you make decisions that influence those users to act in a way that benefits you or your brand. Let me share (there’s that word!) just a few key points about sharing on social media: 

  • They’re building their personal brand. Each time a user shares something on social media they are taking one more step in strengthening their personal brand. Yes, you may be surprised to hear that individuals have their own brands, but it’s true. Think about it, you may have some friends that focus on sharing pictures and updates about their fishing and boating hobby while others may focus on sharing humorous headlines, jokes, etc. While the former is presenting themselves as a fishing enthusiast, the latter is positioning themselves as a source of humor. Each of them has their own “personal brand,” which you come to expect on social media. If you’re a boating or fishing company, our first user would be valuable to you – and finding ways to encourage them to make you part of their personal brand through content would be imperative.

 

  • They gain personal satisfaction. Let’s face it As when your post about your daughter’s graduation gets 100 plus likes on Facebook, you get a big dose of personal satisfaction. That’s because these reactions are a reward and your mind sees it as exactly that. Those likes actually trigger a chemical reaction in the mind causing dopamine to be released. The “reward molecule” makes getting likes feel good, encouraging you to post more in an effort to obtain that same feeling again and again. Users know sharing interesting and valuable content gets them more likes, and that content has to come from somewhere. If you’re a brand, you can capitalize on this by ensuring that you’re sharing the best, most share-worthy stuff.

 

  • They’re building their audiences through sharing. When users are building their personal brand through the content they post and enjoying the euphoria that comes with it, they’re almost definitely going to try to grow their audiences. Just like brands, people also want to have more followers, more friends, etc., but for different reasons. These followers are gained through consistently posting content that represents their personal brand, on the right channels at the right time. Brands like Arby’s have done an excellent job of capitalizing on this desire of users, by sharing content that subtly appeals to many small niches, causing those individuals to them to help them reach more people, like Catherine’s Book Promotion Brand!

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Getting into the minds of social media users is an important precedent for ensuring that your brand is doing all it can to attract and convert your target audience to grow your business.

Make sure you aren’t just looking at social media as an advertising avenue, but also a place to share valuable, appropriate, engaging and entertaining content that will get social media users to make you part of their personal brands and share it so they can get the responses from their peers they desire.

Your brand will benefit – and so will your followers who are the recipients (and sharers) of your interesting and relevant content!

Just thought I’d share that!

Marsha Friedman

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About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity which includes many authors!

 

 

Sound Advice When Dealing With Book Reviewers…Guide For Indie Authors.

Guest Post By LaFifeReviews  Ms.  Latoya Fife ~ September 5, 2017 by 

Book Blogger Confessions: Tips for Indie Authors

Book reviews have become a valuable marketing tool for commercial and indie writers. When I look at the top selling books on Amazon and Goodreads, I realize they usually have a ton of reviews. The modern writer’s job does not end when they hit submit and send their creative babies off to publishers. As the publishing world evolves the lines between publisher, author and publicist blur. One powerful tool that can make or break an author is the book review.

Popular book sites like Kirkus and Indiereader know the importance of a professional book review. Authors pay $250-$500 to get a review that will hopefully give them access to an audience that will buy their books. Kirkus and Indiereader both go a step further than the professional review, offering publishing services such as editing and marketing. There is a debate in the publishing industry about the value of a paid review. With the rise of blogging, more book lovers from different careers and backgrounds have brought to life the freelance occupation called the “Book Blogger”.

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Book Bloggers are book lovers
who offer free, honest and in-depth book reviews. Successful book bloggers make money through advertising on their blogs and other freelance opportunities. Book Bloggers, unlike a paid review service, have nothing to gain from giving a positive review. This article will help writers get the most out of the writer blogger relationship to improve craft and to gain exposure. After reviewing other book blogger’s review policies and my experience as a book blogger and a lover of books, here are some tips for indie authors to create a positive blogger-writer relationship.

Submit a finished product.

I cringe when authors submit a book filled with errors, some authors would even let you know ahead of time that it’s not the finished product. Book bloggers introduce books to their audience of readers, putting your best foot forward is best when you want to potentially grow your readership. Some authors confuse beta readers and book reviewers. Beta readers are readers that read mostly fiction to correct errors and to add suggestions in regards to character development, plot etc. Book reviewers are book lovers who read for enjoyment, they are giving you a sneak peek into the thoughts of your reading audience. Book reviewers critique the finished product, beta readers’ help with the development of your product. As a book lover with a lot of books to read and very little time, a book that’s has been thoroughly edited has a better chance of getting a review.

Read Book Blogger’s review policies and submission guidelines thoroughly before submitting a book.

Policies and submission guidelines are created to ensure a smooth process. Book lovers/ book bloggers create policies and submissions based on preference and experience. For example not reading submission guidelines an author might submit their nonfiction book to a fiction reviewer’s blog. Also, some bloggers request books or galleys in formats that support their devices. Sending the wrong format may delay your review and as an indie writer, your time means everything.

Remember to never lose your cool.

Most professional readers are readers who study the craft of fiction or literature. Writing a book is not an easy task, as a literature student, I understand the complexity of creating complex characters and making sure my plot is well-developed and consistent. As a book blogger to give a constructive review, one must separate those feelings of understanding and critique a book based on the product that is presented. One important piece of advice I received from a mentor is as a writer you must listen to all feedback and apply constructive advice based on your style. When I go on sites like Amazon and Goodreads and I see some authors respond negatively to unfavorable reviews, it deters me from reading that book. As an Indie Author creating a good positive image helps build a good brand and it lets the reader feel safe, to be honest with their favorite writers. Book Bloggers don’t enjoy giving unfavorable reviews but giving constructive criticism helps writers write better books.

You can get a list of book bloggers that you can contact to review your books from sites like “The Book Blogger List and The Book Review Directory. Book Bloggers can help indie authors grow readership and improve on your craft...

Submitting a book to a book blogger is an opportunity to get unbiased feedback on your book without the conflict of interest when purchasing critique. So go check out The Book Blogger List Authors  and BeingAuthor.com Today!

Book BLogger list 250

About the Author (@marvelustalent)

Writing and literature student and Book Blogger at LaFifeReviews. Ms. Fife has posted reviews online and an article on school readiness on her school’s website. Latoya Fife is a life long learner with a great passion for reading books and connecting readers to her favorites.

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“CAT LYON’S Reading & Writers Den” ~ Author, Catherine Lyon

Writers, Want More Print Coverage? My PR Friend Marsha Has The Answer!

Offer Up Your Own Articles As
A Writer!

 

 
One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential.

While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on their op-ed pages. The New York Daily News and Newsmax, for instance, have published many articles written by our clients. In some cases, these articles have drawn the attention of other media, leading to more exposure for our clients.

Smaller publications, trade magazines, and online publications also may be good places for your articles to land. These publications often have small staffs, so they’re happy to get well-written articles that they don’t have to pay for. Your reward is the publicity you’ll receive because you’ll likely get a credit line that includes your website and email.

To help get you started on the path to publication, here are some do’s and don’ts:

 

  • Look for submission guidelines on the publication’s website – and follow them! Some publications post their rules for submitting unsolicited articles. They may outline the topics they’re interested in, minimum and/or maximum word counts, and the style. If you find guidelines, stick to them! The No. 1 mistake people make is going over the maximum word count. That will very likely get your article rejected. And, since editors often don’t tell you why they’re rejecting the article, the writer keeps repeating the mistake.
  • Pitch your ideas before writing a full article. While with some publications you can submit a full article, you can save yourself time if you first pitch a few ideas to gauge whether the editor would have any interest. Send a short email offering three or four topics, with a one-paragraph synopsis of each. Add a brief bio highlighting your relevant credentials. The worst they can do is say “no,” and if they do you won’t have wasted your time writing an entire 700-word article, or whatever length was the target.
  • Be prepared to offer exclusivity. Many publications state up front that they will accept only articles that have not been previously published. They may also require the writer to promise that the article won’t be submitted to other publications until a specified number of days pass. Be sure to check the fine print! Or, the editor may tell you it’s OK to publish in magazines that it doesn’t directly compete with.

Sign up for Google Alerts. Don’t assume that the editor will contact you to let you know when the article has actually published. One of the best ways to track that is to sign up for Google Alerts, so you’ll be notified when the article is posted online. Once that happens, be sure to share the link on your website and in social media to get the most out of the moment.

Image result for copy free images of writing 101

Bylined articles help you establish your reputation as an expert, build your brand and gain visibility. They may lead to an invitation to be a regular contributor, as has happened with a number of our clients. And bylined articles can generate even more interest from other publications whose editors see your work and approach you wanting their own interview or story.

WRITE ON!

P.S. If you’d like professional help getting coverage in the press, or being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 27 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.  If you’re interested in our help, please call us at 727-443-7115 Ext. 231, or simply reply to this email or visit our site at:  The PR Insider ~ EMSI  We’d love to hear from you!

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Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

About Marsha Friedman:

CEO & Founder, Marsha Friedman doesn’t like sitting still. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself.

Marsha Friedman launched EMSI in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane, and the famous Motown Group, The Temptations.

She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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