A Must Visit Blog and Fantastic Author, Ed A. Murray. My Blog Pick of The Week!

You could ask any writer. I’m sure they could tell you how they begin their writing process. Maybe inspiration strikes like lightning—the entire story, right there in their mind, neatly wrapped with a bow. Maybe they have a nugget of an idea and begin to expand from there. Maybe they have a notion of an […]

via Where I find my inspiration to write — Ed A. Murray

ENJOY Readers!  ~ Catherine

My PR Insider “Go To Girl!” – Another Helpful Article By, Marsha Friedman Owner of EMSI Public Relations.

How Can I Supercharge My Social Media Efforts?

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Now that is a great question author’s ask me all the time. And it is why I have a page here on my blog for author’s to use to know where to be on social media to promote your books effectively. But Marsha is an expert in this area and so I wanted to have her give us all that advice from a more PR perspective. So let’s get right to it!

Why You Should Use Social Media to Build Your Opt-In Email List!


By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list.

I know from my own experience that social media marketing has enabled me to increase my email list by thousands, with those on the list continuously receiving my newsletters that carry my advice, my tips, and my message.

My newsletter helps my social media contacts remember me and what I do, not because I am actively selling and promoting myself. Like my social media strategy, I use these pieces to add value to the lives of the people on my list. My formula is simple – if some of you like what you read, when you have the need and the resources and are considering using a PR firm, you might consider my company. And that’s it. What’s more, I know it works, because I’ve used this formula to build a thriving 27-year-old business.

Adding value for my clients is the real reward I have enjoyed by combining my email and social media marketing efforts. So how can you do this? Let me share a few actions that we find are successful.

  • Join Targeted Discussions and Post Valuable Content. Within your social networks, stay abreast of trending topics and discussions that your target audience will find relevant. Become part of these discussions using valuable content, making use of trending hashtags when possible to demonstrate your professional expertise and drive people to your website. Take care to make your posts short and interesting. Making the headline a question can encourage responses, or use words that contain phrases like “tips for” or “strategies for.” If your content links back to your website, tease the information that will be available once they click through to encourage better click-through rates.
  • Make Sure Your Website is “Opt-in” Friendly. Make sure your opt-in form is prominent throughout your website, with a message telling visitors that when they sign up for your list, they will receive helpful information as opposed to junk mail. You can also include incentives to help encourage people to opt-in. E-books or whitepapers work nicely.

  • Invite Everyone – But Don’t Pester! On some networks – like Twitter and LinkedIn – you can directly message new followers or connections and invite them to become part of your newsletter. Make these messages short, but friendly and try to maintain a tone that doesn’t seem one-size-fits-all. This can help increase your signup rate significantly. On networks that don’t offer the same level of access, weave signup call-to-actions in your content calendar. Try to limit this activity, and be sure to avoid being overly promotional. Again, ensuring your site is opt-in friendly will allow you to encourage signups just by sending followers to content on your site.
  • Be Consistent in Your Social Networking! The key to making points 1 – 3 above really work is to stay active in your networks. If you are only an occasional visitor, you might as well “stay home.” In order to reap the rewards of these strategies, post often and wisely, and pay attention to your group members.

That’s how it all fits together. Social media is not the next big “thing.” It’s now part of the foundation of a good marketing campaign, as intractable as advertising and public relations.

Hope this helps!
Marsha

P.S. If you’d like professional help getting interviews with the media, we’ve been arranging interviews for our clients on radio and TV, and obtaining editorial coverage in newspapers and magazines for more than 26 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you. If you’re interested in our help, please call us at 727-443-7115 Ext. 231 or  (800) 881-7342 or send me an Email: info@emsincorporated.com We’d love to hear from you!

Please take a visit to my friends and see how they can supercharge your Public Image at EMSI Public Relations Firm!

Author, Catherine Townsend-Lyon

Why I Write

PLEASE Meet Author, Cathleen Townsend.

She is my BLOG, AUTHOR, and Much More Spotlight Pick of The Day! Her blog is AMAZING with helpful Tips & Advice for authors. I hear some pretty Good Book Buzz about her published books as well!

Catherine Lyon

The Beauty of Words

writing-quotesI write. It’s an impulse born from the need to escape overwhelming sorrow, but it’s become much more. Writing expresses my rage at the gap between what the world is and what it should be, at the short-sighted selfishness that kneecaps even the most determined attempts at beauty. I hold up love, honor, courage, and fidelity as banners, daring others to call them fairy tales. And I desperately hope it’s enough to justify my place on an increasingly crowded planet.

I love waking up. I even stay up late and take naps when I can, so I can do it twice. For that perfect moment, everything is clear. Fresh from being cradled in the arms of God, my thoughts are briefly transcendent. At that moment, I feel like I can write everything. A few paragraphs will send me leaping over the Misty Mountains of my desire, and this time, I…

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Who’s That Indie Author? Sojourner McConnell

This weekends Author Pick and Blogs you must visit if you are an avid reader! Spotlight on my dear friend and fellow Author, Vicki Goodwin of the blog “The Page Turner” https://vickgoodwin.wordpress.com/ and “Book Club Mom” https://bvitelli2002.wordpress.com/

Author/Columnist, Catherine Lyon 🙂

Book Club Mom

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Author name:  Sojourner McConnell

Genre:  Fiction

BookThe Path of the Child

Bio:  Born and raised in Birmingham, Alabama. Sojourner McConnell continued to live in Pleasant Grove while raising her three children. In 2000, she moved to Phoenix, Arizona. She thrived in Phoenix, finding creativity. Now she lives in Winchester, Kentucky with one of her daughters and three of her thirteen grandchildren. She has six grandchildren in Alabama and four in Michigan.

The Path of the Child is Sojourner’s first book. While writing her second book, The Shepherds of Donaldson Park, she was a contributor to the anthology, 31 Days of October.

Sojourner is currently working on two children’s books due out during the latter part of 2017.    

Favorite thing about being a writer: Freeing the characters that are busy sharing their story with me.

Biggest challenge as an indie author:…

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Pricing Your Books. Are You Over Pricing Authors? Are You Listing in The Correct Categories?

So my friends over on Book Marketing sure knows about pricing your books so that it helps you gain sales and reviews, not over price readers from not buying. We also need to make sure we are adding our books in the correct categories when we upload them on Amazon’s Create Space and KDP for kindle e-books.

WHY?

Because your category placement also affects your Amazon rankings which can move every hour as does sales and book reviews. You can find a lot more about your listing categories and how rankings work here on Amazon Author Central

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More about pricing:

Many self-published authors tend to price themselves out of sales.

This happens because:
1) You know how much time you spent to write the book, time or money spent on editing, time or money spent on the cover, time spent on learning to self-publish, plus the priceless view you have of your own work (rightfully so), all which combine to make you put a higher price tag on your book.
2) Self-published authors often aren’t making many sales, so they often price their book higher to earn more per sale since their sales are infrequent. We get that… but we’ve always been a proponent of the fact that you can sell more books with a lower price, and while you’ll earn less per book, you will make more in aggregate than you would with a higher price book. Plus, until you have more books to sell, it’s all about getting more readers so when you DO have more books, it’s much easier to sell them with a built-in reader base.

Now we have proof, with numbers directly from Amazon!

Amazon is usually pretty guarded with their stats. They don’t share much, but they recently shared some numbers regarding book sales at different price ranges.
Here is the quote relevant to book pricing:

“It’s also important to understand that e-books are highly price-elastic. This means that when the price goes up, customers buy much less. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that at the lower price, total revenue increases 16%. This is good for all the parties involved.”

This is directly from the largest marketplace in the world, who specializes in e-books. How much clearer can it get?

Sure, we would all love to sell at $14.99 or even $9.99, but that’s not the reality for the self-published author. But, you can still make good money selling at $0.99, $1.99, $2.99. Especially for the new author, with so much competition out there, you don’t want your price to be the reason people aren’t willing to give you and your books a shot.
Once you have a strong following of readers who love your books and want to buy more (you are building that mailing list right?), then, you can experiment with $3.99, $4.99, even $5.99. Many self-published authors are now able to command those prices, but they were not always able to sell their books for those prices. If you try to start at that price, for whatever reason, and you have very few reviews and hardly any fans, you’re going to continue to not sell many books, and you will earn less than you would with a lower price point.

Your goal is to reach as many readers as possible and to get them to want to buy every other book you come out with in the future. The bigger fan base you are able to build now, the easier it will be to sell books in the future with every new book you write.

Get people in the door with a lower price, build a readership, get them to fall in love with you and your books, THEN price your books higher.
Here’s to Selling More Books Authors!

“Cat Lyon’s Reading Den” by Author, Catherine Lyon  🙂

St. Patrick’s Humor

Some Happy St. Patty’s Humor Friends!

Cat

Archon's Den

So, these two Irishmen walk out of a bar….
No, seriously, it could happen. 

Paddy was driving down the street in a sweat because he had an
important
meeting and couldn’t find a parking place. Looking up to heaven he said,
‘Lord take pity on me. If you find me a parking place I will go to Mass
every Sunday for the rest of me life and give up me Irish Whiskey!’

Miraculously, a parking place appeared.

Paddy looked up again and said, ‘Never mind, I found one.’

****

Father Murphy walks into a pub in Donegal, and asks the first man he meets,
‘Do you want to go to heaven?’
The man said, ‘I do, Father…’
The priest said, ‘Then stand over there against the wall.’
Then the priest asked the second man, ‘Do you want to go to heaven?’
‘Certainly, Father,’ the man replied.
‘Then stand over there…

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